The SB'22 San Diego Full Program is Here!
Procter & Gamble

At P&G, sustainability means making every day better for people and the planet through how we innovate and how we act.

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Procter & Gamble

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Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver

4 years ago - Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia.

BASF, IKEA, P&G Among Companies Showcasing How Brands Are Redesigning the Good Life
BASF, IKEA, P&G Among Companies Showcasing How Brands Are Redesigning the Good Life

4 years ago - Today, the Sustainable Brands® team has convened, along with 2,000 members of its global community, for the kick-off of SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia. More than 300 influential brand leaders and practitioners of environmental and social innovation will share new tools and frameworks, cutting-edge business solutions and case studies related to design and innovation for The Good Life.

Sustainable Brands Reveals Final Program Details for SB’18 Vancouver
Sustainable Brands Reveals Final Program Details for SB’18 Vancouver

4 years ago - BASF, P&G, Danone, Starbucks, and Salesforce.org among companies confirmed to showcase how brands are redesigning products and services for The Good Life

P&G’s Marc Pritchard: The 5 Business Paradigms That Need Shifting
P&G’s Marc Pritchard: The 5 Business Paradigms That Need Shifting

4 years ago - In recent conversation with Marc Pritchard, Chief Brand Officer at P&G, we spent our time talking about shifting out from old paradigms and models, to create new frameworks for building brands and advancing sustainability. Here are Pritchard’s top five paradigms to shift:

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Darren Beck Promoted to VP, Sustainable Brands Corporate Member Network
Darren Beck Promoted to VP, Sustainable Brands Corporate Member Network

4 years ago - SAN FRANCISCO, May 30, 2018 - Sustainable Brands® recently announced that Darren Beck has been promoted to Vice President of the SB Corporate Member Network. Beck joined the company’s leadership team as Senior Director of Corporate Membership 18 months ago to further develop and enhance the growing SB Corporate Member Network. He brought a wealth of experience in sustainability, CSR and social impact, having spent 15 years with Sprint, including as Director of Environmental Initiatives. Since that time, he and his team have maintained a member retention rate of more than 80 percent and are on track to grow the network nearly 50 percent in 2018.

Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver
Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver

4 years ago - Sustainable Brands brings P&G, Braskem, PwC, Clif Bar, LG Electronics & others to collaborate on innovative products and services for The Good Life SAN FRANCISCO, May 23, 2018 – Sustainable Brands® recently unveiled the full programming and schedule for the Activation Hub at SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The Activation Hub is the central hub of the Vancouver conference, an area where attendees gather to hear from solution-providers, to collaborate and co-create on market sector innovations, and to network with current and future partners.

Trending: Global Beauty Industry Joins Forces to Drive Sustainability in Products, Packaging
Trending: Global Beauty Industry Joins Forces to Drive Sustainability in Products, Packaging

4 years ago - Collaborative efforts are advancing sustainability in the beauty industry. FIrst, supported by contributions from major brands and retailers, Forum for the Future and The Sustainability Consortium (TSC) have produced a draft assessment tool for evaluating the sustainability of beauty and personal care products, with the goal of simplifying and aligning the wide array of product assessment criteria in use today.

P&G: 'Long Live Fashion Formula' Can Quadruple Life of Clothes
P&G: 'Long Live Fashion Formula' Can Quadruple Life of Clothes

4 years ago - An announcement today from Procter & Gamble’s laundry brands, Ariel and Lenor (the European sister brands of Tide and Downy, here in the States), revealed that their ‘Long Live Fashion Formula’ could extend the life of clothes by four times, keeping them looking new for longer. By switching from a powder to liquid or single-unit-dose format such as Ariel pods; adding a Fabric Conditioner, such as Lenor; and washing on a cold and quick cycle, consumers can quadruple the life of their clothes.

WRAP Convenes 42 CPG Giants in Global Pact to Eliminate Plastic Packaging Waste
WRAP Convenes 42 CPG Giants in Global Pact to Eliminate Plastic Packaging Waste

4 years ago - Building on their individual efforts and those under the Ellen MacArthur Foundation (EMF)’s New Plastics Economy initiative, dozens of businesses have made their commitment to the new UK Plastics Pact.

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Sustainable Brands Attracts Global Brand Leaders to Accelerate Business-led Change
Sustainable Brands Attracts Global Brand Leaders to Accelerate Business-led Change

4 years ago - P&G, Salesforce.org, Starbucks, Nestlé among companies showcasing initiatives in the Activation Hub at SB’18 Vancouver, June 4-7 SAN FRANCISCO, April 18, 2018 – Sustainable Brands® is evolving the concept of the traditional conference expo into an environment fostering inspiration and co-creation. The Activation Hub at SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia, will bring together 3,000 insightful change makers, entrepreneurs and leading companies to collaborate through the lens of Design Thinking methodology.

10 Startups to Pitch Sustainable Chemistry, Material Solutions to BASF, J&J, P&G
10 Startups to Pitch Sustainable Chemistry, Material Solutions to BASF, J&J, P&G

4 years ago - The Green Chemistry & Commerce Council (GC3), a multi-stakeholder collaborative that drives the commercial adoption of sustainable chemistry, has selected the 10 startups that have won the opportunity to pitch their sustainable chemicals, materials, products and manufacturing technologies to large, strategic companies at the GC3’s 3rd Annual Green & Bio-Based Chemistry Technology Showcase & Networking Event.

P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'
P&G Smashes 2020 Goals, Raises the Bar with 'Ambition 2030'

4 years ago - The Procter & Gamble Company today announced it has achieved many of its 2020 environmental sustainability goals, has plans in place to meet the rest and has established new, broad-reaching goals for 2030.

Sustainable Brands Announces Full Conference Program for SB’18 Vancouver
Sustainable Brands Announces Full Conference Program for SB’18 Vancouver

4 years ago - Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life SAN FRANCISCO, March 29, 2018 – Sustainable Brands® recently announced full program details for SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The conference will convene more than 3,000 senior executives, top brand strategists and leading sustainability practitioners to discover how brands can update their products and services to prepare for a changing economy.

Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change
Overcoming Complexity: The Perennial Challenge in Sustainability-Led  Behaviour Change

4 years ago - We’re increasingly living in a world of purpose-led brands, as growing numbers of consumers are more interested than ever in the “big world” issues related to the products they buy, and how they use them. And yet, when it comes to the sustainability sector, we still struggle to apply some of the most basic communications principles to the issues we are trying to solve.

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Closed Loop Fund Announces Historic Partnership on Funding for Recycling Infrastructure
Closed Loop Fund Announces Historic Partnership on Funding for Recycling Infrastructure

4 years ago - The Connecticut Department of Energy and Environmental Protection (DEEP) and the Closed Loop Fund (CLF) today unveiled an historic statewide, public-private partnership targeting a $5 million investment in recycling infrastructure in Connecticut in 2018. This statewide program follows Closed Loop Fund’s successful investment in Waterbury, CT in 2017.

P&G, Nat Geo Shed Light on Global Water Crisis in New Documentary
P&G, Nat Geo Shed Light on Global Water Crisis in New Documentary

4 years ago - One in 10 people around the world lacks access to clean drinking water, yet the majority of US consumers are unaware of the extent of the global water crisis, new research from Procter & Gamble (P&G) shows.

$94B Needed to Realize RE100 Renewable Energy Targets by 2030
$94B Needed to Realize RE100 Renewable Energy Targets by 2030

4 years ago - Bloomberg New Energy Finance has released a new report that reveals that signatories of the RE100 initiative have a long way to go to achieve their 100 percent renewable energy targets by 2030. For the initiative’s 128 members to meet their goal, they will need to spend an estimated $94 billion. According to Bloomberg, this is enough to procure 172 TWh of renewable power and add 87 gigawatts of new wind and solar power capacity.

HEINEKEN USA Hosts Panel on the Influence of African-American Consumers
HEINEKEN USA Hosts Panel on the Influence of African-American Consumers

4 years ago - Black History Month serves as a good reminder for us to celebrate achievements in the African-American community, but we should also engage in open conversation on where shortcomings exist and progress remains to be made.

Tech Giants Dominate 2017 JUST 100 List of Top Corporate Citizens
Tech Giants Dominate 2017 JUST 100 List of Top Corporate Citizens

4 years ago - JUST Capital, a nonprofit research organization, and Forbes have released the 2017 edition of the JUST 100 List, which ranks publicly traded companies in the US on their performance to act on the priorities of the public.

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2018 Circulars Nominate 43 Changemakers Paving the Path to a Circular Future
2018 Circulars Nominate 43 Changemakers Paving the Path to a Circular Future

4 years ago - 2017 was a big year for the circular economy, with innovative new products, initiatives and tech tools popping up almost daily, and making it easier than every for corporates and consumers alike to engage in circularity. An initiative of the World Economic Forum and the Forum of Young Global Leaders, The Circulars are awarded to individuals, companies (from startups to multinationals) and public and social organizations in recognition for their contributions to the circular economy. This year, 43 innovators have been nominated for pushing the circular agenda forward and paving the way for others in their field.

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