Tom Idle
Content creator extraordinaire.
Tom is founder of storytelling strategy firm Narrative Matters — which helps organizations develop content that truly engages audiences around issues of global social, environmental and economic importance. He also provides strategic editorial insight and support to help organisations – from large corporates, to NGOs – build content strategies that focus on editorial that is accessible, shareable, intelligent and conversation-driving.
Tom is also former editor-in-chief at 2degrees, the world's leading online community for sustainable business professionals, and editor of Sustainable Business magazine.
Tom Idle is tagged in 123 stories.
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Marketing and Comms /
With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix
for nature’ — brands can produce compelling sustainability content that also
helps protect nature and wildlife.
- 1 month ago
Marketing and Comms /
While the new mandate was scaled back from what was originally proposed, US
companies must now prepare to join many markets around the world in the
climate-risk disclosure game.
- 1 month ago
Product, Service & Design Innovation /
For the hordes of companies still struggling to make good on their net-zero
commitments, comply with impending climate-disclosure legislation and figure out
what ‘circularity’ even means, Pentatonic is here to help.
- 2 months ago
Product, Service & Design Innovation /
“By detecting wildfires while they are still small, we stand a much better
chance of stopping them before they cause too much damage — saving money, the
environment and, ultimately, lives.” — Dryad Networks' Carsten Brinkschulte
- 2 months ago
Marketing and Comms /
Ad-tech platform Good-Loop is helping advertisers connect with the public and
overcome people’s desire to block ads by combining consumer engagement with
charitable brand donations.
- 3 months ago
The Next Economy /
We caught up with Ephi Banaynal dela Cruz, co-founder and CEO of Context Nature, to learn how they are supporting companies to integrate nature into business and investment decision-making to build a nature-positive future.
- 4 months ago
Product, Service & Design Innovation /
As Ubuntoo co-founder Peter Schelstraete explains, AI tools allow us to decrease
‘unknowns’ exponentially; but he makes it clear that his technology will not replace human expertise.
- 4 months ago
Collaboration /
Over 80% of sustainability professionals acknowledge the need to work with peers
to tackle sustainability issues; but most companies are put off collaboration for fear of breaking competition rules and risking litigation.
- 4 months ago
The Next Economy /
We caught up with Eastman’s Plastics Division President, Scott Ballard, who explained the potential of molecular recycling as the company prepares to show the world what’s possible.
- 5 months ago
Marketing and Comms /
Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress.
- 5 months ago
Marketing and Comms /
Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world.
- 5 months ago
Protein PACT /
At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced.
- 5 months ago
Finance & Investment /
This week at SB’23 San Diego, Context Nature shared guiding principles with which business can bridge nature and finance strategies; and three companies shared lessons learned from enacting their own biodiversity commitments.
- 5 months ago
Product, Service & Design Innovation /
Naturally, food and its many issues has been a major topic this week at
SB’23 San Diego.
Here, two panels of innovators share their approaches to filling in systemic
gaps in our food system.
- 5 months ago
The Next Economy /
Keynotes on day 2 of SB’23 San Diego
touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash.
- 6 months ago
Product, Service & Design Innovation /
No chickens were harmed in the making of Onego Bio’s Bioalbumen — which has a 90% lower carbon footprint than traditional egg production, 10 times better yields and at price parity.
- 6 months ago
Business Case /
Forum for the Future’s latest 'Future of Sustainability' report sets out four plausible trajectories for how companies can respond to current threats and opportunities across markets.
- 7 months ago
Marketing and Comms /
It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever?
- 7 months ago
The Next Economy /
Phasing out animal agriculture over the next 15 years could reduce GHGs 68% by the year 2100. Yet, ongoing lobbying and subsidies in the US and EU are not giving alternatives the chance to fully compete.
- 7 months ago
New Metrics /
Astanor Ventures’ Impact Multiple on Investment methodology translates the expected and realized benefits of invested-in products or services into monetary terms — helping investors make more informed, strategic decisions.
- 8 months ago