Stories About Meaningful Connections
Found 130 stories. Page 1 of 7.
EVERFI Commits $100M to End Systemic Social, Economic Inequity in K-12 Schools
PRODUCT, SERVICE & DESIGN INNOVATION - The social impact education provider will offer free digital education and tools to close gaps that lead to long-term, systemic inequalities for at-risk students.
73% of Execs Agree: Companies Must Take Stands on Social Justice Issues
WALKING THE TALK - But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues.
Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'
MARKETING AND COMMS - A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes.
Business Resiliency: How Social Responsibility Has Strengthened Driscoll’s Farming Communities
SUPPLY CHAIN - Driscoll’s President Soren Bjorn discusses creating shared value within its business and local communities.
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
BEHAVIOR CHANGE - The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19.
Breaking the Cycle of Poverty Through Sustainability, Equity and Resilient Design
THE NEXT ECONOMY - Here, Purpose Built Communities president Carol Naughton discusses how sustainability and designing for resiliency can help to end intergenerational poverty, strengthen economically diverse communities and aid in neighborhood revitalization.
Dreamers, Believers, Soldiers & Cynics: A Tool to Make Sense of New Normals
ORGANIZATIONAL CHANGE - As you gather tools to help you and your team get your heads around our current and future reality, DBS&C gives teams new insights into themselves and helps renew focus on your company’s collective purpose.
#JustBrands: To Push Cultural Change, Brands Must Unpack Their ‘BAGS’
ORGANIZATIONAL CHANGE - After a humbling, informative and inspiring first day, day two of Sustainable Brands’ Just Brands virtual event examined case studies of DEI excellence in practice.
#JustBrands: To Effectively Address Equity, Brands Need to Rebuild From Within
ORGANIZATIONAL CHANGE - Day 1 of Sustainable Brands’ Just Brands virtual event brought together business, racial justice and social good leaders for frank discussions on the context for racial inequities in the US, what equity really means in 2020, and businesses' role in creating it.
Target Reveals Sweeping Action Plan to Advance Racial Equity
ORGANIZATIONAL CHANGE - Target’s new Racial Equity Action and Change committee (REACH) has created an action plan which focuses on four areas: Team, Guests, Communities and Civic Engagement and Public Policy.
Kolster to Brands: Tout Not How Great Your Product Is, But What It Can Help People Become
MARKETING AND COMMS - In his new book, The Hero Trap, Thomas Kolster says rather than promoting what’s good about their company or products, brands need to shift their focus to their customers — specifically, their brand’s role in helping its customers transform their lives.
Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose
MARKETING AND COMMS - NYC-based brand strategy agency Grounded is on a mission to help brands, retailers and nonprofits activate their purpose and close the stubborn consumer intent-to-action gap.
The Role of Black Employees in Creating Equitable Workplaces
ORGANIZATIONAL CHANGE - We are living in a moment that’s demanding employers to change the way in which they position themselves — if they really believe in inclusion — while Black employees can really evaluate where they are and how they feel about their workplace.
Could the Great American Outdoors Act Lead to Equitable Access to Nature?
THE NEXT ECONOMY - Finally, something both parties can agree on — the passage of the Great American Outdoors Act is not only a beacon of hope for preservation of the US’ national parks, it could help ensure that the entire country has access to the restorative power of nature.
Cartwright to Brands: Look Inward Before Responding to Social Issues
MARKETING AND COMMS - Keith Cartwright, the creative force behind such powerful statement ads as P&G’s “The Look” and “The Choice,” shares his insights and advice to brands and agencies on how to most authentically respond in times of crisis.
Partnership Brings ‘Radical Hospitality’ to Unhoused People Worldwide
COLLABORATION - The case study of German mobile hygiene startup GoBanyo illustrates the social impacts of the collaboration between Unilever’s The Right to Shower initiative with mobile hygiene pioneer LavaMaex.
Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate
BEHAVIOR CHANGE - In just over two weeks, the Stop Hate for Profit campaign has rallied the support of over 400 companies — all of which have pulled their advertising dollars from Facebook and Instagram for the month of July.
UNESCO Spotlights What Our ‘Next Normal’ Should Look Like
MARKETING AND COMMS - UNESCO’s new campaign asks us to question our ideas about what is normal, suggesting that we have accepted the unacceptable when it comes to our environment, economies, public health and societies for far too long.
Caremongering: The Future of Sustainable Enterprise
THE NEXT ECONOMY - COVID-19 accelerated a shift from “me” to “we”; and a new trend called "caremongering" not only characterizes people's behavior towards each other, but what they look for in the companies they support. At Fjord, we believe those companies designing with the benefit of all life in mind will thrive now and in the decade ahead.
Research Shows Business Imperative for Authentic Action to Address Social Injustices
WALKING THE TALK - The latest Porter Novelli Purpose Tracker reveals a new mandate for US companies to authentically and substantively address racial inequality and myriad social justice issues.
