WALKING THE TALK -
Join us at SB’21 San Diego on Monday, October 18th — for a 2-hour workshop designed to arm every participant with the ideas and tools necessary to create a more powerful and purposeful brand.
LEADERSHIP -
Carol Cone — internationally recognized Purpose pioneer and host of the Purpose 360 podcast — spoke with the former Unilever CEO and fellow Purpose pioneer on the eve of the release of his new book, Net Positive.
PRODUCT, SERVICE & DESIGN INNOVATION -
Still striving to greatly improve the sustainability of the industry, Fairphone’s new model embodies the company’s commitment to better materials, better mining practices and a longer product lifecycle.
BEHAVIOR CHANGE -
The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes.
MARKETING AND COMMS -
The Swedish EV maker finds vast differences in CO2e throughout the life of its vehicles, depending on the source of the charging energy.
WASTE NOT -
We spoke with ReGrained co-founder Dan Kurzrock to learn more about the upcycling process, the role such technology can play in helping to fix the food
system, and why brand collaboration is so important when it comes to scale.
THE NEXT ECONOMY -
For retailers, the logistical challenges of returns are overwhelming. Without circularity in operations, returned items often end up in landfills. But
retailers can take small, immediate steps to set themselves up for becoming more circular — and more successful.
MARKETING AND COMMS -
New partnership enables foodservice operators to easily guide diners toward climate-friendly food choices. Nestlé Professional Cool Food Meals will
incorporate plant-based proteins from Sweet Earth Foods, which will be carbon neutral by 2025.
THE NEXT ECONOMY -
As circular business models continue to increase in popularity, Chairish’s report finds the resale furniture industry projected to grow by 54% over the next five years; two-thirds of consumers surveyed think resale will play a significant role in the future of sustainability.
WASTE NOT -
Whether it’s using the carrot of incentives or the stick of regulations, change is possible — and strongly desired. So, what can brands do? Be proactive and make the extra effort to find and choose recycled plastic whenever possible.
THE NEXT ECONOMY -
As the global chip shortage drags on and demand for electronics exceeds supply, we hope that the market for refurbished electronic devices and a circular economy will gain more traction.
COLLABORATION -
The consumer goods giant has shared a new Climate Transition Action Plan, new science-based targets and a goal of net-zero emissions — Scope 1-3 — by 2040.
MARKETING AND COMMS -
The brewing giant joins 16 other global companies in signing onto the World Federation of Advertisers’ Planet Pledge, which aims to change marketing from a driver of consumption into a catalyst for more sustainable thinking and behavior.
WASTE NOT -
When COVID hit in 2020, tourism frantically tried to carry on, with hygiene at the crux — often by wrapping everything in plastic. As travel struggles to regain its footing, responsibility and sustainability must once again be given priority to futureproof the industry.
SUPPLY CHAIN -
With novel flavors and tough farming standards in tow, the Idaho startup is bringing healthier “softer” drinks to a hardy corner of the beverage market — in a way that really links the farmer to the cup.
PRODUCT, SERVICE & DESIGN INNOVATION -
Retailers and brands that view themselves as leaders in a customer's online shopping journey, and want to keep their trust in sustainability initiatives, need to solve the root of the return culture problem: Fit. Sizeable advancements in AI and machine learning have put the perfect fit in the hands of everyone.
MARKETING AND COMMS -
The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase consumer loyalty and allow R&D teams to effectively innovate for the market.
BEHAVIOR CHANGE -
The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically
reduce consumer greenhouse gas emissions.
THE NEXT ECONOMY -
Brazil ranks fifth amongst countries producing the most electronic waste. The path toward a sustainable and equitable smartphone marketplace is through the
sale of used and refurbished devices.
MARKETING AND COMMS -
To foster courage in the face of crisis, empowerment through transparency, trust through intersectional action and a constant determination to iterate and
improve can give hope and empowerment in a troubling age.