Stories About Storytelling
Found 460 stories. Page 1 of 23.
2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns
MARKETING AND COMMS - 2020’s winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and reusable packaging to DEI, supporting businesses during COVID and more.
New Campaign Supports Mental Health, Tells 2020 How We Really Feel About It
MARKETING AND COMMS - Social impact agency Public Inc. has launched a digital campaign in support of mental health — and a bitingly funny, cathartic send-off to acknowledge the dumpster fire of a year we've all had.
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
WALKING THE TALK - A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.
3 Lessons for Brands on How to (Credibly) Drive Social Change
MARKETING AND COMMS - The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good.
Murals Honor the Farmers Behind Our Favorite Products, Benefits of Fair Trade
MARKETING AND COMMS - The murals were part of a Fairtrade America campaign during October for Fair Trade Month, to raise awareness of Fairtrade’s positive impacts. Shoppers voiced their choice for Fairtrade and won various Fairtrade prizes.
Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It
MARKETING AND COMMS - Here are three key considerations worth keeping in mind as you endeavor to find, create and use fresh, relevant visual content to communicate your brand’s commitment to sustainability — and even more importantly, inspire customers to action.
Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet
THE NEXT ECONOMY - It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center.
Oatly’s Big Gaffe: Straying from Its Brand Purpose
MARKETING AND COMMS - If Oatly had taken Blackstone’s money, put it on a billboard, and made it known to all of its customers that its next mission was to change the world of ‘big bad investment’ from the inside out, it would’ve remained true to its brand story.
UNESCO Spotlights What Our ‘Next Normal’ Should Look Like
MARKETING AND COMMS - UNESCO’s new campaign asks us to question our ideas about what is normal, suggesting that we have accepted the unacceptable when it comes to our environment, economies, public health and societies for far too long.
How to Communicate with Purpose During a Pandemic
MARKETING AND COMMS - As impact communicators and advisors, it’s our responsibility to remind those we work with and those we meet along the way that businesses that lead with purpose and credible, authentic values are those that will stand the test of time.
Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder
MARKETING AND COMMS - Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go beyond lip service to action.
How to Future-Proof Brands and Create Culture Change in Challenging Times
MARKETING AND COMMS - Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand focus.
Viral Ad Agency Offering Free Campaign to Small Business Hard-Hit by COVID-19
MARKETING AND COMMS - Harmon Brothers is holding a contest to offer its creative services to small businesses whose products or services are solving real problems for real people, free of charge.
New Nonprofit on Mission to Educate, Coach Athletes to Engage Public on Climate Crisis
MARKETING AND COMMS - EcoAthletes, a New York-based nonprofit, launches today to harness the massive power of athletes to influence millions of fans to take action to fight climate change.
Regenerative Business, Part 6: Leveraging Nodes in Living Systems
LEADERSHIP - This is the sixth blog in a series on the seven First Principles of regeneration, drawing from living systems sciences, from renowned author and regenerative business expert Carol Sanford.
12 Amazing Documentaries on Sustainability, Regeneration That You Now Have Time to Watch
MARKETING AND COMMS - As many of us find ourselves with much more time at home due to the COVID-19 crisis, a lot of us are finding opportunities to do things we couldn’t quite get to in the course of our ‘regular lives’ before the widespread lockdowns.
Regenerative Business, Part 5: The Nestedness of Living Systems
ORGANIZATIONAL CHANGE - This is the fifth blog in a series on the seven First Principles of regeneration, drawing from living systems sciences. Read parts one, two, three and four.
New App Aims to Reconnect Youth with Wonders of the Natural World
BEHAVIOR CHANGE - Mammalz is a mobile- and web-based, community-driven content platform giving youth around the globe a highly engaging and interactive way to connect with nature.
Regenerative Business, Part 2: Addressing the Whole, Not Just the Parts
ORGANIZATIONAL CHANGE - When one sets out to work "Regeneratively," it is with the intention of finding the full potential of some effort, one that will proceed through seven phases of thinking and acting. This is a look at Phase One, in which you begin with learning to discern a living, structured whole.
Regenerative Business, Part 1: The History and Practice of 'Regeneration'
LEADERSHIP - Forty years ago, I meet a cadre of business designers and developers who called what they did Regenerative Business Design. They had led a revolution with extraordinary success in Procter & Gamble, which gave the business world a state of the art approach in producing Return on Investment with people and assets. They delivered earnings for the consumer products giant that were the envy of all industries, in an industry whose margins were collapsed to below 5 percent.
