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Found 655 stories. Page 1 of 33.

Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet
Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet

THE NEXT ECONOMY - It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center.

Collaboration, Not Competition, Is the Key to Affordable and Sustainable Fashion
Collaboration, Not Competition, Is the Key to Affordable and Sustainable Fashion

SUPPLY CHAIN - The U.S. Cotton Trust Protocol is a knowledge-sharing platform and partnership for the entire cotton supply chain. It offers brands and retailers better access to the cotton data that they need to be more sustainable.

Did Lack of Transparency Invalidate Asia’s First Corporate Sustainability Bond?
Did Lack of Transparency Invalidate Asia’s First Corporate Sustainability Bond?

SUPPLY CHAIN - The devil's in the details: Allegations of deforestation in Michelin’s natural rubber supply chain highlight the need for greater transparency in ‘green’ financing.

ILFI Offers Companies a Measured Approach to Becoming More 'JUST'
ILFI Offers Companies a Measured Approach to Becoming More 'JUST'

ORGANIZATIONAL CHANGE - When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive.

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How DEI Issues Have Reshaped the Brand Purpose Landscape
How DEI Issues Have Reshaped the Brand Purpose Landscape

ORGANIZATIONAL CHANGE - A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose work and doing it well?

‘Cool Food Meals’ Badge Helps Diners ID Climate-Friendly Restaurant Meals
‘Cool Food Meals’ Badge Helps Diners ID Climate-Friendly Restaurant Meals

MARKETING AND COMMS - Now, just as diners can make decisions based on nutritional information, they can also decide what to eat based on the climate impact of a dish.

Are You Making It Easy for Your Employees to Vote This Election Day?
Are You Making It Easy for Your Employees to Vote This Election Day?

ORGANIZATIONAL CHANGE - The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3.

MSC: Progress Has Been Made in Sustainable Fishing, But Change Needs to Happen Faster
MSC: Progress Has Been Made in Sustainable Fishing, But Change Needs to Happen Faster

SUPPLY CHAIN - According to a new report, over 17% of the world’s wild marine catch is now MSC certified; but consumers, brands and retailers must all help to accelerate the pace of change.

Retailers Could Be the Most Important Player in Reducing Food Waste
Retailers Could Be the Most Important Player in Reducing Food Waste

MARKETING AND COMMS - If we want to reduce food waste, we need consumer-led solutions — which can be sparked by retailers. Brands, manufacturers and other food system actors get their message through to consumers if retailers open the door for them.

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Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic
Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic

WALKING THE TALK - If your brand is serious about sustainability, look no further than Patagonia’s example. The company shows us all what it looks like to build a community of advocates and network of allies that work collectively to shape policymaking. Your brand has that power, too.

Enabling Climate-Smart Eating: Lessons from Our Carbon-Labeling Journey
Enabling Climate-Smart Eating: Lessons from Our Carbon-Labeling Journey

MARKETING AND COMMS - Food choices are motivated by everything from emotional triggers to individual dietary needs and social norms. But information is power. The carbon transparency movement is here, and we hope other brands will join us in hastening its spread. 

73% of Execs Agree: Companies Must Take Stands on Social Justice Issues
73% of Execs Agree: Companies Must Take Stands on Social Justice Issues

WALKING THE TALK - But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues.

Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'
Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'

MARKETING AND COMMS - A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes.

Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors

BEHAVIOR CHANGE - The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19. 

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Science Based Targets Initiative Developing Global Standard for Corporate Net-Zero Targets
Science Based Targets Initiative Developing Global Standard for Corporate Net-Zero Targets

THE NEXT ECONOMY - SBTi has released a new paper that lays the foundations for establishing credible, science-based net-zero targets for the corporate sector.

Dr. Bronner’s Campaign Extols Healing Powers of Psychedelic Therapies
Dr. Bronner’s Campaign Extols Healing Powers of Psychedelic Therapies

MARKETING AND COMMS - The company’s limited-edition “Heal Soul!” label on its 32oz. Castile Liquid Soaps aims to educate the public about these life-saving therapies, and the advocacy organizations and ballot initiatives that are advancing this work.

Why Self-Regulation of Cocoa Sourcing Is a Conflict of Interest
Why Self-Regulation of Cocoa Sourcing Is a Conflict of Interest

SUPPLY CHAIN - Without oversight or a watchdog, what imperative do companies have to make a tangible impact on the livelihoods of cocoa farmers over increasing profit margins? 

In a COVID-19 World, Brands Need to Earn Customers’ Trust Through Sustainability
In a COVID-19 World, Brands Need to Earn Customers’ Trust Through Sustainability

MARKETING AND COMMS - As fashion brands and retailers use the silver lining of COVID-19 to strengthen their sustainability commitments, the U.S. Cotton Trust Protocol can help them demonstrate their sourcing and supply chain commitments to meet customer demand.

Oatly’s Big Gaffe: Straying from Its Brand Purpose
Oatly’s Big Gaffe: Straying from Its Brand Purpose

MARKETING AND COMMS - If Oatly had taken Blackstone’s money, put it on a billboard, and made it known to all of its customers that its next mission was to change the world of ‘big bad investment’ from the inside out, it would’ve remained true to its brand story.

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Black Travel Alliance Holding Industry Accountable on Its DEI Commitments
Black Travel Alliance Holding Industry Accountable on Its DEI Commitments

ORGANIZATIONAL CHANGE - Recognizing the urgent need to hold travel brands and destinations accountable for their lack of diversity in travel marketing and storytelling, the Black Travel Alliance was formed practically overnight to support Black content creators and increase representation in the industry.

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