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Stories About Corporate Communications

Found 710 stories. Page 1 of 36.

Corporations Standing Up for Voting Rights: Not Politics, Just Smart Business
Corporations Standing Up for Voting Rights: Not Politics, Just Smart Business

WALKING THE TALK - It’s becoming more common for companies to put their weight behind a range of urgent social issues. This isn’t about partisanship or “wokeness” — it’s about the core values held by many Americans and a desire among forward-thinking corporate leaders to prove they share them.

How to Effectively Visualize Sustainability in Our New, More Empathetic World
How to Effectively Visualize Sustainability in Our New, More Empathetic World

MARKETING AND COMMS - There is an urgent need to move the visual language of sustainability forward, so being able to represent both technological and societal progress is key.

Sustainable Brands Pursues Broad-Based Business Transformation
Sustainable Brands Pursues Broad-Based Business Transformation

ORGANIZATIONAL CHANGE - SB announces PMI as the first graduate of its Voyager program — established to support the transformation of brands that face significant challenges related to ESG performance and reputation.

Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living
Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living

BEHAVIOR CHANGE - So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.

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Shoppers Play a Huge Role in the Climate Battle
Shoppers Play a Huge Role in the Climate Battle

THE NEXT ECONOMY - Two innovative new offerings provide forward-thinking companies an engaging way to not only compensate for their product emissions, but to engage with their customers around climate action in a new way. 

Dow Unwraps Packaging Science, Sustainability Topics with New Podcast
Dow Unwraps Packaging Science, Sustainability Topics with New Podcast

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - "Plastics Unwrapped" provides savvy brands an insider’s look into some of the latest innovations in recyclable plastics, and tackles complex and fascinating science and sustainability questions.

Netflix Commits to Net Zero by 2022, Better Representation Onscreen and Off
Netflix Commits to Net Zero by 2022, Better Representation Onscreen and Off

MARKETING AND COMMS - Netflix’s new goals include achieving carbon neutrality by 2022. The company also revealed impressive stats behind viewer interest in sustainability-themed programming; and pledged to achieve more balanced representation of underrepresented communities, both on- and offscreen.

What Gets People to Act: Doom and Gloom or Rainbows and Sunshine?
What Gets People to Act: Doom and Gloom or Rainbows and Sunshine?

MARKETING AND COMMS - The negative framing that accompanies “traditional” climate communications risks turning people off, but exclusively positive framing has its own issues. Long story short, we need both. Here are a few tips for choosing the right one.

Getting the Balance Right: 3M on Sustainability Goal-Setting
Getting the Balance Right: 3M on Sustainability Goal-Setting

WALKING THE TALK - 3M's new climate goals culminate in climate neutrality by 2050. We talked with Gayle Schueller, 3M’s VP and Chief Sustainability Officer, to gain more insight into the company’s approach to the ‘balancing act’ of sustainability goal-setting.

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Budweiser Is Turning All Beer ‘Green’ on St. Patrick’s Day, Calling on Industry to Do the Same
Budweiser Is Turning All Beer ‘Green’ on St. Patrick’s Day, Calling on Industry to Do the Same

MARKETING AND COMMS - On March 17, Budweiser will purchase renewable energy credits equivalent to the estimated electricity needed to brew every beer in the US in a single day.

Trending: Nike, Chipotle Tie Exec Compensation to Diversity, Sustainability Metrics
Trending: Nike, Chipotle Tie Exec Compensation to Diversity, Sustainability Metrics

WALKING THE TALK - In the past week, both Nike and Chipotle announced new sets of environmental and social goals — and systems with which their executives’ compensation will be tied to achieving them.

It’s Time to Break Free from Sustainability’s Ivory Tower
It’s Time to Break Free from Sustainability’s Ivory Tower

MARKETING AND COMMS - One major reason that most sustainability writing is bad is that it’s written by a microscopic number of smart people who think and talk the same way, unintentionally excluding the bulk of audiences that need to be spoken to.

Unilever Redefining ‘Normal’ with New ‘Positive Beauty’ Strategy
Unilever Redefining ‘Normal’ with New ‘Positive Beauty’ Strategy

MARKETING AND COMMS - Unilever is eliminating the word “normal” from all of its beauty and personal care brands’ packaging and advertising, championing a new era of beauty that is equitable and inclusive, as well as sustainable.

How Sustainability at Eastman Has Evolved to Tackle Global Challenges
How Sustainability at Eastman Has Evolved to Tackle Global Challenges

CHEMISTRY, MATERIALS & PACKAGING - Here, Cathy Combs, Eastman’s Director of Sustainability, details the materials giant’s ongoing journey to embedding sustainability into its core strategy — to enhance quality of life in a material way.

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‘Net-Zero Emissions by 2050’ and ‘2°C’ Climate Targets: The Devil’s in the Details
‘Net-Zero Emissions by 2050’ and ‘2°C’ Climate Targets: The Devil’s in the Details

WALKING THE TALK - If you are truly looking for ways to maintain or establish your company as a leader in sustainability, and to minimize backlash from critical stakeholder groups, get thee to a 1.5°C science-based target as soon as you can.

SB’21 Asia-Pacific: In Asia, the Time for a Sustainable Recovery Is Now
SB’21 Asia-Pacific: In Asia, the Time for a Sustainable Recovery Is Now

THE NEXT ECONOMY - In many parts of Asia, COVID-19 is relatively under control; and the focus is on recovery. How the region responds, and how much companies push for a sustainable post-pandemic economy could influence the entire world, due to Asia’s place as the global driver of innovation and change.

SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond
SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond

THE NEXT ECONOMY - At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.

For Those Still Wondering About the Business Case for Purpose …
For Those Still Wondering About the Business Case for Purpose …

BUSINESS CASE - In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business strategies.

Bad Sustainability Writing Is Everywhere, and It’s a Problem
Bad Sustainability Writing Is Everywhere, and It’s a Problem

MARKETING AND COMMS - The proliferation of ineffective communications is holding sustainability back in its most critical decade. There is no more time for boring, beige writing. We need language that teaches, convinces and inspires — before it’s too late.

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To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive
To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive

WALKING THE TALK - The next frontier of sustainability is regeneration — building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems.

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