Stories About Consumer Insights
Found 426 stories. Page 3 of 22.
Johnson & Johnson Consumer Health Advances Field of Skincare for Cancer Patients
OUR HEALTHY LIVES MISSION - During oncology treatment, patients’ skin requires special care. Products such as Aveeno® Restorative Skin Therapy can help patients of all skin types avoid severe cutaneous adverse reactions, so they can focus on life-saving therapies.
For Peat’s Sake: Back to the Roots Equips Home Gardeners with Climate-Friendly Soil
PRODUCT, SERVICE & DESIGN INNOVATION - While peatlands cover only 3% of our land, they store 30% of the world’s soil carbon. And the popularity of peat in commercial potting soils means that peatlands, or bogs, are rapidly disappearing. Back to the Roots aimed to give conscientious home gardeners a solution.
Aleph Farms’ 3D-Bioprinted, Cultivated Steak: A Sustainable Future for Meat Production?
PRODUCT, SERVICE & DESIGN INNOVATION - Innovators such as Aleph Farms could change the meat industry for good: Your steak can now be grown in a lab — offering the same texture and taste of a conventional steak, without the environmental and ethical consequences.
Doconomy Now Shows Users Water-Impact Data for Every Purchase
THE NEXT ECONOMY - The first-of-its-kind direct measure of our everyday consumption’s water impacts — thanks to data from S&P Global Trucost — aims to create a greater consumer understanding of the importance of water locally, nationally and globally.
Amidst Industry Boom, Brands Find More Sustainable Solutions to eCommerce Logistics
PRODUCT, SERVICE & DESIGN INNOVATION - From rethinking sourcing to shipping, here are some of the key carbon- and waste-reducing strategies brands big and small are using to better balance sustainability and business goals.
Second Life: Are Consumers Really Ready for a Circular Shopping Economy?
BEHAVIOR CHANGE - In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap.
Why Community Clean-Up Action Is More Important Than Ever
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Noticing that litter is a problem is the first step in taking action to create a cleaner, more sustainable planet. The next step is taking action. Partner with community members and local organizations to get involved and create meaningful change.
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces
ORGANIZATIONAL CHANGE - At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice issues — and how stakeholders will no longer tolerate a gap between commitments and actions.
Decoding Ocean Plastic for Brands: Small Details, Big Impacts
CHEMISTRY, MATERIALS & PACKAGING - While the terminology soup of recycled plastic sourcing is daunting, at the end of the day every ton of plastic recycled and put back into a circular economy is part of the solution. The key for brands is to be clear and honest in communications with customers.
Pandora Nixes Mined Diamonds for Lab-Grown
CHEMISTRY, MATERIALS & PACKAGING - The world’s largest jewelry company aims to make diamond jewelry accessible to a wider audience. Its new Pandora Brilliance collection marks its first collection without mined diamonds.
Epicurious Chops Beef to ‘Encourage More Sustainable Cooking’
BEHAVIOR CHANGE - The web's most award-winning food site is encouraging home cooks to expand their culinary repertoires and embrace less resource-intensive menu options.
The Luxury Consumer, Sustainability and Social Responsibility: It’s Complicated
WALKING THE TALK - Whether environmental or social, luxury brands *will* have to contend with issues related to corporate social responsibility — it’s in the zeitgeist. “Being your best self” is the essence of luxury. Values and purpose are thus luxury essentials, not just nice-to-haves.
How Sustainable Choices for Pet Parents Can Drive Industry Transformation
PRODUCT, SERVICE & DESIGN INNOVATION - Progress in pet care sustainability will require industry-wide alignment on key challenges and opportunities. While Petco’s sustainable products commitment is a solid first step, our aim is to make ESG an industry-wide priority to meet the expectations of our savvy, sustainability-minded consumers.
Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?
BEHAVIOR CHANGE - Next month, GlobeScan’s latest annual, global consumer survey will assess whether the uptick in concern around creating a healthier, more sustainable future that occurred during the pandemic will persist in the longer term.
How to Effectively Visualize Sustainability in Our New, More Empathetic World
MARKETING AND COMMS - There is an urgent need to move the visual language of sustainability forward, so being able to represent both technological and societal progress is key.
New Initiative Sees Professional Sports Teams ‘Sidelining Carbon’
ORGANIZATIONAL CHANGE - Sidelining Carbon is helping professional sports teams and their fans get clarity around how to take definitive climate action, connecting them to resources to drive it forward, and growing the conversation in the sports world.
Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living
BEHAVIOR CHANGE - So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.
Shoppers Play a Huge Role in the Climate Battle
THE NEXT ECONOMY - Two innovative new offerings provide forward-thinking companies an engaging way to not only compensate for their product emissions, but to engage with their customers around climate action in a new way.
Even COVID Can’t Stop Sustainable Packaging
CHEMISTRY, MATERIALS & PACKAGING - As hopes mount for a new, post-COVID “normal,” many systems are in flux and the state of sustainable packaging is once again in question. How will businesses adapt? Or re-adapt? Or un-adapt? Shelton Group CEO Suzanne Shelton and the Sustainable Packaging Coalition’s Adam Gendell share their insights.
Value-Engineered Packaging: Does Your Packaging Reflect Your Brand Values?
CHEMISTRY, MATERIALS & PACKAGING - Consider working with a packaging engineer the next time you release a new product or as you take steps to make your brand more sustainable. Customised packaging solutions create less waste, fewer emissions, and more savings to pass on to your customers.
