Patagonia
Why We Tell the Stories Behind Sustainable Products
3 weeks ago - Telling the stories of the people and forests behind FSC-certified products deepens consumers’ connections with the brands, and demonstrates the impacts of responsible sourcing. We expect this is just the beginning, due to the clear signals of consumer demand for these stories.
3 Lessons for Brands on How to (Credibly) Drive Social Change
2 months ago - The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good.
Are You Making It Easy for Your Employees to Vote This Election Day?
4 months ago - The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3.
Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic
5 months ago - If your brand is serious about sustainability, look no further than Patagonia’s example. The company shows us all what it looks like to build a community of advocates and network of allies that work collectively to shape policymaking. Your brand has that power, too.
Implementers, Catalysts and This Moment in History
7 months ago - "If you’re going to do something great, why not spread it around? Why not be a catalyst and amplify the impact exponentially?" — Daniel Aronson
What Role Will Shaming Play in a Post-Pandemic World?
8 months ago - Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if sustainable practices become the default in society and in business.
Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions
1 year ago - We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur step is one closer to extinction.
Growing Coalition of Companies Reignites Efforts to Get US Voters to the Polls in November
1 year ago - Time to Vote is reigniting its 2018 efforts, building on its past results and working to engage even more employers in the lead-up to the all-too-critical 2020 election — and it’s looking for more businesses to join the cause.
Empowering Customers While Building Better Business, a Thriving Future for All
1 year ago - With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come.
The Biosphere’s Guide to Foolproofing Sustainability, Part 5: Sustainable Product Platforms
1 year ago - Biosphere Rule #4 is about taking your value cycle, built with parsimonious materials and a power-autonomous energy system, and creating a production platform upon which you can build a whole suite of products — producing profit-amplifying economies of scale and scope.
Unlocking the Transformational Power of Sustainability Thought Leadership
1 year ago - Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authority.
Welcome to the Global Climate Strike: The Largest-Ever Mobilization to Fight Climate Change
1 year ago - What began as the Youth Climate Strike — organized by Greta Thunberg’s group, Fridays for Future — has rallied people of all ages who feel compelled to rail against sufficient climate action around the world.
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis
1 year ago - Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ.
The ‘Secret Sauce’ of Inclusion, Governance — Inside and Outside the Brand
1 year ago - At SB’19 Detroit, Burt's Bees, Caesars Entertainment, Dave’s Killer Bread, Gap, Kellogg, Patagonia, P&G and more shared insights and strategies aimed at addressing governance inside and outside their organizations.
Sustainable Apparel Coalition Launches Tech Venture to Scale Higg Index
1 year ago - Higg Co. will provide the trusted technology industry needs to be able to implement the Higg Index at scale; while the SAC will continue to focus on driving sustainability measurement and improvements in the apparel, footwear and textile industry.
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
1 year ago - New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.
Sportswear, Outdoor Brands Lead on Transparency; Luxury Is Waking Up
1 year ago - On the sixth anniversary of the devastating Rana Plaza factory collapse in Bangladesh, which killed over 1,100 garment workers, Fashion Revolution’s most recent Transparency Index indicates slow progress across the industry.
B Corps Launch Collaborative Climate Change Action Strategy
1 year ago - Some of the world's most climate-progressive businesses shaped short- and long-term plans at B Leadership Summit
The Purpose Statement: Necessary, but Insufficient
1 year ago - Is a well-crafted Purpose Statement and a sharply defined set of Values enough to catalyse change in your organization, and guide decision-making, drive behaviour and nurture a powerful culture over time?
'The Voice of Society': Why Your Company Could Use a ‘Social Board’ of Directors
1 year ago - The board of directors of any organization exists to provide vision and guidance. Ideally, they are meant to steer companies in the right direction, and keep them out of trouble.