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Stories About Storytelling

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Coke, Dow, Kimberly-Clark Join Coalition to Tackle Ocean Plastics in SE Asia
Coke, Dow, Kimberly-Clark Join Coalition to Tackle Ocean Plastics in SE Asia

WASTE NOT - Corporate action to tackle the mounting problem of ocean plastics is on the rise with new commitments and cross-industry initiatives cropping up regularly.

Employees Are Your Best Purpose Ambassadors
Employees Are Your Best Purpose Ambassadors

MARKETING AND COMMS - This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign
Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign

MARKETING AND COMMS - Building on the success of its “Good Odds” spots released during the Super Bowl, in which it highlighted the real-life story of Canadian Para-alpine skier Lauren Woolstencroft, auto giant Toyota has released a new ad campaign “Start Your Impossible” for the Olympic and Paralympic Winter Games PyeongChang 2018.

Can Being Socially Responsible Get You a Date?
Can Being Socially Responsible Get You a Date?

MARKETING AND COMMS - In my book, Rise Up: How to Build a Socially Conscious Company, I made a number of predictions about the future, ranging from the rise of women to a more equitable and influential role in the workplace to the growth of worker collectives, such as co-ops and employee-owned companies, in the marketplace. I also predicted that ratings systems would proliferate in every walk of life, from companies to cities to individuals:

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CEO of Ørsted calls for action on global climate crisis
CEO of Ørsted calls for action on global climate crisis

PRESS RELEASE - Ørsted’s annual sustainability report is now released. Over the past decade, the Danish-based energy company has achieved 82% coal reduction, 67% carbon reduction and 64% renewable energy in their power and heat generation. CEO of Ørsted, Henrik Poulsen, has a clear vision.

UN Talanoa Dialogue Portal Invites Businesses to Contribute to Climate Discussion
UN Talanoa Dialogue Portal Invites Businesses to Contribute to Climate Discussion

MARKETING AND COMMS - The UN Climate Change secretariat is launching an online portal that invites countries, businesses, local government and civil society to contribute to the climate change conversation. The platform will support the Talanoa Dialogue, an international conversation mechanism launched during COP23 in Bonn, which will help track progress on current commitments and drive global climate action.

Purpose Differentiates in an Age of Disruption
Purpose Differentiates in an Age of Disruption

MARKETING AND COMMS - What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsolete almost overnight. Do you recall Blockbuster?

5 Hacks to Activate Purpose in the Workplace
5 Hacks to Activate Purpose in the Workplace

MARKETING AND COMMS - It should come as no surprise that purpose — defined as your company’s aspirational reason for being beyond profit — plays a key role in the direction of your business on multiple levels. Purpose is an overarching “north star” that serves as a guidepost for decision making.

How a ‘People Dam’ Helped Save a Regional Community in Japan
How a ‘People Dam’ Helped Save a Regional Community in Japan

WALKING THE TALK - Naruto City, on the northeast tip of Tokushima Prefecture — Shikoku, Japan. The Naruto Strait’s whirling tides are popular with tourists, but in recent years the region, like many others, has struggled to cope with the exodus of people and industry to urban areas.

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Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose
Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose

MARKETING AND COMMS - The Outdoor Industry Association (OIA), whose members include REI, Iron Mountain, Patagonia, The North Face and Timberland, is producing a new film series that shares the stories of outdo

‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change
‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change

BEHAVIOR CHANGE - Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. New data from online search behavioral specialist Hitwise reaffirms this and demonstrates how mainstream television can be used to inspire consumers into action.

The Sustainability Practitioner’s (Basic) Guide to Investors
The Sustainability Practitioner’s (Basic) Guide to Investors

FINANCE & INVESTMENT - As a reformed banker, I tend to be alert whenever I hear folks talking about investment and investors. Over the past few Sustainable Brands events, I’ve noticed, however, that the language can sometimes be a bit muddled around this topic. Investors are often lumped into one homogenous bunch, whose needs and duties are not really understood. The differences between the types of investment product and the accompanying financial risk-reward can be confused.

Top 5 Things You Shouldn’t Miss From HPE Living Progress in 2017
Top 5 Things You Shouldn’t Miss From HPE Living Progress in 2017

PRESS RELEASE - Inspiring Progress From climate activism to product innovation, a look back at some of the highlights from HPE's Living Progress over the past year.

Member Spotlight: Inge Huijbrechts explains how a four-year boat ride influenced her career, leading her to become VP of Responsible Business at Carlson Rezidor
Member Spotlight: Inge Huijbrechts explains how a four-year boat ride influenced her career, leading her to become VP of Responsible Business at Carlson Rezidor

MEMBER SPOTLIGHT - We recently spoke with Inge Huijbrechts (@I_Huijbrechts), Vice President, Responsible Business at Carlson Rezidor, about what inspires her work on sustainability. In addition to being an active Corporate Member, Inge also serves on Sustainable Brands’ Advisory Board. Keep reading to learn more about one of SB’s community leaders, how a four-year boat journey around the world influenced Inge’s career and her message for members as we head into the new year.

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Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Know Your Audience: Why Patagonia Can Sue the President — and Thrive

MARKETING AND COMMS - Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitively bold move — even for the likes of the brand that brought us “Don’t Buy This Jacket” an

KIND Launches Storytelling Campaign to Inspire Empathy, Kindness
KIND Launches Storytelling Campaign to Inspire Empathy, Kindness

MARKETING AND COMMS - Furthering its mission to create a kinder, healthier world — one snack at a time — KIND has launched a new video campaign that explores the courage it takes to be kind towards strangers in an effort to kindle a conversation about what it will take to overcome the issues currently dividing the US. The video release, in conjunction with a nationwide contest, is part of KIND’s effort to explore the differences between being “nice” and being “kind” — an oft overlooked distinction that has tangible implications on how we act towards one another.

Simple Stories Move Millions: Bangladesh’s ‘Made in Equality’ Campaign
Simple Stories Move Millions: Bangladesh’s ‘Made in Equality’ Campaign

MARKETING AND COMMS - A digital initiative bringing to life real stories about real people in the Bangladeshi garment industry is proving a game-changer in the country in its first year of launch. “Made in Equality” is a website and Facebook page illustrating garment workers’ life experiences in their own words. The simple format of an individual’s image, presented alongside their quotes, is proving moving and powerful.

Focusing on What 90% of Businesses Do Now Is a Big Mistake
Focusing on What 90% of Businesses Do Now Is a Big Mistake

CLEANTECH - I was driving through rural Pennsylvania recently and saw a fascinating billboard. Sponsored by an organization that promotes coal and natural gas, the sign declared, “The truth is that 90 percent of our energy comes from fossil fuels.” Technically, that’s true (ish), but it’s also meaningless.

4 Steps to Creating Social Impact Programs That Benefit Communities and Business
4 Steps to Creating Social Impact Programs That Benefit Communities and Business

BUSINESS CASE - Not so long ago, there was a large disconnect between doing good and good business. While the idea of corporate social responsibility has been around since the 1960s, businesses have historically approached CSR and sustainability as a “feel good” silo or regulatory requirement — a means to improve public image reputation and mitigate risk, but not much else. It wasn't until recent years that companies discovered that social impact programs could benefit a company in more remunerative ways — increasing revenue, creating new markets, driving innovation, retaining talent, and opening the doors to new business opportunities. As such, it was rare for CEOs and CFOs to even nod their heads towards citizenship and sustainability, much less make it a priority.

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#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics
#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics

NEW METRICS - Live Well San Diego: A visionary partnership to define and measure 10 quality-of-life metrics By Anna Shugoll

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