Stories About Consumer Insights
Found 539 stories. Page 5 of 27.
Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste
BEHAVIOR CHANGE - In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’
Seeing Stars: Reconnecting Humanity with a Flick of a Switch
PRODUCT, SERVICE & DESIGN INNOVATION - When the city of Franeker, Netherlands, turned off its lights for a night to reveal the now-rarely seen splendor of the night sky, it was a reminder of our inextricable link to each other and our universe.
Different Paths, Common Goal: How More Companies Are Providing Living Wages
SUPPLY CHAIN - Paying living wages throughout supply chains can mean changing business models, which can seem insurmountable. But a series of case studies from IDH shows how companies and coalitions are making real progress on their commitments.
The Future of Meat: Likely Somewhere Between Regenerative and Alternative
PRODUCT, SERVICE & DESIGN INNOVATION - The broad spectrum of choices in today’s ‘meat’ aisle will continue to diversify as brands work to satisfy the appetites of ever-growing climate-conscious consumer market — and each product has its own benefits, challenges and impacts.
How to Fuel a Sustainable Future for Packaging
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Solving the ongoing packaging conundrum demands a significant shift in how businesses think — moving from a linear to a circular model of operation to improve the amount of packaging that can be reused, recycled and returned to the value chain.
Intrepid Travel Introduces 22 New ‘Impact Initiatives’ for 2022
THE NEXT ECONOMY - To provide experiences that enrich destination communities and travelers alike, the new initiatives span 16 countries and include activities such as meals at local establishments supporting women, migrants and seniors; and immersive tours preserving Indigenous and ethnic minority legacies.
How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth
BEHAVIOR CHANGE - Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to help guide brands and retailers through the process.
Tony’s Chocolonely: The Advent of More Teachable Brand Moments?
MARKETING AND COMMS - “Tony’s has done a great job of raising awareness of an important issue; and there is a real risk that the overriding message that will be left, once the dust settles, is one of a brand getting it wrong — and that could undermine all of the important messaging that Tony’s tries to share through its purpose.”
Business ‘First Responders:’ How Can Companies Thrive While Solving for Relentless, Real-Time Crises?
LEADERSHIP - In his new book, “Lead With We,” Simon Mainwaring urges business leaders to adopt a ‘first-responder’ mindset — and provides a blueprint for a proactive, ‘prepare for anything’ approach that enables them to lead with purpose in an increasingly challenged world.
Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping
BEHAVIOR CHANGE - Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approaches.
Meeting Your Corporate Circularity Commitments: Welcome to the Age of Advanced Recycling
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - We believe that the solution to stopping plastic waste is understanding that the material is too valuable to be lost in landfills. We can change what is traditionally considered waste and transform it into a valuable, sustainable resource through advanced recycling.
Citizen Science Engages Travelers, Contributes to Conservation Efforts
PRODUCT, SERVICE & DESIGN INNOVATION - The natural intersection of citizen science and tourism is obvious: If travelers are already participating in these activities, why not encourage deeper understanding and awareness about the natural world while also advancing scientific research?
Poll Finds Disconnect Between Spanish, Latin American Mobility Preferences, Sustainability
BEHAVIOR CHANGE - While private car is the preferred mode of transport for Spanish and Latin Americans, 70% think cars take up too much space in cities. Cabify is working to raise awareness on the impact of transport and advancing a pioneering environmental strategy to decarbonize urban mobility.
‘Vanguardians of the Galaxy’ Stunt Shows Climate Laggards Can No Longer Fly Under the Radar
MARKETING AND COMMS - Two recent releases by a noted activist group put tough questions in front of one of the world’s largest financial institutions — which would be wise to pay attention.
Thinking About the Box: The Role of Digital Printing in Packaging Sustainability, Consumer Experience
PRODUCT, SERVICE & DESIGN INNOVATION - Brands have a powerful voice and field of influence; by leading by example on digital packaging innovation, they can not only reduce their impact on the environment, but be heroes of change and inspire others to take positive action, as well.
3 Key Drivers for the Regenerative Leadership We Need
LEADERSHIP - At SB’21 San Diego, leaders from a variety of industries and disciplines seemed to agree on three key drivers necessary for the regenerative leadership our world needs.
Water and Climate: The Business Imperative to Change Behavior
BEHAVIOR CHANGE - While it can feel overwhelming to see how much our actions impact the Earth, we still have a small window of opportunity. And by changing how we consume, store and distribute water, the water sector alone could eliminate 10% of global GHG emissions.
New Campaign Empowers Consumers to Ditch Banks Financing Fossil Fuels
BEHAVIOR CHANGE - 'Swap for COP' asserts that moving one’s money out of fossil-fuel-financing banks is one of the simplest and most impactful things that individuals can do to help mitigate the climate crisis.
Brand Storytelling: A Mechanism for Building a Regenerative Future
MARKETING AND COMMS - On the final day of SB’21 San Diego, a diverse array of keynote speakers explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need.
Tourism Carbon Labels Educate Travelers, Motivate Companies to Reduce Emissions
MARKETING AND COMMS - Given the pandemic pause, it’s hard to say whether these labels will sway decision-making for travelers. Regardless, these publicly shared labels hold travel companies accountable for measuring, sharing and continuing to reduce their carbon emissions.
