June 7-9: Brand-Led Culture Change Virtual Event

Stories About Corporate Communications

Found 848 stories. Page 1 of 43.

Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains
Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains

SUPPLY CHAIN - In a recent webinar, FSC, Procter & Gamble and Stok discussed how companies can fulfill their role in the responsible sourcing and manufacturing of products derived from forests.

Recycle Your Plastics, Not Your Visuals: A Modern Marketer’s Guide to Sustainability
Recycle Your Plastics, Not Your Visuals: A Modern Marketer’s Guide to Sustainability

MARKETING AND COMMS - By refreshing these assets, matching consumer sentiment and upleveling authentic storytelling, brands can better reflect the increasingly conscious world around them and create stronger connections to audiences yearning to make a difference.

New Guide to Aid US Food Sector’s Climate Transition Plans as Investors Ramp Up Pressure
New Guide to Aid US Food Sector’s Climate Transition Plans as Investors Ramp Up Pressure

WALKING THE TALK - Investors can use the guide to engage companies by emphasizing the importance of disclosing their full-scope GHG emissions and setting 1.5°C emissions-reduction targets — ahead of forthcoming mandates.

Why Pushing Doesn’t Work … and a Better Way to Change Minds
Why Pushing Doesn’t Work … and a Better Way to Change Minds

BEHAVIOR CHANGE - Sometimes change doesn’t require more horsepower. Sometimes we just need to unlock the parking brake. This book is about finding the parking brakes — discovering the hidden barriers preventing change that are thwarting action and learning how to mitigate them.

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eBay Releases Methodology for Calculating Environmental, Financial Benefits of Recommerce
eBay Releases Methodology for Calculating Environmental, Financial Benefits of Recommerce

THE NEXT ECONOMY - The resale giant says the information allows consumers to make meaningful decisions about what used or refurbished products to purchase, by understanding how the positive environmental impact from purchases are calculated.

What Are Plastic Credits? A 4-Minute Explainer
What Are Plastic Credits? A 4-Minute Explainer

THE NEXT ECONOMY - As the global plastic-pollution crisis continues to deepen, key stakeholders must come together to find and fund solutions. The introduction of plastic credits has brought with it a renewed cause for optimism.

AT&T Releases Projections on Climate-Fueled Natural Disasters to Help US Build Resilience
AT&T Releases Projections on Climate-Fueled Natural Disasters to Help US Build Resilience

MARKETING AND COMMS - The telecommunications giant hopes the publicly available data can help guide the climate-adaptation efforts of the people and communities it serves.

How Stayfree and UNICEF Have Helped 1.7M Indian Girls Break Taboos Around Feminine Health
How Stayfree and UNICEF Have Helped 1.7M Indian Girls Break Taboos Around Feminine Health

OUR HEALTHY LIVES MISSION - Cultural taboos, and lack of information and access to sanitary napkins, mean that menstruation still limits the lives of women and girls in many places. Stayfree and UNICEF developed a series of social and behavior-change initiatives to improve resources and understanding among girls, families and society.

Country Crock’s Cover Crop Whiskey Shows Benefits of Regenerative Farming Practices
Country Crock’s Cover Crop Whiskey Shows Benefits of Regenerative Farming Practices

MARKETING AND COMMS - Kansas City distiller J. Rieger & Co. has crafted a one-time edition of Cover Crop Whiskey, made with cereal rye from local farms, to raise awareness of more sustainable farming practices.

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Sustainability Is Not Enough: Moving from Earth-Neutral to Earth-Positive
Sustainability Is Not Enough: Moving from Earth-Neutral to Earth-Positive

THE NEXT ECONOMY - To create real change and avert a climate crisis, we must move beyond earth-neutral and embrace earth-positive — and that starts with your narrative. Here are three ways to ensure that your business, your brand and your ethos are all earth-positive.

Why More Brands Should Get Grief-Smart This Mother's Day, and Every Day
Why More Brands Should Get Grief-Smart This Mother's Day, and Every Day

MARKETING AND COMMS - Sometimes, Mother’s Day — and any number of other marketing holidays celebrating relationships — can hurt. When brands go beyond sales pitches to show their humanity around these occasions, they can set themselves apart and create the more authentic connections customers seek.

New Partnerships Putting Mycoprotein at Center of Sustainable Food Future
New Partnerships Putting Mycoprotein at Center of Sustainable Food Future

PRODUCT, SERVICE & DESIGN INNOVATION - A new MycoTechnology partnership will scale production of mycoprotein and eliminate food waste in Oman; while Quorn and Drew Barrymore expand their partnership with a new educational series, “Myco101.”

2022 ‘World-Changing Ideas’ Tease Sustainable Models for Building, Power, Finance, Animal-Free Protein
2022 ‘World-Changing Ideas’ Tease Sustainable Models for Building, Power, Finance, Animal-Free Protein

PRODUCT, SERVICE & DESIGN INNOVATION - It’s that time of year, again — when we pore excitedly over Fast Company’s annual list of World-Changing Ideas. Here are a few of our favorites.

Purpose & ESG Are Not Interchangeable; You Need Both
Purpose & ESG Are Not Interchangeable; You Need Both

ORGANIZATIONAL CHANGE - Purpose and ESG are often conflated. Here, three experts explain what makes them different, why you need both, and how to prioritize the gamut of ESG- and Purpose-related activities.

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Google, UN Partner to Fight Misinformation on Climate Change
Google, UN Partner to Fight Misinformation on Climate Change

MARKETING AND COMMS - For Google, the search features are part of a larger push to build products and tools that empower people to better understand and limit their personal environmental impact — and highlights verified sources of climate data in 12 languages.

US Consumers Looking to Brands, Ecolabels to Help Guide Better Purchasing Habits
US Consumers Looking to Brands, Ecolabels to Help Guide Better Purchasing Habits

BEHAVIOR CHANGE - New research from Sustainable Brands™ and Ipsos highlights post-pandemic consumer behaviors and priorities, and how product labeling influences purchasing decisions.

Thought-Provoking Campaigns Urge Consumers to Take More Conscious Approach to Shopping
Thought-Provoking Campaigns Urge Consumers to Take More Conscious Approach to Shopping

MARKETING AND COMMS - This week, Sendle and Allbirds launched creative for Earth Week that remind consumers of the vast environmental costs of our addiction to instant-gratification retail and shipping.

Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose

MARKETING AND COMMS - While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means in your organization to gain its greatest benefits. Here is an up-to-date glossary for responsible business professionals.

Over 100 NGOs Join Forces to Escalate Climate Pressure on Vanguard
Over 100 NGOs Join Forces to Escalate Climate Pressure on Vanguard

MARKETING AND COMMS - The world's second-largest asset manager received the worst possible score in a new climate scorecard as NGOs, grassroots groups, and finance experts ramp up pressure for it to act on climate.

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KLM Called Out for Misleading Claim That Travelers Can ‘Fly CO2 Zero’
KLM Called Out for Misleading Claim That Travelers Can ‘Fly CO2 Zero’

WALKING THE TALK - A Dutch advertising watchdog has ruled that a recent ad telling the airline’s customers they could fly carbon-emission free is misleading.

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