Stories About Consumer Insights

Found 539 stories. Page 7 of 27.

How the Tourism Industry Can Help Fight the Plastic Pandemic
How the Tourism Industry Can Help Fight the Plastic Pandemic

WASTE NOT - When COVID hit in 2020, tourism frantically tried to carry on, with hygiene at the crux — often by wrapping everything in plastic. As travel struggles to regain its footing, responsibility and sustainability must once again be given priority to futureproof the industry.

Tractor Beverage Co. Offers Living Case Study in Linking Regenerative Ag to Large-Scale Foodservice
Tractor Beverage Co. Offers Living Case Study in Linking Regenerative Ag to Large-Scale Foodservice

SUPPLY CHAIN - With novel flavors and tough farming standards in tow, the Idaho startup is bringing healthier “softer” drinks to a hardy corner of the beverage market — in a way that really links the farmer to the cup.

How eCommerce Can Reduce Both Shoe Returns and Their Environmental Effects
How eCommerce Can Reduce Both Shoe Returns and Their Environmental Effects

PRODUCT, SERVICE & DESIGN INNOVATION - Retailers and brands that view themselves as leaders in a customer's online shopping journey, and want to keep their trust in sustainability initiatives, need to solve the root of the return culture problem: Fit. Sizeable advancements in AI and machine learning have put the perfect fit in the hands of everyone.

The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams
The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams

MARKETING AND COMMS - The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase consumer loyalty and allow R&D teams to effectively innovate for the market.

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Tide, NFL Partner to Inspire Football Fans to #TurnToCold
Tide, NFL Partner to Inspire Football Fans to #TurnToCold

BEHAVIOR CHANGE - The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions.

Reducing E-Waste, Increasing Equity in Brazil by Reimagining the Smartphone Industry
Reducing E-Waste, Increasing Equity in Brazil by Reimagining the Smartphone Industry

THE NEXT ECONOMY - Brazil ranks fifth amongst countries producing the most electronic waste. The path toward a sustainable and equitable smartphone marketplace is through the sale of used and refurbished devices.

Sense & Sustainability: How Can Brands Foster Consumer Courage in Combating the Climate Emergency?
Sense & Sustainability: How Can Brands Foster Consumer Courage in Combating the Climate Emergency?

MARKETING AND COMMS - To foster courage in the face of crisis, empowerment through transparency, trust through intersectional action and a constant determination to iterate and improve can give hope and empowerment in a troubling age.

Better Recycling Helps Build More Sustainable, Circular Cities
Better Recycling Helps Build More Sustainable, Circular Cities

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Long-standing, effective recycling systems are right at our fingertips, waiting for their full potential to be realized. Let’s reinvest in mechanical recycling to blend tried-and-true science with enhanced systems to reimagine how sustainable cities can operate and make them a reality.

The Road to Zero Waste Is Paved with Incremental Changes
The Road to Zero Waste Is Paved with Incremental Changes

CHEMISTRY, MATERIALS & PACKAGING - Shifting to new packaging formats can feel daunting for brands because of perceived costs and anticipated operational downtime. But through incremental changes, companies can reduce reliance on less sustainable materials in an efficient, cost-effective and scalable way.

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Keurig Dr Pepper Collaborates to Fuel a Recycling Evolution
Keurig Dr Pepper Collaborates to Fuel a Recycling Evolution

COLLABORATION - Through ambitious commitments and cross-sector partnerships including the Polypropylene Recycling Coalition, KDP is helping to further the shift to a circular economy.

Doconomy, Parley Partner to Solve Interconnected Climate, Plastic Crises
Doconomy, Parley Partner to Solve Interconnected Climate, Plastic Crises

THE NEXT ECONOMY - The two will work together to quantify the unseen environmental costs of consumption decisions in ways that empower individuals, businesses and governments to align their spending with climate action and solutions — focusing initially on carbon, water and plastic.

Nestlé Asks Consumers How They Would Navigate Quest for Sustainable Palm Oil
Nestlé Asks Consumers How They Would Navigate Quest for Sustainable Palm Oil

MARKETING AND COMMS - Nestlé hopes that a new interactive platform, Beneath the Surface, will give viewers better insight into the complexity of palm oil supply chains and insight into how choices they make under different scenarios can lead to a range of outcomes and consequences.

Kids Can Take Over Parents' Devices with Ads Urging Them to Ditch Single-Use Plastics
Kids Can Take Over Parents' Devices with Ads Urging Them to Ditch Single-Use Plastics

MARKETING AND COMMS - Gelo’s ‘Parent Track’ aims to build on the recent surge of kids educating their parents and driving more sustainable practices at home.

The Purpose-Action Gap: The Business Imperative of ESG
The Purpose-Action Gap: The Business Imperative of ESG

WALKING THE TALK - In a recent study, we discovered shifts in thinking from both brand and consumer values: The gap between what they believe and how they are acting on such beliefs is narrowing, particularly when brands make sustainability accessible and affordable.

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3 Psychological Concepts That Can Propel Your Sustainability Efforts
3 Psychological Concepts That Can Propel Your Sustainability Efforts

MARKETING AND COMMS - These three concepts highlight how understanding human thought processes can influence the adoption of sustainable behaviors and promote corporate sustainability. Think about the messages you’re giving as a business, and how these can be tweaked to empower your stakeholders.

AT&T, Connected Nation Provide 35K Hotspots and Free Internet to Help Vulnerable Students
AT&T, Connected Nation Provide 35K Hotspots and Free Internet to Help Vulnerable Students

WALKING THE TALK - AT&T committed $10M to respond to the need for increased at-home connectivity for students during the pandemic, and worked with Connected Nation to make it happen. The 124 awardees in the program represent 81 schools and 43 nonprofits spanning 26 states.

New Amazon Programs Aim to Curtail Rampant eCommerce Return Waste
New Amazon Programs Aim to Curtail Rampant eCommerce Return Waste

WASTE NOT - With its size and scale and proper follow-through, Amazon has the potential to make a significant dent in global product waste and offer models for other retailers to follow.

Too Good to Go Releases First Impact Report, Commits to Climate Positivity
Too Good to Go Releases First Impact Report, Commits to Climate Positivity

WASTE NOT - The world’s leading anti-food-waste app releases first Impact Report and commits to going beyond its carbon-neutral achievement to continue to fight climate change.

Circular Solutions Edging Us Closer to a Zero-Waste Future for Convenience Food
Circular Solutions Edging Us Closer to a Zero-Waste Future for Convenience Food

PRODUCT, SERVICE & DESIGN INNOVATION - Since day one, we have had a vision of eliminating all single-use packaging from the meal kit experience. We’ve heard time and time again about how individuals need to do more; but the reality is, businesses need to innovate to enable the solutions that consumers are increasingly demanding.

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How Can We End the Blame Game in Waste Diversion?
How Can We End the Blame Game in Waste Diversion?

THE NEXT ECONOMY - Global recycling rates are at a discouragingly low 13.5%. But who, or what, is to blame? Finger-pointing won’t help: Policy, consumer demand and companies must work in tandem to close the loop in a still-lacking US recycling system.

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