WALKING THE TALK -
It will take many things to address society’s
many immense problems. But there’s no reason an elevated sustainable business sector (or better, someday, a sustainable business-centric economy) can’t play a disproportionately positive and critical role.
ORGANIZATIONAL CHANGE -
We caught up with Reimagine Gender CEO Lisa Kenney, to discuss why it's critical for businesses to embrace a broader understanding of gender as part of their inclusivity efforts.
BEHAVIOR CHANGE -
The web's most award-winning food site is encouraging home cooks to expand their culinary repertoires and embrace less resource-intensive menu options.
WALKING THE TALK -
Whether environmental or social, luxury brands will have to contend with issues related to corporate social responsibility — it’s in the zeitgeist. “Being your best self” is the essence of luxury. Values and purpose are thus luxury essentials, not just nice-to-haves.
THE NEXT ECONOMY -
“Regeneration” is not a just new word to replace the now-overused term “sustainability.” It represents a new way of thinking — an entirely new level of ambition that implies, ultimately, a new paradigm.
WALKING THE TALK -
It’s becoming more common for companies to put their weight behind a range of urgent social issues. This isn’t about partisanship or “wokeness” — it’s about the core values held by many Americans and a desire among forward-thinking corporate leaders to prove they share them.
MARKETING AND COMMS -
There is an urgent need to move the visual language of sustainability forward, so being able to represent both technological and societal progress is key.
ORGANIZATIONAL CHANGE -
SB announces PMI as the first graduate of its Voyager program — established to support the transformation of brands that face significant challenges related to ESG performance and reputation.
BEHAVIOR CHANGE -
So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.
THE NEXT ECONOMY -
Two innovative new offerings provide forward-thinking companies an engaging way to not only compensate for their product emissions, but to engage with their customers around climate action in a new way.
MARKETING AND COMMS -
Netflix’s new goals include achieving carbon neutrality by 2022. The company also revealed impressive stats behind viewer interest in
sustainability-themed programming; and pledged to achieve more balanced
representation of underrepresented communities, both on- and offscreen.
MARKETING AND COMMS -
The negative framing that accompanies “traditional” climate communications risks
turning people off, but exclusively positive framing has its own issues. Long story short, we need both. Here are a few tips for choosing the right one.
WALKING THE TALK -
3M's new climate goals culminate in climate neutrality by 2050. We talked with Gayle Schueller, 3M’s VP and Chief Sustainability Officer, to gain more insight into the company’s approach to the ‘balancing act’ of sustainability goal-setting.
MARKETING AND COMMS -
On March 17, Budweiser will purchase renewable energy credits equivalent to the estimated electricity needed to brew every beer in the US in a single day.
WALKING THE TALK -
In the past week, both Nike and Chipotle announced new sets of environmental and
social goals — and systems with which their executives’ compensation will be
tied to achieving them.
MARKETING AND COMMS -
One major reason that most sustainability writing is bad is that it’s written by a microscopic number of smart people who think and talk the same way,
unintentionally excluding the bulk of audiences that need to be spoken to.
MARKETING AND COMMS -
Unilever is eliminating the word “normal” from all of its beauty and personal care brands’ packaging and advertising, championing a new era of beauty that is equitable and inclusive, as well as sustainable.
CHEMISTRY, MATERIALS & PACKAGING -
Here, Cathy Combs, Eastman’s Director of Sustainability, details the materials giant’s ongoing journey to embedding sustainability into its core strategy — to enhance quality of life in a material way.