Stories About Corporate Communications

Found 760 stories. Page 1 of 38.

COP26: Maintaining the Momentum
COP26: Maintaining the Momentum

WALKING THE TALK - Like Earth Day, COP26 might rally internal measures on sustainability issues right now, but how can businesses stay on course and maintain that passion and focus once the moment has been and gone?

Tourism Carbon Labels Educate Travelers, Motivate Companies to Reduce Emissions
Tourism Carbon Labels Educate Travelers, Motivate Companies to Reduce Emissions

MARKETING AND COMMS - Given the pandemic pause, it’s hard to say whether these labels will sway decision-making for travelers. Regardless, these publicly shared labels hold travel companies accountable for measuring, sharing and continuing to reduce their carbon emissions.

Hey, Corporate America: Please Stop Saying, ‘We’ve Always Done Sustainability!’
Hey, Corporate America: Please Stop Saying, ‘We’ve Always Done Sustainability!’

WALKING THE TALK - Because it begs this response: “Really? If you’ve been doing sustainability for decades, why is the planet (and the human race) in the trouble it’s in?” And corporate America doesn’t really have a good answer to that.

What Happens When an Environmental Leader Finally Claims the Mantle? NRS Asked Triple Gap & Valutus to Find Out
What Happens When an Environmental Leader Finally Claims the Mantle? NRS Asked Triple Gap & Valutus to Find Out

MARKETING AND COMMS - A leader in the water sports industry, NRS was shy about tooting its sustainability horn. So, it asked us: How much value does the market place on brand-level commitment to sustainability vs. product-level initiatives? Turns out, touting any of the brand’s many attributes generated a significant increase in consumer preference.

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OPLN: Experiential Learning for the Win (or, How to Really Turn the Tide on Global Plastic Pollution)
OPLN: Experiential Learning for the Win (or, How to Really Turn the Tide on Global Plastic Pollution)

COLLABORATION - 2019’s Ocean Plastics Leadership Summit transformed not only its host organization and its 165 participants — it catalyzed action around plastic waste at an unprecedented scale. We caught up with Ocean Plastic Leadership Network founder Dave Ford to learn more.

The Purpose Advantage: How to Activate Purpose to Build New Brand Value
The Purpose Advantage: How to Activate Purpose to Build New Brand Value

WALKING THE TALK - Join us at SB’21 San Diego on Monday, October 18th — for a 2-hour workshop designed to arm every participant with the ideas and tools necessary to create a more powerful and purposeful brand.

Project Drawdown Offers Guide for Employees to Enact Climate Solutions at Work
Project Drawdown Offers Guide for Employees to Enact Climate Solutions at Work

ORGANIZATIONAL CHANGE - "Climate Solutions at Work" creates a new standard of business climate leadership, driven by employees equipped to take bolder action at work. By moving step-by-step through topics primed for transformation, the guide is a new north star for employees looking to push beyond net zero.

Q&A: The Role of Corporate Integrity, Authenticity in a Polarized World
Q&A: The Role of Corporate Integrity, Authenticity in a Polarized World

WALKING THE TALK - As governments and public entities remain slow-moving, companies backing their values with action matters more than ever. But for those unsure how to respond to shifting expectations, how do they know they’re leading in a responsible way?

P&G, Walmart Collaborate on Interactive Experience to Help Guide Better Purchases, Habits
P&G, Walmart Collaborate on Interactive Experience to Help Guide Better Purchases, Habits

BEHAVIOR CHANGE - The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes.

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Polestar’s Latest LCA Report Shows New Potential for EV Industry Transparency
Polestar’s Latest LCA Report Shows New Potential for EV Industry Transparency

MARKETING AND COMMS - The Swedish EV maker finds vast differences in CO2e throughout the life of its vehicles, depending on the source of the charging energy.

Nestlé Professional, WRI Expand Cool Food Meals to Foodservice Locations Across the US
Nestlé Professional, WRI Expand Cool Food Meals to Foodservice Locations Across the US

MARKETING AND COMMS - New partnership enables foodservice operators to easily guide diners toward climate-friendly food choices. Nestlé Professional Cool Food Meals will incorporate plant-based proteins from Sweet Earth Foods, which will be carbon neutral by 2025.

Is Employee Critical-Thinking Training the Next ESG Frontier?
Is Employee Critical-Thinking Training the Next ESG Frontier?

ORGANIZATIONAL CHANGE - Can businesses do anything to mitigate their employees’ vulnerability to fake news? And should they? Corporate schooling might be an uncomfortable idea, but it could be essential to the future of US capitalism and democracy.

Carlsberg Group Joins Companies Using Marketing to Drive Climate Action
Carlsberg Group Joins Companies Using Marketing to Drive Climate Action

MARKETING AND COMMS - The brewing giant joins 16 other global companies in signing onto the World Federation of Advertisers’ Planet Pledge, which aims to change marketing from a driver of consumption into a catalyst for more sustainable thinking and behavior.

Logitech Unveils Strategy to Reach Net Zero by 2030, Eyes Climate Positivity
Logitech Unveils Strategy to Reach Net Zero by 2030, Eyes Climate Positivity

THE NEXT ECONOMY - The first consumer electronics company to provide detailed carbon-impact data on all of its products, Logitech says all of its products and operations will be carbon neutral by the end of 2021.

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The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams
The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams

MARKETING AND COMMS - The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase consumer loyalty and allow R&D teams to effectively innovate for the market.

Sense & Sustainability: How Can Brands Foster Consumer Courage in Combating the Climate Emergency?
Sense & Sustainability: How Can Brands Foster Consumer Courage in Combating the Climate Emergency?

MARKETING AND COMMS - To foster courage in the face of crisis, empowerment through transparency, trust through intersectional action and a constant determination to iterate and improve can give hope and empowerment in a troubling age.

L’Oréal USA Becomes First Company Certified for Intersectional Gender Equity
L’Oréal USA Becomes First Company Certified for Intersectional Gender Equity

ORGANIZATIONAL CHANGE - The beauty giant is the first in the world to earn EDGEplus certification, for a pay assessment tool allowing the company to achieve organizational gender pay equity.

Talking About Purpose Won't Transform a Brand; These 5 Skills Will
Talking About Purpose Won't Transform a Brand; These 5 Skills Will

WALKING THE TALK - From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills that every brand leader now needs — but as yet, not enough have.

Kids Can Take Over Parents' Devices with Ads Urging Them to Ditch Single-Use Plastics
Kids Can Take Over Parents' Devices with Ads Urging Them to Ditch Single-Use Plastics

MARKETING AND COMMS - Gelo’s ‘Parent Track’ aims to build on the recent surge of kids educating their parents and driving more sustainable practices at home.

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The Purpose-Action Gap: The Business Imperative of ESG
The Purpose-Action Gap: The Business Imperative of ESG

WALKING THE TALK - In a recent study, we discovered shifts in thinking from both brand and consumer values: The gap between what they believe and how they are acting on such beliefs is narrowing, particularly when brands make sustainability accessible and affordable.

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