Stories About Meaningful Connections

Found 409 stories. Page 2 of 21.

Fashion Is Still Rife with Greenwashing; But There Is a Bigger Picture for the Guilty Brands
Fashion Is Still Rife with Greenwashing; But There Is a Bigger Picture for the Guilty Brands

MARKETING AND COMMS - Many would also argue that the fashion industry is not being judged harshly enough and gets away with a lot. But there are steps in the right direction and nuances within sustainability ‘misses’ which, if built on, will generate needed momentum.

3 Key Traits Employers Must Adopt to Succeed in the New World of Work
3 Key Traits Employers Must Adopt to Succeed in the New World of Work

ORGANIZATIONAL CHANGE - Work for Impact — a talent acquisition platform that attracts and uplifts underserved jobseekers around the world yearning for greater purpose in employment — is a model for purpose-driven companies to emulate.

A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change

BEHAVIOR CHANGE - Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningfully connecting with dithering consumers.

Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands

BEHAVIOR CHANGE - On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live in.

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Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic

ORGANIZATIONAL CHANGE - New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact.

Rise in ‘Balance Sheet Activism’ Swells CNote’s Community Investment Platform to $300M
Rise in ‘Balance Sheet Activism’ Swells CNote’s Community Investment Platform to $300M

FINANCE & INVESTMENT - Apple, Netflix, Xylem and others are putting corporate cash to work in financially underserved communities by moving money to CDFIs, LID credit unions and MDIs throughout the US.

It’s 2022: Are Companies Walking Their Talk on Racial Equity?
It’s 2022: Are Companies Walking Their Talk on Racial Equity?

WALKING THE TALK - JUST Capital’s 2022 Corporate Racial Equity Tracker reveals progress in key areas; but companies have a long way to go toward implementing meaningful actions that help fundamentally advance racial equity.

Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains
Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains

SUPPLY CHAIN - In a recent webinar, FSC, Procter & Gamble and Stok discussed how companies can fulfill their role in the responsible sourcing and manufacturing of products derived from forests.

Recycle Your Plastics, Not Your Visuals: A Modern Marketer’s Guide to Sustainability
Recycle Your Plastics, Not Your Visuals: A Modern Marketer’s Guide to Sustainability

MARKETING AND COMMS - By refreshing these assets, matching consumer sentiment and upleveling authentic storytelling, brands can better reflect the increasingly conscious world around them and create stronger connections to audiences yearning to make a difference.

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Clearing the Air: Nicorette’s Multi-Faceted Approach to Smoking Cessation
Clearing the Air: Nicorette’s Multi-Faceted Approach to Smoking Cessation

OUR HEALTHY LIVES MISSION - Ahead of World No Tobacco Day (May 31), Johnson & Johnson Consumer Health’s Carlton Lawson shares how Nicorette is fulfilling its commitment to free both its internal and external stakeholders from tobacco and nicotine.

Mocktail Club Raises the Bar for Sophisticated, Sustainable, Socially Conscious (Non)Spirits
Mocktail Club Raises the Bar for Sophisticated, Sustainable, Socially Conscious (Non)Spirits

PRODUCT, SERVICE & DESIGN INNOVATION - Founder Pauline Idogho and her diverse team of BIPOC women have created a line of globally inspired, ready-to-drink, organic, non-alcoholic cocktails that support environmental sustainability and social health and inclusion around the world.

Why Pushing Doesn’t Work … and a Better Way to Change Minds
Why Pushing Doesn’t Work … and a Better Way to Change Minds

BEHAVIOR CHANGE - Sometimes change doesn’t require more horsepower. Sometimes we just need to unlock the parking brake. This book is about finding the parking brakes — discovering the hidden barriers preventing change that are thwarting action and learning how to mitigate them.

eBay Releases Methodology for Calculating Environmental, Financial Benefits of Recommerce
eBay Releases Methodology for Calculating Environmental, Financial Benefits of Recommerce

THE NEXT ECONOMY - The resale giant says the information allows consumers to make meaningful decisions about what used or refurbished products to purchase, by understanding how the positive environmental impact from purchases are calculated.

Tattersall Distilling Offers Proof of Concept for Locally Produced, Circular Spirits at Scale
Tattersall Distilling Offers Proof of Concept for Locally Produced, Circular Spirits at Scale

WASTE NOT - The microdistiller not only sources grains, fruit and materials from local suppliers — it repurposes as many byproducts of the distilling process as possible, in what’s likely one of the most scalable examples of circularity so far in the spirits business.

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How Stayfree and UNICEF Have Helped 1.7M Indian Girls Break Taboos Around Feminine Health
How Stayfree and UNICEF Have Helped 1.7M Indian Girls Break Taboos Around Feminine Health

OUR HEALTHY LIVES MISSION - Cultural taboos, and lack of information and access to sanitary napkins, mean that menstruation still limits the lives of women and girls in many places. Stayfree and UNICEF developed a series of social and behavior-change initiatives to improve resources and understanding among girls, families and society.

Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies
Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies

PRODUCT, SERVICE & DESIGN INNOVATION - Focusing resources beyond popular attractions, and a personal sense of pride and care for a place and its people, creates the conditions for well-supported communities. Because of this, regionally focused travel companies are uniquely situated to ensure tourism creates positive ripple effects where they operate.

Sustainability Is Not Enough: Moving from Earth-Neutral to Earth-Positive
Sustainability Is Not Enough: Moving from Earth-Neutral to Earth-Positive

THE NEXT ECONOMY - To create real change and avert a climate crisis, we must move beyond earth-neutral and embrace earth-positive — and that starts with your narrative. Here are three ways to ensure that your business, your brand and your ethos are all earth-positive.

Why More Brands Should Get Grief-Smart This Mother's Day, and Every Day
Why More Brands Should Get Grief-Smart This Mother's Day, and Every Day

MARKETING AND COMMS - Sometimes, Mother’s Day — and any number of other marketing holidays celebrating relationships — can hurt. When brands go beyond sales pitches to show their humanity around these occasions, they can set themselves apart and create the more authentic connections customers seek.

New Partnerships Putting Mycoprotein at Center of Sustainable Food Future
New Partnerships Putting Mycoprotein at Center of Sustainable Food Future

PRODUCT, SERVICE & DESIGN INNOVATION - A new MycoTechnology partnership will scale production of mycoprotein and eliminate food waste in Oman; while Quorn and Drew Barrymore expand their partnership with a new educational series, “Myco101.”

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Purpose & ESG Are Not Interchangeable; You Need Both
Purpose & ESG Are Not Interchangeable; You Need Both

ORGANIZATIONAL CHANGE - Purpose and ESG are often conflated. Here, three experts explain what makes them different, why you need both, and how to prioritize the gamut of ESG- and Purpose-related activities.

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