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IBM TrustChain Tracks Diamonds from Mine to Finger
IBM TrustChain Tracks Diamonds from Mine to Finger

SUPPLY CHAIN - Though diamonds in today’s jewelry market are much more likely to be conflict free thanks to the Kimberley Process Certification Scheme, it can still be difficult to trace individual components back to their exact origins. IBM and a newly-formed consortium of gold and diamond businesses aim to make the jewelry supply chain more transparent through the use of

Earth Needs Our Action Every Day: The Path Ahead
Earth Needs Our Action Every Day: The Path Ahead

WALKING THE TALK - Last year saw unprecedented natural disasters across the globe – from wildfires in California to record-breaking hurricanes in the U.S. Gulf Coast, eastern seaboard, Puerto Rico and the Caribbean. At the same time, scientists warn that the risks posed by climate change are even more dire than predicted and will lead to even bigger impacts on heat and extreme weather. Combined, this has led to a spike in environmental consciousness, not only for the American people, but for businesses across the globe.

Report: Social Purpose Now a Key Driver in Canadians’ Purchasing Decisions
Report: Social Purpose Now a Key Driver in Canadians’ Purchasing Decisions

BUSINESS CASE - Nine in ten Canadians (92 percent) would switch brands if a different brand of a similar quality had a compelling social purpose, according to new research from Kin&Co. The firm’s new report — which looks exclusively at the Canadian market — outlines an opportunity for Canada to lead the purpose and values revolution that has insofar been primarily led by companies in the US and UK.

2018 Promises to Further Raise the Sustainability Bar
2018 Promises to Further Raise the Sustainability Bar

SUPPLY CHAIN - As we approach the 2020 deadline for many corporate sustainability pledges, plus the commitments made in the New York Declaration on Forests, sustainable business practices are front and center in the minds of decision-makers. The next twelve months will be pivotal in achieving these goals.

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Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause

MARKETING AND COMMS - For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely transformed how people get dogs. And Millennials, the largest generation of dog lovers ever, are increasingly relying on online sources, which makes it difficult to track where our furry friends are coming from.

Diageo VR Series Gives Consumers First-Person Perspective on Dangers of Binge Drinking
Diageo VR Series Gives Consumers First-Person Perspective on Dangers of Binge Drinking

BEHAVIOR CHANGE - A night of celebration for a friend moving for a new job turns to tragedy in a new virtual reality (VR) experience from Diageo about the dangers of binge drinking. In a follow-up to 2016's "Decisions," which placed viewers in the front seat of a fatal drunk driving crash, "Decisions: Party's Over" immerses consumers in a first-person, interactive story.

Target’s Charging Up Its Electric Vehicle Program to Reach More Than 20 States
Target’s Charging Up Its Electric Vehicle Program to Reach More Than 20 States

PRESS RELEASE - Photo: Two cars recharging at Tesla stations Photo courtesy of Tesla, Inc. All throughout Earth Month and every day at Target, we’re working toward ambitious goals to help keep the planet healthy. Today, we’re taking another step forward, accelerating our electric vehicle program with the help of industry experts Tesla, ChargePoint and Electrify America. Together, we’ll expand our current program, available now at 18 sites in five states, to more than 600 parking spaces at over 100 sites across more than 20 states with charging stations over the next two years.

Over 1M People Join Greenpeace Call to Corporates to #BreakFreeFromPlastic
Over 1M People Join Greenpeace Call to Corporates to #BreakFreeFromPlastic

WASTE NOT - Around the globe, over one million individuals have signed petitions, taken to stores and restaurants, and posted photos of ridiculous packaging on social media to call out corporations for their massive single-use plastic footprints.

Timberland Wardrobe Values Survey Uncovers Consumer Eco-Fashion Behaviors
Timberland Wardrobe Values Survey Uncovers Consumer Eco-Fashion Behaviors

PRESS RELEASE - In a world motivated by social cred and “likes,” it comes as no surprise that U.S. consumers on average spend roughly $250 a month on clothes, shoes and accessories. But what you might not expect is that men not only outspend women when it comes to their closet (spending an average of $310.50 per month on their wardrobe, compared to $187.20 for women), they are also 52 percent more likely than women to say they care a lot about eco-conscious fashion. Just in time for Earth Day, outdoor lifestyle brand Timberland shines a spotlight on what consumers value most when it comes to “going green” with their wardrobe.

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Embracing Blockchain to Empower Consumers to Address Their Climate Impacts
Embracing Blockchain to Empower Consumers to Address Their Climate Impacts

BEHAVIOR CHANGE - Imagine buying a pair of shoes and being able to address the carbon emissions from those shoes’ production and transportation right when you buy them. To date, this hasn’t been possible: We didn’t have blockchain to immutably and transparently track the carbon; point-of-sale integrations were cumbersome, and the carbon market has only worked in tonnes while a pair of shoes is around 12kg of carbon.

P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'
P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'

ORGANIZATIONAL CHANGE - The Procter & Gamble Company today announced it has achieved many of its 2020 environmental sustainability goals, has plans in place to meet the rest and has established new, broad-reaching goals for 2030.

80% of Brits Would Give Up Meat Over Their Car to Help the Environment
80% of Brits Would Give Up Meat Over Their Car to Help the Environment

BEHAVIOR CHANGE - 2018 has already seen a number of environmentally conscious trends — such as a switch to electric vehicles and plant-based diets — make the headlines.

What Matters Most to Millennials? Millennials Want to Matter
What Matters Most to Millennials? Millennials Want to Matter

ORGANIZATIONAL CHANGE - This is the seventh in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. The business world has been obsessed with the millennials for quite some time now. Millennials are the largest working generation and have considerable influence as purchasers and drivers of consumer preferences. Yet we believe that leading corporations don’t understand the millennial mindset.

Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change
Overcoming Complexity: The Perennial Challenge in Sustainability-Led  Behaviour Change

BEHAVIOR CHANGE - We’re increasingly living in a world of purpose-led brands, as growing numbers of consumers are more interested than ever in the “big world” issues related to the products they buy, and how they use them. And yet, when it comes to the sustainability sector, we still struggle to apply some of the most basic communications principles to the issues we are trying to solve.

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The Key to Authentic Engagement: Purpose Metrics that Matter
The Key to Authentic Engagement: Purpose Metrics that Matter

ORGANIZATIONAL CHANGE - This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

Procurement Gets More Responsible with SAP Ariba
Procurement Gets More Responsible with SAP Ariba

PRESS RELEASE - What is the purpose of procurement? Not long ago, the answer might have been “to lower costs” or “drive process efficiencies.” But times are changing. Today, many companies are looking to procurement to make the world a better place and improve lives. And SAP Ariba can help them do it. The company today announced it is opening access to additional insights as part of its supplier risk solution, enabling companies to track more than 200 risk types and more effectively manage their costs with conscience. The news came during SAP Ariba Live, the premier business commerce conference being held this week at Caesars Palace in Las Vegas.

Hubbub's ‘Meat Your Match’ Campaign Challenges Preconceptions Around Plant-Based Diets
Hubbub's ‘Meat Your Match’ Campaign Challenges Preconceptions Around Plant-Based Diets

BEHAVIOR CHANGE - Environmental charity Hubbub has launched a campaign that challenges male gym-goers to replace half of their animal-based protein with plant-based alternatives.

Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good
Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good

WALKING THE TALK - Good products and profits have long been the hallmark of successful businesses, but in a shifting economic landscape these traditional metrics no longer hold up, as consumers, employees and investors are increasingly looking to corporations to act on environmental and social issues. So how can businesses succeed in an age of disruption?

Trending: How Retailers, NGOs Can Engage Consumers to Catalyze Circular Economy
Trending: How Retailers, NGOs Can Engage Consumers to Catalyze Circular Economy

BEHAVIOR CHANGE - Businesses have a critical role to play in cleaning up the global economy, but it is consumers whole truly hold the key to achieving a more sustainable future. In a new report, PA Consulting Group shows that retailers can build customer loyalty — and grow sales — by providing customers with reasons to stay engaged by returning to stores to resell, recycle and donate clothing and electronics.

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Trending: Food Industry Says Sayonara to Single-Use Plastics
Trending: Food Industry Says Sayonara to Single-Use Plastics

CHEMISTRY, MATERIALS & PACKAGING - The war against single-use plastics rages on as even more brands rise to the challenge of creating a plastic-free future. Online food delivery companies Just Eat and Deliveroo are the latest businesses to hop aboard the sustainable packaging bandwagon.

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