SB'21 Starts Oct 18th. Watch Mainstage Presentations for Free!

Stories About Consumer Insights

Found 436 stories. Page 17 of 22.

Top 5 Ways to Connect Consumers with Your Brand Purpose
Top 5 Ways to Connect Consumers with Your Brand Purpose

MARKETING AND COMMS - Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to actively connect with the growing segment of conscious consumers.

Why Embracing Profitable Good — Not CSR — Will Help You Stay Ahead
Why Embracing Profitable Good  —  Not CSR  —  Will Help You Stay Ahead

PRODUCT, SERVICE & DESIGN INNOVATION - For all the talk about the importance of corporate social responsibility (CSR), the truth of the matter is most executives don’t believe it drives direct bottom line business benefit, or that it effectively addresses societal problems. The authors of Connect: How Companies Succeed by Engaging Radically with Society interviewed 70 CEOs and found that they view CSR as commercially irrelevant, believing it focuses more on boosting employee morale than addressing the way a company engages with society’s concerns.

Framing the Climate Conversation: Researchers Investigate Discourse Across Party Lines
Framing the Climate Conversation: Researchers Investigate Discourse Across Party Lines

MARKETING AND COMMS - Climate change has slowly become more of a partisan issue over the last few decades, fuelling heated debates despite the scientific consensus (and, quite often, about whether there is in fact a scientific consensus) that human activities are causing climate change. Amidst this tumultuous political landscape, how to communicate effectively about climate issues has become difficult.

Parents May Know Best, But Admit They Could Use Help When It Comes To Recycling
Parents May Know Best, But Admit They Could Use Help When It Comes To Recycling

PRESS RELEASE -   Parents are leading the way in shaping future generation of recyclers, though admit there is still work to be done  

Advertisement
Supply Chain Traceability Key to Fulfilling Sustainability Promises
Supply Chain Traceability Key to Fulfilling Sustainability Promises

SUPPLY CHAIN - Consumers these days want to know that when a business says that it is producing something ethically and sustainably, that it can back up such claims throughout its entire supply chain. After all, a business’s claims to operating sustainably are only partly fulfilled when it can’t confirm the sustainability of its raw materials or other products involved in production. So customers increasingly expect businesses to make sure their supply chain is as committed as they are to principled behaviour.

Consumers ‘Actively Seek’ Natural Ingredients, Clean Label Packaging
Consumers ‘Actively Seek’ Natural Ingredients, Clean Label Packaging

CHEMISTRY, MATERIALS & PACKAGING - Products that can be positioned as ‘natural,’ ‘organic,’ and/or ‘free from additives/preservatives,’ are part of a movement that is here to stay, according to global ingredients solutions company Ingredion. Research commissioned by the company reveals that European customers are paying more attention to food packaging and ingredients, with a preference for clean label positioning – a short, simple ingredient list that features minimally processed ingredients. “Our research tells us that consumers are actively looking for products with clean label claims,” said Mona Schmitz-Hübsch, European Marketing Manager at Ingredion.

6 Secrets of Staggering Genius
6 Secrets of Staggering Genius

LEADERSHIP - In the summer of 2012, after two decades of research to find the missing link between human nature and Mother Nature, the “Voice Code” emerged. This disruptive equation reconciles more than a century of social research and shows the scientific basis for the seemingly supernatural powers of game changers such as Steve Jobs, Albert Einstein, Martin Luther King, Jr., Mother Theresa, Gandhi, Oprah Winfrey and countless lesser-known outliers of human thriving.

Unilever, PepsiCo, Coca-Cola Join Market Research Partnership to Tackle SDGs
Unilever, PepsiCo, Coca-Cola Join Market Research Partnership to Tackle SDGs

COLLABORATION - There is yet another new group that can be filed under Sustainable Development Goal 17: Partnerships for the Goals. Yesterday, Unilever and several industry partners announced the creation of an open platform to share their ideas, data, and insights on addressing key global challenges.

DNA Tests Bolster Credibility of MSC-Labeled Seafood
DNA Tests Bolster Credibility of MSC-Labeled Seafood

SUPPLY CHAIN - Mislabeled seafood products have become a widespread problem: A recent study found that across 4,500 global samples, 30 percent of seafood products are mislabeled. The issue threatens reputable and sustainable fisheries and seafood traders, and can allow illegal and unregulated fishing practices to go undetected. Illegal, unreported and unregulated fishing has been estimated at 11-26 million tonnes of landed fish each year, representing losses of $10-23.5 billion to the fishing industry.

Advertisement
Consumers Love E-Commerce’s Convenience, But Not Its Cardboard
Consumers Love E-Commerce’s Convenience, But Not Its Cardboard

CHEMISTRY, MATERIALS & PACKAGING - While consumers are becoming more comfortable with online shopping and are enjoying the convenience it can bring, there are growing concerns around its environmental impact. The human desire for instant gratification is driving faster and faster delivery services for e-commerce, and that quick service carries a hefty impact.

Wendy’s New Campaign Suggests Local Sourcing Is What Makes Its Burgers ‘Deliciously Different’
Wendy’s New Campaign Suggests Local Sourcing Is What Makes Its Burgers ‘Deliciously Different’

MARKETING AND COMMS - In 2014, nearly 90 percent of Americans said they consider where a food product is produced when making a purchasing decision, and about two thirds said they would pay more for food that is produced closer to home. As the local food movement continues to become more mainstream in North America, it seems inevitable that brands will jump on the bandwagon.

Will Consumers Pay to Recycle Their Waste?
Will Consumers Pay to Recycle Their Waste?

CHEMISTRY, MATERIALS & PACKAGING - Consumers are steadily becoming more conscious of environmental issues, and more eager to reduce waste at home and work — but are these enough to translate into action? Moreover, will consumers pay to live up to ‘green’ standards and aspirations in their lives? The success my company, TerraCycle, is seeing with our Zero Waste Box platform seems to indicate that many are willing.

Marketers: Stop Selling 'Green,' Start Selling Products That Match Our Values
Marketers: Stop Selling 'Green,' Start Selling Products That Match Our Values

BEHAVIOR CHANGE - Sustainable Brands recently referenced a study from Ohio State University that shows that “not only do many consumers not want to put much effort toward finding out whether our purchases were produced ethically (which is not exactly news), they have a way of looking down on those who do.”I can relate: My in-laws feel that way about me! They see organic food, for example, as expensive nonsense for fools/snobs/hippies who believe in that “green stuff.”

4 New Year’s Resolutions for Sustainability Marketers
4 New Year’s Resolutions for Sustainability Marketers

MARKETING AND COMMS - A new year means four more quarters to pitch, market and advertise your sustainable product or brand to eager consumers across the globe. The world is shifting toward environmental consciousness whether you believe it or not, and reaching consumers in this product climate requires more than just a big marketing budget and hollow promises of greater social responsibility.These four pieces of advice are my recommendations to sustainable brand marketers moving into the new year.

Advertisement
Millennials Seeing How Business Can Be More Innovative, Sparking Innovation from Within
Millennials Seeing How Business Can Be More Innovative, Sparking Innovation from Within

ORGANIZATIONAL CHANGE - Millennials are earning a reputation for doing things differently. They communicate intensively using social networking (Facebook, Twitter, Pinterest), are revolutionizing transportation (Uber, Lyft), and are now demanding corporate sustainability and accountability. Currently the largest living generation in the United States, Millennials have enough ‘buying power’ to throw their weight around.But this innovation doesn’t happen by chance or because Millennials passively expected it — they create it by advocating for themselves.

Purpose to the People: How Brands Can Turn Crowds of Consumers Into Movements of Change
Purpose to the People: How Brands Can Turn Crowds of Consumers Into Movements of Change

PRODUCT, SERVICE & DESIGN INNOVATION - Purpose brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference and motivates employees, accelerating business results and positive change.

Sustainable Packaging: A Holistic, Collaborative Design Challenge
Sustainable Packaging: A Holistic, Collaborative Design Challenge

CHEMISTRY, MATERIALS & PACKAGING - There are many opportunities for the design industry to play a bigger part in product sustainability. Case in point: Many of the technological advancements in sustainable packaging suffer from issues that could be tackled through partnership with strong design thinkers. The design industry can also help to bring the conversation about sustainable packaging design further upstream. Here are three important things to consider when it comes to designing for sustainability.

Report: How 15 Major Consumer Brands Are (or Aren't) Effectively Leveraging Sustainability Communication
Report: How 15 Major Consumer Brands Are (or Aren't) Effectively Leveraging Sustainability Communication

MARKETING AND COMMS - It’s commonly assumed that mainstream Main Street isn’t interested in sustainability. Shoppers will buy on price, performance and reliability. They’re swayed by celebrity endorsements and some of them want to be associated with stuff that’s cool. But being sustainable? Not a chance.

Economists Say Climate Impacts Will Be Worse Than Previously Believed
Economists Say Climate Impacts Will Be Worse Than Previously Believed

NEW METRICS - Experts on the economics of climate change have revealed concerns that damages from climate change impacts will be larger and more immediate than previously estimated, according to a new survey from The Institute for Policy Integrity at New York University School of Law.The survey’s respondents were limited to those who have published an article about food production, climate adaptation, energy economics and other topics related to climate change in a highly ranked, peer-reviewed economics journal since 1994.

Advertisement
How HR, Sustainability Heads Can Partner to Embed Purpose Throughout an Organization
How HR, Sustainability Heads Can Partner to Embed Purpose Throughout an Organization

ORGANIZATIONAL CHANGE - There was a lot of discussion last week at SB’15 London around the so-called ‘aspirational generation’ - a rising generation of millennials with higher sustainability expectations of brands whose products they buy, as well as for those they work for. How to attract and retain a motivated workforce (younger and older, alike) with more stringent demands for positive purpose and impact was the core theme of Tuesday afternoon’s breakout session.

Advertisement

Featured Brand Voices

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2021 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.