FINANCE & INVESTMENT -
Here, Shanna Marzilli — President & CEO of Plan International USA — outlines
three key areas that every skills-training program should incorporate to build a
better, more equal, future working world.
MARKETING AND COMMS -
Brand Finance finds the world’s biggest brands are missing out
on billions of dollars of potential value by failing to properly communicate
their sustainability achievements and progress.
WALKING THE TALK -
The story of impact-driven chocolate maker Tony’s Chocolonely has important
lessons for sustainability practitioners — which makes its story even sweeter.
MARKETING AND COMMS -
B Lab has launched a public comment period on new draft standards for B Corp
Certification — inviting businesses, civil society and the public to provide
feedback through an interactive website.
PRODUCT, SERVICE & DESIGN INNOVATION -
Regenerative sustainability provides a pragmatic foundation to demonstrate
caregiving and relationality to people and planet. It shouldn’t be a ‘battle
against climate change;’ it should be a ‘relationship we’re working to heal.’
SUPPLY CHAIN -
The impact-driven chocolate brand doubled farmer premiums, further reduced child
labor and environmental impacts, and continued to grow its coalition of Mission
Allies.
SUPPLY CHAIN -
The often-arduous process for meeting sustainable certification requirements can
be daunting, if not prohibitive, for smallholder farmers. Digitizing the process
removes pain points for both farmers and the companies that source their crops.
MARKETING AND COMMS -
A Super Bowl ad can shape a countrywide conversation; but most brands are
choosing gutless entertainment — missing an opportunity to differentiate, engage
and lead on today’s most pertinent issues.
FINANCE & INVESTMENT -
How T. Rowe Price brought capital to under-resourced communities and ensured it had the desired impacts, while inspiring pride and creativity among corporate associates.
FINANCE & INVESTMENT -
We challenge all of these advertisers to skim the nonprofits below and think about
diverting even $1M of their game-time spend to instead address urgent social
issues.
COLLABORATION -
We spoke with Keith Dokho, USAID’s Private Sector Engagement Secretariat Lead,
about how the organization is shifting to support the private sector’s
environmental and social progress.
SUPPLY CHAIN -
The certification signifies attention to worker empowerment, fair wages and
more; but whether it will galvanize competitors and partners to make such a
commitment remains to be seen.
BEHAVIOR CHANGE -
The mayo brand is once again aiming to inspire game-day partiers to reimagine
mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.
MARKETING AND COMMS -
The names that resonate with consumers and shop optimism in an industry hoping
to fix a host of complicated, global problems will help form a foundation for
many years of success.
MARKETING AND COMMS -
As sustainability claims are more widely scrutinized, companies may be tempted
to stop talking about their efforts altogether. But the risk of avoiding the
topic to protect your brand has much farther-reaching implications than you may
think.
MARKETING AND COMMS -
British Olympians Sir Ben Ainslie and Hannah Mills have created calls to
action for young people, with a special focus on marine efforts, as part of a
program to educate children ages 8-18 on the complexities of climate change
and how to take meaningful action.
MARKETING AND COMMS -
“This puts the onus firmly on brands to properly educate consumers so that
awareness and understanding of major climate-related terms are increased across
the board.” — Paul Flatters, founder/CEO, Trajectory
WALKING THE TALK -
In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red
Nose Day in School program; while it brings its LEGO Replay brick take-back
program to the UK.
MARKETING AND COMMS -
Tracksmith’s brand purpose: To celebrate the competitive spirit that unites
runners around the world and support dedicated runners at every stage of their
journey.
BEHAVIOR CHANGE -
Building a culture of sustainable living can only be achieved when brands and
consumers align their efforts and take action together on the most impactful
behaviors.