Stories About Meaningful Connections
Found 540 stories. Page 1 of 27.
Outvertising to Brands: Stand Your Ground This Pride Month
WALKING THE TALK - As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.'
‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing
MARKETING AND COMMS - Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source.
Tony's Chocolonely Unveils Future-Proof Legal Structure to Protect Its Company Mission
WALKING THE TALK - The impact-driven chocolate brand hopes that Tony's Mission Lock will provide inspiration to other companies looking to protect their mission for the long term.
Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback
MARKETING AND COMMS - As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges.
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism
MARKETING AND COMMS - On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’
There May Finally Be Hope for Environmental and Climate Justice. Can We Capitalize on It?
CLEANTECH - This work is vast. But success would build a more inclusive, just and sustainable economy and society — shaped by our shared opportunities rather than our risks, by prosperity rather than poverty, of positivity over negativity.
Reimagining Retail: 3 Strategies to Help Shape the Future We Want
PRODUCT, SERVICE & DESIGN INNOVATION - As Brand-Led Culture Change continued, we heard from a number of players touching retail on how they’re nudging consumers toward more climate-friendly purchases and shifting the model to create a more just and inclusive shopping experience.
Why Being 'Lazy' Could Be Good for the Planet
PRODUCT, SERVICE & DESIGN INNOVATION - By automating the small tasks of your day-to-day routine, you are gifted back the time to focus on the most essential and important elements of life while creating much less impact on the planet.
Responding to Cultural Tipping Points: Co-Creating a Brand Culture for Good
COLLABORATION - Keynotes from day 2 of Brand-Led Culture Change shed light on collaborative behavior-change and stakeholder-engagement approaches that are changing the way brands are creating products, stories and strategies.
The Dos and Don’ts of Successfully Engaging the Masses
MARKETING AND COMMS - Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication.
Regeneration, Reinvention and Revamping Retail: Finding the Sweet Spots to Drive Culture Change
MARKETING AND COMMS - Opening keynotes at Brand-Led Culture Change featured insights from unconventional brand partnerships and keys to helping people and brands alike move beyond fear and embrace the changes we need to create a flourishing future for all.
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action
MARKETING AND COMMS - Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term.
The Balancing Act of Employee Engagement and ESG Goals
ORGANIZATIONAL CHANGE - Employees are key to the success of any ESG program. But it can be challenging to strike a balance between engaging employees and managing company priorities.
Made to Measure: How to Tailor Marketing for Unique Demographics
MARKETING AND COMMS - It takes time for a new, sustainability-focused brand to build awareness in the marketplace – particularly in a crowded field. Here are five key things to keep in mind when trying to reach a hard-to-reach audience.
Nurturing Mental Health in a Climate-Changing World: Another Critical Challenge to Face Together
MARKETING AND COMMS - As with other forms of anxiety, climate anxiety must be navigated with great care; and it is essential that the younger generation have allies around them when facing such an enormous challenge as climate change.
The Greenwash Era Is Over, But Are Our Communicators Ready to Step Up?
MARKETING AND COMMS - As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims.
Michelle Obama’s PLEZi Nutrition Aims to Help Raise a Healthier Generation of Kids
MARKETING AND COMMS - Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is guiding PLEZi Nutrition’s mission to be a model for how food and beverage brands can support the health of our younger generations.
Why 2023 Is (Finally) The Year of the Sustainability Pivot
THE NEXT ECONOMY - Four key trends are converging this year to create a permanent shift toward sustainability across industries — with implications for tech innovation, the planet and companies that have yet to start their sustainability transformation.
Balancing Optimism, Practicality to Drive Architects and Designers Toward a Sustainable Future
MARKETING AND COMMS - Shaw spoke with 'Metropolis' Editor-in-Chief Avinash Rajagopal about how to best tackle the complexity of sustainability, and how the design industry is adopting a more interconnected perspective on the subject.
Oatly Challenges Big Dairy to Climate Footprint Showdown
MARKETING AND COMMS - Oatly is offering free ad space to a big dairy brand that shares the same impact data that Oatly did to receive its climate certification.
