Patagonia
'The Voice of Society': Why Your Company Could Use a ‘Social Board’ of Directors
1 week ago - The board of directors of any organization exists to provide vision and guidance. Ideally, they are meant to steer companies in the right direction, and keep them out of trouble.
Building the Next Generation of Sustainable Fashion Leaders
2 months ago - There is a clear opportunity to transition to a more conscious approach to fashion, and up-and-coming designers have great potential to help influence this shift.
Top 5 Companies That Effectively Amplified Their Impact in 2018
2 months ago - As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands.
Sustainable Brands Reveals Initial Conference Details for Annual Flagship Conference
3 months ago - 3,000+ brand and innovation leaders to convene June 3-6 at SB’19 Detroit SAN FRANCISCO, November 27, 2018 – Sustainable Brands® recently released the event brochure for its annual flagship conference: SB’19 Detroit. More than 3,000 business leaders are expected to gather June 3-6, 2019 at the Cobo Center in Detroit, Michigan to learn how brands can stay relevant by delivering the Good Life consumers seek today, marked by balanced simplicity and connections to family, community and the environment.
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
3 months ago - During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this season, by taking REI’s advice to #OptOutside to enjoy nature and giving back by cleaning up; and when they do shop, they’re increasingly basing their loyalty and purchasing decisions on companies’ reputations rather than just product features and price.
140 US Companies Band Together to Rally More People to the Polls
5 months ago - Companies across the US have banded together to support the Time to Vote campaign, a nonpartisan effort led by CEOs aimed at increasing voter participation.
New Tool Helps Companies Determine If, How to Engage on Divisive Issues
5 months ago - In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individuals’ right to use bathrooms corresponding to their gender identity; Heineken’s and other brands’ vocal support of
Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife
5 months ago - Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to the ‘how’ of designing the sustainable future in which we all want to live.
The Former CEO of Patagonia Is Taking on Bad Baby Gear
6 months ago - The Kubota tractor parked out front is the first tip-off that Michael Crooke is not your typical executive. While other startup founders might sport a Tesla, Crooke’s home office in Ojai is a far cry from Silicon Valley. Step over the welcome mat with the Pearl Izumi mark, look up at the Patagonia surfboard in the rafters, and you realize this little converted garden shed is like a history lesson in Crooke’s path from Navy SEAL to being a leading figure in sustainable business.
Trending: C&A, Looptworks, John Lewis Spin Out More Circular Apparel Solutions
9 months ago - Increasing circularity in the apparel sector will require a variety of initiatives and some of the most valuable ways to bridge the implementation gap will be to provide funding, design new products with closed-loop design and launch take-back programs for would-be-waste items. Announcements on Monday revealed that these are exactly the contributions being made by the C&A Foundation, Looptworks and John Lewis.
‘Best for the World’: B Lab Recognizes Nearly 1,000 Top Scoring B Corps
9 months ago - Businesses that earned top scores on the B Impact Assessment are being celebrated today with the announcement of B Lab’s 2018 “Best for the World” lists. B Lab simultaneously released separate lists recognizing Certified B Corporations in the top 10 percent for overall score, as well as in the categories for environment, customers, governance, community and workers.
'The North Face Renewed' Gives Refurbished Clothes Second Life
9 months ago - Today at SB’18 Vancouver, The North Face will announce the launch of The North Face Renewed — a collection of refurbished products for consumers who want to access affordable gear and reduce their environmental impact. All “Renewed” items — which are sourced from returned, defective or damaged apparel — have been thoroughly inspected, cleaned and refurbished to The North Face quality and performance standards.
Q&A: Will We Go 'All In'? The Past, Present and Future of Sustainability Leadership
9 months ago - Written by three leading thinkers in the field of sustainability — Chris Coulter, CEO of GlobeScan; David Grayson, Emeritus of Corporate Responsibility at Cranfield University School of Management; and Mark Lee, Executive Director of SustainAbility — All In: The future of Business Leadership (Taylor & Francis, 2018) identifies the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success.
What We Can Learn from B Corps' Big Bets on Customer Engagement
10 months ago - Today’s customers are choosing how to spend their dollars based on one of two factors: convenience or shared values. For example, Blue Apron, a grocery delivery company that makes it easier to cook healthy meals, is winning on convenience. But when you have the option of choosing between convenience services, as many customers do in the ride-hailing market, values determine the victor. Lyft is riding (pun intended) on the sharing-economy movement and gaining market share because of its commitment to fair practices with customers and employees. Customers tell their friends they “took a Lyft” as a signal of shared cultural values.
Working Conditions in Global Supply Chains: What and How to Measure
1 year ago - Despite decades of intense media and business attention, poor working conditions persist in global supply chains. Even Apple, recently announced yet again as the world’s most admired company by Fortune magazine, has struggled to address this issue.
Circular Economy 101: Waste Not, Get More
1 year ago - Across the globe, about 50 percent of CO2 emissions are tied to materials — goods that often produce a significant amount of physical and financial waste.
Patagonia Launches Digital Platform to Connect Customers with Grassroots Activism
1 year ago - Patagonia is back at it — the outdoor gear company has launched a new digital platform connecting customers with local environmental organizations. The aim of the new platform, Patagonia Action Works, is to encourage Patagonia customers to learn more about local environmental issues and get involved with events, petitions, fundraising and volunteering in their area.
Trending: CO2 Dyeing, Biosynthetics Driving Transition Towards New Textiles Economy
1 year ago - A new textiles economy is on the horizon as innovative textile and chemical firms develop new chemical- and petroleum-free processes to produce fabrics and materials.
Outdoor Industry Film Series to Highlight Business Imperative for Embracing Purpose
1 year ago - The Outdoor Industry Association (OIA), whose members include REI, Iron Mountain, Patagonia, The North Face and Timberland, is producing a new film series that shares the stories of outdo
Philip Morris Is Giving Up Cigarettes — and Asking UK Consumers to Do the Same
1 year ago - Although it may seem counterintuitive for a company to discourage consumers from buying its products, we have seen this strategy work in brands’ favor in the past — Patagonia’s “Don’t Buy This Jacket” campaign resulted in an overwhelming positive response from consumers who took extra time to learn about the brand’s mission before making a purchase. Now, one company with a notoriously controversial product is attempting to pivot its business model to be more socially responsible — and marketing directly to consumers during this transition.