SB Brand-Led Culture Change 2024 - Full Program Announced!

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This Platform Turns Your Branded Video Content Into Support for Nature Conservation
This Platform Turns Your Branded Video Content Into Support for Nature Conservation

MARKETING AND COMMS - With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix for nature’ — brands can produce compelling sustainability content that also helps protect nature and wildlife.

Report: AI Fueling Climate Change, Energy Usage and Disinformation
Report: AI Fueling Climate Change, Energy Usage and Disinformation

PRODUCT, SERVICE & DESIGN INNOVATION - Coalition of over 50 tech accountability and environmental groups sound the alarm on the potential harms of AI to the planet, democracy and information ecosystems.

Impact Entertainment: Reflecting Climate Issues in the World We Live in
Impact Entertainment: Reflecting Climate Issues in the World We Live in

MARKETING AND COMMS - Good Energy helps writers and other entertainment professionals address the climate crisis with confidence and make climate storytelling a mainstream narrative for all audiences.

How US Soy Is Cultivating Sustainability Around the World
How US Soy Is Cultivating Sustainability Around the World

SUPPLY CHAIN - Here, Abby Rinne — Director of Sustainability at the U.S. Soybean Export Council — discusses how U.S. Soy is helping customers both here and abroad reach their sustainability goals.

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What Does the New SEC Climate-Risk Reporting Rule Mean for Brands?
What Does the New SEC Climate-Risk Reporting Rule Mean for Brands?

MARKETING AND COMMS - While the new mandate was scaled back from what was originally proposed, US companies must now prepare to join many markets around the world in the climate-risk disclosure game.

EY: Boards Must Embolden C Suites to Embed Sustainability
EY: Boards Must Embolden C Suites to Embed Sustainability

ORGANIZATIONAL CHANGE - The 2024 EY Europe Long-Term Value and Corporate Governance Survey finds just 24% of EU company leaders understand how ESG priorities will create value; Boards must step up and challenge cooling corporate commitment to sustainability.

Applegate, innocent Double Down on Commitments to Regenerative Agriculture
Applegate, innocent Double Down on Commitments to Regenerative Agriculture

SUPPLY CHAIN - innocent Drinks adds £1m to its Farmer Innovation Fund to support regenerative fruit & vegetable farming within its supply chain, while Applegate sets to transitioning its entire beef hot dog portfolio to regeneratively grazed beef by 2025.

Greenhushing: World’s Biggest Brands Leaving Billions on the Table
Greenhushing: World’s Biggest Brands Leaving Billions on the Table

MARKETING AND COMMS - Brand Finance finds the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress.

‘The Value of Values’: Lessons from Tony’s Chocolonely
‘The Value of Values’: Lessons from Tony’s Chocolonely

WALKING THE TALK - The story of impact-driven chocolate maker Tony’s Chocolonely has important lessons for sustainability practitioners — which makes its story even sweeter.

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B Lab Seeks Input on Updated B Corp Standards
B Lab Seeks Input on Updated B Corp Standards

MARKETING AND COMMS - B Lab has launched a public comment period on new draft standards for B Corp Certification — inviting businesses, civil society and the public to provide feedback through an interactive website.

Tony’s Chocolonely Scales Impact Model While Delivering Record Growth
Tony’s Chocolonely Scales Impact Model While Delivering Record Growth

SUPPLY CHAIN - The impact-driven chocolate brand doubled farmer premiums, further reduced child labor and environmental impacts, and continued to grow its coalition of Mission Allies.

Post-Davos, 4 Key Considerations for Sustainability in 2024
Post-Davos, 4 Key Considerations for Sustainability in 2024

THE NEXT ECONOMY - Here are 4 takeaways from the 2024 WEF annual meeting that the business world should incorporate into sustainability strategies for the year ahead.

Streamlining Certification Will Help Scale a Sustainable Food System
Streamlining Certification Will Help Scale a Sustainable Food System

SUPPLY CHAIN - The often-arduous process for meeting sustainable certification requirements can be daunting, if not prohibitive, for smallholder farmers. Digitizing the process removes pain points for both farmers and the companies that source their crops.

Brands Are Missing a Climate Leadership Opportunity at the Super Bowl
Brands Are Missing a Climate Leadership Opportunity at the Super Bowl

MARKETING AND COMMS - A Super Bowl ad can shape a countrywide conversation; but most brands are choosing gutless entertainment — missing an opportunity to differentiate, engage and lead on today’s most pertinent issues.

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$7M: How the Cost of a Super Bowl Ad Could Transform Lives
$7M: How the Cost of a Super Bowl Ad Could Transform Lives

FINANCE & INVESTMENT - We challenge all of these advertisers to skim the nonprofits below and think about diverting even $1M of their game-time spend to instead address urgent social issues.

Jones Snowboards Earns Industry-First Fair Trade Certification
Jones Snowboards Earns Industry-First Fair Trade Certification

SUPPLY CHAIN - The certification signifies attention to worker empowerment, fair wages and more; but whether it will galvanize competitors and partners to make such a commitment remains to be seen.

Despite Its History, Not All Lobbying Is Bad
Despite Its History, Not All Lobbying Is Bad

THE NEXT ECONOMY - Unlike the majority of lobbyists dedicated to preserving business as usual, a new generation of lobby groups are using their power to fuel sustainable development.

Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste
Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste

BEHAVIOR CHANGE - The mayo brand is once again aiming to inspire game-day partiers to reimagine mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.

Meet the Startup Guiding Companies Toward Net Zero — Via Circular Design
Meet the Startup Guiding Companies Toward Net Zero — Via Circular Design

PRODUCT, SERVICE & DESIGN INNOVATION - For the hordes of companies still struggling to make good on their net-zero commitments, comply with impending climate-disclosure legislation and figure out what ‘circularity’ even means, Pentatonic is here to help.

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Why Your Sustainable Brand’s Name Is More Important Than You Think
Why Your Sustainable Brand’s Name Is More Important Than You Think

MARKETING AND COMMS - The names that resonate with consumers and shop optimism in an industry hoping to fix a host of complicated, global problems will help form a foundation for many years of success.

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