MARKETING AND COMMS -
With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix
for nature’ — brands can produce compelling sustainability content that also
helps protect nature and wildlife.
PRODUCT, SERVICE & DESIGN INNOVATION -
Coalition of over 50 tech accountability and environmental groups sound the alarm on the potential harms of AI to the planet, democracy and information ecosystems.
MARKETING AND COMMS -
Good Energy helps writers and other entertainment professionals address the
climate crisis with confidence and make climate storytelling a mainstream
narrative for all audiences.
SUPPLY CHAIN -
Here, Abby Rinne — Director of Sustainability at the U.S. Soybean Export
Council — discusses how U.S. Soy is helping customers both here and abroad reach their sustainability goals.
MARKETING AND COMMS -
While the new mandate was scaled back from what was originally proposed, US
companies must now prepare to join many markets around the world in the
climate-risk disclosure game.
ORGANIZATIONAL CHANGE -
The 2024 EY Europe Long-Term Value and Corporate Governance Survey finds
just 24% of EU company leaders understand how ESG priorities will
create value; Boards must step up and challenge cooling
corporate commitment to sustainability.
SUPPLY CHAIN -
innocent Drinks adds £1m to its Farmer Innovation Fund to support regenerative
fruit & vegetable farming within its supply chain, while Applegate sets to
transitioning its entire beef hot dog portfolio to regeneratively grazed beef by
2025.
MARKETING AND COMMS -
Brand Finance finds the world’s biggest brands are missing out
on billions of dollars of potential value by failing to properly communicate
their sustainability achievements and progress.
WALKING THE TALK -
The story of impact-driven chocolate maker Tony’s Chocolonely has important
lessons for sustainability practitioners — which makes its story even sweeter.
MARKETING AND COMMS -
B Lab has launched a public comment period on new draft standards for B Corp
Certification — inviting businesses, civil society and the public to provide
feedback through an interactive website.
SUPPLY CHAIN -
The impact-driven chocolate brand doubled farmer premiums, further reduced child
labor and environmental impacts, and continued to grow its coalition of Mission
Allies.
THE NEXT ECONOMY -
Here are 4 takeaways from the 2024 WEF annual meeting that the business world
should incorporate into sustainability strategies for the year ahead.
SUPPLY CHAIN -
The often-arduous process for meeting sustainable certification requirements can
be daunting, if not prohibitive, for smallholder farmers. Digitizing the process
removes pain points for both farmers and the companies that source their crops.
MARKETING AND COMMS -
A Super Bowl ad can shape a countrywide conversation; but most brands are
choosing gutless entertainment — missing an opportunity to differentiate, engage
and lead on today’s most pertinent issues.
FINANCE & INVESTMENT -
We challenge all of these advertisers to skim the nonprofits below and think about
diverting even $1M of their game-time spend to instead address urgent social
issues.
SUPPLY CHAIN -
The certification signifies attention to worker empowerment, fair wages and
more; but whether it will galvanize competitors and partners to make such a
commitment remains to be seen.
THE NEXT ECONOMY -
Unlike the majority of lobbyists dedicated to preserving business as usual, a new generation of lobby groups are using their power to fuel sustainable development.
BEHAVIOR CHANGE -
The mayo brand is once again aiming to inspire game-day partiers to reimagine
mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.
PRODUCT, SERVICE & DESIGN INNOVATION -
For the hordes of companies still struggling to make good on their net-zero
commitments, comply with impending climate-disclosure legislation and figure out
what ‘circularity’ even means, Pentatonic is here to help.
MARKETING AND COMMS -
The names that resonate with consumers and shop optimism in an industry hoping
to fix a host of complicated, global problems will help form a foundation for
many years of success.