How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Intel recently topped the Environmental Protection Agency’s Green Power list of partner organizations utilizing renewable energy. The technology and telecom company uses renewables such as biogas, biomass, small-hydro, solar and wind to generate mo... View More
PepsiCo has announced that it will no longer label its Naked juices as being ‘‘all natural,’’ after paying $9 million to settle a lawsuit that claimed the drinks contain artificial ingredients.The company said in an email statement that it us... View More
Investors have achieved notable victories during this year’s shareholder proxy season, with a near record 110 shareholder resolutions filed with 94 U.S. companies on hydraulic fracturing, flaring, fossil fuel reserve risks and other climate- and su... View More
Every year, four million Millennials — Generation Y, born between 1982 and 2002 — set out on their own to join the workforce. This generation, which makes up about quarter of today’s population, is one of the most diverse, technologically conne... View More
Bean and rice tortilla chip maker Beanfields Snacks has achieved its certification as a B Corporation.The family-owned company joins Ben and Jerry’s, Etsy, Patagonia and hundreds of others companies worldwide using the power of business to tackle s... View More
On Tuesday, Molson Coors Brewing Company released its 2013 Corporate Responsibility Report, covering the company’s performance in five key areas: Governance and Ethics, Alcohol Responsibility, Environmental Stewardship, Employees and Community and ... View More
Ford Motor Company announced today it is taking another major step toward helping stabilize carbon dioxide emissions globally, becoming the first automaker to join a voluntary greenhouse gas (GHG) reporting program recently established in India. The ... View More
As The New Metrics of Sustainable Business Conference draws closer, we will be building up the conversation around industry developments to explore future investments in sustainability. One of the latest developments is the enactment of benefit corpo... View More
What makes a company like GSK give away information about thousands of potential malaria-treating drugs? Why did Nike spend 6 million USD developing their Enironmental Design Apparel Tool (minimising the impact of their products in the design process... View More
More and more products on supermarket shelves bear sustainability claims, promising everything from biodegradable household cleaners to bird-friendly coffee. But with over 400 ecolabels on the market (according to the Ecolabel Index) it can be diffic... View More
... View More
Spanish multinational clothing company Inditex says that in 2012 it conducted nearly 1.5 million tests on its clothing worldwide to ensure health and safety standards, as well as carrying out more than 3,500 audits on suppliers under its Code of Cond... View More
The Internet and by extension social media have made it possible for consumers to obtain information easily and to voice their opinions about products, companies, and people. Consumers also have the power to speak directly to product and service prov... View More
The Co-operative Group, Unilever and Molson Coors are among the winners of the 2degrees 2013 Sustainability Champions Awards, which each year recognizes success in the execution of sustainability initiatives. ... View More
I wrote recently about branding for sustainability, rather than the branding of sustainability. The main point is that branding is no longer merely about communication techniques that get tacked on to a business. Instead, branding shapes the entire l... View More
Bob Dylan understood the sustainability challenge long ago when he sang, “People seldom do what they believe in / They do what is convenient, then repent” in “Brownsville Girl.”For sustainability to become mainstream, we need to reframe the d... View More
The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). ... View More
As the sustainability profession grapples with how it can invite and entice a new internal conversation with a broader, ‘beyond-sustainability-silo’ brand and business audience, we are struggling with many fundamental challenges. Language is one ... View More
Volkswagen finished last of the global automakers that occupied five of the top seven spots in Interbrand's recently released Best Global Green Brands 2013 report. That was a pretty good showing, but the German giant seems determined to hoist itself ... View More
Coca-Cola has announced a new set of environmental goals, including returning 100 percent of the water from its manufacturing facilities back to the environment at a level that supports aquatic life by 2020.Coca-Cola says it is extending its nearly d... View More