Stories About Meaningful Connections
Found 71 stories. Page 1 of 4.
#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers
LEADERSHIP - When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.
Q&A: ‘Tree Equity’ as a Driver of Climate-Resilient Cities, Communities
THE NEXT ECONOMY - In the face of rapidly evolving global challenges and opportunities, American Forests is leveraging 144 years of history, alongside cutting-edge science and (literally) groundbreaking ideas, to catalyze the urban forestry movement.
Enhance Detroit’s Green Space, and Your Wellbeing, at the Same Time
COLLABORATION - Timberland is inviting the community and attendees of SB’19 Detroit to pull on their boots and get their hands dirty on Monday, June 3, as we work to enhance the Lincoln Street Art Park, an outdoor community learning space created by local nonprofit Green Living Science.
Storytelling for Sustainability: How Opening Up Can Open a Whole New Frontier
MARKETING AND COMMS - Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainability.
5 Cultural Shifts Brands Should Adapt to in 2019
MARKETING AND COMMS - 2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development.
Mastercard, Doconomy Launch the Future of Sustainable Payments
FINANCE & INVESTMENT - DO is a free, easy-to-use mobile banking service that lets users track, understand and reduce their CO2 footprints through carbon offsetting.
No More Band-Aids: We Need a Radical New Plan, Report Warns
WALKING THE TALK - Rising nationalism and global migration among seven trends impacting future of sustainability, according to a new report from Forum for the Future.
Q&A: Simon Mainwaring on Teaching Companies to ‘Live to Serve Life Itself’
ORGANIZATIONAL CHANGE - Simon Mainwaring has an “all-hands-on-deck” sense of purpose — and that purpose is to help us find ours.
CPG Transparency Platform Now Incentivizes Consumers to Choose Sustainable Products
FINANCE & INVESTMENT - Almond, a groundbreaking economic framework that aims to tackle the world of sustainable consumer goods, rewards those who make an effort to purchase sustainable products and help to combat cheap consumer goods.
How VSP Global Drives Growth, Impact Through Purpose
WALKING THE TALK - The optical health company’s goal to “provide access to affordable, high-quality eye care and eyewear to the world” guides business development, branding, product innovation and other integral operations.
Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas
BEHAVIOR CHANGE - Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265%.
Grounded Summit: A Platform for Climate Solutions in California’s Wine Country
COLLABORATION - "Conversations around climate change are constantly looking at how we’re impacting the future, but there’s more we need to be doing now to preserve today for this generation.” — Julia Jackson, Grounded Foundation
New Nat Geo, P&G Media Platform to ‘ACTIVATE’ Solutions to Global Issues
MARKETING AND COMMS - Nat Geo, P&G, Global Citizen launch storytelling partnership, documentary series to drive action around global challenges connected to extreme poverty
Report: 66% of Consumers Want Influence in Product Creation Process
COLLABORATION - Findings underscore growing importance of technology and consumer feedback in product development process.
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
MARKETING AND COMMS - We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity.
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
BEHAVIOR CHANGE - During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this season, by taking REI’s advice to #OptOutside to enjoy nature and giving back by cleaning up; and when they do shop, they’re increasingly basing their loyalty and purchasing decisions on companies’ reputations rather than just product features and price.
Iceland's Banned Ad Had the Potential to Democratise Sustainability
MARKETING AND COMMS - The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short, animated film by Greenpeace released earlier this year with a powerful, consumer-friendly sustainability message — shows a brand that is trying to do good work by improving its impact on the world.
How MOD Pizza's People-First Culture Drives Growth and Impact
ORGANIZATIONAL CHANGE - Corporate culture sets the groundwork for how your team interacts with each other and your customers.
REI Again Urging Americans to #OptOutside, Studying Link to Human Health
BEHAVIOR CHANGE - For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family.
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
MARKETING AND COMMS - Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more loyal to purpose-driven companies and would tell others to buy products from those companies (78 percent), while two-thirds (66 percent) say they would switch brands and over half (57 percent) would pay more.