6 years ago - Nest, a New York-based nonprofit focused on creating a better life for workers in the cottage industry, has announced the formation of the Nest Artisan Advancement Steering Committee, a coalition of heavy hitters in fashion and home design committed to addressing sustainability issues impacting the global community of homeworkers and artisans.
6 years ago - While recycling most certainly plays an important role in the shift to the development of a more circular, sustainable economy, it largely focuses on a product or material’s end of life. But recent initiatives and technological breakthroughs are helping more companies design impacts out of their products’ life cycles.
6 years ago - In response to Utah Governor Gary Herbert’s resolution urging the Trump administration to rescind the Bears Ears National Monument, Patagonia announced that it would be opting out of this year’s Outdoor Retailer trade show. Outdoor Retailer (OR) is held every year in Salt Lake City, Utah, and brings in an estimated $50 million to the state according to the Outdoor Industry Association.
6 years ago - Even more brands are making moves towards a more circular economy through textile innovation and consumer engagement. Recently, H&M debuted its new “Bring It” garment recycling campaign, as well as a new BIONIC-based Conscious Exclusive collection, while Kering announced the next stage of its ambitious sustainability plan.
6 years ago - Ambitions to reduce waste and move away from a linear economic model are driving companies across the globe to create breakthrough technologies and unique solutions to drive forward the circular economy.
6 years ago - The World Economic Forum’s Community of Young Global Leaders, in collaboration with Accenture Strategy, yesterday announced the winners of the 2017 Circulars at the Annual Meeting of the World Economic Forum in Davos-Klosters. The third annual Circulars awards showcased advances from the private sector, public sector and civil society that drive innovation and growth while reducing dependence on scarce natural resources.
6 years ago - More than 530 companies and 100 investors – from iconic Fortune 500 firms to small family-owned businesses – are calling on the Trump administration and the new Congress to continue to support policies to accelerate a low-carbon future that will help curb climate change.
6 years ago - Every 15 years, the United Nations gets together to determine its next steps in bettering the earth and the people on it. In late 2015, this took the form of the 17 Sustainable Development Goals. The SDGs focus on climate action, decreasing poverty, increasing access to health, reducing inequality, and increasing sustainable development, in both rural and developed areas, over the next 15 years. Although the goals appear broad and ambitious, the UN aims to further the advancement of people while protecting and fostering the health and wellbeing of the planet.
6 years ago - According to a recent survey of 287 sustainability professionals, working conditions are the most important sustainability issue in supply chains. That’s not too surprising; in the short time it’s taken to read this far, 153 people around the world have had a work-related accident.
6 years ago - Purpose-driven US outdoor clothing giant Patagonia is calling for business leaders to back regenerative organic agriculture, claiming that certain textile standards are “not going far enough.”
6 years ago - There’s growing evidence around the efficacy of a circular economy and the key role it will play in helping companies and nations carry out the commitments outlined in the Paris Climate Agreement, maintain competitive economies, and reduce waste and consumption of natural resources. The journey to a circular economy will be a long one, and it will require cooperation between businesses, local governments, investors and individuals around the world.
6 years ago - This Friday will be one of the biggest days in the global retail calendar (just behind Alibaba’s Singles’ Day earlier in November). Black Friday sales have begun encroaching on Thanksgiving Day in the U.S., with some stores remaining open on the holiday, and sales beginning even earlier in the week.
6 years ago - The relationship between brands and people is being transformed before our very eyes; the old-fashioned, binary model of companies selling and people consuming is dead. Traditional, rigid hierarchies of control are being replaced with more fluid and open peer-to-peer networks. We are rapidly adopting the principles of a sharing economy as the mainstream norm and there is a new world order forming. You can choose to see this as either a challenge or an opportunity but the brands that will win are the movement brands that are brave enough to let their consumers take an equal stake in setting the agendas and creating content.
6 years ago - The latest textile innovations include a new TENCEL® made from cotton fabric waste, recently picked up by Patagonia, and a research breakthrough that could lead to ‘tarantula blue’ textiles.
6 years ago - “The activist company” Patagonia is making donations, hosting events and stressing the importance of local- and state-level voting in a $1 million push to combat apathy and ‘get out the green vote.’
6 years ago - On Black Friday of 2011, Patagonia released a now-famous New York Times advertisement with a picture of a jacket and a simple plea: “Don’t buy this jacket.” The response, ironically, was a surge in sales. Some analysts deemed the whole thing a cheap trick. But the underlying message was clear.
6 years ago - How can a brand or a company cut through the noise of our modern media landscape and truly connect with a short-attention span public about the social and environmental issues it really cares about? Documentary film might not seem the obvious solution, given that the medium demands an audience’s full attention for a good chunk of time. Increasingly though, marketers are turning to documentary storytelling to cut through all that social media noise and tap into a growing consumer demand for content that isn’t simply a throwaway video snack.
6 years ago - The success of a community programme for your employees probably has more to do with branding than you first think. How can you activate purpose in employees and keep them engaged with your community programmes over the long term? Importantly, how can you create internal visibility about your programmes that withstands company change, especially in an uncertain post-Brexit world? Using examples from GSK and Patagonia we consider how their use of bold internal branding has allowed them to lead the way to creating employee programmes with that all-important ‘stickiness’ for the long term.
6 years ago - In 2014, Patagonia dissolved its sustainability department – a move that the company’s VP of public engagement, Rick Ridgeway, remains proud of to this day. Overnight, the outdoor clothing brand deepened its commitment to environmental and social justice by decentralizing its sustainability team and moving them individually out into core areas of the business where they would have most influence.
6 years ago - Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership according to the findings of the just-released 2016 Sustainability Leaders Survey by GlobeScan and SustainAbility in partnership with Sustainable Brands. The Sustainability Leaders Survey tracks expert opinions on the evolution of the sustainability agenda for two decades, along with views on the leaders and institutions most responsible for driving it forward. This is the first edition of the survey since the adoption of the Sustainable Development Goals and the Paris Agreement on climate change in late 2015.