Stories About Corporate Communications

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‘If I Knew, I Would’: Why Brands Must Partner for Change at Scale
‘If I Knew, I Would’: Why Brands Must Partner for Change at Scale

BEHAVIOR CHANGE - COVID reshaped our capacity for collaborative change. We saw that, when people had the right information, they would act accordingly. We must help people understand how to participate in the sustainable economy and what their impact can be. Even more, we must change social norms so that people feel compelled to opt in.

UN Releases Manual for Companies to Conduct Authentic, Context-Based Sustainability Assessments
UN Releases Manual for Companies to Conduct Authentic, Context-Based Sustainability Assessments

NEW METRICS - The Sustainable Development Performance Indicators help close the ‘Sustainability Context Gap’ — in which less than 1% of sustainability reports produced from 2000-2013 measured corporate performance in the context of ecological sustainability thresholds.

McCain Foods Enters the Metaverse with Regen Fries, Showing Potential of ‘Farms of the Future’
McCain Foods Enters the Metaverse with Regen Fries, Showing Potential of ‘Farms of the Future’

MARKETING AND COMMS - Through collaborations with Roblox and the first NFT-themed restaurant, Bored & Hungry, McCain is providing a fun way to help younger audiences understand the problems with conventional farming and the benefits of regenerative practices.

We Must Be Able to Read the Label: The Imperative of Ingredient Transparency
We Must Be Able to Read the Label: The Imperative of Ingredient Transparency

MARKETING AND COMMS - We believe that increasing the accessibility of information and transparency of ingredients is critical to transforming the cleaning products industry. Tapping into consumer demands for sustainable and trustworthy cleaning supplies will also drive the clarity needed by manufacturers to better understand what is in their products.

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Women in the Sustainability Trenches Impart Wisdom to Next Generation of Change Champions
Women in the Sustainability Trenches Impart Wisdom to Next Generation of Change Champions

LEADERSHIP - In a packed ballroom at SB’22 San Diego, women leading sustainability for three very different organizations explored how today’s leaders can engage and empower tomorrow’s generation to lead us to a flourishing future.

Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing

MARKETING AND COMMS - For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR discussed how they are shifting their marketing strategies to accelerate social purpose.

After Formal Apology, Ocean Conservancy Works to Repair Damage Done by 2015 Plastics Report
After Formal Apology, Ocean Conservancy Works to Repair Damage Done by 2015 Plastics Report

WASTE NOT - Key recommendations failed to understand plastic pollution from a holistic perspective — placing too much blame on the five most impacted Asian countries and suggesting carbon-heavy options for disposal.

Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials
Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials

MARKETING AND COMMS - Climate action is increasingly important to incorporate into a brand’s value proposition to customers and consumers. These four steps will enable brand managers to take clear and meaningful actions — which, in turn, can connect with consumers and differentiate products in the market.

Tourism Pledges Expand in Scope, Intention as Industry Reinvents Itself
Tourism Pledges Expand in Scope, Intention as Industry Reinvents Itself

MARKETING AND COMMS - The success of tourism pledges lies with destinations, not travelers; and for any pledge to be effective, it must be used as part of a destination’s wider sustainable tourism strategy, rather than an isolated destination-management intervention.

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Making the Dream Work: Equipping Suppliers for the Climate Action Journey
Making the Dream Work: Equipping Suppliers for the Climate Action Journey

SUPPLY CHAIN - A collaborative, network approach is helping global companies meet their suppliers where they are and ensure they have the resources and know-how to rise to growing imperatives to reduce climate impacts.

Influencing the Influencers: How to Unlock Mass Adoption of Sustainable Products
Influencing the Influencers: How to Unlock Mass Adoption of Sustainable Products

MARKETING AND COMMS - We must not only create products that address environmental impact without compromising consumer experience, but also help consumers understand that they don’t compromise when they embrace more sustainable products. How? By influencing our industry’s influencers.

3rd Annual Fairtrade Mural Campaign Reminds Us All to Prioritize a Fair Deal for Farmers
3rd Annual Fairtrade Mural Campaign Reminds Us All to Prioritize a Fair Deal for Farmers

MARKETING AND COMMS - By celebrating the growers behind popular chocolate and tea brands, the murals remind the public to ‘Choose the world you want’ by supporting products and brands that help give farmers a sustainable livelihood.

Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility
Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility

SUPPLY CHAIN - By enabling raw material traceability at scale, Avery Dennison’s atma.io helps brands account for varying environmental footprints through more granular supply chain data, and empowers consumers to hold brands accountable to their sustainability promises.

Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry
Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry

PRODUCT, SERVICE & DESIGN INNOVATION - The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices.

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Empty Words: US' 47 Largest Carbon-Emitters Fail to Incentivize CEO Pay Based on Climate Performance
Empty Words: US' 47 Largest Carbon-Emitters Fail to Incentivize CEO Pay Based on Climate Performance

NEW METRICS - A new report analyzes the executive compensation packages of 47 of the US’s most carbon-emitting companies. Where climate-related compensation ties were claimed, most were negligible, non-quantitative and lacked specific, climate-related pay incentives.

How Caesars Entertainment Drastically Augmented its ESG Impact
How Caesars Entertainment Drastically Augmented its ESG Impact

ORGANIZATIONAL CHANGE - ‘Job purposing’ is making meaningful contributions to others or societal causes as part of regular work. Caesars showed that helping its sales and conventions departments job purpose was a promising pathway to dramatically augmenting its ESG work — and, thus, its positive societal impact.

Seeking Better Progress Toward Sustainability? Consider a Business Collaboration
Seeking Better Progress Toward Sustainability? Consider a Business Collaboration

COLLABORATION - No matter where your company is in its sustainability journey, the sooner it joins or initiates a collaboration with industry peers, the better. This guide should be in every sustainability professional’s back pocket when defining an ESG strategy.

Strong Roots Continues Mission to ‘Fix the Freezer Aisle’ with Carbon-Labeled Foods
Strong Roots Continues Mission to ‘Fix the Freezer Aisle’ with Carbon-Labeled Foods

MARKETING AND COMMS - The Ireland-based B Corp joins a growing number of brands aiming to help consumers understand how its products fit into a more climate-conscious approach to eating.

Andreu World Takes Next Steps Towards Circular Furniture Production
Andreu World Takes Next Steps Towards Circular Furniture Production

THE NEXT ECONOMY - CEO Jesús Linares discusses the rigors of achieving Cradle-to-Cradle certification, and venturing further into reuse and upcycling for the goal of 100% circularity by 2025.

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Seventh Generation Launches Comprehensive Framework for Calculating Corporate Climate Impacts
Seventh Generation Launches Comprehensive Framework for Calculating Corporate Climate Impacts

NEW METRICS - “We seek to push the practice of corporate environmental reporting dramatically forward and advance a far more complete vision of authentic climate leadership free of finger-pointing. We consider this report a summons to arms and a call to action both swift and sweeping.” — Chief Impact Officer Ashley Orgain

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