Stories About Consumer Insights
Found 426 stories. Page 5 of 22.
Murals Honor the Farmers Behind Our Favorite Products, Benefits of Fair Trade
MARKETING AND COMMS - The murals were part of a Fairtrade America campaign during October for Fair Trade Month, to raise awareness of Fairtrade’s positive impacts. Shoppers voiced their choice for Fairtrade and won various Fairtrade prizes.
Ahead of Black Friday, Brands Join Fight Against Paper Packaging Problem
COLLABORATION - 22 more brands have joined Canopy’s Pack4Good campaign to greatly reduce the three billion trees cut down every year for paper packaging.
IKEA, Unilever Sowing More Seeds for a Plant-Based Food Future
THE NEXT ECONOMY - With the global plant-based meat and foods markets growing like a tsunami, it’s no wonder that more and more global food companies are positioning themselves to ride the wave.
Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season
BEHAVIOR CHANGE - New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action.
Issues and Values in the Age of Pandemics, Disruption and Division
WALKING THE TALK - I call the tying together of identity, values and purchasing “corporate citizenshop,” and it is growing — even in the midst of a pandemic, global economic issues, political uncertainty and much more.
Barbour Christmas Campaign Extols Virtues of Repairing Much-Loved Items
MARKETING AND COMMS - The heritage lifestyle brand used a true customer story as inspiration for its latest Christmas campaign, which celebrates the value of repairing used items vs purchasing new.
Brands, Retailers Must Prioritize Data to Improve Purchasing Practices, Supply Chain Resiliency
SUPPLY CHAIN - After decades advocating for business that prioritizes workers and the environment alongside profitability, it is obvious to me that any efforts to pivot to address changing consumer demand and market uncertainty will be futile if workers are treated as commodities or taken for granted.
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
BEHAVIOR CHANGE - The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors.
Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It
MARKETING AND COMMS - Here are three key considerations worth keeping in mind as you endeavor to find, create and use fresh, relevant visual content to communicate your brand’s commitment to sustainability — and even more importantly, inspire customers to action.
Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030
MARKETING AND COMMS - A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Ambition 2030 goals.
CVS, Target Working to ‘Skip the Slip’ with Digital, Non-Toxic Receipt Options
CHEMISTRY, MATERIALS & PACKAGING - Green America’s new ‘Skip the Slip’ report tracks the progress on receipt practices of 35 major companies. The retailers’ switch reflects growing consumer demand for digital options and non-toxic, recyclable receipt paper.
How DEI Issues Have Reshaped the Brand Purpose Landscape
ORGANIZATIONAL CHANGE - A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose work and doing it well?
‘Cool Food Meals’ Badge Helps Diners ID Climate-Friendly Restaurant Meals
MARKETING AND COMMS - Now, just as diners can make decisions based on nutritional information, they can also decide what to eat based on the climate impact of a dish.
Are You Making It Easy for Your Employees to Vote This Election Day?
ORGANIZATIONAL CHANGE - The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3.
Trending: Levi’s, thredUP Fuel Growing Momentum Behind Secondhand Fashion
THE NEXT ECONOMY - The launch of the Levi’s Secondhand marketplace and the rebrand of thredUP reflect growing consumer support of a circular economy and pride in wearing used clothes.
People Need Help Turning Healthy, Sustainable Aspirations into Action
BEHAVIOR CHANGE - New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable.
MSC: Progress Has Been Made in Sustainable Fishing, But Change Needs to Happen Faster
SUPPLY CHAIN - According to a new report, over 17% of the world’s wild marine catch is now MSC certified; but consumers, brands and retailers must all help to accelerate the pace of change.
In the Spirit of Sustainability: Absolut Set to Unveil Fully Recyclable Paper Bottles
CHEMISTRY, MATERIALS & PACKAGING - While still in the testing phase, The Absolut Company hopes that its new paper bottle will be the first of many in a wider range of sustainable packaging solutions for consumers.
Retailers Could Be the Most Important Player in Reducing Food Waste
MARKETING AND COMMS - If we want to reduce food waste, we need consumer-led solutions — which can be sparked by retailers. Brands, manufacturers and other food system actors get their message through to consumers if retailers open the door for them.
Enabling Climate-Smart Eating: Lessons from Our Carbon-Labeling Journey
MARKETING AND COMMS - Food choices are motivated by everything from emotional triggers to individual dietary needs and social norms. But information is power. The carbon transparency movement is here, and we hope other brands will join us in hastening its spread.
