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Stories About Storytelling

Found 456 stories. Page 6 of 23.

5 Hacks to Activate Purpose in the Workplace
5 Hacks to Activate Purpose in the Workplace

MARKETING AND COMMS - It should come as no surprise that purpose — defined as your company’s aspirational reason for being beyond profit — plays a key role in the direction of your business on multiple levels. Purpose is an overarching “north star” that serves as a guidepost for decision making.

How a ‘People Dam’ Helped Save a Regional Community in Japan
How a ‘People Dam’ Helped Save a Regional Community in Japan

WALKING THE TALK - Naruto City, on the northeast tip of Tokushima Prefecture — Shikoku, Japan. The Naruto Strait’s whirling tides are popular with tourists, but in recent years the region, like many others, has struggled to cope with the exodus of people and industry to urban areas.

Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose
Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose

MARKETING AND COMMS - The Outdoor Industry Association (OIA), whose members include REI, Iron Mountain, Patagonia, The North Face and Timberland, is producing a new film series that shares the stories of outdo

‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change
‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change

BEHAVIOR CHANGE - Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. New data from online search behavioral specialist Hitwise reaffirms this and demonstrates how mainstream television can be used to inspire consumers into action.

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The Sustainability Practitioner’s (Basic) Guide to Investors
The Sustainability Practitioner’s (Basic) Guide to Investors

FINANCE & INVESTMENT - As a reformed banker, I tend to be alert whenever I hear folks talking about investment and investors. Over the past few Sustainable Brands events, I’ve noticed, however, that the language can sometimes be a bit muddled around this topic. Investors are often lumped into one homogenous bunch, whose needs and duties are not really understood. The differences between the types of investment product and the accompanying financial risk-reward can be confused.

Top 5 Things You Shouldn’t Miss From HPE Living Progress in 2017
Top 5 Things You Shouldn’t Miss From HPE Living Progress in 2017

PRESS RELEASE - Inspiring Progress From climate activism to product innovation, a look back at some of the highlights from HPE's Living Progress over the past year.

Member Spotlight: Inge Huijbrechts explains how a four-year boat ride influenced her career, leading her to become VP of Responsible Business at Carlson Rezidor
Member Spotlight: Inge Huijbrechts explains how a four-year boat ride influenced her career, leading her to become VP of Responsible Business at Carlson Rezidor

MEMBER SPOTLIGHT - We recently spoke with Inge Huijbrechts (@I_Huijbrechts), Vice President, Responsible Business at Carlson Rezidor, about what inspires her work on sustainability. In addition to being an active Corporate Member, Inge also serves on Sustainable Brands’ Advisory Board. Keep reading to learn more about one of SB’s community leaders, how a four-year boat journey around the world influenced Inge’s career and her message for members as we head into the new year.

Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Know Your Audience: Why Patagonia Can Sue the President — and Thrive

MARKETING AND COMMS - Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitively bold move — even for the likes of the brand that brought us “Don’t Buy This Jacket” an

KIND Launches Storytelling Campaign to Inspire Empathy, Kindness
KIND Launches Storytelling Campaign to Inspire Empathy, Kindness

MARKETING AND COMMS - Furthering its mission to create a kinder, healthier world — one snack at a time — KIND has launched a new video campaign that explores the courage it takes to be kind towards strangers in an effort to kindle a conversation about what it will take to overcome the issues currently dividing the US. The video release, in conjunction with a nationwide contest, is part of KIND’s effort to explore the differences between being “nice” and being “kind” — an oft overlooked distinction that has tangible implications on how we act towards one another.

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Simple Stories Move Millions: Bangladesh’s ‘Made in Equality’ Campaign
Simple Stories Move Millions: Bangladesh’s ‘Made in Equality’ Campaign

MARKETING AND COMMS - A digital initiative bringing to life real stories about real people in the Bangladeshi garment industry is proving a game-changer in the country in its first year of launch. “Made in Equality” is a website and Facebook page illustrating garment workers’ life experiences in their own words. The simple format of an individual’s image, presented alongside their quotes, is proving moving and powerful.

Focusing on What 90% of Businesses Do Now Is a Big Mistake
Focusing on What 90% of Businesses Do Now Is a Big Mistake

CLEANTECH - I was driving through rural Pennsylvania recently and saw a fascinating billboard. Sponsored by an organization that promotes coal and natural gas, the sign declared, “The truth is that 90 percent of our energy comes from fossil fuels.” Technically, that’s true (ish), but it’s also meaningless.

4 Steps to Creating Social Impact Programs That Benefit Communities and Business
4 Steps to Creating Social Impact Programs That Benefit Communities and Business

BUSINESS CASE - Not so long ago, there was a large disconnect between doing good and good business. While the idea of corporate social responsibility has been around since the 1960s, businesses have historically approached CSR and sustainability as a “feel good” silo or regulatory requirement — a means to improve public image reputation and mitigate risk, but not much else. It wasn't until recent years that companies discovered that social impact programs could benefit a company in more remunerative ways — increasing revenue, creating new markets, driving innovation, retaining talent, and opening the doors to new business opportunities. As such, it was rare for CEOs and CFOs to even nod their heads towards citizenship and sustainability, much less make it a priority.

#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics
#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics

NEW METRICS - Live Well San Diego: A visionary partnership to define and measure 10 quality-of-life metrics By Anna Shugoll

A Businesslike Look at America Recycles Day
A Businesslike Look at America Recycles Day

PRESS RELEASE - A businesslike look at America Recycles Day America recycles one-third of municipal solid waste, and more would be better

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The Practice of Purpose Project
The Practice of Purpose Project

PRESS RELEASE - Despite the growing attention that brands with purpose have received, industry adoption of social benefits is lagging behind other critical transformations such as digital or analytics. The integration of social benefits in the marketing of brands remains on the periphery of many leaders. What’s more, among many brand and business managers the pursuit of a social purpose is sometimes perceived as a distraction or an unwanted constraint to their ability to achieve their business goals. As a result, the potential of social benefits is often trapped by the perception of uncertain outcomes, unclear methods, and unwanted risks.

How Technology Is Driving Us Toward Peak Globalization
How Technology Is Driving Us Toward Peak Globalization

THE NEXT ECONOMY - At some point in the future — and in some ways, we are already seeing this — the amount of physical stuff moving around the world will peak and begin to decline. By “stuff,” I am referring to liquid fuels, coal, containers on ships, food, raw materials, products, etc. New technologies are moving us toward “production-at-the-point-of-consumption” of energy, food and products with reduced reliance on a global supply chain. The trade of physical stuff has been central to globalization as we’ve known it. So, this declining movement of stuff may signal we are approaching “peak globalization.”

Raising Our Children to Support Sustainability in a Capitalist Society
Raising Our Children to Support Sustainability in a Capitalist Society

MARKETING AND COMMS - When I was a kid, after a certain point I stopped wanting to do the things my parents forced me to do. You may have had a similar experience. The harder your parents tried to make you stay away from candy and obey curfew, the more you wanted to eat a ton of candy and break curfew.

Sustainable Brands Allures Global Brand Leaders to Copenhagen Conference
Sustainable Brands Allures Global Brand Leaders to Copenhagen Conference

PRESS RELEASE - BASF, Danone, SC Johnson, UPS and others share research, tools and insights at SB’17 Copenhagen  

Earning Trust Through Transparency
Earning Trust Through Transparency

LEADERSHIP - Trust. It can sound a lot like a buzzword or business jargon, a word or phrase thrown around by leaders when trying to identify, define or solve a problem. Sometimes it’s not even a consideration until it’s lost. According to the 2017 Edelman Trust Barometer, only about half of the general population trusts business, government, media and nongovernmental organizations to do the right thing. Trust in business fell to 52 percent, and CEO credibility also fell globally.

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3 Key Takeaways from Engaging an Industry in Sustainability
3 Key Takeaways from Engaging an Industry in Sustainability

WALKING THE TALK - The vinyl industry recently marked its first “sustainability community anniversary” — that moment where industry leaders came together to pledge to embark on our sustainability journey. In the year since, we’ve adopted common sustainability positioning focused on doing more with less, agreed on a purpose-driven continuous improvement path forward, formed the Vinyl Business and Sustainability Council (VBSC), and initiated an industry-wide materiality assessment. There’s still much work to do.

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