Stories About Meaningful Connections
Found 153 stories. Page 1 of 8.
Sustainability and Healthcare: Transformational Work During a Global Pandemic
COLLABORATION - Shaw is spotlighting organizations making a positive impact through initiatives that support the wellbeing of people and the planet. Here, we discuss a new sustainability initiative led by three of the most influential organizations working to transform health care: Health Care Without Harm, Practice Greenhealth and Greenhealth Exchange.
The Moment of Truth for Urban Mobility Decarbonization Is Upon Us
THE NEXT ECONOMY - Urban mobility has continued to evolve along with humans’ changing need for transport. Here are a few emerging technologies, public-private partnerships and city design initiatives fueling the transition to a sustainable future for urban mobility.
Murals Honor the Farmers Behind Our Favorite Products, Benefits of Fair Trade
MARKETING AND COMMS - The murals were part of a Fairtrade America campaign during October for Fair Trade Month, to raise awareness of Fairtrade’s positive impacts. Shoppers voiced their choice for Fairtrade and won various Fairtrade prizes.
Issues and Values in the Age of Pandemics, Disruption and Division
WALKING THE TALK - I call the tying together of identity, values and purchasing “corporate citizenshop,” and it is growing — even in the midst of a pandemic, global economic issues, political uncertainty and much more.
Q&A: Shaw Pivots to Fulfill Its Purpose During the Pandemic
PRODUCT, SERVICE & DESIGN INNOVATION - When business as usual ground to a halt this year, companies such as Shaw saw the opportunity to innovate to find new ways to help communities and the spaces in which they live and work.
Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company
ORGANIZATIONAL CHANGE - BASF has been recognized as a leader for its work to become a diverse and inclusive workplace, but Peter Eckes — BASF’s President of Global Bioscience — recognizes that much work remains to be done.
Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It
MARKETING AND COMMS - Here are three key considerations worth keeping in mind as you endeavor to find, create and use fresh, relevant visual content to communicate your brand’s commitment to sustainability — and even more importantly, inspire customers to action.
Reimagine 2020 — as 'The Year of Good'
WALKING THE TALK - With the upcoming charitable giving milestones Movember, Giving Tuesday and Season of Giving, we challenge you to Reimagine 2020 — not as a year of multiple crises, but as a Year of Good.
Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030
MARKETING AND COMMS - A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Ambition 2030 goals.
Activism: Why Taking a Stand Will Build Your Brand
MARKETING AND COMMS - Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit.
ILFI Offers Companies a Measured Approach to Becoming More 'JUST'
ORGANIZATIONAL CHANGE - When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive.
How DEI Issues Have Reshaped the Brand Purpose Landscape
ORGANIZATIONAL CHANGE - A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose work and doing it well?
New Standards, Certification Program Aim to Embed DEI Into Tourism
ORGANIZATIONAL CHANGE - Travel Unity — a nonprofit focused on increasing diversity in travel through individual and community empowerment — has established a set of standards for DEI in travel and tourism, as well as the industry’s first holistic DEI certification program.
Report: 2021 Offers Narrow Window to Course Correct for Sustainable Future
THE NEXT ECONOMY - New report from Forum for the Future asserts that the decisions we make in the next 6-18 months will lock in unsustainable practices or set us on a pathway towards a fairer, more sustainable and resilient world.
Ford’s Model of Human Progress Defines, Measures Social Sustainability
NEW METRICS - A clear definition of corporate social sustainability — the ‘S’ in ESG — remains elusive. To address this challenge, Ford partnered with the University of Michigan’s Erb Institute to define social sustainability and identify metrics to track improvements.
Back to the Roots Fills Growing Need for Organic, 100% US-Grown Seeds
PRODUCT, SERVICE & DESIGN INNOVATION - The food and gardening startup furthers its mission to “undo food” with the release of organic, non-GMO, domestically grown seeds for 92 varieties of fruits, vegetables, herbs and flowers — in packaging made of 100% recyclable materials.
Kimberly-Clark, Kotex to Mentor Startups Focused on Women’s Health, Access to Sanitation
PRODUCT, SERVICE & DESIGN INNOVATION - The Toilet Board Coalition’s Women in the Sanitation Economy Innovation Lab has chosen five women-led, early-stage startups focused on women’s reproductive health and hygiene; and improving access to safe, sustainable sanitation options in underserved areas.
Greyston Bakery: The Path to — and ROI of — a Loyal, Engaged Workforce
ORGANIZATIONAL CHANGE - After 25 years at Kraft Foods, Rich Jamesley was drawn to Greyston Bakery five years ago by its mission in using business for social good. I caught up with him recently to hear more about the challenges and rewards of working for this people-first organization.
People Need Help Turning Healthy, Sustainable Aspirations into Action
BEHAVIOR CHANGE - New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable.
How American Family’s DreamBank Is Connecting Community, Fueling Dreams
PRODUCT, SERVICE & DESIGN INNOVATION - Natalie Healy — American Family Insurance DreamBank Manager — provides insight into how the company is fostering community both in a special physical space and online, supporting a community of dreamers pursuing their passions.
