Stories About Corporate Communications
Found 1076 stories. Page 2 of 54.
New Booking.com API Highlights Properties’ Sustainability Credentials
MARKETING AND COMMS - In partnering with enterprise software startup BeCause, Booking.com can now automate the managing and updating of information about properties’ sustainability certifications and features.
The Stories We Tell to Tell Other Stories: Remember People in Sustainability Reporting
MARKETING AND COMMS - All this diligent measurement, often seen in hundreds of pages of meticulous reporting, removes sustainability from the realm of common interest. Sustainability is for everyone and should be understood by everyone; shared understanding is the first step for shared action.
What CFOs Need to Know About Fast-Emerging Biodiversity-Credit Markets
FINANCE & INVESTMENT - When companies invest in biodiversity credits, the ‘unitization’ of biodiversity outcomes in the form of credits takes the guesswork out of designing the investment. But they are not intended to offset an equivalent, negative impact on biodiversity elsewhere.
Responsible Marketing Agency Emerges to Help Industry Make ‘Media and Creative Fit for Progress’
MARKETING AND COMMS - The RMA aims to fill a crucial gap by offering brands, agencies and publishers a range of services to accelerate their competitive advantage through a sustainability lens.
How Transportation Partnerships Can Help Accelerate Scope 3 Emissions Reductions
CLEANTECH - It’s important for organizations to seek like-minded partners that understand their climate goals and are interested in working together to identify decarbonization strategies and solutions.
How General Mills Is Collaborating to Scale a Resilient Ag Revolution
COLLABORATION - The global foodmaker has joined forces with Regrow Ag to cultivate resilience throughout its agricultural supply chain — and encourages other food companies to follow suit.
We Can’t Let Vogue Words Hinder Climate Action
MARKETING AND COMMS - ‘Regenerative’ has become the latest trend — a label that’s stuck on anything as a way of making it sound positive and reassuring. To guarantee genuine progress, we need a universal set of principles underpinning regenerative economics and a standardised way of quantifying success.
Is the Chocolate Industry Ready for Europe’s Strict Due Diligence Requirements?
SUPPLY CHAIN - The EU’s mandatory environmental and human rights due diligence laws will require companies, traders and farmers around the world to rethink how they source major commodities. But cacao may be the one to watch to see the impacts of these regulations.
Social Purpose at BCLC: What We’ve Learned and Where We’re Going
ORGANIZATIONAL CHANGE - Even though a social-purpose model seemed like a natural fit for BCLC, we knew there would be many questions to answer before we could start to deliver on a social purpose. Now, we are reflecting on some of the key steps and insights gained through our approach.
Industry of All Nations’ Undyed Cotton Initiative Shows Proof of Concept for a More Natural End Product
CHEMISTRY, MATERIALS & PACKAGING - The popularity of the company’s undyed apparel collection proves the business case and consumer demand for more consciously produced, less toxic clothing.
REI Initiative Aims to Put Everyone in the US Within 5 Minutes of Natural Spaces
COLLABORATION - The US is rich in love of the outdoors but poor in access and infrastructure — especially for communities in dense, urban areas; over 100M people do not have a public park or green space within a 10-minute walk from home.
Carbon Neutral Is Dead; Long Live Nature Positive
THE NEXT ECONOMY - If we invest in public campaigns for nature positive and brands shout it from the rooftops, we save what was originally valuable about the voluntary carbon market while actually doing what’s right for nature.
How Fusing Purpose and Employee Experience Is Creating ‘Win-Wins’ for the Greater Good
ORGANIZATIONAL CHANGE - A positive company culture provides a foundation for an organization’s beliefs, values and business approach. But this can only be sustained by staying true to the company’s core values.
3 Steps for Ensuring Complete, Accurate Primary Supply Chain Data
SUPPLY CHAIN - Primary data is the foundation of a strong sustainability program. This framework will help you effectively and efficiently collect the data you need to map, measure and reduce your supply-chain impacts, and meet reporting requirements.
Tapestry, ASICS Share Insights on Supply Chain Transformation in TrusTrace Traceability Roadmap
SUPPLY CHAIN - Launched in collaboration with Fashion for Good, the Traceability Roadmap provides a step-by-step guide to implementing traceability to achieve ESG, compliance and business goals.
7 Ways to Create Buzz Around Your Sustainability Work (No Greenwashing Required)
ORGANIZATIONAL CHANGE - Now’s the time to take all that effort and integrate it into fun engagement opportunities for both your workforce and your brand’s biggest fans. Here are our seven favorite ideas for doing just that.
Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey
WALKING THE TALK - I learned a tremendous amount about creating an authentic purpose from Rockport’s journey. Together, we created one of the first purpose-driven companies. Thank you, Bruce, for that opportunity.
Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation
MARKETING AND COMMS - This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles.
Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned
MARKETING AND COMMS - New research quantifies the financial value of sustainability perceptions for hundreds of the world’s biggest brands — and the substantial risks of not living up to them.
New Certification Raises Bar for Restaurant Sustainability Practices
WALKING THE TALK - The Food Made Good Sustainability Standard is the only certification designed to measure restaurants’ social and environmental impacts, wherever they are in the world. It also highlights areas for improvement and provides credibility in communicating sustainability practices to customers.
