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Stories About Corporate Communications

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How Caesars Entertainment Drastically Augmented its ESG Impact
How Caesars Entertainment Drastically Augmented its ESG Impact

ORGANIZATIONAL CHANGE - ‘Job purposing’ is making meaningful contributions to others or societal causes as part of regular work. Caesars showed that helping its sales and conventions departments job purpose was a promising pathway to dramatically augmenting its ESG work — and, thus, its positive societal impact.

Seeking Better Progress Toward Sustainability? Consider a Business Collaboration
Seeking Better Progress Toward Sustainability? Consider a Business Collaboration

COLLABORATION - No matter where your company is in its sustainability journey, the sooner it joins or initiates a collaboration with industry peers, the better. This guide should be in every sustainability professional’s back pocket when defining an ESG strategy.

Strong Roots Continues Mission to ‘Fix the Freezer Aisle’ with Carbon-Labeled Foods
Strong Roots Continues Mission to ‘Fix the Freezer Aisle’ with Carbon-Labeled Foods

MARKETING AND COMMS - The Ireland-based B Corp joins a growing number of brands aiming to help consumers understand how its products fit into a more climate-conscious approach to eating.

Andreu World Takes Next Steps Towards Circular Furniture Production
Andreu World Takes Next Steps Towards Circular Furniture Production

THE NEXT ECONOMY - CEO Jesús Linares discusses the rigors of achieving Cradle-to-Cradle certification, and venturing further into reuse and upcycling for the goal of 100% circularity by 2025.

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Seventh Generation Launches Comprehensive Framework for Calculating Corporate Climate Impacts
Seventh Generation Launches Comprehensive Framework for Calculating Corporate Climate Impacts

NEW METRICS - “We seek to push the practice of corporate environmental reporting dramatically forward and advance a far more complete vision of authentic climate leadership free of finger-pointing. We consider this report a summons to arms and a call to action both swift and sweeping.” — Chief Impact Officer Ashley Orgain

Team of Scientists Unveil Space-Tech Platform That Tracks Carbon in Every Tree
Team of Scientists Unveil Space-Tech Platform That Tracks Carbon in Every Tree

NEW METRICS - CTREES’ global dataset provides a nearly real-time picture of the carbon implications of forest conservation and restoration at the local, national and global level — ensuring results from efforts to reach global climate targets can be accurately reported.

‘Rivers Are Life’ Highlights Local River-Restoration Efforts with Potential for Global Impact
‘Rivers Are Life’ Highlights Local River-Restoration Efforts with Potential for Global Impact

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - The platform highlights and connects individuals who are enacting river-beneficial solutions in their own communities. These 'River Heroes' represent efforts that start on a local scale but create ripple effects that expand beyond.

First-of-Their-Kind Frameworks Raise Bar on Sustainability Transparency of Meat, Alternative Proteins
First-of-Their-Kind Frameworks Raise Bar on Sustainability Transparency of Meat, Alternative Proteins

MARKETING AND COMMS - 2 new reporting frameworks from FAIRR and Good Food Institute enable alternative meat, seafood, eggs and dairy companies to more accurately assess their climate, biodiversity, nutrition and other ESG impacts.

Personal Impact Measurement Tool Helps Users Improve Their Shopping 'Karma,' Drive Individual Climate Action
Personal Impact Measurement Tool Helps Users Improve Their Shopping 'Karma,' Drive Individual Climate Action

BEHAVIOR CHANGE - Karma Wallet is banking on a recipe of behavior change, fintech and systems change to create a critical mass of consumers able to turn intent into action and pressure brands to make the broader changes the world needs.

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John Oliver’s Inconvenient Truth: The Voluntary Carbon Market’s Biggest Problem Is the Market Itself
John Oliver’s Inconvenient Truth: The Voluntary Carbon Market’s Biggest Problem Is the Market Itself

THE NEXT ECONOMY - By failing to acknowledge our industry’s flaws, we could hinder meaningful progress on real issues going forward — namely, making sure carbon offsets actually contribute to reducing GHG emissions.

US Public Agrees: Companies Cannot Adequately Address Climate Issues Without Including Racial Justice
US Public Agrees: Companies Cannot Adequately Address Climate Issues Without Including Racial Justice

WALKING THE TALK - New survey of US adults and C-suite about the role of business in addressing environmental justice shows disconnect for the latter on the link between the environment and racial equity.

FTC Cashmere Models New Approach to a Truly Sustainable Supply Chain
FTC Cashmere Models New Approach to a Truly Sustainable Supply Chain

SUPPLY CHAIN - The dire social and environmental consequences of opaque fashion supply chains have been laid bare; and consumers now demand that brands have clear, verifiable visibility throughout their supply chains. FTC shows that it can be done — but it requires a vastly different way of thinking.

Majority of US Consumers Say They Will Pay More for Sustainable Products
Majority of US Consumers Say They Will Pay More for Sustainable Products

MARKETING AND COMMS - A recent survey of over 1,000 US adults revealed striking evidence that two-thirds (66%) are willing to pay more for sustainable products, despite a growing gap in consumer trust of corporations.

Clif Bar’s Clif Corps Partners with Venus Williams to Advance Equity and Access to Nature and Sport
Clif Bar’s Clif Corps Partners with Venus Williams to Advance Equity and Access to Nature and Sport

COLLABORATION - The initiative kicks off with an event series from longtime partner Outdoor Afro, furthering its mission to inspire Black connections and leadership in nature.

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The Hidden Cost of Cryptocurrency and NFTs
The Hidden Cost of Cryptocurrency and NFTs

FINANCE & INVESTMENT - Companies with significant ESG commitments to shareholders will not be able to hold investments in cryptocurrencies or NFTs and still meet their sustainability goals; public companies with these technologies in their portfolios will be responsible for the emissions created by their investments.

Tazo’s Transition to Regenerative Organic a Linchpin of Tea Industry’s Sustainability Ambitions
Tazo’s Transition to Regenerative Organic a Linchpin of Tea Industry’s Sustainability Ambitions

SUPPLY CHAIN - The tea brand’s ‘Regenerative Roadmap’ aims to completely reimagine the way Tazo creates its teas, and plays a key role in industry giant ekaterra’s overarching sustainability strategy.

Just Capital Highlights 100 Companies Advancing Racial Equity, Opportunity for Workers and Communities
Just Capital Highlights 100 Companies Advancing Racial Equity, Opportunity for Workers and Communities

ORGANIZATIONAL CHANGE - Companies cannot afford to ignore racial equity or neglect cultivating inclusive opportunity and mobility; their shareholders, employees, communities and customers are all paying attention to how they bring their commitments to life through action.

How the Sustainability Journey Can Be a Powerful Tool for Change
How the Sustainability Journey Can Be a Powerful Tool for Change

ORGANIZATIONAL CHANGE - At a recent Sustainable Brands virtual event, leaders from the CPG, restaurant and IT industries highlighted how they sold important ideas and ambitions around impact and responsibility internally, and how that translates to external success.

5 Principles of Trustworthy ESG Data
5 Principles of Trustworthy ESG Data

MARKETING AND COMMS - Without established goals, ongoing monitoring and disclosure for accountability, progress will never be made. Organizations can instill trust in their ESG data by ensuring it’s on 'TRACK.'

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Amid Peak Fire Season, Coors Banquet Launches ‘Protect Our Protectors’ Program Benefiting Firefighters
Amid Peak Fire Season, Coors Banquet Launches ‘Protect Our Protectors’ Program Benefiting Firefighters

MARKETING AND COMMS - Proceeds from limited-edition Coors Banquet stubby bottles and a collaborative capsule collection with clothing brand Brixton benefit the Wildland Firefighter Foundation.

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