Stories About Corporate Communications
Found 1016 stories. Page 1 of 51.
Outvertising to Brands: Stand Your Ground This Pride Month
WALKING THE TALK - As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.'
Measure What Matters: Are You Optimizing Purpose to Uplift Your Workforce?
ORGANIZATIONAL CHANGE - A first-of-its-kind diagnostic tool is helping companies ensure their purpose supports outcomes including talent attraction and retention, employee engagement, and performance.
‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing
MARKETING AND COMMS - Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source.
ASICS Launches Product Carbon-Footprint Labeling
MARKETING AND COMMS - By releasing its product carbon-impact data, ASICS joins a growing number of companies sharing this information to help consumers working to address their environmental impacts make more educated purchasing decisions.
Tony's Chocolonely Unveils Future-Proof Legal Structure to Protect Its Company Mission
WALKING THE TALK - The impact-driven chocolate brand hopes that Tony's Mission Lock will provide inspiration to other companies looking to protect their mission for the long term.
Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback
MARKETING AND COMMS - As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges.
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism
MARKETING AND COMMS - On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’
17 Global Companies to Set World’s First Science-Based Targets for Nature This Year
THE NEXT ECONOMY - The Science Based Targets Network’s science-based targets for nature are a significant step towards helping companies take integrated action to protect nature — beginning with freshwater and land.
Reimagining Retail: 3 Strategies to Help Shape the Future We Want
PRODUCT, SERVICE & DESIGN INNOVATION - As Brand-Led Culture Change continued, we heard from a number of players touching retail on how they’re nudging consumers toward more climate-friendly purchases and shifting the model to create a more just and inclusive shopping experience.
The Dos and Don’ts of Successfully Engaging the Masses
MARKETING AND COMMS - Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication.
Regeneration, Reinvention and Revamping Retail: Finding the Sweet Spots to Drive Culture Change
MARKETING AND COMMS - Opening keynotes at Brand-Led Culture Change featured insights from unconventional brand partnerships and keys to helping people and brands alike move beyond fear and embrace the changes we need to create a flourishing future for all.
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action
MARKETING AND COMMS - Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term.
The Balancing Act of Employee Engagement and ESG Goals
ORGANIZATIONAL CHANGE - Employees are key to the success of any ESG program. But it can be challenging to strike a balance between engaging employees and managing company priorities.
Nurturing Mental Health in a Climate-Changing World: Another Critical Challenge to Face Together
MARKETING AND COMMS - As with other forms of anxiety, climate anxiety must be navigated with great care; and it is essential that the younger generation have allies around them when facing such an enormous challenge as climate change.
The Greenwash Era Is Over, But Are Our Communicators Ready to Step Up?
MARKETING AND COMMS - As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims.
Michelle Obama’s PLEZi Nutrition Aims to Help Raise a Healthier Generation of Kids
MARKETING AND COMMS - Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is guiding PLEZi Nutrition’s mission to be a model for how food and beverage brands can support the health of our younger generations.
Investor Demand Propelling Corporate Plastic-Reduction Strategies
FINANCE & INVESTMENT - Kraft Heinz and Church & Dwight responded to shareholder proposals with new goals to cut virgin plastic use; now, 185 investors have called on 30 other CPG brands and retailers to accelerate their action on plastic.
Patagonia Chair: For Brands to Thrive In These Uncertain Times, They Must Be 'Imperfect'
LEADERSHIP - Author Charles Conn digs into some of his disruptive advice for brands that make up his new book, "The Imperfectionists: Strategic Mindsets for Uncertain Times."
Oatly Challenges Big Dairy to Climate Footprint Showdown
MARKETING AND COMMS - Oatly is offering free ad space to a big dairy brand that shares the same impact data that Oatly did to receive its climate certification.
Supply Chains Must Be a Key Focus of ESG Strategies — Here’s How to Stay Ahead of the Risk
SUPPLY CHAIN - A recent webinar took a deep dive into building a strategy that makes both business and compliance sense.
