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5 Consumer Trends That Will Shape How Brands Source, Produce Goods in 2022
5 Consumer Trends That Will Shape How Brands Source, Produce Goods in 2022

THE NEXT ECONOMY - Consumer insights demonstrate need for brands to make good on their sustainability and human rights claims, and make it even easier for shoppers to shop their values.

2022 Is the Year of Net-Zero Integrity
2022 Is the Year of Net-Zero Integrity

WALKING THE TALK - All net-zero commitments are not made equal. 2022 must be the year of authentic climate action — and for that to happen, net-zero strategies must rise to their full potential as a tool to combat climate change.

Tony’s Chocolonely Aiming to Spark Further ‘Conversation’ with UK Chocolate Lovers
Tony’s Chocolonely Aiming to Spark Further ‘Conversation’ with UK Chocolate Lovers

MARKETING AND COMMS - The ethical chocolate maker has released three ‘Conversation Bars’ — available exclusively online and at Waitrose through January 25 — designed to provoke discussion around systemic issues in the chocolate supply chain.

HSBC to Phase Out Coal Financing by 2040 — Will Wall Street Follow Suit?
HSBC to Phase Out Coal Financing by 2040 — Will Wall Street Follow Suit?

FINANCE & INVESTMENT - HSBC announces its thermal coal phase-out plan on the same day as a Sierra Club-Center for American Progress report calls out Wall Street’s outsized contribution to the climate crisis. Can the necessary sea change be made in time to avoid disaster?

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‘Get Nature Positive’ Responds to Urgent Biodiversity Crisis, Offers Guidance for UK-Based Companies
‘Get Nature Positive’ Responds to Urgent Biodiversity Crisis, Offers Guidance for UK-Based Companies

THE NEXT ECONOMY - The UK has lost almost half its wildlife and plant species since the Industrial Revolution. The new campaign, from the Council for Sustainable Business, specifically addresses nature-focused challenges and solutions for businesses.

Tony’s Chocolonely: The Advent of More Teachable Brand Moments?
Tony’s Chocolonely: The Advent of More Teachable Brand Moments?

MARKETING AND COMMS - “Tony’s has done a great job of raising awareness of an important issue; and there is a real risk that the overriding message that will be left, once the dust settles, is one of a brand getting it wrong — and that could undermine all of the important messaging that Tony’s tries to share through its purpose.”

Widespread Engagement at Heart of Dow’s Mission to Transform Into a 125-Year-Old Sustainability Leader
Widespread Engagement at Heart of Dow’s Mission to Transform Into a 125-Year-Old Sustainability Leader

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Today, Dow considers its sustainability strategy and business strategy to be one and the same; employees understand that the two can no longer be separate. But, as Global Sustainability Director Haley Lowry explains, this didn’t happen overnight.

Purpose & the Stakeholder Factor: 10 Trends for 2021 and Beyond
Purpose & the Stakeholder Factor: 10 Trends for 2021 and Beyond

WALKING THE TALK - To capture the top trends of 2021, Porter Novelli reviewed and analyzed a year’s worth of Purpose-driven and stakeholder news, activities, campaigns and announcements to deliver the latest in stakeholder intelligence. Here are our 10 need-to-know trends for today and tomorrow.

Shaking Up Boardrooms and Society: The World’s First Purpose Governance Playbook
Shaking Up Boardrooms and Society: The World’s First Purpose Governance Playbook

ORGANIZATIONAL CHANGE - ‘The New Purpose Governance Framework’ is the first comprehensive set of purpose-governance guidelines in the world, which charts the path for boards to up their game in approving and governing their organization’s purpose.

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Synergizing ESG Data Collection Improves Reporting, Performance
Synergizing ESG Data Collection Improves Reporting, Performance

MARKETING AND COMMS - Nasdaq OneReport helps companies position themselves for current and future ESG-related work — whether regulatory or voluntary — to help align overall goals and outcomes across organizational departments and roles.

Circularity Is the Future — But Getting There Means Facing Some Fears
Circularity Is the Future — But Getting There Means Facing Some Fears

THE NEXT ECONOMY - Building a circular economy to deal with our e-waste challenges means embracing a new level of industry-wide transparency.

Business ‘First Responders:’ How Can Companies Thrive While Solving for Relentless, Real-Time Crises?
Business ‘First Responders:’ How Can Companies Thrive While Solving for Relentless, Real-Time Crises?

LEADERSHIP - In his new book, “Lead With We,” Simon Mainwaring urges business leaders to adopt a ‘first-responder’ mindset — and provides a blueprint for a proactive, ‘prepare for anything’ approach that enables them to lead with purpose in an increasingly challenged world.

'A Compass for Just and Regenerative Business': 5 Principles of the Leadership We Need
'A Compass for Just and Regenerative Business': 5 Principles of the Leadership We Need

LEADERSHIP - As a fellow leader in this sustainability movement, how might you shift to a more regenerative approach? Here, Forum for the Future’s Samantha Veide explores what the concept means for business and shares five principles for regenerative leadership.

Attention, Business Leaders: Environmental Rights, Human Rights Inextricably Linked
Attention, Business Leaders: Environmental Rights, Human Rights Inextricably Linked

WALKING THE TALK - Perhaps the takeaway of the week is that the ‘next 10 years’ of business and human rights coincide with the 2030 deadline for us to halve carbon emissions — and that environmental rights are now very clearly seen as human rights. Companies pursuing a net-zero strategy must make human rights central, too.

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2021 a ‘Landmark’ for Corporate Human Rights Litigation
2021 a ‘Landmark’ for Corporate Human Rights Litigation

WALKING THE TALK - On day two of the UN Forum on Business and Human Rights, delegates discussed how environmental damage is being viewed as a human rights violation in a growing number of court cases around the world — and that the UN Guiding Principles may increasingly be criteria in court judgements.

Racing to Zero, Part 1: On Track, or Playing with Numbers?
Racing to Zero, Part 1: On Track, or Playing with Numbers?

WALKING THE TALK - Many companies say they’ve reached their net-zero goals, but is it really that easy? We can make the numbers look good, at least in the short-term; or we can strive for greater impacts — towards real zero and beyond. If we don’t take this challenge seriously today, we won’t be in business in ten years’ time.

Where Is the New Roadmap for Business and Human Rights Taking Us?
Where Is the New Roadmap for Business and Human Rights Taking Us?

SUPPLY CHAIN - As delegates from the UN launched the roadmap at day one of this year's Business and Human Rights Forum, full respect for human rights by business was described as a strategic — not just an operational — issue, requiring a change of corporate culture and of business models.

The Most Successful, Sustainable Organizations Will Be Driven by Feminine Leadership
The Most Successful, Sustainable Organizations Will Be Driven by Feminine Leadership

LEADERSHIP - An insightful panel discussion on women in leadership unearthed several critical traits for the type of leadership we need in a healthy, sustainable, equitable future — and signs that they’re beginning to transcend gender.

Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping
Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping

BEHAVIOR CHANGE - Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approaches.

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Net Zero: 4 Signs We’re on the Verge of a Systems Change
Net Zero: 4 Signs We’re on the Verge of a Systems Change

THE NEXT ECONOMY - The roadmap and momentum are there; so, the big issue now is acceleration. We have the capacity to build a better future — and right now, some leaders are driving a fundamental redefinition of value by adopting new metrics and standards.

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