Stories About Advertising
Found 190 stories. Page 1 of 10.
Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears
MARKETING AND COMMS - Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers.
Could AI Root Out the Greenwash Marring Sustainability Communications?
MARKETING AND COMMS - It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever?
Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push
MARKETING AND COMMS - Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change.
Responsible Marketing Agency Emerges to Help Industry Make ‘Media and Creative Fit for Progress’
MARKETING AND COMMS - The RMA aims to fill a crucial gap by offering brands, agencies and publishers a range of services to accelerate their competitive advantage through a sustainability lens.
Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation
MARKETING AND COMMS - This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles.
Outvertising to Brands: Stand Your Ground This Pride Month
WALKING THE TALK - As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.'
New Vattenfall Campaign Illustrates Clean Potential of Fossil-Free Hydrogen
CLEANTECH - The ‘Industrial Emissions Face Mist’ is made from wastewater from a factory powered by fossil-free hydrogen. The emissions are so clean, they could become part of your skincare routine.
‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing
MARKETING AND COMMS - Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source.
The Dos and Don’ts of Successfully Engaging the Masses
MARKETING AND COMMS - Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication.
Made to Measure: How to Tailor Marketing for Unique Demographics
MARKETING AND COMMS - It takes time for a new, sustainability-focused brand to build awareness in the marketplace – particularly in a crowded field. Here are five key things to keep in mind when trying to reach a hard-to-reach audience.
The Greenwash Era Is Over, But Are Our Communicators Ready to Step Up?
MARKETING AND COMMS - As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims.
Study: Many Marketers Feel ‘Capability Gap’ When It Comes to Sustainability Communication
MARKETING AND COMMS - Many marketing professionals feel they need to be braver and clearer in their sustainability communications to avoid greenwashing; but over a third don’t feel they have the capacity or knowledge to do so.
Bridging the Sustainability Trust Gap in a Climate-Challenged World
MARKETING AND COMMS - Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front.
New Research from Tide, WWF Reveals Keys to Sustainable Behavior Change
BEHAVIOR CHANGE - Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts.
For Lundberg Family Farms, ‘Every Ducking Day Is Earth Day’
MARKETING AND COMMS - New ad campaign pokes fun at celebrating taking care of the planet only once a year.
Localism: A New Opportunity for Brands to Build Trust, Authenticity and Customer Loyalty
MARKETING AND COMMS - Localism is here to stay; and brands will increasingly be expected to understand what that means, so that they can make positive contributions to communities everywhere.
5 Ways to Recession-Proof Your Brand with Purpose
WALKING THE TALK - Research shows that companies that succeed in uncertain times are those attuned to stakeholder needs and that focus on what matters most; those that go into survival mode and pull back from investing in their business flounder in a recession.
The Many Hats of a Sustainable Marketer
MARKETING AND COMMS - Marketing is becoming inextricable from sustainability. Marketers must collaborate with other departments closely, gather accurate knowledge and work out how to share brand attributes in a humble and credible way.
Lights, Camera, Climate Action? Advertisers Being Called Upon to Rein in Their Carbon Footprint
MARKETING AND COMMS - Accurately measuring, tracking, comparing and reporting impacts for the process of producing, filming, displaying and running ads will be crucial for the industry to play its part in solving one of the big challenges of our time.
Cultural Intelligence Unlocks Campaign Strategies to Support Brand-Led Culture Change
BEHAVIOR CHANGE - By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change.
