Stories About Corporate Communications

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Storytelling for Sustainability: How Opening Up Can Open a Whole New Frontier
Storytelling for Sustainability: How Opening Up Can Open a Whole New Frontier

MARKETING AND COMMS - Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainability.

Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality

MARKETING AND COMMS - adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.

Financial Services Lead Charge in Linking Financial Performance, Sustainability
Financial Services Lead Charge in Linking Financial Performance, Sustainability

FINANCE & INVESTMENT - Companies increasingly recognize the importance to their bottom line of a comprehensive sustainability strategy, which includes reporting.

Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales
Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales

BEHAVIOR CHANGE - WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods.

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3 Big Questions Shaping the Future of Sustainable Business in 2019
3 Big Questions Shaping the Future of Sustainable Business in 2019

WALKING THE TALK - This year, we are dissecting big, open questions that could either speed up or slow down our quest toward Delivering the Good Life.

Creating the SHIFT: Dr. Kate White on Redesigning Consumer Behaviors
Creating the SHIFT: Dr. Kate White on Redesigning Consumer Behaviors

BEHAVIOR CHANGE - Her work highlights actionable ways practitioners can influence consumers to behave more sustainably.

L'Oréal, Firmenich Top CDP’s A-Lists for Climate, Water, Deforestation
L'Oréal, Firmenich Top CDP’s A-Lists for Climate, Water, Deforestation

LEADERSHIP - CDP scored over 6,800 companies from A to D-; only the top 2% made the A Lists.

3 Top Sustainability Issues in 2019 and How to Address Them
3 Top Sustainability Issues in 2019 and How to Address Them

WALKING THE TALK - Once seen as a ‘nice to have’ for businesses, sustainability has become a vital component of many global organisations’ social and economic strategies.

Top 5 Companies That Effectively Amplified Their Impact in 2018
Top 5 Companies That Effectively Amplified Their Impact in 2018

MARKETING AND COMMS - As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands.

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What the Black Friday Climate Report Means for Companies
What the Black Friday Climate Report Means for Companies

THE NEXT ECONOMY - The federal government hoped its Black-Friday release of a landmark report on the regional impacts of climate change might mitigate its media attention. It hasn't really worked: The report is still in the headlines over two weeks later. It’s not just consumers that care. A recent NAEM trends report found that in boardrooms across the country, companies are committing to addressing the climate challenges of our time by setting and meeting ambitious climate goals.

PAIA: A sector-driven tool to drive transformation in ICT
PAIA: A sector-driven tool to drive transformation in ICT

PRESS RELEASE - Information and communications technologies (ICT) have revolutionized the way we communicate, collaborate and work. Now, they’re emerging as a critical tool for slashing greenhouse gas (GHG) emissions by helping companies and consumers consume energy in a more intelligent and efficient way. While ICT is being used to shape smarter cities, transportation systems, industrial processes and more,  the industry is also a net source of GHG emissions.

Kickstarter, EDF Partner to Push for Better Product Development
Kickstarter, EDF Partner to Push for Better Product Development

PRODUCT, SERVICE & DESIGN INNOVATION - Kickstarter PBC and the Environmental Defense Fund (EDF) today unveiled new features on Kickstarter aimed at helping innovators evaluate and reduce the environmental impact of their products from the concept stage. Kickstarter and EDF worked together to develop an information hub called the Environmental Resource Center, as well as a space where project creators are asked to publicly commit to environmental practices. These features will help thousands of people create sustainable products by embedding environmental considerations into the early planning stages.

'Purpose Premium' Found to Create Reputational Gains for Companies
'Purpose Premium' Found to Create Reputational Gains for Companies

BUSINESS CASE - “Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose.

Iceland's Banned Ad Had the Potential to Democratise Sustainability
Iceland's Banned Ad Had the Potential to Democratise Sustainability

MARKETING AND COMMS - The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short, animated film by Greenpeace released earlier this year with a powerful, consumer-friendly sustainability message — shows a brand that is trying to do good work by improving its impact on the world.

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Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability
Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability

FINANCE & INVESTMENT - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of Sustainable Business.

'Earth Day Every Day': 4 Tips for Successful Corporate Activism
'Earth Day Every Day': 4 Tips for Successful Corporate Activism

MARKETING AND COMMS - Companies have long run sustainability initiatives that exclude customers. To be fair, these companies have donated a percentage of profits to charities, volunteered employee time, reduced emissions, cleaned up supply chains, and much more. However, their customers have been on the sideline, sometimes aware but not personally engaged. Through corporate activism, brands can change this dynamic and make customers partners in their most meaningful sustainability initiatives. Here are some tips based on brands that have used it successfully.

How MOD Pizza's People-First Culture Drives Growth and Impact
How MOD Pizza's People-First Culture Drives Growth and Impact

ORGANIZATIONAL CHANGE - Corporate culture sets the groundwork for how your team interacts with each other and your customers.

#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There
#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There

NEW METRICS - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks and impacts of previously unmeasured forms of value, the newest credible tools and solutions for assessing the ROI of Sustainable Business.

#NewMetrics18: Dos, Don'ts, Tools and Topics Critical to Sustainability Communication
#NewMetrics18: Dos, Don'ts, Tools and Topics Critical to Sustainability Communication

NEW METRICS - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of Sustainable Business.

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How to Communicate Diversity and Inclusion When You Aren't Quite There Yet
How to Communicate Diversity and Inclusion When You Aren't Quite There Yet

MARKETING AND COMMS - While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and environmental initiatives. However, businesses can do a lot of good (for the world and their bottom line) by equally focusing internally, on such things as their diversity and inclusion practices.

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