Stories About Consumer Insights

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New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets
New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets

BEHAVIOR CHANGE - Meat-heavy diets have been under increased scrutiny of late, spawning a host of research and campaigns linking them to the accelerating impacts of climate change around the world. Now, a new report from the Changing Markets Foundation, Mighty Earth and Compassion in World Farming points the finger at governments, which they say are failing to tackle meat over-consumption to meet climate targets.

While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along
While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along

MARKETING AND COMMS - McDonald’s USA has announced that its seven classic burgers are now free from artificial preservatives, artificial flavors and added colors from artificial sources. The ingredient changes affect all 14,000 U.S. restaurants, marking this the next major milestone in McDonald’s food journey and another way the fast food giant aims to help customers feel good about its food.

4 Steps to Building a Brand That Supports Smallholder Farmers
4 Steps to Building a Brand That Supports Smallholder Farmers

SUPPLY CHAIN - This summer, whilst working in Barbados, I got my hands on an old drum set and learnt how to play the classic four-on-the-floor disco beat. It felt great to (just about) crack something so quickly, partly because it makes a nice change from the day job — building ethical brands, which takes a lot longer than a couple of weeks.

Sixty South: How to Turn Sustainability into Business Growth
Sixty South: How to Turn Sustainability into Business Growth

WALKING THE TALK - Today’s consumers are increasingly concerned about the impact their purchasing decisions have on the planet. People want to know how products they buy affect social and environmental ecosystems, and are paying more money for and attention to healthy foods and consumer goods.

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The Swoosh Heard 'Round the World
The Swoosh Heard 'Round the World

MARKETING AND COMMS - Taking a knee made Nike stand up. As brand activism becomes commonplace — even expected — it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters.

Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?
Dairies Resuming Home Deliveries: A Sustainable – and Sustainability – Strategy?

PRODUCT, SERVICE & DESIGN INNOVATION - The milkman is making a come back. In a dozen or so communities around the U.S., dairy trucks sporting happy cows and nostalgic farm scenes are showing up at doorsteps to drop off fresh milk, cream, butter and eggs. Is that a sustainable strategy? And what does it do to promote sustainability?

More Americans Staying Informed; Increasing Scrutiny of Business, Government
More Americans Staying Informed; Increasing Scrutiny of Business, Government

MARKETING AND COMMS - More and more Americans are seeking information about corporate social and environmental responsibility, particularly from news coverage, according to the ninth annual Sense & Sustainability® Study, released Wednesday by G&S Business Communications. The opinion poll was conducted online by YouGov for G&S in August 2018 among 2,659 U.S. adults.

Survey: Americans Doubt Their Ability to Impact Climate Change, Look to Companies to Lead
Survey: Americans Doubt Their Ability to Impact Climate Change, Look to Companies to Lead

WALKING THE TALK - The majority of US citizens (62 percent) say they believe climate change is a problem but feel unempowered to address it, according to the 2018 Cone/Porter Novelli Climate Change Snapshot — instead, they are looking to companies to take the lead. Yet, even as individuals may feel personally powerless — less than four-in-10 (38 percent) feel their actions can make a real difference — they do see companies as critical players in progress against climate change. 58 percent say that in the absence of government progress, companies should take the lead.

On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is
On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is

MARKETING AND COMMS - Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but which ultimately aligns perfectly with Nike’s ethos of living courageously.

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Your Key to Positive Impact: The 4 Generations Principle
Your Key to Positive Impact: The 4 Generations Principle

MARKETING AND COMMS - Why are light switches in design hotels impossible to find? Why are our oceans drowning in plastic? How to find more satisfaction in your work? How to make your business a force of good? And how do we connect these seemingly unconnected questions? Let's see how a “4 generations principle” can contribute.

The Nestlé Family welcomes Terrafertil, A Natural Foods Company
The Nestlé Family welcomes Terrafertil, A Natural Foods Company

PRESS RELEASE - Nestlé today completed the acquisition of a majority stake in Terrafertil, a natural foods company and main global producer of goldenberries, following approval of relevant antitrust authorities. This investment is one of the latest examples of how Nestlé’s enhanced growth strategy harnesses the entrepreneurial spirit on which the company was founded 150 years ago. With this new investment, Nestlé is very well positioned to be the leader in the plant-food based segment in Zone Americas with the addition of the NATURE'S HEART and ESSENTIAL LIVING FOODS brands.

Shaw Launches Sound Advisor, Innovates with Acoustics Testing, Research and Education
Shaw Launches Sound Advisor, Innovates with Acoustics Testing, Research and Education

PRESS RELEASE - Shaw Industries Group, Inc. (Shaw) has introduced an innovative, patent-pending tool to showcase the impact ceiling and floor construction, as well as flooring and underlayment selection, have on room acoustics. Known as Sound Advisor, the web-based tool helps users make more informed design and interior product selection decisions.

Reimagining Organizations as Brand Ecosystems
Reimagining Organizations as Brand Ecosystems

ORGANIZATIONAL CHANGE - Who are you and why should I care? Since the 1950s, companies have turned to externally focused branding methods to answer these questions that consumers have about their businesses. Today, companies face an increasingly hyperconnected, skeptical marketplace where customers are demanding more. They want to know the substance beyond the sizzle of advertising. For branding to remain the economic engine it has been over the past 70 years, we need to ask: What’s next?

UK Public Supports Urgent Action, Litigation on Climate Change
UK Public Supports Urgent Action, Litigation on Climate Change

MARKETING AND COMMS - According to a new survey from UK-based environmental law charity ClientEarth, the British public wants urgent action on climate change and strongly supports holding fossil fuel companies and the UK government accountable for the negative effects of climate change. After a record heatwave in the UK and northern Europe, the majority of Brits surveyed think fossil fuel companies, whose products contribute directly to climate change, should be made to pay damages for their role in contributing to global warming (71 percent), and that the UK government must do more to help prepare for and adapt to climate change (62 percent).

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GlobeScan, Sustainable Apparel Coalition Partner on Consumer Engagement Initiative
GlobeScan, Sustainable Apparel Coalition Partner on Consumer Engagement Initiative

MARKETING AND COMMS - Sustainability research consultancy GlobeScan and the Sustainable Apparel Coalition (SAC) have partnered on a study to develop communication guidelines and materials for engaging consumers on the Higg Index — a holistic suite of tools for measuring sustainability performance across the textile industry value chain.

SAP: Building a Business Case for Sustainability through Data
SAP: Building a Business Case for Sustainability through Data

PRESS RELEASE - While many businesses recognize the importance of sustainability, not enough are investing in a strategic plan powered by data. How can companies place benchmarks on and distill this often obscure information into actionable insights? As part of the Thought Leaders channel on the openSAP platform, SAP and the Institute of Management Accountants (IMA®) are working to help answer this question through a free online course, “Improving Confidence in Sustainability Performance Data.”

How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle
How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle

BEHAVIOR CHANGE - Is your grocery store’s meat aisle becoming obsolete? If it’s started carrying Beyond Burgers and sausages, it might be. That’s not because meat as we know it — the kind made from animals — is disappearing (at least not yet). Rather, the credit (or blame) goes to entrepreneurs such as Beyond Meat’s Ethan Brown, who argues convincingly that “protein aisle” is not only the more accurate way to describe the offerings there, but also the best location for his own Beyond Burger, a “muscle” made from peas that is so succulent and juicy you’d swear it came from a cow.

Can Lessons from the Slow Food Movement Fuel Slow Fashion?
Can Lessons from the Slow Food Movement Fuel Slow Fashion?

CHEMISTRY, MATERIALS & PACKAGING - Grocery stores, restaurants and coffee shops have wholeheartedly embraced the slow food movement, with phrases such as "certified organic," "fair-trade" and "all-natural" plastered across product packaging and menus. While each of these designations means something specific, in the eyes of many along the supply chain including the end user, they all can deliver a similar message of high quality.

BASF receives NPA’s Novel Ingredient and Science Award for its portfolio of natural cosmetic ingredients
BASF receives NPA’s Novel Ingredient and Science Award for its portfolio of natural cosmetic ingredients

PRESS RELEASE - The Natural Products Association (NPA) recognized BASF for having the largest selection of ingredients for cosmetic manufacturers who want to certify their products according to the NPA Natural Standard. The 25th Annual NPA Awards honors outstanding individuals and companies that have made valuable contributions to the success of the natural products industry. “BASF is a truly innovative company that continues to deliver new natural alternatives for consumers year in and year out,” said Daniel Fabricant, Ph.D., President and CEO of NPA. “We are pleased to honor BASF for their contributions to our industry and to NPA, the nation’s largest and oldest association for natural products.”

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Ad Industry's Top Creatives Have United to Fight Climate Change
Ad Industry's Top Creatives Have United to Fight Climate Change

MARKETING AND COMMS - In the true spirit of coopetition, 17 of New York’s top marketing, advertising and communications agencies have partnered with leading climate scientists and non-profits to harness consumer insights and creativity to motivate urgent and collective action to address climate change, starting with Gen Z — an estimated 17 million soon-to-be-voters citing a deep passion for climate change and other societal issues.

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