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Stories About Meaningful Connections

Found 183 stories. Page 1 of 10.

To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive
To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive

WALKING THE TALK - The next frontier of sustainability is regeneration — building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems.

Dole’s ‘Sunshine for All’ Fund Strives to Close Gaps on Good Nutrition
Dole’s ‘Sunshine for All’ Fund Strives to Close Gaps on Good Nutrition

FINANCE & INVESTMENT - The $2M annual fund will aim to address gaps of food affordability and waste, as well as accessibility and acceptability, around the world. Dole is seeking strategic partners to help develop solutions.

How Amazon Is Scaling Conscious Consumerism by Partnering with Brands, Certifications
How Amazon Is Scaling Conscious Consumerism by Partnering with Brands, Certifications

MARKETING AND COMMS - The e-commerce giant is working with over 20 product-certification partners to deliver product-specific sustainability information to shoppers through its Climate Pledge Friendly program.

TAZO, SZA Partner to Bring Climate Justice to Most Impacted US Communities
TAZO, SZA Partner to Bring Climate Justice to Most Impacted US Communities

COLLABORATION - The TAZO Tree Corps will work with American Forests to help bring cleaner air and combat climate change in communities of color across the US, by increasing ‘tree equity.’

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Corporate Political Responsibility: The Missing Link in Companies’ ESG Strategies
Corporate Political Responsibility: The Missing Link in Companies’ ESG Strategies

WALKING THE TALK - The disconnect between many companies’ public sustainability ambitions and their non-public lobbying efforts can no longer be excused. The Erb Institute’s Corporate Political Responsibility Taskforce is helping companies connect the dots.

Destinations Limit Visitors, Define Ideal Travelers to Mitigate Overtourism
Destinations Limit Visitors, Define Ideal Travelers to Mitigate Overtourism

BEHAVIOR CHANGE - Popular destinations are increasingly prioritizing quality over quantity, dispersing travelers across larger geographic areas, and clearly defining the kind of travelers they want to attract. By addressing overtourism in this way, they also place locals’ wellbeing at the forefront.

What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad

MARKETING AND COMMS - Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good?

Why We Tell the Stories Behind Sustainable Products
Why We Tell the Stories Behind Sustainable Products

MARKETING AND COMMS - Telling the stories of the people and forests behind FSC-certified products deepens consumers’ connections with the brands, and demonstrates the impacts of responsible sourcing. We expect this is just the beginning, due to the clear signals of consumer demand for these stories.

EVERFI Launches Black History Month Challenge to Promote Youth Education on Race, Equity
EVERFI Launches Black History Month Challenge to Promote Youth Education on Race, Equity

MARKETING AND COMMS - The company’s latest digital learning initiative aims to inspire students and spark critical conversations and learning around race and equity, year-round.

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Study: No Brand Is Immune to Cancel Culture, But Purpose Helps
Study: No Brand Is Immune to Cancel Culture, But Purpose Helps

MARKETING AND COMMS - The explosion and proliferation of social media has given power to the masses to share their opinions about brands — and sway others’ opinions in the process. But 73% of those surveyed said they’re less likely to cancel a purpose-driven brand.

GEON Performance Solutions Unites Vinyl Industry in COVID-19 Relief
GEON Performance Solutions Unites Vinyl Industry in COVID-19 Relief

PRODUCT, SERVICE & DESIGN INNOVATION - In mid-2020, as companies around the country rallied and pivoted to fill demand for PPE and other vital products during the pandemic, GEON offered its expertise in logistics, supply, sourcing, technical, commercial and manufacturing operations to SMEs at no cost.

Trending: Welcome to the Age of Stakeholder Capitalism
Trending: Welcome to the Age of Stakeholder Capitalism

FINANCE & INVESTMENT - Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both.

Digging Deeper Into Marketing’s Purpose Pivot
Digging Deeper Into Marketing’s Purpose Pivot

MARKETING AND COMMS - Once your purpose is in everything you do, it becomes an indelible part of the customer experience. By attracting customers who believe society is better off if they do business with your company, you can create a social movement around your brand.

2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns
2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns

MARKETING AND COMMS - 2020’s winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and reusable packaging to DEI, supporting businesses during COVID and more.

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With Tomorrow's Air, Travelers Can Help Remove Carbon from the Atmosphere
With Tomorrow's Air, Travelers Can Help Remove Carbon from the Atmosphere

BEHAVIOR CHANGE - The world’s first carbon-removal collective for the travel industry offers climate-clever travelers and small businesses the ability to contribute directly to carbon removal and storage.

What Have We Learnt About Building Post-Pandemic Cities for All?
What Have We Learnt About Building Post-Pandemic Cities for All?

THE NEXT ECONOMY - Mobility is a fundamental aspect of cities; and a city only evolves when all of its inhabitants can fully participate in it. Inclusive urban mobility and accessible technologies are some of the best allies to forge cities for all and to improve the life of seniors and people with disabilities.

HMTX Industries Aims to Raise $1 Million to Battle Addiction Crisis
HMTX Industries Aims to Raise $1 Million to Battle Addiction Crisis

BEHAVIOR CHANGE - The luxury vinyl maker’s support of this cause is a unique example of how companies are committing themselves to social sustainability — an important component of the corporate social responsibility model.

Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency
Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency

THE NEXT ECONOMY - Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months.

What Does It Really Mean to Call ‘Society’ Your Stakeholder?
What Does It Really Mean to Call ‘Society’ Your Stakeholder?

LEADERSHIP - For Sweden and its business leaders, an inclusive society and economy is both a matter of principle, and a source of resiliency and success over the long term. Of course, we’re not all Swedish — so how can others adopt the same mindset?

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Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

MARKETING AND COMMS - Amidst the uncertainty of the world in a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers.

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