Stories About Meaningful Connections

Found 410 stories. Page 19 of 21.

KIND Launches Storytelling Campaign to Inspire Empathy, Kindness
KIND Launches Storytelling Campaign to Inspire Empathy, Kindness

MARKETING AND COMMS - Furthering its mission to create a kinder, healthier world — one snack at a time — KIND has launched a new video campaign that explores the courage it takes to be kind towards strangers in an effort to kindle a conversation about what it will take to overcome the issues currently dividing the US. The video release, in conjunction with a nationwide contest, is part of KIND’s effort to explore the differences between being “nice” and being “kind” — an oft overlooked distinction that has tangible implications on how we act towards one another.

'Your Food's Roots' Series Aims to Reconnect People with Their Food
'Your Food's Roots' Series Aims to Reconnect People with Their Food

BEHAVIOR CHANGE - Consumers have a critical role to play in pushing forward the sustainability agenda, particularly when it comes to food. But initiating change requires both educating the public about the issues and inspiring them to action, the latter of which isn’t always a straightforward process.

Simple Stories Move Millions: Bangladesh’s ‘Made in Equality’ Campaign
Simple Stories Move Millions: Bangladesh’s ‘Made in Equality’ Campaign

MARKETING AND COMMS - A digital initiative bringing to life real stories about real people in the Bangladeshi garment industry is proving a game-changer in the country in its first year of launch. “Made in Equality” is a website and Facebook page illustrating garment workers’ life experiences in their own words. The simple format of an individual’s image, presented alongside their quotes, is proving moving and powerful.

Third Year of REI's #OptOutside Movement Gives the Power to the People
Third Year of REI's #OptOutside Movement Gives the Power to the People

WALKING THE TALK - With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its employees a paid day off and – on a day that has come to represent consumerism at its most extreme – encouraging staff and consumers alike to forgo the shopping frenzy in favor of the great outdoors. The move epitomized the company’s ethos and kickstarted a movement to drive positive behavior change and impacts.

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#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics
#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics

NEW METRICS - Live Well San Diego: A visionary partnership to define and measure 10 quality-of-life metrics By Anna Shugoll

M&S’ Mike Barry: Balance of Science, Emotion Needed to Engage Consumers in Circular Models
M&S’ Mike Barry: Balance of Science, Emotion Needed to Engage Consumers in Circular Models

BUSINESS CASE - For many retailers, circular thinking involves redefining products – and the raw materials contained within them – as assets that need to be kept in circulation for as long as possible. During each use phase, these assets may need to be reintroduced into different markets, requiring new customer relationships to be built.

Survey: Corporations Expected to Contribute to Social, Environmental Health of Communities
Survey: Corporations Expected to Contribute to Social, Environmental Health of Communities

WALKING THE TALK - I recently moderated an enlightening panel discussion — between Oakland Mayor Libby Schaaf, Bay Area Council President and CEO Jim Wunderman, San Francisco Travel President & CEO Joe D’Alessandro, and Oakland Zoo President & CEO Dr. Joel Parrott — on why the new California Trail development, an $80 million expansion project at the Oakland Zoo, matters to the people who live, play, work and visit the Bay Area.

White Supremacy: What’s a CEO to Do?
White Supremacy: What’s a CEO to Do?

WALKING THE TALK - If you’re a U.S. business leader, this week likely threw you into a professional conundrum: Should you take a public stand against white supremacy knowing you’ll jump into treacherous political waters?

Thread Partners with Kiva to Raise $10K, Rev Up First Mile Micro-Loan Program
Thread Partners with Kiva to Raise $10K, Rev Up First Mile Micro-Loan Program

FINANCE & INVESTMENT - Certified B Corporation Thread is taking its commitment to end poverty by creating dignified jobs and responsible, high-quality fabrics to the next level with the announcement of a partnership with nonprofit Kiva. The startup, which transforms plastic bottles from the streets and canals of Haiti and Honduras into responsible fabrics, has used Kiva’s direct-to-social enterprise loan program to raise $10,000 for its zero-interest micro-loan program.

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Landmark Research Shows Americans Are Redefining The “Good Life”
Landmark Research Shows Americans Are Redefining The “Good Life”

PRESS RELEASE - 80% would be loyal to brands that helped them live their new values Large opportunity for business to support new aspirations of balance, health, and connections  

Trending: This Black Friday, 550+ Orgs to #OptOutside with REI, Patagonia to Donate Its Profits
Trending: This Black Friday, 550+ Orgs to #OptOutside with REI, Patagonia to Donate Its Profits

PRODUCT, SERVICE & DESIGN INNOVATION - This Friday will be one of the biggest days in the global retail calendar (just behind Alibaba’s Singles’ Day earlier in November). Black Friday sales have begun encroaching on Thanksgiving Day in the U.S., with some stores remaining open on the holiday, and sales beginning even earlier in the week.

Evonomics: Adding Humanity Back Into Economics
Evonomics: Adding Humanity Back Into Economics

NEW METRICS - New Metrics ‘16 launched on Monday with a sober yet hopeful tone, channeled through the research and work of culture designer Joe Brewer, as he led attendees through a dialogue around what he calls Evonomics - the new evolution of economics.

Stealing Plays: Why Sustainability Communicators Should Be More Like Bill Belichick
Stealing Plays: Why Sustainability Communicators Should Be More Like Bill Belichick

PRESS RELEASE - Sustainability can be incredibly engaging. The pressing issues of our day demand that humans find new ways of existing – and quickly. Happily, society’s attitudes about sustainability are heading in a positive direction. In recent years, consumers have begun to demonstrate a preference for sustainable products and services, while many businesses have embraced sustainability and corporate social responsibility (CSR) as part of the way they operate. As sustainability practitioners and communicators, the world is primed to listen to our message.  

This Black Friday, REI Is Inviting All Businesses to #OptOutside
This Black Friday, REI Is Inviting All Businesses to #OptOutside

PRODUCT, SERVICE & DESIGN INNOVATION - Our theme this year at Sustainable Brands has been “Activating Purpose” – exploring and applauding the ways brands are authentically walking their talk when it comes to pursuing purpose beyond profit – and we are thrilled that the list continues to grow.

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Change Agents: What Keeps You Up at Night?
Change Agents: What Keeps You Up at Night?

LEADERSHIP - “What keeps you up at night?” Solitaire Townsend, co-founder of Futerra, asked this question to 50 sustainability leaders from around the globe on the third and final day of SB ’16 Copenhagen. The core issues most people responded with were inequality, climate change, recession, refugees, biodiversity loss. “It’s the ‘parade of horribles’ that makes sleep tough at times,” said one survey responder. The theme that came out of the expressed fears was division on multiple fronts: Division of opinions, incomes, outlooks.

SDGs Key to the Sustainable Development of Your Business, Not Just the World
SDGs Key to the Sustainable Development of Your Business, Not Just the World

PRODUCT, SERVICE & DESIGN INNOVATION - "What's your favorite sustainable development goal?" joked John Elkington, the writer, thinker and serial entrepreneur who coined the triple bottom line concept in 1997, who moderated a Tuesday panel on aligning the UN Sustainable Development Goals (SDGs) with strategy, goal-setting and innovation at SB’16 Copenhagen.

Unilever Launches ‘Bright Future’ Global Sustainability Campaign
Unilever Launches ‘Bright Future’ Global Sustainability Campaign

PRESS RELEASE - Unilever's TV, online and in-store campaign, called ‘Bright Future’, will run in the UK, Brazil, South Africa, and Indonesia, and puts the spotlight on sustainability initiatives by its brands, rather than just the corporate entity. A film entitled ‘So Long Old World’ will highlight several brand activities, including how Domestos is helping five million people to access toilets, and how Persil/Omo is helping 10 million children to gain an education.

How LinkedIn Is Working to Connect Hard-to-Reach Job Seekers With New Opportunities
How LinkedIn Is Working to Connect Hard-to-Reach Job Seekers With New Opportunities

ORGANIZATIONAL CHANGE - News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 5th article in the series.

How Engaging Its Employees, Value Chain Is Carrying Sustainability Forward at Alaska Airlines
How Engaging Its Employees, Value Chain Is Carrying Sustainability Forward at Alaska Airlines

COLLABORATION - News Deeply, in partnership with Sustainable Brands, is producing a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 2nd article in the series.

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20 Questions with Claus Stig Pedersen: Sustainability – and Now SDG – Pioneer
20 Questions with Claus Stig Pedersen: Sustainability – and Now SDG – Pioneer

LEADERSHIP - Last month, UN Secretary General Ban Ki-Moon named Claus Stig Pedersen, Head of Corporate Sustainability at Novozymes, one of ten 2016 Local Pioneers of the Sustainable Development Goals (SDGs).

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