MARKETING AND COMMS -
As sustainability claims are more widely scrutinized, companies may be tempted
to stop talking about their efforts altogether. But the risk of avoiding the
topic to protect your brand has much farther-reaching implications than you may
think.
FINANCE & INVESTMENT -
A new report from Planet Tracker analyzed nearly 4K filings from 29 major
apparel brands and found them worryingly dry.
PRODUCT, SERVICE & DESIGN INNOVATION -
To drive industry-wide carbon reduction, Logitech is sharing its design
principles and tools with any organizations in the consumer-tech industry
looking to boost their sustainability efforts.
MARKETING AND COMMS -
“This puts the onus firmly on brands to properly educate consumers so that
awareness and understanding of major climate-related terms are increased across
the board.” — Paul Flatters, founder/CEO, Trajectory
WALKING THE TALK -
A new benchmark analysis of 12 of the largest US electric utility companies
finds significant inconsistencies between utilities’ public climate commitments
and their direct and indirect climate lobbying practices.
SUPPLY CHAIN -
The two have partnered to help Stonyfield build out a program aligned with its
science-based climate targets that empowers its farmers with actionable insights
to bolster emission-reduction and carbon-sequestration efforts.
WALKING THE TALK -
In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red
Nose Day in School program; while it brings its LEGO Replay brick take-back
program to the UK.
BEHAVIOR CHANGE -
Building a culture of sustainable living can only be achieved when brands and
consumers align their efforts and take action together on the most impactful
behaviors.
THE NEXT ECONOMY -
Food investors and entrepreneurs would do well to mark the major focus on
plant-based protein innovation happening for our neighbors to the South.
MARKETING AND COMMS -
We caught up with TrusTrace co-founder and CEO Shameek Ghosh to discuss
companies’ tendency to ‘greenhush’ to avoid scrutiny around sustainability and
his advice for overwhelmed retailers.
WASTE NOT -
With 'Speak Volumes,' we aim to draw awareness to overproduction and create a more just distribution
of responsibility for fashion waste clean-up — which builds on our overall goal
of promoting a shift
towards a justice-led, circular fashion economy.
MARKETING AND COMMS -
'The Road to Circularity' takes a frank look at the problems facing the fashion industry and
the mindset shifts required to pioneer circular solutions for the future.
CLEANTECH -
As sustainability and branding become more intermingled for forward-thinking
brands, being able to turn unattractive solar arrays into marketing assets
exemplifies resource efficiency.
MARKETING AND COMMS -
Ad-tech platform Good-Loop is helping advertisers connect with the public and
overcome people’s desire to block ads by combining consumer engagement with
charitable brand donations.
MARKETING AND COMMS -
The ostrich approach to inconvenient problems is a reason why the climate crisis
exists. It’s refreshing to see a brand stand up and say, ‘This is what we’re
doing. It’s tough. We can’t be perfect. But we’re working hard and this is what
we’ve achieved.’
ORGANIZATIONAL CHANGE -
People everywhere are feeling the effects of climate change and want to be part of the solution. Business leaders who engage their employees in sustainability initiatives will help them feel more connected and create new opportunities to shape the future.
WASTE NOT -
While ReSource: Plastic members are demonstrating that plastic reporting is possible, voluntary corporate action is not sufficient to address the scale and urgency of the plastic waste crisis.
THE NEXT ECONOMY -
Though these disclosures are meant to provide an overview of an insurer’s climate-management practices and are not judged by length, the limited content analysis in some findings highlights the need for more substance on the part of insurers.
MARKETING AND COMMS -
We ranked 1K companies on transparency, leadership and connectivity in conveying their sustainability narrative. Here are 4 insights into how global companies are successfully communicating their ESG efforts.
ORGANIZATIONAL CHANGE -
For organizations ready to embrace the word of the year, here are 3 suggestions for how your organization can embed and bring to life a truly authentic, activated purpose.