Stories About Meaningful Connections
Found 114 stories. Page 1 of 6.
Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate
BEHAVIOR CHANGE - In just over two weeks, the Stop Hate for Profit campaign has rallied the support of over 400 companies — all of which have pulled their advertising dollars from Facebook and Instagram for the month of July.
UNESCO Spotlights What Our ‘Next Normal’ Should Look Like
MARKETING AND COMMS - UNESCO’s new campaign asks us to question our ideas about what is normal, suggesting that we have accepted the unacceptable when it comes to our environment, economies, public health and societies for far too long.
Caremongering: The Future of Sustainable Enterprise
THE NEXT ECONOMY - COVID-19 accelerated a shift from “me” to “we”; and a new trend called "caremongering" not only characterizes people's behavior towards each other, but what they look for in the companies they support. At Fjord, we believe those companies designing with the benefit of all life in mind will thrive now and in the decade ahead.
Research Shows Business Imperative for Authentic Action to Address Social Injustices
WALKING THE TALK - The latest Porter Novelli Purpose Tracker reveals a new mandate for US companies to authentically and substantively address racial inequality and myriad social justice issues.
How to Communicate with Purpose During a Pandemic
MARKETING AND COMMS - As impact communicators and advisors, it’s our responsibility to remind those we work with and those we meet along the way that businesses that lead with purpose and credible, authentic values are those that will stand the test of time.
Black Lives Matter; Racial Equity Is Fundamental to Our Vision of a Flourishing Future
WALKING THE TALK - We must foster resilient and just societies in order to solve the major challenges that face the world. So, systemic racism and barriers to equity must be embedded into the sustainability equation and conversation.
Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder
MARKETING AND COMMS - Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go beyond lip service to action.
How to Future-Proof Brands and Create Culture Change in Challenging Times
MARKETING AND COMMS - Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand focus.
‘Quality of Life’ Economists Reveal Planning Tool for Values-Driven Entrepreneurs
PRODUCT, SERVICE & DESIGN INNOVATION - Happonomy’s Leap Model is a step-by-step plan that helps startups, businesses and organizations strengthen their foundations, evaluate resources and move ideas forward while staying true to their sustainability principles.
The World Has Changed, But Investor Interest in ESG Remains. What’s Expected of Your Company?
FINANCE & INVESTMENT - As the crisis continues to unfold, ESG topics will continue to grow in importance. Companies will be judged by their ability to withstand financial shocks, but also by how they’ve treated their employees, clients and communities.
Talking to the Other Side: Keys for Setting Up Difficult Conversations
MARKETING AND COMMS - As we collectively grapple with issues that threaten our very existence, our new book reminds us that “othering” people won’t help us move forward. Instead, we need to temper how we engage with others by showing patience, kindness and empathy — regardless of political affiliation or beliefs.
Viral Ad Agency Offering Free Campaign to Small Business Hard-Hit by COVID-19
MARKETING AND COMMS - Harmon Brothers is holding a contest to offer its creative services to small businesses whose products or services are solving real problems for real people, free of charge.
Giving Tuesday Now: The Jumpstart We Need to Reimagine Giving
PRODUCT, SERVICE & DESIGN INNOVATION - #GivingTuesdayNow is an emergency response to the unprecedented need caused by COVID-19. It’s an opportunity to give back to communities in safe ways that allow for social connection; to support the critical work of the nonprofit sector; and perhaps more importantly, to redefine the role of business.
12 More Brands Using Their Powers for Good During the Pandemic
WALKING THE TALK - As the COVID crisis wears on, we wanted to applaud 10 more of our Sustainable Brands community members that have donated their time, money and products and/or pivoted their business models to get people in need what they need, fast.
4 Ways Smaller, Sustainable Brands Are Adapting to COVID-19
WALKING THE TALK - These four Fairtrade-certified brands show that during times of crisis, brands can support their communities — near or far — with some creativity and hard work, regardless of size.
How to Uplevel Your Reporting for a Post-COVID-19 World
MARKETING AND COMMS - While it’s still too early to tell how significantly COVID-19 will alter our way of life, we’ve learned to challenge many of our preconceived notions about how to best do business — and solidifying your company’s place within this new order is critical. The true test is going to be whether we are capable of dramatic positive change even when not spurred by a global pandemic.
90+ Companies Now Certified Climate Neutral
WALKING THE TALK - Barely a year since its launch, almost 100 brands are now sporting the label, demonstrating full accountability for their carbon footprint.
The Coronavirus Is Making Public Discourse Sick
MARKETING AND COMMS - When it comes to Coronavirus, the climate emergency or any other disaster, we shouldn’t antagonize; rather, we should empathise. If we learn to see beyond the tips of our noses and adopt a global empathy, we'll be able to tackle this virus — and the even bigger crisis of the climate emergency.
New Nonprofit on Mission to Educate, Coach Athletes to Engage Public on Climate Crisis
MARKETING AND COMMS - EcoAthletes, a New York-based nonprofit, launches today to harness the massive power of athletes to influence millions of fans to take action to fight climate change.
The Time Is Now for Brands to Lead with Higher Values
WALKING THE TALK - It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time is now to decide: How will your brand be remembered?