Stories About Consumer Insights
Found 539 stories. Page 3 of 27.
New Research Shows ‘Urban-Rural Divide’ Bridged by Interest in Sustainable Lifestyles
BEHAVIOR CHANGE - A recent survey found that 77% of US adults believe the pandemic has driven people in the country apart. But we’ve also seen how people’s behaviors and interests have changed in ways that demonstrate shared cultural values, regardless of where they live.
Shared Mobility, Accessibility, Electrification Among Keys to Sustainable Urban Future
THE NEXT ECONOMY - The future of our cities is at stake, and it is our duty to find solutions that allow us to offer our users what they demand: more efficient and sustainable cities, at the service of people and not their cars.
In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact
THE NEXT ECONOMY - Many mainstream travel agents still emphasize low prices and profit, treating both travelers and destinations as commodities; but Kind Traveler challenges the viability of such a model within an industry increasingly shaped by more conscious travelers.
New B Corp Maker’s Mark Leading US Spirits Industry’s Slow Shift to Sustainability
THE NEXT ECONOMY - In January, Maker’s Mark became the world’s largest distillery to earn B Corp certification — a significant milestone for the broader industry, as well as a sustainability benchmark for Kentucky’s thriving 'Bourbon Country.'
From Seed to Recycling Center: How Companies Can Enable a Circular Economy at Every Step
CHEMISTRY, MATERIALS & PACKAGING - While not every company is equipped or positioned to follow its products through their entire lifecycle, there are a few ways companies can think about participating at individual or multiple points in the circular cycle.
Are Sustainable Brand Messages Targeting the Wrong People?
MARKETING AND COMMS - By focusing on a handful of easy target demographics, brands exclude swaths of people — the people who most need to be included in the narrative. The next time you brief your agency or write a brand plan, I hope you’ll rethink assumptions of who the sustainable consumer could be.
Blue Apron, Too Good to Go Show Achieving Climate Goals Can Be a Piece of Cake
WASTE NOT - Well, maybe not exactly ... But this week, the two food-delivery services detailed how they’re eliminating their operational impacts and continuing to engage consumers in climate-friendlier food practices.
Bumble Bee Slips Off Plastic Film, Takes One Step Closer to Circularity
REDEFINING SUSTAINABLE SEAFOOD FOR THE FUTURE - Since January, Bumble Bee has switched to using cardboard, instead of plastic film, to wrap all of its products. It’s just one machine, and one company; but the impact is significant — the elimination of an estimated 23M pieces of plastic waste per year.
New Campaign Aims to Teach Cannabis Users Benefits of Regenerative Farming
MARKETING AND COMMS - While the herb is heralded as a natural solution for pain, anxiety and other ailments, conventional growing practices across the industry are far from earth friendly.
Behavior Change Research Shows How to Spur Consumer Recycling, Reduce Contamination
BEHAVIOR CHANGE - Even when effective collection, messages and messenger are skillfully deployed, there are still factors that complicate consumer recycling behavior.
Profit, Performance and Impact: The Success Criteria of a Whole Brand
WALKING THE TALK - The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in.
Tomorrow's Brands Are Reimagining Product Formats, Reshaping Industries
PRODUCT, SERVICE & DESIGN INNOVATION - Bite has reimagined the way consumers can and should use routine personal-care products. It has disrupted the linear approach to a stale industry with a fresh, waste-free format that offers a successful, premium model of circularity.
When It Comes to Cotton Production, Sustainability Is in the Water
SUPPLY CHAIN - Through new technologies, data collection and third-party verification, brands and retailers now have the critical assurances they need to show that the cotton fiber in their supply chain is more sustainably grown, with lower environmental and social risk.
Organic Cotton Industry Still Sowing Seeds for Sustainability
SUPPLY CHAIN - As consumer demand for organic cotton soars, so does skepticism over the sustainability of the sector. The response must not be to retreat from organic cotton, but to invest more in supporting farmers to help them make the often-difficult conversion to organic on the ground.
Initiative Offers Guidance to Help Vacation Rental Events Become More Sustainable
THE NEXT ECONOMY - The tourism industry is responsible for approximately 8% of global carbon emissions. For every event that commits to more sustainable practices, the VR sector does its part in helping the tourism industry as a whole become more resilient in the face of climate change.
Trending: Starbucks, A&W Advancing Coffee Cup Circularity
WASTE NOT - This week, Starbucks and A&W Canada unveiled their latest strategies for ending disposable-cup waste with the introduction of reusable and compostable options, respectively.
How Amazon Is Making Sustainable Shopping Easier
MARKETING AND COMMS - Since 2020, Amazon’s Climate Pledge Friendly program has helped customers discover and shop for more sustainable products. We asked Amazon's Adam Werbach how the program began, what the company has learned, and his vision for the program’s future.
Aleph Farms Reveals Plan to Replace the Whole Cow as Alternative to Intensive Cattle Farming
PRODUCT, SERVICE & DESIGN INNOVATION - Bringing to market cell-cultured collagen is the company's next step in a system-based approach to providing a sustainable alternative to complex animal agriculture.
Effective Storytelling Can Inspire Positive Action for People and Planet
BEHAVIOR CHANGE - Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity.
Sustainability or Spin? Why Straight Facts Matter Most
MARKETING AND COMMS - As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summary of resources to help you stay the course.
