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Patagonia

Patagonia

Patagonia is tagged in 138 stories. Page 4 of 7.
Internal Branding: How to Create an Employee Programme With Stickiness
Internal Branding: How to Create an Employee Programme With Stickiness

4 years ago - The success of a community programme for your employees probably has more to do with branding than you first think. How can you activate purpose in employees and keep them engaged with your community programmes over the long term? Importantly, how can you create internal visibility about your programmes that withstands company change, especially in an uncertain post-Brexit world? Using examples from GSK and Patagonia we consider how their use of bold internal branding has allowed them to lead the way to creating employee programmes with that all-important ‘stickiness’ for the long term.

Can You Put a Price Tag on Purpose? How Patagonia Highlights Value Over Cost
Can You Put a Price Tag on Purpose? How Patagonia Highlights Value Over Cost

4 years ago - In 2014, Patagonia dissolved its sustainability department – a move that the company’s VP of public engagement, Rick Ridgeway, remains proud of to this day. Overnight, the outdoor clothing brand deepened its commitment to environmental and social justice by decentralizing its sustainability team and moving them individually out into core areas of the business where they would have most influence.

Communicating purpose through brand among top drivers of corporate leadership: new poll of experts
Communicating purpose through brand among top drivers of corporate leadership: new poll of experts

4 years ago - Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership according to the findings of the just-released 2016 Sustainability Leaders Survey by GlobeScan and SustainAbility in partnership with Sustainable Brands.  The Sustainability Leaders Survey tracks expert opinions on the evolution of the sustainability agenda for two decades, along with views on the leaders and institutions most responsible for driving it forward. This is the first edition of the survey since the adoption of the Sustainable Development Goals and the Paris Agreement on climate change in late 2015.

Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership
Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership

4 years ago - Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership, according to the findings of the just-released 2016 Sustainability Leaders Survey, by GlobeScan and SustainAbility in partnership with Sustainable Brands, released today at SB’16 San Diego.

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Bolt Threads Raises $50M Series C, Partners with Patagonia to Pioneer Sustainable Textiles
Bolt Threads Raises $50M Series C, Partners with Patagonia to Pioneer Sustainable Textiles

4 years ago - You’ve probably heard plenty of startups claim they can “revolutionize” their industry, but in the case of Bolt Threads, they may actually be right. The California-based biotechnology startup is already manufacturing its Engineered Silk™ protein at scale and made two big announcements this week at TechCrunch Disrupt NY: the conclusion of a $50 million Series C financing round, and a new partnership with apparel brand Patagonia.

Can ‘The Paris Effect’ Take Companies, Governments Beyond Flagship Initiatives?
Can ‘The Paris Effect’ Take Companies, Governments Beyond Flagship Initiatives?

4 years ago - This Friday, world leaders will convene to sign the Paris Climate Agreement. The international regulatory environment and national policies to curb emissions are reshaping global markets. Decarbonization could define the 21st century economy. But what do these changes mean for businesses?

Coalition of Conscious Companies Asks EPA to Strengthen Big Rig Emissions Standards
Coalition of Conscious Companies Asks EPA to Strengthen Big Rig Emissions Standards

4 years ago - A coalition of a dozen major food brands and retailers (and Patagonia!) have asked federal regulators not to back down on reducing trucking emissions and increasing fuel economy.

How the World's Best Companies Demonstrate Their Sense of Purpose
How the World's Best Companies Demonstrate Their Sense of Purpose

4 years ago - How do you communicate your company's sense of purpose — what you stand for in simple terms — in a way that is authentic, transparent and honest? Increasingly, the answer for many of the world's biggest companies is to highlight their sustainability work. Why sustainability? Well, sustainability, after all, is rooted in doing business in a transparent and authentic way. And, in today’s always-on, smarter-than-before society, pledging to be a better company just won’t cut it. You have to demonstrate how your company’s purpose is creating a tangibly better experience.

Patagonia's 'Tools for Grassroots Activists' Also Offers Lessons for Business, Marketing Leaders
Patagonia's 'Tools for Grassroots Activists' Also Offers Lessons for Business, Marketing Leaders

4 years ago - Earlier this month, Patagonia released a new book aiming to offer environmental advocates best practices in grassroots activism. While it may seem counterintuitive for a big brand to be talking about grassroots activism, it’s widely known that Patagonia’s history is deeply rooted in environmental activism. The company started off as a small group of surfers and climbers who had reverence for their playground: the great outdoors.

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Courageous Companies: 7 Corporate Sustainability Pioneers Shaking Things Up
Courageous Companies:  7 Corporate Sustainability Pioneers Shaking Things Up

4 years ago - The bold thinking and actions taken by corporate sustainability trailblazers often challenge the status quo and alter the concept of a company’s role in society. The following companies are leaders. They have taken principled stances or have implemented innovative programs that lead to better social and environmental conditions. In some cases, a company is included here just because of some radical statement from the CEO. But, they are the kinds of statements and actions we need if we are to move past incremental improvements and achieve transformative change on our way to sustainability.

World's Leading Apparel Brands, Industry Groups Join Forces to Transform Global Labor Conditions
World's Leading Apparel Brands, Industry Groups Join Forces to Transform Global Labor Conditions

4 years ago - Today, a group of some of the world’s biggest brands, retailers, NGOs and industry groups launch a Social and Labor Convergence Project, with the aim of improving working conditions in apparel manufacturing across the world.The group says the project seeks to achieve real, sustainable change through the collective development of an industry-wide, standardized methodology for social and labor performance assessment in apparel and footwear supply chains. Through this, the industry believes that it will be able to significantly reduce the amount of money that it spends on duplicated auditing and invest the money saved in improving social welfare for millions of people employed in apparel manufacturing around the world.

As Groups Continue to Push Obama for Strong Climate Action, Deniers Pose 'Fossil Fuel Free Challenge'
As Groups Continue to Push Obama for Strong Climate Action, Deniers Pose 'Fossil Fuel Free Challenge'

4 years ago - In the less than 100 days remaining before the much-anticipated COP21 climate negotiations in Paris, more and more stakeholder groups are adding their voices to the throng urging world leaders to come to a decisive, actionable consensus on how to address the global climate crisis.

Trending: How the Circular Economy Continues to Clean Up Fashion
Trending: How the Circular Economy Continues to Clean Up Fashion

4 years ago - Striving toward sustainability is an ongoing trend in the fashion industry, as companies and consumers continue to find alternatives to cheap, disposable clothing and wasteful production practices. The latest: American textile manufacturer Polartec this week celebrated recycling its billionth plastic bottle.

Patagonia Partners With Buffalo Ranchers to Restore Great Plains, Produce Sustainable Jerky
Patagonia Partners With Buffalo Ranchers to Restore Great Plains, Produce Sustainable Jerky

4 years ago - Patagonia Provisions — a initiative from conscientious outdoor apparel brand Patagonia aimed at rethinking our food chain — has launched a groundbreaking partnership with family-owned meat company Wild Idea Buffalo to conserve and restore the grasslands of South Dakota, while producing a sustainably sourced Buffalo Jerky. This is the latest addition to the company’s food line designed to create positive change in the food industry.

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Patagonia Out to Change the 'Filthy Business' of Denim
Patagonia Out to Change the 'Filthy Business' of Denim

4 years ago - Knowing how conventional cotton is grown and denim is made, always-a-better-way outdoor apparel brand Patagonia has set out to change the industry. The company has partnered with chemical company Archroma on a new denim collection, launched this week — which is Fair Trade certified and said to use 84 percent less water, 30 percent less energy and 25 percent less CO2 compared to conventional denim dyeing processes — as well as a campaign telling us all about it.

Would You Want to Read Your Company’s Sustainability Report?
Would You Want to Read Your Company’s Sustainability Report?

5 years ago - "It's all in our Sustainability Report."That's a phrase guaranteed to strike fear in the hearts of even the hardiest sustainability wonks.

Report: Biobased Products Industry Adds $369B, 4 Million Jobs to US Economy
Report: Biobased Products Industry Adds $369B, 4 Million Jobs to US Economy

5 years ago - A new report suggests the U.S. biobased products industry has a notable impact on the nation’s economy. It is the first research effort to quantify the effect of this industry from an economics and jobs perspective, according to U.S. Agricultural Secretary, Tom Vilsack.“Before, we could only speculate at the incredible economic impact of the biobased products industry. Now, we know that in 2013 alone, America’s biobased industry contributed four million jobs and $369 billion to our economy,” Vilsack said.

Unilever, WWF, Germany Named Sector Leaders in Driving Sustainability Agenda
Unilever, WWF, Germany Named Sector Leaders in Driving Sustainability Agenda

5 years ago - Globescan and SustainAbility released their 2015 Sustainability Leaders survey today, asking experts to assess the progress that various institutions have made in advancing sustainable development since the historic Earth Summit in 1992.Results drawn from 816 sustainability experts across 82 countries indicate a positive perception of non-state actors and lack of confidence in the leadership of national governments. NGOs’ sustainability contribution is ranked highest among those polled, followed by social entrepreneurs, independent academic organizations, social change movements, and multi-sector collaborations.

Why I Don’t Like Beyoncé
Why I Don’t Like Beyoncé

5 years ago - I like singing, dancing and snapping like everyone else when it comes to ‘Single Ladies.’ And I totally agree - if you liked it, then you should have put a ring on it. But it still doesn't mean I like Beyoncé.Why don't I like Beyoncé? Very simple, I have no clue who she is. I've never met her and know anything about her life. How I can I like her? What's there to like? I just don't like her. Not even a bit.Make no mistake, I don't dislike Beyoncé either. I am completely ambivalent when it comes to Beyoncé the person. Beyoncé the person is a complete unknown to me and everyone who isn't close family or friends. How can you like or dislike something or someone you simply don't know and have no clue who or what they are?

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Simple, Actionable and Cool: A How-to Guide for Appealing to Our Most Socially Savvy Consumers Yet
Simple, Actionable and Cool: A How-to Guide for Appealing to Our Most Socially Savvy Consumers Yet

5 years ago - Engaging and winning loyalty from consumers has always been the Holy Grail for brands. And with a growing contingent of socially conscious — and socially connected — shoppers expressing a growing preference for responsibly made products from authentically values-driven companies, winning and maintaining that loyalty has become a whole new ballgame.

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