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Stories About Activating Purpose

Found 239 stories. Page 1 of 12.

The Purpose of Governance: Bridging the Say-Do Gap
The Purpose of Governance: Bridging the Say-Do Gap

ORGANIZATIONAL CHANGE - If Boards acknowledge their fiduciary responsibility to act in the best interest of a company as defined by its purpose — and work with management to adopt a social purpose as the company’s reason for being and have oversight of the purpose — it can help propel the purpose economy into a formidable force for good.

New Guide Outlines 7 Principles for Partnering with Frontline Communities
New Guide Outlines 7 Principles for Partnering with Frontline Communities

SUPPLY CHAIN - The Business Guide to Advancing Climate Justice grounds its principles in the experiences of the communities most affected by climate change to empower businesses to prioritize regenerative practices and social responsibility.

The Social-Purpose Economy Is Coming of Age
The Social-Purpose Economy Is Coming of Age

THE NEXT ECONOMY - The purpose economy is becoming a force in Canada and around the world. Now is the time to help it overcome any growing pains and highlight the purpose gains to put business and humanity on a sustainable path at scale.

Kind Traveler Adds SLO to Destinations Where ‘Every Stay Gives Back’
Kind Traveler Adds SLO to Destinations Where ‘Every Stay Gives Back’

PRODUCT, SERVICE & DESIGN INNOVATION - Kind Traveler’s responsible-tourism model now helps San Luis Obispo, California further its tree-planting efforts and progress toward its goal of achieving carbon neutrality by 2035.

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Brands People Love on Purpose, feat. Tillamook
Brands People Love on Purpose, feat. Tillamook

WALKING THE TALK - We spoke with Executive Vice President of Stewardship Paul Snyder about the holistic system of business that has made Tillamook the darling of the dairy aisle.

3 Ways to Tailor Your Programs to Invest in Girls
3 Ways to Tailor Your Programs to Invest in Girls

FINANCE & INVESTMENT - Here, Shanna Marzilli — President & CEO of Plan International USA — outlines three key areas that every skills-training program should incorporate to build a better, more equal, future working world.

‘The Value of Values’: Lessons from Tony’s Chocolonely
‘The Value of Values’: Lessons from Tony’s Chocolonely

WALKING THE TALK - The story of impact-driven chocolate maker Tony’s Chocolonely has important lessons for sustainability practitioners — which makes its story even sweeter.

Social-Impact Investing: 5 Lessons from a Successful First Venture
Social-Impact Investing: 5 Lessons from a Successful First Venture

FINANCE & INVESTMENT - How T. Rowe Price brought capital to under-resourced communities and ensured it had the desired impacts, while inspiring pride and creativity among corporate associates.

Sailing Legends Empowering Youth with Lessons in Climate Action
Sailing Legends Empowering Youth with Lessons in Climate Action

MARKETING AND COMMS - British Olympians Sir Ben Ainslie and Hannah Mills have created calls to action for young people, with a special focus on marine efforts, as part of a program to educate children ages 8-18 on the complexities of climate change and how to take meaningful action.

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New LEGO Initiatives Fostering Empathic Learning, Brick Circularity
New LEGO Initiatives Fostering Empathic Learning, Brick Circularity

WALKING THE TALK - In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red Nose Day in School program; while it brings its LEGO Replay brick take-back program to the UK.

Brands People Love on Purpose, feat. Tracksmith
Brands People Love on Purpose, feat. Tracksmith

MARKETING AND COMMS - Tracksmith’s brand purpose: To celebrate the competitive spirit that unites runners around the world and support dedicated runners at every stage of their journey.

Can Advertising Ever Really Be Good for The Planet?
Can Advertising Ever Really Be Good for The Planet?

MARKETING AND COMMS - Ad-tech platform Good-Loop is helping advertisers connect with the public and overcome people’s desire to block ads by combining consumer engagement with charitable brand donations.

Brands People Love on Purpose, feat. Tony's Chocolonely
Brands People Love on Purpose, feat. Tony's Chocolonely

WALKING THE TALK - We spoke with Aidaly Sosa — Tony’s Head of Marketing, USA — about the culture that drives the brand’s purpose to make chocolate 100% exploitation free.

Why ‘Authentic’ Has Been My Word of the Year Since 1983
Why ‘Authentic’ Has Been My Word of the Year Since 1983

ORGANIZATIONAL CHANGE - For organizations ready to embrace the word of the year, here are 3 suggestions for how your organization can embed and bring to life a truly authentic, activated purpose.

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A Unique Spin on Traditional Japanese Business Principles to Help Achieve the SDGs
A Unique Spin on Traditional Japanese Business Principles to Help Achieve the SDGs

WALKING THE TALK - Taneya Group’s founding principles are grounded in a concept called "sanpo yoshi" (“three-way satisfaction”), considered one of the roots of Japanese sustainability.

New Expedia Fund Supports Nonprofits Removing Barriers to Travel
New Expedia Fund Supports Nonprofits Removing Barriers to Travel

THE NEXT ECONOMY - In its first year, the Made to Travel™ Fund has awarded more than $1.5M in grants to a diverse set of organizations working with underserved or underrepresented travelers.

Becoming a Purpose Professional: Using Your Career to Become a Greater Force for Good
Becoming a Purpose Professional: Using Your Career to Become a Greater Force for Good

ORGANIZATIONAL CHANGE - Regardless of your company’s social purpose or your role within it, there are numerous, tangible ways to make your own job — and your life — more rewarding, while helping your organization be part of creating a better world.

Achieving Your Sustainability Goals Through a Human-Centered Approach
Achieving Your Sustainability Goals Through a Human-Centered Approach

ORGANIZATIONAL CHANGE - Daggerwing Group’s Michelle Mahony discusses operationalizing sustainability strategy, purpose-washing, and equipping teams to be ambitious in the face of the greatest challenges of our time.

California Climate-Disclosure Laws Will Put the Spotlight on Governance
California Climate-Disclosure Laws Will Put the Spotlight on Governance

FINANCE & INVESTMENT - Let’s use the momentum behind the new mandates to rethink the corporate structures that hold back environmental and social progress.

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Regenerating Local: How Brands Can Bring Tangible Benefits to Communities in Need
Regenerating Local: How Brands Can Bring Tangible Benefits to Communities in Need

WALKING THE TALK - At SB’23 San Diego, several discussions and events explored the potential for social impact when we rethink business as usual.

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