WALKING THE TALK -
Regardless of whether a travel-related company has submitted its commitments to SBTi; setting specific, quantifiable, time-bound goals is essential for meaningfully reducing climate-changing emissions.
MARKETING AND COMMS -
The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches
at risk of extinction to increase awareness of the importance of regenerative
farming practices.
MARKETING AND COMMS -
Using climate-impact labels is one way events can persuade attendees to choose
more sustainable menu options.
THE NEXT ECONOMY -
The purpose economy is becoming a force in Canada and around the world. Now is the
time to help it overcome any growing pains and highlight the purpose gains to
put business and humanity on a sustainable path at scale.
THE NEXT ECONOMY -
In what it’s calling a new chapter of trust and standardization for the
voluntary carbon market, the Integrity Council for the Voluntary Carbon Market gives three
carbon-crediting programs its seal of approval.
MARKETING AND COMMS -
As we work to find a balance between greenwashing and greenhushing
sustainability claims, here are several tips for brands to keep authentically
guiding consumers toward better purchases.
SUPPLY CHAIN -
With $77B under threat due to water risk in supply chains, 50% of
large corporate buyers now engage suppliers on water issues; but only
14% financially incentivize senior leaders to act on water.
SUPPLY CHAIN -
The Scorecard — which evaluates global chocolate manufacturers,
brands and retailers on social and environmental criteria in seven areas — helps
consumers make ethical purchasing decisions and incentivizes companies to
improve their performance in these areas.
PRESS RELEASE -
Hear from pioneering authors shaping the future of marketing, sustainability, and leadership, offering actionable insights for driving impactful change.
WALKING THE TALK -
Focusing on the material footprint of the upcoming summer Games, Paris 2024 is
leaning heavily into recycled materials and plans for reuse of all temporary
infrastructure, furniture and equipment.
PRESS RELEASE -
MARS, Reddit, Land O’ Lakes, Procter & Gamble, Target, The Guardian are among the companies confirmed to showcase how brands are redesigning products and services that influence culture and behavior toward more sustainable consumption and lifestyles.
MARKETING AND COMMS -
With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix
for nature’ — brands can produce compelling sustainability content that also
helps protect nature and wildlife.
PRODUCT, SERVICE & DESIGN INNOVATION -
Coalition of over 50 tech accountability and environmental groups sound the alarm on the potential harms of AI to the planet, democracy and information ecosystems.
WALKING THE TALK -
We spoke with Executive Vice President of Stewardship Paul Snyder about the
holistic system of business that has made Tillamook the darling of the dairy
aisle.
MARKETING AND COMMS -
Good Energy helps writers and other entertainment professionals address the
climate crisis with confidence and make climate storytelling a mainstream
narrative for all audiences.
SUPPLY CHAIN -
Here, Abby Rinne — Director of Sustainability at the U.S. Soybean Export
Council — discusses how U.S. Soy is helping customers both here and abroad reach their sustainability goals.
MARKETING AND COMMS -
While the new mandate was scaled back from what was originally proposed, US
companies must now prepare to join many markets around the world in the
climate-risk disclosure game.
ORGANIZATIONAL CHANGE -
The 2024 EY Europe Long-Term Value and Corporate Governance Survey finds
just 24% of EU company leaders understand how ESG priorities will
create value; Boards must step up and challenge cooling
corporate commitment to sustainability.
SUPPLY CHAIN -
innocent Drinks adds £1m to its Farmer Innovation Fund to support regenerative
fruit & vegetable farming within its supply chain, while Applegate sets to
transitioning its entire beef hot dog portfolio to regeneratively grazed beef by
2025.
MARKETING AND COMMS -
Brand Finance finds the world’s biggest brands are missing out
on billions of dollars of potential value by failing to properly communicate
their sustainability achievements and progress.