Stories About Corporate Communications

Found 554 stories. Page 1 of 28.

Alaska Airlines Asks Guests to #FillBeforeYouFly, to Reduce Inflight Plastic Waste
Alaska Airlines Asks Guests to #FillBeforeYouFly, to Reduce Inflight Plastic Waste

BEHAVIOR CHANGE - Alaska’s new initiative aims to rally flyers to bring their own water bottle and fill it before they board; the airline will now plant trees when guests bring their own pre-filled water bottle.

Purpose at Work: How to Engage Consumers to Do Good at Scale
Purpose at Work: How to Engage Consumers to Do Good at Scale

BEHAVIOR CHANGE - Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you.

Ben & Jerry’s Throws Its Delicious Weight Behind Criminal Justice Reform
Ben & Jerry’s Throws Its Delicious Weight Behind Criminal Justice Reform

MARKETING AND COMMS - The activist brand has added a new cause to its docket: Its latest ice cream flavor, “Justice Remix’d,” aims to spotlight structural racism in the US’ broken criminal legal system.

SB’19 Montevideo: The Road to a Healthy World Is Paved with ‘Transformative Promises’
SB’19 Montevideo: The Road to a Healthy World Is Paved with ‘Transformative Promises’

THE NEXT ECONOMY - In the first gathering of the SB community in Uruguay, change agents from a wide swath of perspectives shared their visions of what’s necessary to course-correct our way to a healthy, flourishing future — and where the power really lies in driving change.

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What the CEO ‘Purpose of Business’ Declaration Is — and What It Isn’t
What the CEO ‘Purpose of Business’ Declaration Is — and What It Isn’t

WALKING THE TALK - 181 CEOs have signed on to broader purpose — skepticism is warranted, but this is potentially a BFD. Now, let’s see if these companies deliver, and help them when they do — and challenge them when they don’t.

Beverage Giants Up the Ante on Efforts to Reverse Plastic Pollution
Beverage Giants Up the Ante on Efforts to Reverse Plastic Pollution

WASTE NOT - Molson Coors, Dasani and Poland Spring all unveil ambitious plans to eliminate problematic single-use plastic from their packaging — and help keep consumers up to speed on what’s #NotTrash.

The 3-Part Formula for Effective ESG Communication
The 3-Part Formula for Effective ESG Communication

MARKETING AND COMMS - ESG issues continue to gain traction and capture investor attention in the corporate world. Yet, sustainability professionals aren’t fully utilizing the power of narrative to engage.

Fighting Fire with Fire: Zippo Pledges to Help Fight Effects of Global Deforestation
Fighting Fire with Fire: Zippo Pledges to Help Fight Effects of Global Deforestation

MARKETING AND COMMS - Zippo will plant a tree with every lighter sold in partnership with Woodchuck USA’s Buy One. Plant One.® program; and has documented its first step in Madagascar, with National Geographic.

Eyes Wide Shut? It’s Time to Wake Up: Join the Creative Climate Disclosure
Eyes Wide Shut? It’s Time to Wake Up: Join the Creative Climate Disclosure

BUSINESS CASE - Dear CEOs, CCOs, CMOs, CFOs, MDs and CDs: It’s time to wake up ... Commit your creativity to ‘the biggest brief’ this sector has ever known.

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Navigating a World of Labels Through Third-Party Certification
Navigating a World of Labels Through Third-Party Certification

MARKETING AND COMMS - Consumers want to trust that the products they are buying are accurately labeled, but in a marketplace saturated with brands all making different claims, this is easier said than done.

How Brands Can Better Employ Empathy During Pride
How Brands Can Better Employ Empathy During Pride

WALKING THE TALK - Although June is the perfect milestone to celebrate the LGBTQ+ community, our hope is that brand efforts and progress last throughout the year — and simply become another part of doing good business.

Screw the Nice Gestures, Advertisers — We Need More Real Impact
Screw the Nice Gestures, Advertisers — We Need More Real Impact

MARKETING AND COMMS - A behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions.

Investors Lose Patience with Companies’ Lack of Environmental Disclosure
Investors Lose Patience with Companies’ Lack of Environmental Disclosure

FINANCE & INVESTMENT - Investors with nearly $10 trillion in assets are targeting over 700 companies that are not transparent enough about their environmental impact, and pushing them to disclose this information through CDP. This is the first time that CDP is reporting publicly on its Non-Disclosure Campaign.

Transparency Is the Outcome in a Process, Not the First Step
Transparency Is the Outcome in a Process, Not the First Step

MARKETING AND COMMS - H&M’s move towards transparency has been praised by competitors and consumers alike. But other firms looking to emulate this approach should understand that transparency is merely the end goal in a multi-step process.

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Philip Morris International Is Now in the Life Insurance Business
Philip Morris International Is Now in the Life Insurance Business

BEHAVIOR CHANGE - PMI’s new insurance company, reviti, offers discounted premiums to people who quit smoking or switch to e-cigarettes, and incentives for continued improvements in lifestyle habits.

SB’19 Detroit: Brands Influencing Better Behaviors, Legislation, Supply Chains
SB’19 Detroit: Brands Influencing Better Behaviors, Legislation, Supply Chains

BEHAVIOR CHANGE - On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage consumers on everything from more sustainable food choices and healthier masculinity to much-needed changes in policy.

How Danone Is Putting Humanity Back Into Marketing
How Danone Is Putting Humanity Back Into Marketing

MARKETING AND COMMS - “It is not business-to-consumers, but human-to-human. The future is bright for marketing.” — Valérie Hernando-Presse

SB’19 Detroit: #BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change
SB’19 Detroit: #BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change

BEHAVIOR CHANGE - On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality.

SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World
SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World

BEHAVIOR CHANGE - SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.

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#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers
#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers

LEADERSHIP - When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.

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