Patagonia

Patagonia

Patagonia is tagged in 149 stories. Page 4 of 8.
630 Companies, Investors Tell Trump: Continue Accelerating a Low-Carbon Economy
630 Companies, Investors Tell Trump: Continue Accelerating a Low-Carbon Economy

4 years ago - More than 530 companies and 100 investors – from iconic Fortune 500 firms to small family-owned businesses – are calling on the Trump administration and the new Congress to continue to support policies to accelerate a low-carbon future that will help curb climate change.

The SDGs: Who Is Leading the Way One Year Later?
The SDGs: Who Is Leading the Way One Year Later?

4 years ago - Every 15 years, the United Nations gets together to determine its next steps in bettering the earth and the people on it. In late 2015, this took the form of the 17 Sustainable Development Goals. The SDGs focus on climate action, decreasing poverty, increasing access to health, reducing inequality, and increasing sustainable development, in both rural and developed areas, over the next 15 years. Although the goals appear broad and ambitious, the UN aims to further the advancement of people while protecting and fostering the health and wellbeing of the planet.

5 Steps to Building Better Working Conditions in Global Supply Chains
5 Steps to Building Better Working Conditions in Global Supply Chains

4 years ago - According to a recent survey of 287 sustainability professionals, working conditions are the most important sustainability issue in supply chains. That’s not too surprising; in the short time it’s taken to read this far, 153 people around the world have had a work-related accident.

Patagonia Challenges Businesses to Eschew Lax Textile Standards, Support Regenerative Agriculture
Patagonia Challenges Businesses to Eschew Lax Textile Standards, Support Regenerative Agriculture

4 years ago - Purpose-driven US outdoor clothing giant Patagonia is calling for business leaders to back regenerative organic agriculture, claiming that certain textile standards are “not going far enough.”

Advertisement
2017 Circulars Nominate 36 Innovators Leading the Way to a Circular Future
2017 Circulars Nominate 36 Innovators Leading the Way to a Circular Future

4 years ago - There’s growing evidence around the efficacy of a circular economy and the key role it will play in helping companies and nations carry out the commitments outlined in the Paris Climate Agreement, maintain competitive economies, and reduce waste and consumption of natural resources. The journey to a circular economy will be a long one, and it will require cooperation between businesses, local governments, investors and individuals around the world.

Trending: This Black Friday, 550+ Orgs to #OptOutside with REI, Patagonia to Donate Its Profits
Trending: This Black Friday, 550+ Orgs to #OptOutside with REI, Patagonia to Donate Its Profits

4 years ago - This Friday will be one of the biggest days in the global retail calendar (just behind Alibaba’s Singles’ Day earlier in November). Black Friday sales have begun encroaching on Thanksgiving Day in the U.S., with some stores remaining open on the holiday, and sales beginning even earlier in the week.

Stop Selling, Start Mobilizing: The Rise of Movement Brands
Stop Selling, Start Mobilizing: The Rise of Movement Brands

4 years ago - The relationship between brands and people is being transformed before our very eyes; the old-fashioned, binary model of companies selling and people consuming is dead. Traditional, rigid hierarchies of control are being replaced with more fluid and open peer-to-peer networks. We are rapidly adopting the principles of a sharing economy as the mainstream norm and there is a new world order forming. You can choose to see this as either a challenge or an opportunity but the brands that will win are the movement brands that are brave enough to let their consumers take an equal stake in setting the agendas and creating content.

Trending: Breakthroughs in Biomimicry, Recycling Unlock ‘Tarantula Blue’ Textiles, Closed-Loop Tencel
Trending: Breakthroughs in Biomimicry, Recycling Unlock ‘Tarantula Blue’ Textiles, Closed-Loop Tencel

5 years ago - The latest textile innovations include a new TENCEL® made from cotton fabric waste, recently picked up by Patagonia, and a research breakthrough that could lead to ‘tarantula blue’ textiles.

Patagonia Spending $1M to Get Out the Green Vote
Patagonia Spending $1M to Get Out the Green Vote

5 years ago - “The activist company” Patagonia is making donations, hosting events and stressing the importance of local- and state-level voting in a $1 million push to combat apathy and ‘get out the green vote.’

Advertisement
Distilling Complexity: Designing an Effective Sustainability Plan
Distilling Complexity: Designing an Effective Sustainability Plan

5 years ago - On Black Friday of 2011, Patagonia released a now-famous New York Times advertisement with a picture of a jacket and a simple plea: “Don’t buy this jacket.” The response, ironically, was a surge in sales. Some analysts deemed the whole thing a cheap trick. But the underlying message was clear.

Forget Video Snacking: Longer Brand Stories Are Hitting Home
Forget Video Snacking: Longer Brand Stories Are Hitting Home

5 years ago - How can a brand or a company cut through the noise of our modern media landscape and truly connect with a short-attention span public about the social and environmental issues it really cares about? Documentary film might not seem the obvious solution, given that the medium demands an audience’s full attention for a good chunk of time. Increasingly though, marketers are turning to documentary storytelling to cut through all that social media noise and tap into a growing consumer demand for content that isn’t simply a throwaway video snack.

Internal Branding: How to Create an Employee Programme With Stickiness
Internal Branding: How to Create an Employee Programme With Stickiness

5 years ago - The success of a community programme for your employees probably has more to do with branding than you first think. How can you activate purpose in employees and keep them engaged with your community programmes over the long term? Importantly, how can you create internal visibility about your programmes that withstands company change, especially in an uncertain post-Brexit world? Using examples from GSK and Patagonia we consider how their use of bold internal branding has allowed them to lead the way to creating employee programmes with that all-important ‘stickiness’ for the long term.

Can You Put a Price Tag on Purpose? How Patagonia Highlights Value Over Cost
Can You Put a Price Tag on Purpose? How Patagonia Highlights Value Over Cost

5 years ago - In 2014, Patagonia dissolved its sustainability department – a move that the company’s VP of public engagement, Rick Ridgeway, remains proud of to this day. Overnight, the outdoor clothing brand deepened its commitment to environmental and social justice by decentralizing its sustainability team and moving them individually out into core areas of the business where they would have most influence.

Communicating purpose through brand among top drivers of corporate leadership: new poll of experts
Communicating purpose through brand among top drivers of corporate leadership: new poll of experts

5 years ago - Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership according to the findings of the just-released 2016 Sustainability Leaders Survey by GlobeScan and SustainAbility in partnership with Sustainable Brands.  The Sustainability Leaders Survey tracks expert opinions on the evolution of the sustainability agenda for two decades, along with views on the leaders and institutions most responsible for driving it forward. This is the first edition of the survey since the adoption of the Sustainable Development Goals and the Paris Agreement on climate change in late 2015.

Advertisement
Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership
Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership

5 years ago - Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership, according to the findings of the just-released 2016 Sustainability Leaders Survey, by GlobeScan and SustainAbility in partnership with Sustainable Brands, released today at SB’16 San Diego.

Bolt Threads Raises $50M Series C, Partners with Patagonia to Pioneer Sustainable Textiles
Bolt Threads Raises $50M Series C, Partners with Patagonia to Pioneer Sustainable Textiles

5 years ago - You’ve probably heard plenty of startups claim they can “revolutionize” their industry, but in the case of Bolt Threads, they may actually be right. The California-based biotechnology startup is already manufacturing its Engineered Silk™ protein at scale and made two big announcements this week at TechCrunch Disrupt NY: the conclusion of a $50 million Series C financing round, and a new partnership with apparel brand Patagonia.

Can ‘The Paris Effect’ Take Companies, Governments Beyond Flagship Initiatives?
Can ‘The Paris Effect’ Take Companies, Governments Beyond Flagship Initiatives?

5 years ago - This Friday, world leaders will convene to sign the Paris Climate Agreement. The international regulatory environment and national policies to curb emissions are reshaping global markets. Decarbonization could define the 21st century economy. But what do these changes mean for businesses?

Coalition of Conscious Companies Asks EPA to Strengthen Big Rig Emissions Standards
Coalition of Conscious Companies Asks EPA to Strengthen Big Rig Emissions Standards

5 years ago - A coalition of a dozen major food brands and retailers (and Patagonia!) have asked federal regulators not to back down on reducing trucking emissions and increasing fuel economy.

How the World's Best Companies Demonstrate Their Sense of Purpose
How the World's Best Companies Demonstrate Their Sense of Purpose

5 years ago - How do you communicate your company's sense of purpose — what you stand for in simple terms — in a way that is authentic, transparent and honest? Increasingly, the answer for many of the world's biggest companies is to highlight their sustainability work. Why sustainability? Well, sustainability, after all, is rooted in doing business in a transparent and authentic way. And, in today’s always-on, smarter-than-before society, pledging to be a better company just won’t cut it. You have to demonstrate how your company’s purpose is creating a tangibly better experience.

Advertisement
Patagonia's 'Tools for Grassroots Activists' Also Offers Lessons for Business, Marketing Leaders
Patagonia's 'Tools for Grassroots Activists' Also Offers Lessons for Business, Marketing Leaders

5 years ago - Earlier this month, Patagonia released a new book aiming to offer environmental advocates best practices in grassroots activism. While it may seem counterintuitive for a big brand to be talking about grassroots activism, it’s widely known that Patagonia’s history is deeply rooted in environmental activism. The company started off as a small group of surfers and climbers who had reverence for their playground: the great outdoors.

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2021 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.