Stories About Corporate Communications

Found 541 stories. Page 1 of 28.

Eyes Wide Shut? It’s Time to Wake Up: Join the Creative Climate Disclosure
Eyes Wide Shut? It’s Time to Wake Up: Join the Creative Climate Disclosure

BUSINESS CASE - Dear CEOs, CCOs, CMOs, CFOs, MDs and CDs: It’s time to wake up ... Commit your creativity to ‘the biggest brief’ this sector has ever known.

Navigating a World of Labels Through Third-Party Certification
Navigating a World of Labels Through Third-Party Certification

MARKETING AND COMMS - Consumers want to trust that the products they are buying are accurately labeled, but in a marketplace saturated with brands all making different claims, this is easier said than done.

How Brands Can Better Employ Empathy During Pride
How Brands Can Better Employ Empathy During Pride

WALKING THE TALK - Although June is the perfect milestone to celebrate the LGBTQ+ community, our hope is that brand efforts and progress last throughout the year — and simply become another part of doing good business.

Screw the Nice Gestures, Advertisers — We Need More Real Impact
Screw the Nice Gestures, Advertisers — We Need More Real Impact

MARKETING AND COMMS - A behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions.

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Investors Lose Patience with Companies’ Lack of Environmental Disclosure
Investors Lose Patience with Companies’ Lack of Environmental Disclosure

FINANCE & INVESTMENT - Investors with nearly $10 trillion in assets are targeting over 700 companies that are not transparent enough about their environmental impact, and pushing them to disclose this information through CDP. This is the first time that CDP is reporting publicly on its Non-Disclosure Campaign.

Transparency Is the Outcome in a Process, Not the First Step
Transparency Is the Outcome in a Process, Not the First Step

MARKETING AND COMMS - H&M’s move towards transparency has been praised by competitors and consumers alike. But other firms looking to emulate this approach should understand that transparency is merely the end goal in a multi-step process.

Philip Morris International Is Now in the Life Insurance Business
Philip Morris International Is Now in the Life Insurance Business

BEHAVIOR CHANGE - PMI’s new insurance company, reviti, offers discounted premiums to people who quit smoking or switch to e-cigarettes, and incentives for continued improvements in lifestyle habits.

How Danone Is Putting Humanity Back Into Marketing
How Danone Is Putting Humanity Back Into Marketing

MARKETING AND COMMS - “It is not business-to-consumers, but human-to-human. The future is bright for marketing.” — Valérie Hernando-Presse

SB’19 Detroit: #BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change
SB’19 Detroit: #BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change

BEHAVIOR CHANGE - On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality.

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SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World
SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World

BEHAVIOR CHANGE - SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.

#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers
#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers

LEADERSHIP - When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.

Adobe, Pantone Launch Custom Colors to Inspire Ocean Conservation, Climate Action
Adobe, Pantone Launch Custom Colors to Inspire Ocean Conservation, Climate Action

MARKETING AND COMMS - The “Glowing Glowing Gone” campaign advocates for action for coral reef conservation by highlighting the global danger signaled by fluorescing corals.

Q&A: Nestlé CMO Alicia Enciso on the Power of Incremental Changes
Q&A: Nestlé CMO Alicia Enciso on the Power of Incremental Changes

MARKETING AND COMMS - SB’19 Detroit is where global leaders in sustainable initiatives come to be inspired as well as share their innovative approaches and strategies. With a diverse and talented community of brands, everyone comes willing to learn.

Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion

MARKETING AND COMMS - First-of-its-kind biometrics research shows 79% of US consumers feel a deeper personal connection to companies with values similar to their own.

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WWF’s New ‘ReSource’ to Give Visibility Into Companies’ Progress in Reducing Plastic
WWF’s New ‘ReSource’ to Give Visibility Into Companies’ Progress in Reducing Plastic

MARKETING AND COMMS - ReSource isn’t another commitment or a new partnership, by design: To join, companies have to publicly share data and progress on their plastic-reduction efforts.

JUST Capital: The Good Listener Transforming Capitalism
JUST Capital: The Good Listener Transforming Capitalism

MARKETING AND COMMS - By leaning into its data, tirelessly communicating the value of policy transparency at the corporate level, and providing unbiased reporting to the US workforce and consumer, JUST Capital is flipping the narrative on capitalism.

Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z

MARKETING AND COMMS - New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.

SASB, CDSB Partner on How-To Guide for Climate-Related Disclosures
SASB, CDSB Partner on How-To Guide for Climate-Related Disclosures

FINANCE & INVESTMENT - Sustainability standards setters release implementation guide for complying with TCFD recommendations for communicating about climate-related financial risk.

6 Tactics for Optimizing Corporate Communications on Climate Action
6 Tactics for Optimizing Corporate Communications on Climate Action

MARKETING AND COMMS - Communications on climate action needs to be grounded in strategic, results-based initiatives — always. These six approaches will help ensure that your communications are impactful in reinforcing your company’s sustainability strategy.

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P&G Brands Aim to Expand Leadership in Responsible Consumption
P&G Brands Aim to Expand Leadership in Responsible Consumption

BEHAVIOR CHANGE - At SB’19 Paris this week, P&G presented a forward-looking framework, including innovation strategies that will inspire and enable responsible consumption for the five billion consumers served by the company’s many brands each day.

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