Patagonia
Empowering Customers While Building Better Business, a Thriving Future for All
4 weeks ago - With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come.
The Biosphere’s Guide to Foolproofing Sustainability, Part 5: Sustainable Product Platforms
2 months ago - Biosphere Rule #4 is about taking your value cycle, built with parsimonious materials and a power-autonomous energy system, and creating a production platform upon which you can build a whole suite of products — producing profit-amplifying economies of scale and scope.
Unlocking the Transformational Power of Sustainability Thought Leadership
3 months ago - Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authority.
Welcome to the Global Climate Strike: The Largest-Ever Mobilization to Fight Climate Change
3 months ago - What began as the Youth Climate Strike — organized by Greta Thunberg’s group, Fridays for Future — has rallied people of all ages who feel compelled to rail against sufficient climate action around the world.
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis
4 months ago - Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ.
The ‘Secret Sauce’ of Inclusion, Governance — Inside and Outside the Brand
7 months ago - At SB’19 Detroit, Burt's Bees, Caesars Entertainment, Dave’s Killer Bread, Gap, Kellogg, Patagonia, P&G and more shared insights and strategies aimed at addressing governance inside and outside their organizations.
Sustainable Apparel Coalition Launches Tech Venture to Scale Higg Index
8 months ago - Higg Co. will provide the trusted technology industry needs to be able to implement the Higg Index at scale; while the SAC will continue to focus on driving sustainability measurement and improvements in the apparel, footwear and textile industry.
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
8 months ago - New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.
Sportswear, Outdoor Brands Lead on Transparency; Luxury Is Waking Up
8 months ago - On the sixth anniversary of the devastating Rana Plaza factory collapse in Bangladesh, which killed over 1,100 garment workers, Fashion Revolution’s most recent Transparency Index indicates slow progress across the industry.
B Corps Launch Collaborative Climate Change Action Strategy
9 months ago - Some of the world's most climate-progressive businesses shaped short- and long-term plans at B Leadership Summit
The Purpose Statement: Necessary, but Insufficient
9 months ago - Is a well-crafted Purpose Statement and a sharply defined set of Values enough to catalyse change in your organization, and guide decision-making, drive behaviour and nurture a powerful culture over time?
'The Voice of Society': Why Your Company Could Use a ‘Social Board’ of Directors
10 months ago - The board of directors of any organization exists to provide vision and guidance. Ideally, they are meant to steer companies in the right direction, and keep them out of trouble.
Building the Next Generation of Sustainable Fashion Leaders
1 year ago - There is a clear opportunity to transition to a more conscious approach to fashion, and up-and-coming designers have great potential to help influence this shift.
Top 5 Companies That Effectively Amplified Their Impact in 2018
1 year ago - As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands.
Sustainable Brands Reveals Initial Conference Details for Annual Flagship Conference
1 year ago - 3,000+ brand and innovation leaders to convene June 3-6 at SB’19 Detroit SAN FRANCISCO, November 27, 2018 – Sustainable Brands® recently released the event brochure for its annual flagship conference: SB’19 Detroit. More than 3,000 business leaders are expected to gather June 3-6, 2019 at the Cobo Center in Detroit, Michigan to learn how brands can stay relevant by delivering the Good Life consumers seek today, marked by balanced simplicity and connections to family, community and the environment.
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
1 year ago - During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this season, by taking REI’s advice to #OptOutside to enjoy nature and giving back by cleaning up; and when they do shop, they’re increasingly basing their loyalty and purchasing decisions on companies’ reputations rather than just product features and price.
140 US Companies Band Together to Rally More People to the Polls
1 year ago - Companies across the US have banded together to support the Time to Vote campaign, a nonpartisan effort led by CEOs aimed at increasing voter participation.
New Tool Helps Companies Determine If, How to Engage on Divisive Issues
1 year ago - In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individuals’ right to use bathrooms corresponding to their gender identity; Heineken’s and other brands’ vocal support of
Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife
1 year ago - Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to the ‘how’ of designing the sustainable future in which we all want to live.
The Former CEO of Patagonia Is Taking on Bad Baby Gear
1 year ago - The Kubota tractor parked out front is the first tip-off that Michael Crooke is not your typical executive. While other startup founders might sport a Tesla, Crooke’s home office in Ojai is a far cry from Silicon Valley. Step over the welcome mat with the Pearl Izumi mark, look up at the Patagonia surfboard in the rafters, and you realize this little converted garden shed is like a history lesson in Crooke’s path from Navy SEAL to being a leading figure in sustainable business.