Stories About Meaningful Connections

Found 77 stories. Page 2 of 4.

Iceland's Banned Ad Had the Potential to Democratise Sustainability
Iceland's Banned Ad Had the Potential to Democratise Sustainability

MARKETING AND COMMS - The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short, animated film by Greenpeace released earlier this year with a powerful, consumer-friendly sustainability message — shows a brand that is trying to do good work by improving its impact on the world.

How MOD Pizza's People-First Culture Drives Growth and Impact
How MOD Pizza's People-First Culture Drives Growth and Impact

ORGANIZATIONAL CHANGE - Corporate culture sets the groundwork for how your team interacts with each other and your customers.

REI Again Urging Americans to #OptOutside, Studying Link to Human Health
REI Again Urging Americans to #OptOutside, Studying Link to Human Health

BEHAVIOR CHANGE - For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family.

Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers

MARKETING AND COMMS - Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more loyal to purpose-driven companies and would tell others to buy products from those companies (78 percent), while two-thirds (66 percent) say they would switch brands and over half (57 percent) would pay more.

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SoulBuffalo Gets Execs Out from Behind Desks to See Their Impacts on the World
SoulBuffalo Gets Execs Out from Behind Desks to See Their Impacts on the World

LEADERSHIP - As we at Sustainable Brands — and anyone working to rectify the damage people have done to the planet — are well aware, it's all too easy to ignore pressing social and environmental issues if their effects can’t be seen or felt in our daily lives. After a life-altering excursion across three continents, SoulBuffalo CEO and founder Dave Ford was determined to find a way to change this, by taking those just as responsible for causing as solving many of these issues — global corporate decision-makers — out into the wild to experience the effects of their business decisions with their own senses.

Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause

MARKETING AND COMMS - For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely transformed how people get dogs. And Millennials, the largest generation of dog lovers ever, are increasingly relying on online sources, which makes it difficult to track where our furry friends are coming from.

Building a New Future Together
Building a New Future Together

PRESS RELEASE - As a leader of Responsible Business in the hospitality industry, The Rezidor Hotel Group publishes its 2017 Responsible Business Report. Included since 2010 in Ethisphere’s World’s Most Ethical Companies List, Rezidor is committed to work in a responsible and sustainable way. Rezidor operates 470+ hotels of sustainable hotel brands such as Radisson Blu and Park Inn by Radisson. Rezidor is a member of The Radisson Hotel Group.

Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns
Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns

MARKETING AND COMMS - At a moment when the world is beginning to more fully acknowledge the power and voice of women, big name brands and organizations are using their influence — and some creative marketing — to shed light on issues such as the gender pay gap and the lack of opportunities for women in STEM.

Air New Zealand Sheds Light on Climate Change in New Safety Video
Air New Zealand Sheds Light on Climate Change in New Safety Video

MARKETING AND COMMS - Air New Zealand has uncovered a unique way to use its global reach to spark a conversation around climate change. In partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute, the airline has created a new safety video that showcases the frozen continent and highlights the important climate and environmental science taking place there.

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Purpose-Driven Employees Are Your Strongest Brand Ambassadors
Purpose-Driven Employees Are Your Strongest Brand Ambassadors

MARKETING AND COMMS - You’ve probably read the proliferation of literature about the benefits of hiring purpose-driven employees, which can result in increased productivity, higher retention rates, and more effective collaboration, just to name a few. But have you ever wondered how purpose-driven employees impact your organization’s branding and marketing?

HEINEKEN USA Hosts Panel on the Influence of African-American Consumers
HEINEKEN USA Hosts Panel on the Influence of African-American Consumers

PRESS RELEASE - Black History Month serves as a good reminder for us to celebrate achievements in the African-American community, but we should also engage in open conversation on where shortcomings exist and progress remains to be made.

Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Know Your Audience: Why Patagonia Can Sue the President — and Thrive

MARKETING AND COMMS - Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitively bold move — even for the likes of the brand that brought us “Don’t Buy This Jacket” an

KIND Launches Storytelling Campaign to Inspire Empathy, Kindness
KIND Launches Storytelling Campaign to Inspire Empathy, Kindness

MARKETING AND COMMS - Furthering its mission to create a kinder, healthier world — one snack at a time — KIND has launched a new video campaign that explores the courage it takes to be kind towards strangers in an effort to kindle a conversation about what it will take to overcome the issues currently dividing the US. The video release, in conjunction with a nationwide contest, is part of KIND’s effort to explore the differences between being “nice” and being “kind” — an oft overlooked distinction that has tangible implications on how we act towards one another.

'Your Food's Roots' Series Aims to Reconnect People with Their Food
'Your Food's Roots' Series Aims to Reconnect People with Their Food

BEHAVIOR CHANGE - Consumers have a critical role to play in pushing forward the sustainability agenda, particularly when it comes to food. But initiating change requires both educating the public about the issues and inspiring them to action, the latter of which isn’t always a straightforward process.

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Simple Stories Move Millions: Bangladesh’s ‘Made in Equality’ Campaign
Simple Stories Move Millions: Bangladesh’s ‘Made in Equality’ Campaign

MARKETING AND COMMS - A digital initiative bringing to life real stories about real people in the Bangladeshi garment industry is proving a game-changer in the country in its first year of launch. “Made in Equality” is a website and Facebook page illustrating garment workers’ life experiences in their own words. The simple format of an individual’s image, presented alongside their quotes, is proving moving and powerful.

Third Year of REI's #OptOutside Movement Gives the Power to the People
Third Year of REI's #OptOutside Movement Gives the Power to the People

WALKING THE TALK - With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its employees a paid day off and – on a day that has come to represent consumerism at its most extreme – encouraging staff and consumers alike to forgo the shopping frenzy in favor of the great outdoors. The move epitomized the company’s ethos and kickstarted a movement to drive positive behavior change and impacts.

#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics
#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics

NEW METRICS - Live Well San Diego: A visionary partnership to define and measure 10 quality-of-life metrics By Anna Shugoll

M&S’ Mike Barry: Balance of Science, Emotion Needed to Engage Consumers in Circular Models
M&S’ Mike Barry: Balance of Science, Emotion Needed to Engage Consumers in Circular Models

BUSINESS CASE - For many retailers, circular thinking involves redefining products – and the raw materials contained within them – as assets that need to be kept in circulation for as long as possible. During each use phase, these assets may need to be reintroduced into different markets, requiring new customer relationships to be built.

Survey: Corporations Expected to Contribute to Social, Environmental Health of Communities
Survey: Corporations Expected to Contribute to Social, Environmental Health of Communities

WALKING THE TALK - I recently moderated an enlightening panel discussion — between Oakland Mayor Libby Schaaf, Bay Area Council President and CEO Jim Wunderman, San Francisco Travel President & CEO Joe D’Alessandro, and Oakland Zoo President & CEO Dr. Joel Parrott — on why the new California Trail development, an $80 million expansion project at the Oakland Zoo, matters to the people who live, play, work and visit the Bay Area.

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Landmark Research Shows Americans Are Redefining The “Good Life”
Landmark Research Shows Americans Are Redefining The “Good Life”

PRESS RELEASE - 80% would be loyal to brands that helped them live their new values Large opportunity for business to support new aspirations of balance, health, and connections  

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