These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.
In 2021, WSL launched WAOO to protect and conserve surf ecosystems around the world. Over the 2022 tour season, it collaborated with community organizations, indigenous groups, surfers and others on activations including replanting native coastal vegetation in Hawaii, removing plastic pollution from Indonesian waterways, and restoring coral reefs in Tahiti.
This is the second of three daily updates from the UN Forum on Business and Human Rights 2022. Day two proposed redefining tech companies as part of infrastructure — similar to railways and supply chains — that govern people’s lives, and a new ‘UNGPs Compass’ aimed at doing that.
This is the first of three daily updates from the UN Forum on Business and Human Rights 2022. Day one started a week that focuses not on holding individual companies to account, but where the systems that will enable this are being framed.
Why have the collective efforts of national governments, NGOs, forward-looking companies and citizens had so little impact on curbing carbon emissions? Here are three reasons why high-level pledges are not translating into concrete actions — and what’s needed to break through.
COP27 ended with an agreement to create a funding facility to compensate vulnerable nations for ‘loss and damage’ from climate disasters; but weakened language around the phase-out of fossil fuels opens a dangerous loophole that could threaten decarbonization before it’s too late.
Cross-Posted from Cleantech. The company reports progress in its climate goals, as well as its work to support local communities and increase equitable access to snow sports and recreation.
From COP27, we see more and more business initiatives focused on not only reaching sustainability, but averting a climate crisis and achieving nature positivity — but have climate-fueled forest fires already nullified our chances at an effective carbon market?
As world leaders prepare to gather for COP27, sharp focus is once again on how governments can tackle the ongoing climate crisis. But there is a danger that retailers and brands will take a ‘wait-and-see’ approach about any resulting policy change, rather than tackling the challenges head on.
Cross-Posted from Marketing and Comms. For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR discussed how they are shifting their marketing strategies to accelerate social purpose.
Naumi Hotels is raising the bar for eco-tourism with its holistic, conscious model — which includes repurposing existing buildings, incorporating living elements and providing employment for low-income women in India.
This week at SB’22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. Here, we hear highlights from our day two keynotes, which centered around resurfacing past lessons to propel us forward.
Cross-Posted from Marketing and Comms. Climate action is increasingly important to incorporate into a brand’s value proposition to customers and consumers. These four steps will enable brand managers to take clear and meaningful actions — which, in turn, can connect with consumers and differentiate products in the market.
Rather than undoing years’ worth of progress, brands must double down on ESG strategies that can (and will) continue to bear fruit.
Cross-Posted from Marketing and Comms. In a world where the mistreatment of employees, supply chain workers and/or the planet will quickly go public through a social post or a company review, ensure your organization’s internal beliefs and behaviors align with your external actions and communications.
Cross-Posted from Marketing and Comms. By celebrating the growers behind popular chocolate and tea brands, the murals remind the public to ‘Choose the world you want’ by supporting products and brands that help give farmers a sustainable livelihood.
Cross-Posted from The Next Economy. More brands seem to be taking a two-pronged approach to growth — continuing to sell new products while demonstrating their ‘care’ for the planet through circular initiatives and takeback schemes. When will companies truly commit to changing the products they sell and how they sell them?
Cross-Posted from Leadership. During difficult times, we have a choice to either be daring or retreat into a hole. So, the invitation is open to all of us to move beyond busyness, overwhelm and burnout and come back to our centre — so that we can touch our grief, recognize who we are and find a pathway to renewal.
Cross-Posted from Product, Service & Design Innovation. Regrow’s climate-smart digital platform is making regenerative farming accessible and scalable for scientists, farm advisors, growers and conservationists, while pushing food giants toward their net-zero goals.
Cross-Posted from Organizational Change. A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social purpose; then, surely my company can do this as well.’”
Cross-Posted from The Next Economy. By failing to acknowledge our industry’s flaws, we could hinder meaningful progress on real issues going forward — namely, making sure carbon offsets actually contribute to reducing GHG emissions.