The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.
Cross-Posted from Waste Not.
The luxury vinyl maker’s support of this cause is a unique example of how companies are committing themselves to social sustainability — an important component of the corporate social responsibility model.
Cross-Posted from The Next Economy. Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months.
Cross-Posted from Marketing and Comms. Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers.
Cross-Posted from Organizational Change. In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.
Bucket lists are powerful sales and marketing tools — and applying the concept to “must-see” destinations or activities is a natural fit. But that model is changing; and with the industry’s shift in focus from quantity to quality, it’s time to rethink the travel-focused bucket list.
New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action.
A new whitepaper details an 8-month study conducted with Virgin Atlantic — in which a behavioral intervention with pilots created $6.1M in fuel savings, and demonstrated the most cost-effective carbon-abatement solution in history.
The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors.
Cross-Posted from Marketing and Comms. Now, just as diners can make decisions based on nutritional information, they can also decide what to eat based on the climate impact of a dish.
New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable.
Cross-Posted from Chemistry, Materials & Packaging. While still in the testing phase, The Absolut Company hopes that its new paper bottle will be the first of many in a wider range of sustainable packaging solutions for consumers.
Cross-Posted from Marketing and Comms. If we want to reduce food waste, we need consumer-led solutions — which can be sparked by retailers. Brands, manufacturers and other food system actors get their message through to consumers if retailers open the door for them.
Cross-Posted from Marketing and Comms. Food choices are motivated by everything from emotional triggers to individual dietary needs and social norms. But information is power. The carbon transparency movement is here, and we hope other brands will join us in hastening its spread.
The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19.
Cross-Posted from Organizational Change. After a humbling, informative and inspiring day one, day two of Sustainable Brands’ Just Brands virtual event examined case studies of DEI excellence in practice.
Cross-Posted from Organizational Change. Day 1 of Sustainable Brands’ Just Brands virtual event brought together business, racial justice and social good leaders for frank discussions on the context for racial inequities in the US, what equity really means in 2020, and businesses' role in creating it.
Cross-Posted from Chemistry, Materials & Packaging. Leading by example, the sustainable fashion brand has pledging to eliminate plastic from its consumer packaging by 2021, the use of Ancient and Endangered Forest by 2022, and to eliminate virgin forest fibers by 2025.
Cross-Posted from Marketing and Comms. In his new book, The Hero Trap, Thomas Kolster says rather than promoting what’s good about their company or products, brands need to shift their focus to their customers — specifically, their brand’s role in helping its customers transform their lives.
Cross-Posted from Marketing and Comms. NYC-based brand strategy agency Grounded is on a mission to help brands, retailers and nonprofits activate their purpose and close the stubborn consumer intent-to-action gap.