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Assets About Meaningful Connections

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Article
Yuka Users Can Now Appeal Directly to Brands for Healthier Products

New in-app feature allows consumers to contact brands about harmful ingredients and urge them to reconsider products’ formulation. ... View More

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AI: The Good, the Bad, the Sketchy and the Lifesaving

You take the good, you take the bad, you take them both and there you have AI. The game-changing technology and its many applications and implications were examined throughout the week at SB’24 San Diego. ... View More

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Book’s 3rd Edition Digs Deeper into the Making, Marketing of ‘Greener Products’

‘Greener Products,’ from sustainability marketing veteran Al Iannuzzi, provides valuable insights for everyone from sustainability students and academics to corporate sustainability leaders. ... View More

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Why Shades of Grey Matter in Sustainability, and How to Get Customers to Care

Corporate fears around promoting transition are valid in an era that demonizes over-claims and disregards under-claims. Here are two strategies that can help companies share how they’re accelerating their sustainability ambitions and be rewarded fo... View More

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Sustainability in the Divided States: Depolarization Is the First Order of Business

For a field built around the long-term view, it’s up to us to do the uncomfortable work and reach across party lines. If we don’t make addressing polarization a priority, will the rest of our work be worth it? ... View More

Article
Kindergarten Lunch Program Improves Child Nutrition in Vietnam

The success of Morinaga Milk’s Smiles & Health for Children kindergarten lunch project in Vietnam provides a blueprint for the global company to expand its social impact to numerous other communities. ... View More

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6 Big Sustainability Storytelling Myths — and How to Flip Them

As brands work to tell an accurate and authentic sustainability story, marketers need to be mindful of the narrative they're creating … and careful to avoid the common misconceptions that can undermine it. ... View More

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Tony’s Chocolonely, Washington Post Give Chocolate Lovers ‘Food for Thought’

The chocolate maker’s first partnership with a media company is the latest in its ongoing mission to increase awareness around forced labor in cocoa supply chains and how collective action can address them. ... View More

Article
Climate Uneducation in the US, Part 4: Educating the Educators

Thankfully, a growing number of programs and resources have emerged to help arm US teachers with the resources and knowledge they need to teach students on climate-related topics. ... View More

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Redesigning the Food System for Resilience: Lessons from the Field

Another central thread throughout SB’24 San Diego highlighted the efforts underway by startup innovators, multinational brands and NGOs to redesign our food system for resilience. ... View More

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Startups, Consumers Helping Brands Make Business ‘Future Positive’

In keynotes on day 3 of SB’24 San Diego, major players in electronics, beauty, retail and recycling extolled the virtues of partnering with stakeholders to drive sustainability and circularity initiatives both inside and outside their companies. ... View More

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Ensuring Food Safety, Traceability Through Quality Certifications

Third-party certifications help food companies such as ours meet and exceed our clients' expectations and allow us to continually expand our knowledge, positioning our teams as experts and leaders in the agri-food sector. ... View More

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DEI, Sustainability Teams Are Linchpins of Future-Proof Organizations

Two rich discussions at SB’24 San Diego highlighted the importance of giving sustainability and DEI their rightful attention, resources and integration within successful corporate strategies. ... View More

Article
Zillow to Offer Climate-Risk Data on For-Sale Listings Across the US

For-sale listings on Zillow will now feature detailed climate-risk information for five key categories — flood, wildfire, wind, heat and air quality — along with insurance recommendations. ... View More

Article
Why Purpose-Driven Companies Should Focus on Their Hybrid Work Culture

Companies have a line-item budget for technology and other critical business expenses. What is your line-item budget for supporting, nurturing and growing your employees? ... View More

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Monitoring Media: Reining in the Broader Impacts of Brand Communications

We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week. ... View More

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Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy

Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience. ... View More

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More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism

Climate-focused tour operators are learning to balance bringing travelers to fragile destinations to learn about the effects of climate change while not exacerbating the negative impacts of the tourism industry. ... View More

Article
2 Truths and a Lie About Corporate Sustainability

The public's diminishing interest in corporate activism isn't a call for businesses to remain silent and focus solely on profits. Rather, it's a demand for authenticity and relevance in corporate messaging. ... View More

Article
Ecolabels Ensure Chemical Sustainability in Beauty, Household Products

63% of consumers want brands to help educate the public about product origins and business practices. Companies that avoid greenwashing — and demonstrate this honesty to the public — could distinguish themselves in the eyes of potential customers... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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Sponsored by Amazon
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