Stories About Consumer Insights
Found 628 stories. Page 8 of 32.
Organic Cotton Industry Still Sowing Seeds for Sustainability
SUPPLY CHAIN - As consumer demand for organic cotton soars, so does skepticism over the sustainability of the sector. The response must not be to retreat from organic cotton, but to invest more in supporting farmers to help them make the often-difficult conversion to organic on the ground.
Initiative Offers Guidance to Help Vacation Rental Events Become More Sustainable
THE NEXT ECONOMY - The tourism industry is responsible for approximately 8% of global carbon emissions. For every event that commits to more sustainable practices, the VR sector does its part in helping the tourism industry as a whole become more resilient in the face of climate change.
Trending: Starbucks, A&W Advancing Coffee Cup Circularity
WASTE NOT - This week, Starbucks and A&W Canada unveiled their latest strategies for ending disposable-cup waste with the introduction of reusable and compostable options, respectively.
How Amazon Is Making Sustainable Shopping Easier
MARKETING AND COMMS - Since 2020, Amazon’s Climate Pledge Friendly program has helped customers discover and shop for more sustainable products. We asked Amazon's Adam Werbach how the program began, what the company has learned, and his vision for the program’s future.
Aleph Farms Reveals Plan to Replace the Whole Cow as Alternative to Intensive Cattle Farming
PRODUCT, SERVICE & DESIGN INNOVATION - Bringing to market cell-cultured collagen is the company's next step in a system-based approach to providing a sustainable alternative to complex animal agriculture.
Effective Storytelling Can Inspire Positive Action for People and Planet
BEHAVIOR CHANGE - Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity.
Sustainability or Spin? Why Straight Facts Matter Most
MARKETING AND COMMS - As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summary of resources to help you stay the course.
Transparency and Traceability Must Drive Sustainable Fashion
SUPPLY CHAIN - Traceability is the foundation upon which we can truly revolutionize the fashion industry, revealing the actual costs of products and ensuring that the wealth generated from production gets redistributed more fairly.
New Bank of the West Report Highlights Major Consumer Knowledge Gaps in Sustainable Finance
FINANCE & INVESTMENT - Fossil fuels and other climate-risky endeavors are still big money for banks; and even if consumers find their bank continues to fund them, it’s something they often feel powerless to change.
New Target Collection Answers Increased Consumer Demand for Products That Reduce Waste
MARKETING AND COMMS - The ‘Target Zero’ collection features products and packaging designed to be refillable, reusable or compostable; made from recycled content; or made from materials that reduce the use of plastic.
How Can Apparel Brands Solve a Problem Like Deadstock?
WASTE NOT - A growing number of niche brands are finding success with apparel repurposing; but many larger apparel companies have no best practices in place for managing their enormous volumes of unsellable merchandise. Fortunately, a new sub-industry of upcycling partners is stepping in to ‘reimagine’ increasingly large volumes of deadstock.
‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing
MARKETING AND COMMS - Brands now understand the immense benefits of touting their sustainability and purpose credentials; but those with sustainability ‘halos’ aren’t immune to scrutiny over their claims. As Innocent drinks was recently reminded, the stakes have never been higher for getting it wrong.
Paleblue Is Betting Big on a Switch to Rechargeable
PRODUCT, SERVICE & DESIGN INNOVATION - The startup estimates that wide-scale adoption of long-life, rechargeable batteries could save 126,350 metric tons of batteries from filling US landfills each year, with an immeasurable reduction in chemical leakage. But the industry has been slow to innovate to address its environmental impacts.
New Platform to Help Apparel Brands Illuminate Darkest Corners of Supply Chains
SUPPLY CHAIN - Laudes Foundation’s Transparency in Action portal features best practices, expert advice, tools and resources — including information on existing and upcoming legislation — for brands to take informed steps towards transparency and expand their current efforts.
New Consumer Research Highlights Sustainability Opportunities for Brands in Asia
MARKETING AND COMMS - The first-ever Asian version of the Socio-Cultural Trend Tracker shows the huge opportunity that await brands for meeting conscious consumers’ needs and desires in Japan, South Korea, Thailand and Malaysia.
Focusing on What Matters: How PMI Transparently Identifies ESG Priorities
MARKETING AND COMMS - PMI recently released its 2021 Sustainability Materiality Report, which describes how the company identifies the ESG topics that inform its strategies, goals, and reporting. It’s conducted with full transparency — for stakeholders, and for society.
Meet Svart: The World’s First Off-Grid, Energy-Positive, Luxury Resort
PRODUCT, SERVICE & DESIGN INNOVATION - The futuristic hotel is being built using a ‘360-degree, holistic circular approach.’ With a data-driven approach to next-level ecotourism, Svart’s goals include not only its guests’ relaxation, but education on environmental conservation, and changes in ‘attitude and behavior.’
After Going Public, On Rightly Has Its Head in the Cloud
THE NEXT ECONOMY - The Swiss company now has the funds to take its sustainability ethos to the next level — with the launch of a potentially game-changing, truly circular shoe and long-awaited subscription service.
Kraft Heinz Not Company Out to Upend Industry with AI-Driven, Plant-Based Food Innovation
PRODUCT, SERVICE & DESIGN INNOVATION - In partnering with TheNotCompany, Kraft Heinz aims to leverage its manufacturing and commercial capabilities, with the scale of some of its beloved global food brands, to reshape the food landscape and set a new standard for plant-based innovation.
Knorr Gives Our Favorite Comfort Food a Planet-Friendlier Makeover
PRODUCT, SERVICE & DESIGN INNOVATION - Knorr’s ‘Plizza’ is the brand’s updated take on the classic dish that features plant-based, nutrient-rich ingredients from crust to toppings — in honor of World Eat for Good Day.
