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MARKETING AND COMMS - Climate action is increasingly important to incorporate into a brand’s value proposition to customers and consumers. These four steps will enable brand managers to take clear and meaningful actions — which, in turn, can connect with consumers and differentiate products in the market.
CHEMISTRY, MATERIALS & PACKAGING - Biotech startups Bolt Threads, Ecovative and Zvnder have discovered how to make the most of mycelium — creating high-quality, sustainable versions of ubiquitous materials such as leather.
PRODUCT, SERVICE & DESIGN INNOVATION - By creating supply chains around nutritionally dense, easy-to-grow but mostly overlooked ingredients that help restore soil health, WhatIF Foods envisions a more just, beneficial food system tailored to meet the needs of various regions.
MARKETING AND COMMS - We must not only create products that address environmental impact without compromising consumer experience, but also help consumers understand that they don’t compromise when they embrace more sustainable products. How? By influencing our industry’s influencers.
MARKETING AND COMMS - By celebrating the growers behind popular chocolate and tea brands, the murals remind the public to ‘Choose the world you want’ by supporting products and brands that help give farmers a sustainable livelihood.
SUPPLY CHAIN - By enabling raw material traceability at scale, Avery Dennison’s atma.io helps brands account for varying environmental footprints through more granular supply chain data, and empowers consumers to hold brands accountable to their sustainability promises.
WASTE NOT - Recycling, circular industry partnerships and marketplaces for refurbished devices are growing in popularity, but they won’t be a match for the tech industry’s throwaway approach anytime soon. But some smaller, more intrepid brands are proving the validity and demand for longer-lasting, easy-to-repair electronics.
SUPPLY CHAIN - As pressures mount to make fashion more sustainable, brands, retailers, policymakers and industry leaders are all seeking assistance and assurances that global supply chains are using verified data and technology to improve the industry's footprint.
PRODUCT, SERVICE & DESIGN INNOVATION - The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices.
CLEANTECH - Commercial real estate is the second-largest consumer of publicly supplied water in the US. Imagine if we came together to tackle this problem head on! Here are four recommendations for how property managers and building owners can lead the way.
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Dow is leading the charge in materials science, but we can’t do that science in a box without thinking about communities and the people within them. Nonprofit partnerships help us dig to the root of the most pressing problems in sustainability, find the best solutions and gain public buy-in to create real impact.
MARKETING AND COMMS - The Ireland-based B Corp joins a growing number of brands aiming to help consumers understand how its products fit into a more climate-conscious approach to eating.
THE NEXT ECONOMY - More brands seem to be taking a two-pronged approach to growth — continuing to sell new products while demonstrating their ‘care’ for the planet through circular initiatives and takeback schemes. When will companies truly commit to changing the products they sell and how they sell them?
COLLABORATION - The group will develop the industry’s first specification for measuring, accounting for and decarbonizing the emissions associated with consumer use of connected devices.
PRODUCT, SERVICE & DESIGN INNOVATION - New report shares insights to guide retailers on effective reusable bag models — a key solution as regulations to reduce reliance on single-use plastic bags grow across the US.
BEHAVIOR CHANGE - Karma Wallet is banking on a recipe of behavior change, fintech and systems change to create a critical mass of consumers able to turn intent into action and pressure brands to make the broader changes the world needs.
ORGANIZATIONAL CHANGE - A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social purpose; then, surely my company can do this as well.’”
WASTE NOT - Great Wrap aims to be a plug-and-play replacement for film wraps for both home and business. It replaces petroleum-based films with a bio-based waste product that, unlike most other bio-based polymers, completely decomposes within three months.
WASTE NOT - The inventive, waste-free, single-serve coffee system means that portioned coffee no longer needs to be surrounded by an aluminum or plastic capsule.
THE NEXT ECONOMY - 3 in 5 say climate risks have already impacted their decision on where to live; but housing prices and cost of living are still bigger factors.