BEHAVIOR CHANGE -
Environmental charity Hubbub has launched a campaign that challenges male gym-goers to replace half of their animal-based protein with plant-based alternatives.
WALKING THE TALK -
Good products and profits have long been the hallmark of successful businesses, but in a shifting economic landscape these traditional metrics no longer hold up, as consumers, employees and investors are increasingly looking to corporations to act on environmental and social issues. So how can businesses succeed in an age of disruption?
BEHAVIOR CHANGE -
Businesses have a critical role to play in cleaning up the global economy, but it is consumers whole truly hold the key to achieving a more sustainable future.
In a new report, PA Consulting Group shows that retailers can build customer loyalty — and grow sales — by providing customers with reasons to stay engaged by returning to stores to resell, recycle and donate clothing and electronics.
CHEMISTRY, MATERIALS & PACKAGING -
The war against single-use plastics rages on as even more brands rise to the challenge of creating a plastic-free future.
Online food delivery companies Just Eat and Deliveroo are the latest businesses to hop aboard the sustainable packaging bandwagon.
BUSINESS CASE -
Welcome to the tipping point of capitalism.
At a time defined by political scandals, nuclear threats, and turbulence on Wall Street, business is society’s unlikeliest hero. A series of watershed statements, reports and initiatives from some of the world’s most well-known capitalists is heralding a new zeitgeist, during which businesses are expected to exist to benefit society — not just shareholders.
MARKETING AND COMMS -
This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.
NEW METRICS -
Measuring Fashion: Insights from the Environmental Impact of the Global Footwear Industries Study considers the industries’ value chains across seven stages — from fiber production and material extraction to end-of-life.
BUSINESS CASE -
New research from B Lab, a network of purpose-driven companies using business as a force for good, has revealed that certified B Corps in the UK are growing 28 times faster than the national economic growth of 0.5 percent.
BEHAVIOR CHANGE -
If sustainability is so “in,” why aren’t more people buying ethically made clothes? The past few decades have changed the shape of the apparel industry. A few iconic media scandals over child labor and sweatshop labor have made Western shoppers sensitive to certain social responsibility topics.
PRESS RELEASE -
Black History Month serves as a good reminder for us to celebrate achievements in the African-American community, but we should also engage in open conversation on where shortcomings exist and progress remains to be made.
ORGANIZATIONAL CHANGE -
Growing consumer demand for apparel and consumer products made in socially and environmentally responsible ways continues to drive companies away from a business-as-usual model. But corporate behavior isn’t the only thing being influenced by shifting consumer attitudes — the concept of the ideal partner is also being shaped by sustainability.
PRESS RELEASE -
It’s well-known that practicing green behaviors is good for the environment, but new survey findings from Timberland reveal that it could also spark romance. With a longstanding love for the environment, the outdoor lifestyle brand today released its 2018 Eco-Love Survey results, revealing four-in-five Americans find it attractive when someone practices eco-conscious behaviors. This Valentine’s Day, put down the phone, pull on your boots and head outdoors (or hop in a ride share) – it just may increase your chances of finding your bae.
MARKETING AND COMMS -
What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsolete almost overnight. Do you recall Blockbuster?
WALKING THE TALK -
This is an excerpt from Fabian Geyrhalter’s upcoming book, Bigger Than This: How to Turn Any Venture Into an Admired Brand. One of eight traits discussed in Bigger Than This is ‘cause,’ which we dive into here …
CLEANTECH -
Your bus shelter and web browser may soon be blanketed with ads promoting “The best phone you’ve never heard of," heralding the arrival of a new smartphone that has finally come to town. Who is this mysterious “newcomer”? None other than Chinese IT giant Huawei.
Huawei, which is already the world’s third-largest smartphone maker, announced this week at the Consumer Electronics Show in Las Vegas the arrival of its flagship smartphone, the Mate 10 Pro, to the US market.
BEHAVIOR CHANGE -
Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. New data from online search behavioral specialist Hitwise reaffirms this and demonstrates how mainstream television can be used to inspire consumers into action.
PRODUCT, SERVICE & DESIGN INNOVATION -
New analysis from business consulting firm Frost & Sullivan has revealed that the Latin American market is undergoing a rapid paradigm shift in regards to mobility, with greater emphasis being placed on the creation of an on-demand, integrated, multi-modal mobility network. The transition is being driven by changing demographics, preferences and technology.
MARKETING AND COMMS -
Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitively bold move — even for the likes of the brand that brought us “Don’t Buy This Jacket” an
MARKETING AND COMMS -
Today’s customers are more cynical than ever when it comes to the intentions of big business. How do we create experiences for these customers that feel truly genuine? To Maria Moraes Robinson and Simon Robinson, the answer lies in a fusion of Western and Eastern thinking that acknowledges at its core the human need for connection on a deep level.
PRESS RELEASE -
80% of consumers are loyal to businesses that help them live The Good Life
SAN FRANCISCO, Dec 12, 2017 – Sustainable Brands®, in conjunction with Harris Poll and Carol Cone On Purpose and supported by Ketchum, recently released a comprehensive new report, Enabling the Good Life.