Stories About Meaningful Connections

Found 96 stories. Page 1 of 5.

New Nonprofit on Mission to Educate, Coach Athletes to Engage Public on Climate Crisis

MARKETING AND COMMS - EcoAthletes, a New York-based nonprofit, launches today to harness the massive power of athletes to influence millions of fans to take action to fight climate change.

The Time Is Now for Brands to Lead with Higher Values

WALKING THE TALK - It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time is now to decide: How will your brand be remembered?

Let’s Not Feed the ‘Futurism Frenzy’

THE NEXT ECONOMY - If we look at the original Greek root of the word “crisis,” we learn it means to “sift and separate” — what if we are being called on to sift through and look at our lives, and let fall all that is not important? What does not get sifted, what remains with us, is where our energy should go.

Back to the ‘50s: Predictions for a Post-Coronavirus World

THE NEXT ECONOMY - With luck, we’ll avoid the worst case scenario and be able to ignore this article. But some of the trends are already in motion; and even if the pandemic and its consequences are severe, they offer opportunities for brands that can embrace them.

#WeStandTogether: What Better Time for Companies to Demonstrate Their Purpose?

COLLABORATION - During this time of crisis, it becomes self-evident that the Sustainable Brands community will provide the leadership and optimism our communities need. Collectively, we were built for this moment.

Teach a Man to Fish: Why Some Travel Companies Support Microfinance

FINANCE & INVESTMENT - While sustainable tourism offerings are increasing along with traveler interest in giving back to the communities that they visit, most operators support local organizations through donations. But a growing wave are opting for microfinance to create larger, lasting impacts for more people.

Pandemic Sees Brand Leaders Putting Purpose Before Profit

WALKING THE TALK - While the government stalls under pressure to provide necessary aid to the millions affected by COVID-19, a silver lining to this pandemic is being revealed as more and more businesses exemplify efforts to put people before profit.

Forest for the Trees: Is the New Normal a Great Mistake?

BEHAVIOR CHANGE - I suggest we take a deep breath, pause and assess what our reactions to the Coronavirus will do for the climate crisis and sustainability movement. We may be doing more harm than good in taking these drastic actions to cancel events and meetings aimed to solve much bigger, long-term issues.

New App Aims to Reconnect Youth with Wonders of the Natural World

BEHAVIOR CHANGE - Mammalz is a mobile- and web-based, community-driven content platform giving youth around the globe a highly engaging and interactive way to connect with nature.

How to Find Your Authentic Corporate Purpose

BUSINESS CASE - Your company’s purpose will not be found by commissioning a white paper or creating a complicated strategy document. It will emerge organically from an honest interrogation of what you’re truly about, what your people are about, and what feels easy to stand behind.

What the Coronavirus Outbreak Reveals About the Current Corporate Response to Human Rights

ORGANIZATIONAL CHANGE - While the epidemic has shined a light on examples of a positive, collective response; it has also exposed an ongoing failure by corporations to put people first, and profit second.

B2B Companies Facing ‘Paradox’ When It Comes to Implementing Purpose

ORGANIZATIONAL CHANGE - New report finds 86% of B2B organizations recognizing business case for purpose; but not yet realizing significant impacts for growth via culture, operations, societal engagement.

From CSR to Social Purpose in the New ‘Roaring Twenties’

ORGANIZATIONAL CHANGE - In the 1920s, people didn’t pay attention to the problems brought on by market excess — and that decade begat the Great Depression. Today, truly modern companies are showing the way to a different kind of decade.

Q&A: What Makes a Great Place to Work?

ORGANIZATIONAL CHANGE - Marcus Erb, VP of Data Science & Innovation at Great Place to Work, and his team carry out research that helps businesses create workplaces in which all employees feel valued and trusted. Here, Erb explains how being a great place to work benefits both employees and their organizations.

Growing Coalition of Companies Reignites Efforts to Get US Voters to the Polls in November

BEHAVIOR CHANGE - Time to Vote is reigniting its 2018 efforts, building on its past results and working to engage even more employers in the lead-up to the all-too-critical 2020 election — and it’s looking for more businesses to join the cause.

Powering Inclusive Growth from the Ground Up

FINANCE & INVESTMENT - As the digital age ushers in a ‘new generation of inequalities’ around information, technology and education, the private sector must play a pivotal role in connecting people to the resources and networks they need to get by and get ahead in a changing economy.

The 3 Pillars of a Conscious Organisation

ORGANIZATIONAL CHANGE - A conscious organisation accepts that there are limits to profit and that it should not be the priority. This change is about future-proofing your organisation. It’s not an ‘if’ question — it’s ‘when.’

How the World’s Best Workplaces™ Keep Employees Happy

ORGANIZATIONAL CHANGE - 3.4M employees across 90 countries told us at Great Place to Work how they experience their workplaces. In this pool, we found that while there are common threads that make a workplace great, there are 4 factors seem to define the best experiences by region.