Stories About Consumer Insights

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Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility
Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility

SUPPLY CHAIN - By enabling raw material traceability at scale, Avery Dennison’s atma.io helps brands account for varying environmental footprints through more granular supply chain data, and empowers consumers to hold brands accountable to their sustainability promises.

E-Waste No More: Fairphone and Framework Show a Better Way Forward for Personal Electronics
E-Waste No More: Fairphone and Framework Show a Better Way Forward for Personal Electronics

WASTE NOT - Recycling, circular industry partnerships and marketplaces for refurbished devices are growing in popularity, but they won’t be a match for the tech industry’s throwaway approach anytime soon. But some smaller, more intrepid brands are proving the validity and demand for longer-lasting, easy-to-repair electronics.

Innovation and Data Driving Sustainability in US Cotton Industry
Innovation and Data Driving Sustainability in US Cotton Industry

SUPPLY CHAIN - As pressures mount to make fashion more sustainable, brands, retailers, policymakers and industry leaders are all seeking assistance and assurances that global supply chains are using verified data and technology to improve the industry's footprint.

Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry
Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry

PRODUCT, SERVICE & DESIGN INNOVATION - The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices.

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4 Ways the Commercial Real Estate Industry Can Help Address Water Scarcity
4 Ways the Commercial Real Estate Industry Can Help Address Water Scarcity

CLEANTECH - Commercial real estate is the second-largest consumer of publicly supplied water in the US. Imagine if we came together to tackle this problem head on! Here are four recommendations for how property managers and building owners can lead the way.

Why Partnerships with Nonprofits Are Key to a More Sustainable Future
Why Partnerships with Nonprofits Are Key to a More Sustainable Future

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Dow is leading the charge in materials science, but we can’t do that science in a box without thinking about communities and the people within them. Nonprofit partnerships help us dig to the root of the most pressing problems in sustainability, find the best solutions and gain public buy-in to create real impact.

Strong Roots Continues Mission to ‘Fix the Freezer Aisle’ with Carbon-Labeled Foods
Strong Roots Continues Mission to ‘Fix the Freezer Aisle’ with Carbon-Labeled Foods

MARKETING AND COMMS - The Ireland-based B Corp joins a growing number of brands aiming to help consumers understand how its products fit into a more climate-conscious approach to eating.

Selfridges & Circularity: Signs of a Shift, But Still a Bit Short
Selfridges & Circularity: Signs of a Shift, But Still a Bit Short

THE NEXT ECONOMY - More brands seem to be taking a two-pronged approach to growth — continuing to sell new products while demonstrating their ‘care’ for the planet through circular initiatives and takeback schemes. When will companies truly commit to changing the products they sell and how they sell them?

Carbon Trust Teams Up with Tech Giants to Tackle Climate Impact of Connected Devices
Carbon Trust Teams Up with Tech Giants to Tackle Climate Impact of Connected Devices

COLLABORATION - The group will develop the industry’s first specification for measuring, accounting for and decarbonizing the emissions associated with consumer use of connected devices.

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CVS Health, Target, Walmart Share Insights from Piloting Ideas to Move ‘Beyond the Plastic Bag’
CVS Health, Target, Walmart Share Insights from Piloting Ideas to Move ‘Beyond the Plastic Bag’

PRODUCT, SERVICE & DESIGN INNOVATION - New report shares insights to guide retailers on effective reusable bag models — a key solution as regulations to reduce reliance on single-use plastic bags grow across the US.

Personal Impact Measurement Tool Helps Users Improve Their Shopping 'Karma,' Drive Individual Climate Action
Personal Impact Measurement Tool Helps Users Improve Their Shopping 'Karma,' Drive Individual Climate Action

BEHAVIOR CHANGE - Karma Wallet is banking on a recipe of behavior change, fintech and systems change to create a critical mass of consumers able to turn intent into action and pressure brands to make the broader changes the world needs.

BCLC: How a Gambling Corporation Transformed into a Social Purpose Company
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company

ORGANIZATIONAL CHANGE - A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social purpose; then, surely my company can do this as well.’”

This Startup Shows That Tackling the Plastic Crisis May Not Be a Stretch
This Startup Shows That Tackling the Plastic Crisis May Not Be a Stretch

WASTE NOT - Great Wrap aims to be a plug-and-play replacement for film wraps for both home and business. It replaces petroleum-based films with a bio-based waste product that, unlike most other bio-based polymers, completely decomposes within three months.

So Long, Coffee Pods ... Hello, Coffee Balls?
So Long, Coffee Pods ... Hello, Coffee Balls?

WASTE NOT - The inventive, waste-free, single-serve coffee system means that portioned coffee no longer needs to be surrounded by an aluminum or plastic capsule.

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Over 90% of US Adults Think Climate Change Will Inevitably Impact the Real Estate Market
Over 90% of US Adults Think Climate Change Will Inevitably Impact the Real Estate Market

THE NEXT ECONOMY - 3 in 5 say climate risks have already impacted their decision on where to live; but housing prices and cost of living are still bigger factors.

Majority of US Consumers Say They Will Pay More for Sustainable Products
Majority of US Consumers Say They Will Pay More for Sustainable Products

MARKETING AND COMMS - A recent survey of over 1,000 US adults revealed striking evidence that two-thirds (66%) are willing to pay more for sustainable products, despite a growing gap in consumer trust of corporations.

Perfect Day Is Helping Brands Give Cows, and the Planet, a Rest with Animal-Free Dairy
Perfect Day Is Helping Brands Give Cows, and the Planet, a Rest with Animal-Free Dairy

CHEMISTRY, MATERIALS & PACKAGING - The biotech startup uses microflora to produce whey protein that’s genetically identical to the milk-derived version, without a cow in sight. And it’s poised for massive impacts, thanks to a growing number of brand partnerships.

Recurate’s Inaugural Resale Report Highlights Goldmine in Brand-Owned Recommerce
Recurate’s Inaugural Resale Report Highlights Goldmine in Brand-Owned Recommerce

THE NEXT ECONOMY - Many brands that offer pre-owned merchandise through their own retail channels initially do it for sustainability reasons — to keep useful products out of landfills. While that is an important benefit of recommerce, thinking of it only in those terms is overlooking major business opportunities.

New Research Highlights the Importance of Evolving Wildlife Tourism Policies
New Research Highlights the Importance of Evolving Wildlife Tourism Policies

WALKING THE TALK - Recent findings and the popularity of wildlife tourism show that tour operators should have an animal welfare policy in place alongside other social responsibility protocols that should evolve as new information becomes available. Travel companies needing to develop or update such a policy can begin with the tips below.

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Aqua Cultured Foods Aims to Eradicate Overfishing with Sushi That Isn’t Sushi
Aqua Cultured Foods Aims to Eradicate Overfishing with Sushi That Isn’t Sushi

PRODUCT, SERVICE & DESIGN INNOVATION - Despite over 80% of the world’s fish stocks being fully exploited or overexploited, global seafood demand is expected to jump another 30% by 2030. Aqua Cultured aims to deliver affordable, nutritious seafood alternatives to allow our oceans to recover.

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