How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Business in the Community (BITC), the UK's business-led charity championing corporate social responsibility, is calling for entries from businesses engaging customers on sustainability. ... View More
As 2013 comes rapidly to a close, it is worth noting, I think, that this was arguably the three hundredth anniversary of sustainability management, the formal discipline, as we know it. Indeed, the concept of sustainability management in commerce fir... View More
Earlier this month, the CDP released a report highlighting 29 public U.S. companies across various industries that have incorporated an internal carbon price as a strategic planning tool, effectively holding themselves accountable for the carbon emis... View More
In 2012, Caesars Entertainment Corporation achieved a total savings of roughly 750 million kWh since its benchmark year in 2007, representing an 8.5 percent absolute reduction in electricity and gas. The savings equal enough energy to power a communi... View More
On Thursday, Ford Motor Company released its second annual trend report for the upcoming year. Among the top 10 predicted global consumer trends on the list: Consumers reevaluating their relationships with technology, balancing the need to be constan... View More
It's beginning to feel a lot like Christmas. Advertising's big spenders are ramping up for their favourite time of the year. The marketing machine that amplifies the magic of Christmas is swinging into action and it's an awesome sight to behold. Chri... View More
This is the first in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500, co-written by CEO Bill Shireman, COO Erik Wohlg... View More
Unilever has been a clear leader in sustainability with its ambition and actions against its Sustainable Living Plan, and has just started its first consumer-facing corporate brand campaign around this, called Project Sunlight. At Given London we hav... View More
In sustainability, the 'lone wolf' will soon be a thing of the past, as collaboration becomes increasingly necessary to make real changes.In October, Dell outlined its 2020 Legacy of Good plan, but admitted that it wouldn't be able to achieve its amb... View More
If the perception of your brand’s green efforts is falling short of reality, then it’s time to stop and re-examine all aspects of the social impact of your outreach. Gone are the days when consumers would buy “green” for green’s sake; they ... View More
How do you ensure that your company’s marketing department doesn’t get too carried away in communicating the sustainability benefits of products? ... View More
CDP announced today that 29 major publicly traded companies based in or operating in the U.S. disclosed an internal price on carbon pollution to CDP (formerly known as the Carbon Disclosure Project) in 2013, detailing both the risk and potential busi... View More
We’ve all faced this great moral dilemma whenever we stay in a nice hotel. The little sign in the bathroom reads, “Please help us protect the environment and conserve water by reusing your towel.” Even those of us who consider ourselves environ... View More
On the same day the EPA is holding its public hearing on the proposed rule 2014 Standards for the Renewable Fuel Standard Program and the same week that Delta Air Lines takes its stand against it, Americans United for Change today announced it has cr... View More
Innovation in the Technology and Communications sector is playing a powerful role in improving the sustainability performance of companies, governments and individuals across the economy. Disruptive sector trends such as cloud computing, expansion of... View More
While thousands of retailers across the U.S. and cyberspace are dusting their shelves and crossing their fingers for lucrative Black Friday and Cyber Monday takes, respectively, thousands of organizations around the world are gearing up for an event ... View More
In a sector where social and environmental commitments have traditionally focused on philanthropic efforts, luxury is perhaps the most poised for instigating positive change within the fashion industry, argues Nicola Giuggioli, CEO of Eco-Age. Accord... View More
Socially conscious outdoor apparel company Patagonia has made its feelings about mass consumption clear in a number of ways — last month, it launched its Responsible Economy campaign, which calls on consumers and businesses alike to rethink disposa... View More
In the first post of our multi-part series on proven sustainability strategies, we saw how Pret a Manger applied the “style & substance” sustainability strategy to create a £450 million a year sandwich business. In this post, we are excited ... View More
Only 90 companies, including Shell, ExxonMobil, ChevronTexaco and BP, are responsible for causing nearly two-thirds of all man-made global emissions since the start of the Industrial Revolution, according to research by the Climate Accountability Ins... View More