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Found 551 stories. Page 23 of 28.

6 Secrets of Staggering Genius
6 Secrets of Staggering Genius

LEADERSHIP - In the summer of 2012, after two decades of research to find the missing link between human nature and Mother Nature, the “Voice Code” emerged. This disruptive equation reconciles more than a century of social research and shows the scientific basis for the seemingly supernatural powers of game changers such as Steve Jobs, Albert Einstein, Martin Luther King, Jr., Mother Theresa, Gandhi, Oprah Winfrey and countless lesser-known outliers of human thriving.

Unilever, PepsiCo, Coca-Cola Join Market Research Partnership to Tackle SDGs
Unilever, PepsiCo, Coca-Cola Join Market Research Partnership to Tackle SDGs

COLLABORATION - There is yet another new group that can be filed under Sustainable Development Goal 17: Partnerships for the Goals. Yesterday, Unilever and several industry partners announced the creation of an open platform to share their ideas, data, and insights on addressing key global challenges.

DNA Tests Bolster Credibility of MSC-Labeled Seafood
DNA Tests Bolster Credibility of MSC-Labeled Seafood

SUPPLY CHAIN - Mislabeled seafood products have become a widespread problem: A recent study found that across 4,500 global samples, 30 percent of seafood products are mislabeled. The issue threatens reputable and sustainable fisheries and seafood traders, and can allow illegal and unregulated fishing practices to go undetected. Illegal, unreported and unregulated fishing has been estimated at 11-26 million tonnes of landed fish each year, representing losses of $10-23.5 billion to the fishing industry.

Consumers Love E-Commerce’s Convenience, But Not Its Cardboard
Consumers Love E-Commerce’s Convenience, But Not Its Cardboard

CHEMISTRY, MATERIALS & PACKAGING - While consumers are becoming more comfortable with online shopping and are enjoying the convenience it can bring, there are growing concerns around its environmental impact. The human desire for instant gratification is driving faster and faster delivery services for e-commerce, and that quick service carries a hefty impact.

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Wendy’s New Campaign Suggests Local Sourcing Is What Makes Its Burgers ‘Deliciously Different’
Wendy’s New Campaign Suggests Local Sourcing Is What Makes Its Burgers ‘Deliciously Different’

MARKETING AND COMMS - In 2014, nearly 90 percent of Americans said they consider where a food product is produced when making a purchasing decision, and about two thirds said they would pay more for food that is produced closer to home. As the local food movement continues to become more mainstream in North America, it seems inevitable that brands will jump on the bandwagon.

Will Consumers Pay to Recycle Their Waste?
Will Consumers Pay to Recycle Their Waste?

CHEMISTRY, MATERIALS & PACKAGING - Consumers are steadily becoming more conscious of environmental issues, and more eager to reduce waste at home and work — but are these enough to translate into action? Moreover, will consumers pay to live up to ‘green’ standards and aspirations in their lives? The success my company, TerraCycle, is seeing with our Zero Waste Box platform seems to indicate that many are willing.

Marketers: Stop Selling 'Green,' Start Selling Products That Match Our Values
Marketers: Stop Selling 'Green,' Start Selling Products That Match Our Values

BEHAVIOR CHANGE - Sustainable Brands recently referenced a study from Ohio State University that shows that “not only do many consumers not want to put much effort toward finding out whether our purchases were produced ethically (which is not exactly news), they have a way of looking down on those who do.”I can relate: My in-laws feel that way about me! They see organic food, for example, as expensive nonsense for fools/snobs/hippies who believe in that “green stuff.”

4 New Year’s Resolutions for Sustainability Marketers
4 New Year’s Resolutions for Sustainability Marketers

MARKETING AND COMMS - A new year means four more quarters to pitch, market and advertise your sustainable product or brand to eager consumers across the globe. The world is shifting toward environmental consciousness whether you believe it or not, and reaching consumers in this product climate requires more than just a big marketing budget and hollow promises of greater social responsibility.These four pieces of advice are my recommendations to sustainable brand marketers moving into the new year.

Millennials Seeing How Business Can Be More Innovative, Sparking Innovation from Within
Millennials Seeing How Business Can Be More Innovative, Sparking Innovation from Within

ORGANIZATIONAL CHANGE - Millennials are earning a reputation for doing things differently. They communicate intensively using social networking (Facebook, Twitter, Pinterest), are revolutionizing transportation (Uber, Lyft), and are now demanding corporate sustainability and accountability. Currently the largest living generation in the United States, Millennials have enough ‘buying power’ to throw their weight around.But this innovation doesn’t happen by chance or because Millennials passively expected it — they create it by advocating for themselves.

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Purpose to the People: How Brands Can Turn Crowds of Consumers Into Movements of Change
Purpose to the People: How Brands Can Turn Crowds of Consumers Into Movements of Change

PRODUCT, SERVICE & DESIGN INNOVATION - Purpose brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference and motivates employees, accelerating business results and positive change.

Sustainable Packaging: A Holistic, Collaborative Design Challenge
Sustainable Packaging: A Holistic, Collaborative Design Challenge

CHEMISTRY, MATERIALS & PACKAGING - There are many opportunities for the design industry to play a bigger part in product sustainability. Case in point: Many of the technological advancements in sustainable packaging suffer from issues that could be tackled through partnership with strong design thinkers. The design industry can also help to bring the conversation about sustainable packaging design further upstream. Here are three important things to consider when it comes to designing for sustainability.

Report: How 15 Major Consumer Brands Are (or Aren't) Effectively Leveraging Sustainability Communication
Report: How 15 Major Consumer Brands Are (or Aren't) Effectively Leveraging Sustainability Communication

MARKETING AND COMMS - It’s commonly assumed that mainstream Main Street isn’t interested in sustainability. Shoppers will buy on price, performance and reliability. They’re swayed by celebrity endorsements and some of them want to be associated with stuff that’s cool. But being sustainable? Not a chance.

Economists Say Climate Impacts Will Be Worse Than Previously Believed
Economists Say Climate Impacts Will Be Worse Than Previously Believed

NEW METRICS - Experts on the economics of climate change have revealed concerns that damages from climate change impacts will be larger and more immediate than previously estimated, according to a new survey from The Institute for Policy Integrity at New York University School of Law.The survey’s respondents were limited to those who have published an article about food production, climate adaptation, energy economics and other topics related to climate change in a highly ranked, peer-reviewed economics journal since 1994.

How HR, Sustainability Heads Can Partner to Embed Purpose Throughout an Organization
How HR, Sustainability Heads Can Partner to Embed Purpose Throughout an Organization

ORGANIZATIONAL CHANGE - There was a lot of discussion last week at SB’15 London around the so-called ‘aspirational generation’ - a rising generation of millennials with higher sustainability expectations of brands whose products they buy, as well as for those they work for. How to attract and retain a motivated workforce (younger and older, alike) with more stringent demands for positive purpose and impact was the core theme of Tuesday afternoon’s breakout session.

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Religious Fervour, 'Green Giants,' Heartfelt Communication Abound on #SB15London, Day 2
Religious Fervour, 'Green Giants,' Heartfelt Communication Abound on #SB15London, Day 2

CLEANTECH - On Tuesday, BBMG co-founder Raphael Bemporad hosted the second morning’s plenaries at SB ’15 London. He began by highlighting the transitionary power of sustainable brands.“As we begin the conversation today, I’d like us to think about the privileged position we occupy as a force for societal and market transformation,” he said. “We are uniquely placed: We can harness the emotional power of brands to convey stories and to channel aspirations, but we also embody sustainability — we’re system thinkers, we’re innovators. When we bring these two things together, we have the power to shape culture and shape the market.”

Latest Consumer Insights Show How Brands Are Driving (and Being Driven to) Better Behavior
Latest Consumer Insights Show How Brands Are Driving (and Being Driven to) Better Behavior

PRODUCT, SERVICE & DESIGN INNOVATION - Kicking off this Monday morning workshop at SB’15 London was Raphael Bemporad from BBMG. He soon got the room buzzing with his warm welcome and introduction to the topic for the morning’s workshop: market insights related to customer attitudes and behavior.

How to Innovate on Future Product Concepts That Are Better for Your Business, Our World
How to Innovate on Future Product Concepts That Are Better for Your Business, Our World

PRODUCT, SERVICE & DESIGN INNOVATION - Workshops often vary in their composition of speaker insights, Q&As and practical activities, but Monday afternoon’s SB’15 London session with Chris Sherwin, Head of Sustainability at design firm Seymourpowell, was all about active participation. You’d expect a workshop focused on product design and innovation to be a hub for brewing and evolving ideas (from the obvious to the most far-fetched) and it lived up to expectations.

Trending: Behavior Change Campaigns Aim to Boost Recycling Rates in the US, UK
Trending: Behavior Change Campaigns Aim to Boost Recycling Rates in the US, UK

BEHAVIOR CHANGE - Organizations in the United States and United Kingdom continue to concoct clever ways to convince their citizens that recycling is worthwhile. In England, a new behavior change campaign is trying to reinforce that every little bit helps: If every Londoner recycled one extra plastic bottle a week for a year, enough energy would be saved to power Wembley Stadium for two years – a venue that can hold 90,000 people. So Resource London is asking Londoners to recycle “just one thing,” in its new “Recycle for London” campaign.

Report: Millennials Key Drivers of Small Business Sustainability
Report: Millennials Key Drivers of Small Business Sustainability

MARKETING AND COMMS - Millennials will lead the way for small and medium businesses (SMBs) in future conversations and efforts around conservation, energy efficiency and environmental stewardship, according to a new survey by Cox Enterprises.The second annual Cox Conserves Sustainability Survey found that Millennials have a huge appetite for sustainability and will drive adoption of these practices. Millennials showed greater knowledge about sustainability than other age cohorts and a strong interest in implementing sustainable business practices, but noted that in their current roles, they lacked the influence needed to effect change.

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Materiality Assessment Finds Materials, Transparency, GHGs Critical Issues for Cleaning Products Industry
Materiality Assessment Finds Materials, Transparency, GHGs Critical Issues for Cleaning Products Industry

CHEMISTRY, MATERIALS & PACKAGING - The American Cleaning Institute (ACI) released the first-ever industry materiality assessment in its 2015 Sustainability Report on Tuesday. Sustainability analytics firm Framework LLC conducted the assessment using data from across the sector’s value chain to map critical risks and opportunities, and found materials, transparency, and greenhouse gases among the top concerns for the $30 billion cleaning products industry.

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