Have Sustainable Brands delivered right to your inbox.

Stories About Advertising

Found 131 stories. Page 5 of 7.

New Clooney Ad, Video Promoting Nespresso and Its Sustainability Program in the US
New Clooney Ad, Video Promoting Nespresso and Its Sustainability Program in the US

PRODUCT, SERVICE & DESIGN INNOVATION - After nine years as a spokesman for Nespresso in Europe, actor and activist George Clooney has finally agreed to promote the brand in North America. Television advertisements began airing yesterday, and online videos promoting the company’s social impact and sustainability commitments are part of the deal. Clooney is a member of the Nespresso Sustainability Advisory Board.

Schneider Electric's 'Life Is On' Campaign Showcases Its Impact on Customers' Sustainability, Efficiency
Schneider Electric's 'Life Is On' Campaign Showcases Its Impact on Customers' Sustainability, Efficiency

CLEANTECH - Schneider Electric, global specialist in energy management and automation, announced the launch of a new brand campaign in North America to showcase the business and societal value of sustainability and efficiency. The brand campaign executes on the company's newly launched global brand strategy, Life Is On, which aims to clearly articulate how the company helps customers around the world transform the way they access and consume energy.

Trending: Barbie, 'Sesame Street' Encouraging Kids to Bust Social Stereotypes
Trending: Barbie, 'Sesame Street' Encouraging Kids to Bust Social Stereotypes

MARKETING AND COMMS - This might be the best recent trend in children’s brands. After years of being a less-than-progressive feminine role model, Barbie is on the verge of becoming the feminist icon she should be. Mattel’s latest ad features a college professor, a veterinarian, a soccer coach, a businesswoman, and a museum tour guide — all girls under the age of 10. It asks the audience, “What happens when girls are free to imagine they can be anything?”

Why Your Company Needs a Magazine Mentality
Why Your Company Needs a Magazine Mentality

MARKETING AND COMMS - There was a time when the only way a company could hope to talk directly with real people was through the medium of advertising or public relations. Companies felt distanced from consumers and they worried that people wouldn't take them seriously unless they could broadcast a big campaign or get their PR agency to persuade a journalist to write about them.

Advertisement
Conceptual Water Company's Bottles Are as Empty as California's Reservoirs
Conceptual Water Company's Bottles Are as Empty as California's Reservoirs

MARKETING AND COMMS - Designer Chris Onesto created California Water Company to highlight the state’s historic drought. The company’s water bottles are only about 6 percent full, to reflect the current capacity of California water reservoirs.“The Golden State is turning a toasty golden brown all thanks to a record drought,” reads the project’s website. “Oddly enough Southern Californians could care less. In response I created the California Water Company, bottled water that moves the drought from a startling thought into a disturbing reality.”

Brilliant Behavior Change Campaign Helping Put a Dent in London Litter
Brilliant Behavior Change Campaign Helping Put a Dent in London Litter

BEHAVIOR CHANGE - On the heels of a coalition of British NGOs and businesses issuing a “litter manifesto” to help clean up the UK last month, research from Keep Britain Tidy has revealed that an anti-littering campaign launched in May has achieved rather impressive results.

Help FreshPaper Spread the Word About Its Food-Saving Potential to 100M Super Bowl Viewers
Help FreshPaper Spread the Word About Its Food-Saving Potential to 100M Super Bowl Viewers

PRODUCT, SERVICE & DESIGN INNOVATION - Fenugreen, 2013’s SB Innovation Open winner and creator of the potentially game-changing food-saving innovation FreshPaper, is one of 10 startup finalists in contention for the most coveted of TV spots: a Super Bowl ad.

How Marketing and Social Action Can Bring Back Recycling
How Marketing and Social Action Can Bring Back Recycling

CHEMISTRY, MATERIALS & PACKAGING - A cloud seems to be looming over the recycling industry today. No matter where you turn, the reigning attitude seems about the same — the future of recycling is in trouble.

NGO Asking Coke to Spend Its $3B Ad Budget on Saving the Rainforest Instead
NGO Asking Coke to Spend Its $3B Ad Budget on Saving the Rainforest Instead

THE NEXT ECONOMY - Hey Coca-Cola, how about redirecting your advertising budget for a year to help save the planet?That is the ask of the group Buy the World a Hope, an “independent group of people who believe that there must be new ways to substantially help the world, to work with the system and benefit the planet.”Buy the World a Hope aims to revolutionize marketing. Its website, available in 15 languages, asks visitors to sign an open letter to the CEO of Coca-Cola, urging the company to quit its $3 billion advertising spending budget for one year and direct that money toward protecting rainforests.

Advertisement
3 Tips for Helping B2Bs Find Their Sex Appeal
3 Tips for Helping B2Bs Find Their Sex Appeal

MARKETING AND COMMS - B2B companies often see themselves as the dry toast to B2Cs’ Belgian waffles dripping with whipped cream and berries. And when we talk about making sustainability sexy, they may think it doesn’t apply to them. But it does.

Video Production with a Heart: How Casual Films Helps Responsible Companies Tell Their Stories
Video Production with a Heart: How Casual Films Helps Responsible Companies Tell Their Stories

PRODUCT, SERVICE & DESIGN INNOVATION - NYC/London-based production company Casual Films believes we have entered “a new era in branded communications.” As Managing Director Barnaby Cook asserts in a video on the company’s website: “In the future, all successful businesses will have to be sustainable.” Not only does the award-winning company help organizations tell their sustainability stories, Casual’s got one of its own, and Cook recently told us more about how his company aims to use the power of video to help responsible companies influence society and change the world.

'Human Resources,' Season 2 (or How TerraCycle Hopes to Pave the Way for 'Green' on Reality TV)
'Human Resources,' Season 2 (or How TerraCycle Hopes to Pave the Way for 'Green' on Reality TV)

MARKETING AND COMMS - The television remains one of the most vital tools available to “green” marketers. From product placement to paid commercial spots, getting your product, service or mission featured on TV is an invaluable way to bring your company’s messaging directly into people’s living rooms. Unfortunately that precious ad space isn’t cheap, and for smaller, purpose-driven companies such as TerraCycle, the costs are simply too high. Even so, that hasn’t stopped us from trying to secure our own fair share of the TV spotlight.

Academic Lag, Advertising Jag & the Task of Socialising the Genome
Academic Lag, Advertising Jag & the Task of Socialising the Genome

MARKETING AND COMMS - LAG:A period of time: a noticeable delay between action and reaction – Failing to keep up with another or others in movement or developmentJAG: A short period of overindulgence in an activity: a shopping jag: a crying jag. A stab; an intense and concentrated movement or actionI increasingly find myself at a very particular and exciting intersection.I find myself there not by accident but by design: having helped build a methodology that reaps its greatest rewards at the point where applied science and commercial creativity collide.

Funny or Die Helping American Heart Association Poke Fun at Unhealthy School Lunches
Funny or Die Helping American Heart Association Poke Fun at Unhealthy School Lunches

MARKETING AND COMMS - A new video on humor website Funny or Die satirizes the unhealthy lunches served in American schools. Produced by the American Heart Association (AHA), the piece features comedian Nick Offerman as a “food expert” leading a farm tour full of greasy fare, including pizza vines and taquito trees.

Advertisement
Chipotle Continues Effort to Educate Consumers on What's in Their Food with 'Friend or Faux'
Chipotle Continues Effort to Educate Consumers on What's in Their Food with 'Friend or Faux'

BEHAVIOR CHANGE - While major restaurant chains including McDonald’s, Subway, Panera and Taco Bell have recently begun to move away from unpronouncable, unfamiliar ingredients such as propionic acid and Yellow No.

WWF, Unilever Partnering to Engage Consumers on Deforestation, Help Protect 1M Trees
WWF, Unilever Partnering to Engage Consumers on Deforestation, Help Protect 1M Trees

MARKETING AND COMMS - WWF and Unilever have announced a one-year, international partnership to engage consumers in the fight against deforestation — one of the key drivers of climate change — with the goal of protecting a million trees.The partnership between the world’s leading conservation organization and the consumer goods giant aims to raise awareness of the importance of forests to life on earth as well as the threats our forests face.

Was Cannes 'Good' Enough?
Was Cannes 'Good' Enough?

MARKETING AND COMMS - This year, the hearts ran wild in Cannes. And I’m not hinting at the mysterious couple having an amicable rendezvous in the early hours of the morning on the red carpet in front of the Palais, but at the fact that the gathered Mad Men seem to have grown soft and developed a real love for making a difference. Who would have ever expected that from the same people who’ve given us ads like, “More doctors smoke Camels than any other cigarette!” or “For a better start in life, start cola earlier!”Advertising is the single largest psychological experiment

Can a Book Help to Market Your Mission?
Can a Book Help to Market Your Mission?

PRODUCT, SERVICE & DESIGN INNOVATION - TerraCycle has always approached marketing in an unconventional way. We have to, really, considering the success of our business model is dependent on how engaged and motivated our consumers are. In a world with so many conflicts and globally relevant issues, getting people to realize the scope and scale of some of our most serious environmental issues is always an uphill battle.

Novo Nordisk Launches Campaign to Improve Diabetes Awareness in Kenya
Novo Nordisk Launches Campaign to Improve Diabetes Awareness in Kenya

LEADERSHIP - Novo Nordisk, in partnership with the Kenyan Ministry of Health and the Kenya Diabetes Management and Information Center, has launched a six-month diabetes awareness campaign in Nairobi to promote early diagnosis through screening, especially among low-income populations.The campaign’s message — ‘It takes only five seconds to get your blood sugar tested’ — is backed up with diabetes screening and education at public health care facilities and faith-based organizations in selected counties including Nairobi.

Advertisement
With 'Too Hot To Handle,' Guardian and Ben & Jerry's Banking on Humor to Drive Climate Action
With 'Too Hot To Handle,' Guardian and Ben & Jerry's Banking on Humor to Drive Climate Action

MARKETING AND COMMS - Can humor save us? Today, the Guardian launched a new multimedia series on climate change that aims to drive the public conversation, debate and action on climate change by making its readers laugh. “Too Hot to Handle,” which encourages readers to take “a lighter look at the dark problem of climate change,” was created in partnership with Ben and Jerry’s and will run through December 2015.

Advertisement

Featured Brand Voices

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2021 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.