Stories About Meaningful Connections
Found 449 stories. Page 1 of 23.
L'Oréal USA Product Labeling System Aims to Educate Consumers About the Environmental Impact of Products
MARKETING AND COMMS - New survey finds 83% of US consumers value brand product transparency, but only 47% feel they have the information to make sustainability-based purchasing decisions. Impact labeling will begin with Garnier products and roll out progressively across L'Oréal's brand portfolio.
Why Activism, Advocacy and Allyship Are Essential to Corporate Diversity
ORGANIZATIONAL CHANGE - If a corporation really wants diversity and its benefits, the only way to get it is to regularly hire and promote people who don’t look like the current leadership. The task is to create not just the appearance of change, but a genuine commitment to creating equitable organizations and systems.
UN Forum on Business and Human Rights, Day 3: Responsible Lobbying vs ‘Corporate Capture’
MARKETING AND COMMS - For most readers, bribery or corruption aren’t part of your everyday experience — though they should be part of due diligence processes on your business partners and supply chain. However, the danger that one department says one thing and another does something different and inconsistent is clear in every company.
The V Model: Validity, Vulnerability and Elon Musk
MARKETING AND COMMS - The financial and reputational freefall that Eli Lilly experienced in the first few weeks of Musk’s tenure as Twitter chief illustrated an underappreciated factor in an organization’s level of vulnerability: validity. Companies need a risk model that includes the key elements of vulnerability — and that helps them take precautions, set up checkpoints and plan for contingencies.
New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good
MARKETING AND COMMS - BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for all consumers, not just those moved by sustainability claims.
Harnessing the Power of Social Media for Good Delivers Brand Trust and Loyalty While Driving Meaningful Change
MARKETING AND COMMS - When done thoughtfully, brands can use social media to champion sustainable living and generate positive outcomes that are favorable to people, the planet and their overall business results.
New Cookbook Showcases Meals That Benefit Both Human and Planetary Health
MARKETING AND COMMS - "The Cookbook in Support of the United Nations: For People and Planet" features 75 recipes divided into sections on food systems, biodiversity, sustainable consumption, food and climate change, and food waste — and shares each dish’s carbon footprint.
Supply Chain Waste, Consumer Demand Highlight Business Case for Transparency
SUPPLY CHAIN - A new study examines the waste challenges companies are facing due to the global supply chain crisis and how they are being tackled, and how consumer priorities impact waste — they now report prioritizing product durability and transparency over sustainability.
Vail Resorts Meets 100% Renewable Energy Goal, on Track to Achieve Net Zero Operating Footprint By 2030
CLEANTECH - The company reports progress in its climate goals, as well as its work to support local communities and increase equitable access to snow sports and recreation.
Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday
BEHAVIOR CHANGE - As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy.
Corporate-University Partnerships Support the Next Generation in Creating a Circular Future
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Recognizing the value of education both as a strategic initiative for preparing future brand employees and as an opportunity to help shape a more sustainable value chain.
Campaigns from Fridays for Future, Universal Music Group Aim to Usher Young Voters to the Polls
MARKETING AND COMMS - Fridays for Future reminds US voters about the real existential threat to our planetary health, while UMG launches new installments of its ‘Use Your Voice’ and ‘Pull Up to the Polls’ initiatives to support voter education and to help get young people to the polls this week.
New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts
NEW METRICS - One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable a flourishing future for all.
Post-Secondary’s Postscript: Universities Becoming a Greater Force for Good
ORGANIZATIONAL CHANGE - Whether it’s finance and administration, physical infrastructure, or strategic and capital plans, universities are unlocking all their assets to play a more ambitious role on the global stage — and other organizations can learn from this innovation.
2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet
BEHAVIOR CHANGE - 68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions remains wide in all countries.
‘If I Knew, I Would’: Why Brands Must Partner for Change at Scale
BEHAVIOR CHANGE - COVID reshaped our capacity for collaborative change. We saw that, when people had the right information, they would act accordingly. We must help people understand how to participate in the sustainable economy and what their impact can be. Even more, we must change social norms so that people feel compelled to opt in.
Women in the Sustainability Trenches Impart Wisdom to Next Generation of Change Champions
LEADERSHIP - In a packed ballroom at SB’22 San Diego, women leading sustainability for three very different organizations explored how today’s leaders can engage and empower tomorrow’s generation to lead us to a flourishing future.
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
MARKETING AND COMMS - For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR discussed how they are shifting their marketing strategies to accelerate social purpose.
Are We Seeing Glimmers of a Healthier, Even Regenerative, Economic System?
FINANCE & INVESTMENT - Last week at SB’22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. Here, we hear highlights from our day four keynotes, which featured glimpses into the next frontier in finance and capitalism.
Brand Leaders, Visionaries Gather to Help Sustainability Practitioners ‘Recenter & Accelerate’
LEADERSHIP - This week at SB'22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. On opening night, luminaries from a variety of disciplines reminded attendees the importance of taking a breath and opening your mind.
