MARKETING AND COMMS -
Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect
stakeholders with brands than a half-minute of airtime.
WALKING THE TALK -
Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social entrepreneurship and peace through cooperation.
BEHAVIOR CHANGE -
In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’
MARKETING AND COMMS -
New platform from Break Free from Plastic explores the hardest-hit frontline communities in the world, from India to Ohio. After hearing each story, viewers can choose to view another location, or take actions designed to make local and global impact.
FINANCE & INVESTMENT -
Through a series of multi-year partnerships with business-focused nonprofits, Umpqua aims to close the opportunity gap in access to capital, resources, and expertise for traditionally underserved innovators.
PRODUCT, SERVICE & DESIGN INNOVATION -
At Auburn University’s architectural-training program, “housing is health.” Associate Director Rusty Smith asserts: “As architects, we have a professional responsibility. It's not only an ethical or moral responsibility; it's a professional responsibility, as well, to act when we see people in crisis.”
THE NEXT ECONOMY -
As I write this, we are anxiously awaiting the US Senate to pass President Biden’s “Build Back Better” legislation. It’s important that this passes, as it calls for the continuation of the Child Tax Credit program that has been instrumental in helping US families rise out of poverty.
PRODUCT, SERVICE & DESIGN INNOVATION -
When the city of Franeker, Netherlands, turned off its lights for a night to reveal the now-rarely seen splendor of the night sky, it was a reminder of our inextricable link to each other and our universe.
MARKETING AND COMMS -
It’s true what they say: The way to someone’s heart is often through their stomach. A new WRI study suggests that carefully reframing menu language can successfully nudge diners toward more climate-friendly food options.
MARKETING AND COMMS -
An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire your own ‘purpose advantage.’
PRODUCT, SERVICE & DESIGN INNOVATION -
If an organization commissions a multimillion-dollar building or renovation, how can it double or triple the social and environmental benefits from its investment? Many green building standards already exist, but what if it was possible to go beyond them — to design a building process that was transformational in its execution?
FINANCE & INVESTMENT -
The multi-year, multimillion-dollar Indigenous Earth Fund initiative will support systemic and policy-change efforts centered around Indigenous leaders and environmental solutions.
SUPPLY CHAIN -
Paying living wages throughout supply chains can mean changing business models, which can seem insurmountable. But a series of case studies from IDH shows how companies and coalitions are making real progress on their commitments.
THE NEXT ECONOMY -
To provide experiences that enrich destination communities and travelers alike, the new initiatives span 16 countries and include activities such as meals at local establishments supporting women, migrants and seniors; and immersive tours preserving Indigenous and ethnic minority legacies.
FINANCE & INVESTMENT -
By unleashing the corporate balance sheet, finance teams can provide resources to nurture local entrepreneurial talent, improve climate resilience and build housing — all with minimal risk.
MARKETING AND COMMS -
The ethical chocolate maker has released three ‘Conversation Bars’ — available exclusively online and at Waitrose through January 25 — designed to provoke
discussion around systemic issues in the chocolate supply chain.
ORGANIZATIONAL CHANGE -
New solution from WeSpire, Cox and South Pole dramatically improves how companies measure and reduce employee emissions in hybrid and increasingly remote work environments.
BEHAVIOR CHANGE -
Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to help guide brands and retailers through the process.
PRODUCT, SERVICE & DESIGN INNOVATION -
A global exemplar for playgrounds located in flood-zone communities, Playscape features five distinct ecology zones, each fostering cultural and environmental awareness through sustainable, biodiverse and water-conscious design.
COLLABORATION -
The Music Climate Pact marks a significant step in aligning the global music business around a coherent and industry-coordinated strategy — and unify existing climate initiatives.