Stories About Corporate Communications

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How to Pursue Sustainability During COVID-19: A Tactical Guide for Brand Professionals
How to Pursue Sustainability During COVID-19: A Tactical Guide for Brand Professionals

WALKING THE TALK - This global pandemic is critical and companies should dedicate every resource to helping their customers get through it, but in the spirit of protecting ourselves from one existential threat, we shouldn’t let another one go completely unnoticed.

When Changing Our Behavior Becomes a Public Health Imperative
When Changing Our Behavior Becomes a Public Health Imperative

BEHAVIOR CHANGE - According to Krukow Behavioral Design, a combination of the right colors, behavioral transmitters and social norms can help fuel the mass behavior change necessary from stemming the spread of COVID-19.

Climate Crisis Considered Our Greatest Challenge — and We're Overwhelmed
Climate Crisis Considered Our Greatest Challenge — and We're Overwhelmed

MARKETING AND COMMS - A Vattenfall survey has found that the public see climate change as the main challenge of our age; while doomsday media coverage is compounding our anxiety about it, we're still looking to business and governments to save us.

Report: Predatory Marketing Tactics a Top Threat to Children’s Wellbeing
Report: Predatory Marketing Tactics a Top Threat to Children’s Wellbeing

MARKETING AND COMMS - While climate change and intensifying carbon emissions still top the list of factors endangering a healthy future for the world’s children, a new report finds that marketing of harmful products aimed at children is another major threat to their wellbeing.

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MSC on Mission to Ensure Sustainable Seafood for All
MSC on Mission to Ensure Sustainable Seafood for All

MARKETING AND COMMS - MSC has researched what matters most to seafood lovers, and how to engage consumers and producers on the benefits of sustainable seafood. We caught up with Senior PR Manager Jackie Marks to find out how MSC is getting that message out.

How to Find Your Authentic Corporate Purpose
How to Find Your Authentic Corporate Purpose

BUSINESS CASE - Your company’s purpose will not be found by commissioning a white paper or creating a complicated strategy document. It will emerge organically from an honest interrogation of what you’re truly about, what your people are about, and what feels easy to stand behind.

Super Bowl’s $5.6M Question: Can Snickers Really Fix the World?
Super Bowl’s $5.6M Question: Can Snickers Really Fix the World?

MARKETING AND COMMS - At least the game was fun to watch, because this year’s commercials make the United Nations’ sixth edition of the Global Environment Outlook report seem like interesting reading. This year, corporate America chose to laugh rather than voice an opinion.

Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions
Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions

MARKETING AND COMMS - We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur step is one closer to extinction.

Looking Ahead: Operational Impacts of Supply Chain Disclosure, Due Diligence Laws
Looking Ahead: Operational Impacts of Supply Chain Disclosure, Due Diligence Laws

SUPPLY CHAIN - As many G20 nations work to curb modern slavery, organizations must be prepared for the residual impacts of the evolving legislation landscape.

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BlackRock Responds to Demands for Stronger Climate Action with Bold New Commitments
BlackRock Responds to Demands for Stronger Climate Action with Bold New Commitments

FINANCE & INVESTMENT - CEO Larry Fink has called for “a fundamental reshaping of finance” in response to the climate crisis, but BlackRock remains the largest investor in fossil fuels and the companies driving deforestation around the world.

Remembering Harold Burson: One of the Earliest Corporate Responsibility Visionaries
Remembering Harold Burson: One of the Earliest Corporate Responsibility Visionaries

MARKETING AND COMMS - In 1973, PR pioneer Harold Burson — who passed away last week at the age of 98 — deftly summed up the role of the PR professional, related to the role of a corporation, in society: Be the corporate sensor, conscience, communicator and monitor.

Here’s How to Encourage People to Dine Out More Sustainably
Here’s How to Encourage People to Dine Out More Sustainably

BEHAVIOR CHANGE - Created in collaboration with food-service experts, WRI’s new playbook is designed to enable the already-rich-in-expertise industry — so adept at marketing and selling foods — to help diners choose healthier and more sustainable, plant-rich options.

Uniting to Drive Change: The Cleaning Industry Bands Together for a Sustainable Future
Uniting to Drive Change: The Cleaning Industry Bands Together for a Sustainable Future

CHEMISTRY, MATERIALS & PACKAGING - We know, of course, that no matter how many bold ambitions a company has, it cannot change the world alone. But through collaborative effort, the impact companies can make is multiplied, often many times over.

Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020
Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020

MARKETING AND COMMS - Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change are on the horizon.

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Q&A: thinkPARALLAX Demystifies Effective ESG Communication
Q&A: thinkPARALLAX Demystifies Effective ESG Communication

MARKETING AND COMMS - thinkPARALLAX is helping brands master storytelling around ESG issues to engage stakeholders. CEO and co-founder Guusje Bendeler told us more about the agency’s approach to creating a new ROI — Return on Impact.

What 1,000 CEOs Really Think About Climate Change and Inequality
What 1,000 CEOs Really Think About Climate Change and Inequality

LEADERSHIP - To buy into a new vision of business, CEOs need to connect to it as people and write it into their own personal narrative of how their work fits into the world. They need to ask: What’s my legacy?

New Roadmap Outlines Best Practice in Corporate Transparency
New Roadmap Outlines Best Practice in Corporate Transparency

MARKETING AND COMMS - A rise in stakeholder interest, especially investors, in greater alignment between sustainability and financial transparency has spurred companies to more clearly communicate their purpose and how it creates long-term value across all their communication channels.

As Government Pulls Out, US Private Sector Renews Support of Paris Agreement
As Government Pulls Out, US Private Sector Renews Support of Paris Agreement

BUSINESS CASE - US business leaders have long been vocal supporters of the Paris Agreement — especially since the President declared his intention to withdraw. In the past year, the private sector has renewed its clarion call for the US to step up its policies to protect the economy from climate change.

Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait
Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait

BEHAVIOR CHANGE - 60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change.

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Leading-Edge Stakeholder-Engagement Metrics Reshaping Companies’ Definitions, Benchmarks for Success
Leading-Edge Stakeholder-Engagement Metrics Reshaping Companies’ Definitions, Benchmarks for Success

NEW METRICS - On day 1 of New Metrics ’19, representatives from corporates, nonprofits and more explored new ways to quantify the impacts of various forms of stakeholder engagement — from communities to consumers to employees.

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