Stories About Meaningful Connections

Found 71 stories. Page 3 of 4.

Change Agents: What Keeps You Up at Night?
Change Agents: What Keeps You Up at Night?

LEADERSHIP - “What keeps you up at night?” Solitaire Townsend, co-founder of Futerra, asked this question to 50 sustainability leaders from around the globe on the third and final day of SB ’16 Copenhagen. The core issues most people responded with were inequality, climate change, recession, refugees, biodiversity loss. “It’s the ‘parade of horribles’ that makes sleep tough at times,” said one survey responder. The theme that came out of the expressed fears was division on multiple fronts: Division of opinions, incomes, outlooks.

SDGs Key to the Sustainable Development of Your Business, Not Just the World
SDGs Key to the Sustainable Development of Your Business, Not Just the World

PRODUCT, SERVICE & DESIGN INNOVATION - "What's your favorite sustainable development goal?" joked John Elkington, the writer, thinker and serial entrepreneur who coined the triple bottom line concept in 1997, who moderated a Tuesday panel on aligning the UN Sustainable Development Goals (SDGs) with strategy, goal-setting and innovation at SB’16 Copenhagen.

Unilever Launches ‘Bright Future’ Global Sustainability Campaign
Unilever Launches ‘Bright Future’ Global Sustainability Campaign

PRESS RELEASE - Unilever's TV, online and in-store campaign, called ‘Bright Future’, will run in the UK, Brazil, South Africa, and Indonesia, and puts the spotlight on sustainability initiatives by its brands, rather than just the corporate entity. A film entitled ‘So Long Old World’ will highlight several brand activities, including how Domestos is helping five million people to access toilets, and how Persil/Omo is helping 10 million children to gain an education.

How LinkedIn Is Working to Connect Hard-to-Reach Job Seekers With New Opportunities
How LinkedIn Is Working to Connect Hard-to-Reach Job Seekers With New Opportunities

ORGANIZATIONAL CHANGE - News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 5th article in the series.

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How Engaging Its Employees, Value Chain Is Carrying Sustainability Forward at Alaska Airlines
How Engaging Its Employees, Value Chain Is Carrying Sustainability Forward at Alaska Airlines

COLLABORATION - News Deeply, in partnership with Sustainable Brands, is producing a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 2nd article in the series.

20 Questions with Claus Stig Pedersen: Sustainability – and Now SDG – Pioneer
20 Questions with Claus Stig Pedersen: Sustainability – and Now SDG – Pioneer

LEADERSHIP - Last month, UN Secretary General Ban Ki-Moon named Claus Stig Pedersen, Head of Corporate Sustainability at Novozymes, one of ten 2016 Local Pioneers of the Sustainable Development Goals (SDGs).

5 Most Promising Signs of Detroit's Rebirth
5 Most Promising Signs of Detroit's Rebirth

THE NEXT ECONOMY - Last week, Sustainable Brands staff and corporate members took a trip to Detroit to celebrate the relocation of our flagship conference in 2017. Why are we moving from San Diego to Detroit? The answer is simple: We are inspired by the city’s revitalization; it is a place of burgeoning innovation where business can thrive and create a sustainable and flourishing future — what better place to convene our community? We spent three days in the city, witnessing many promising signs of its rebirth while also witnessing the challenges and opportunities for growth that remain.

‘ASPIREist’ TV Series Showcases Real Solutions, Purpose-Driven Celebrity, Brand Projects
‘ASPIREist’ TV Series Showcases Real Solutions, Purpose-Driven Celebrity, Brand Projects

MARKETING AND COMMS - A new “reality feature news show,” ASPIREist, wants to inspire viewers to take action by showcasing people, projects and ideas that are making a difference. Co-hosted by six twenty and thirty-something TED Talk speakers from a variety of fields – environmentalists, activists, social entrepreneurs – the show calls itself “the new newsroom,” one for “today’s generation.”

The Power of ‘And’: 10 Guidelines for Powerful Purpose Strategy and Programming
The Power of ‘And’: 10 Guidelines for Powerful Purpose Strategy and Programming

ORGANIZATIONAL CHANGE - A few months back, I led a panel at the annual Points of Light conference in Houston, TX, where we discussed some very important topics along with one very small word: “and.” As in, how to bring credibility and sustainability to a company’s purpose, or how to connect strategies, concepts and people.

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Standards and Businesses Coming Together in Washington to Discuss Sustainability Challenges
Standards and Businesses Coming Together in Washington to Discuss Sustainability Challenges

MARKETING AND COMMS - Over 200 of the most influential figures in sustainability standards and certification will join business leaders to share their thoughts on today’s most pressing sustainability challenges on May 10 to 11 in Washington, DC.

How a Partnership with Parley for the Oceans Is Driving Engagement at adidas
How a Partnership with Parley for the Oceans Is Driving Engagement at adidas

ORGANIZATIONAL CHANGE - Leading up to her trip to the Parley Ocean School, adidas Group designer Jasmin Bynoe was unsure of what to expect. She was about to take to the seas for a 5-day adventure in the Maldives alongside 17 of her colleagues from adidas; they would be learning about plastic pollution and what they could do to help from Parley for the Oceans educators, and it was sure to be a unique experience.

How HR, Sustainability Heads Can Partner to Embed Purpose Throughout an Organization
How HR, Sustainability Heads Can Partner to Embed Purpose Throughout an Organization

ORGANIZATIONAL CHANGE - There was a lot of discussion last week at SB’15 London around the so-called ‘aspirational generation’ - a rising generation of millennials with higher sustainability expectations of brands whose products they buy, as well as for those they work for. How to attract and retain a motivated workforce (younger and older, alike) with more stringent demands for positive purpose and impact was the core theme of Tuesday afternoon’s breakout session.

SASB's FSA Credential: Who Will Benefit from It and Why
SASB's FSA Credential: Who Will Benefit from It and Why

NEW METRICS - The Sustainability Accounting Standards Board (SASB) recently launched the Fundamentals of Sustainability Accounting (FSA) Credential, the first of two exams that explore concepts on the materiality of sustainability information. The FSA is designed for a wide range of professionals who benefit from understanding the link between material sustainability information and a company’s financial performance, including financial and sustainability reporting teams, investors, consultants and securities lawyers.

A Deep Dive Into the Multiple ROI of Well-Run Corporate CSR Programs
A Deep Dive Into the Multiple ROI of Well-Run Corporate CSR Programs

NEW METRICS - As representatives from Walt Disney, Lockheed Martin and Campbell’s Soup attested on Wednesday morning at New Metrics ’15, well-run corporate sustainability programs bring multiple benefits, including increased sales, growing market value, higher employee productivity, and reduced risk exposure, among others.

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Money Talks – the Dark Secret of the Sustainability Event Circuit
Money Talks – the Dark Secret of the Sustainability Event Circuit

MARKETING AND COMMS - “...almost all fortunes are made out of the capital and labour of other men than those who realise them.” - Lysander SpoonerDo you have to pay to play?If you are a sustainability practitioner and attend events on the topic – do you know the approach those events take to recruiting speakers, and do speakers have to pay to play? Do you know which experts are onstage because of their marketing budgets and which are there on merit?

How to Solve the True Cost of 'Cheap'
How to Solve the True Cost of 'Cheap'

PRODUCT, SERVICE & DESIGN INNOVATION - Almost exactly 2 years ago I wrote about The True Cost of ‘Cheap.’ Last week a request came for more information: could you talk more about this issue and possible solutions? Two years ago I focused on Total Cost of Quality issues and advocated we begin to include social cost in our Cost of Quality measures. The basic premise is actually a Six Sigma principle — if you can't shift the mean, shift the goal.

Video Production with a Heart: How Casual Films Helps Responsible Companies Tell Their Stories
Video Production with a Heart: How Casual Films Helps Responsible Companies Tell Their Stories

PRODUCT, SERVICE & DESIGN INNOVATION - NYC/London-based production company Casual Films believes we have entered “a new era in branded communications.” As Managing Director Barnaby Cook asserts in a video on the company’s website: “In the future, all successful businesses will have to be sustainable.” Not only does the award-winning company help organizations tell their sustainability stories, Casual’s got one of its own, and Cook recently told us more about how his company aims to use the power of video to help responsible companies influence society and change the world.

Employee Engagement for Purpose-Driven Business 101 (or 5 Reasons Clif Bar Employees Are So Damn Happy)
Employee Engagement for Purpose-Driven Business 101 (or 5 Reasons Clif Bar Employees Are So Damn Happy)

ORGANIZATIONAL CHANGE - While more and more companies are becoming focused on a triple bottom line — in which they prioritize the health of people and planet in addition to profit — Clif Bar founder Gary Erickson took the sentiment further back in 2000, when he decided to not take a $120 million payout and instead focus on sustaining the health of five bottom lines: Business, Brand, Community, Planet and People. As CEO Kevin Cleary said during a recent “Feed Your Adventure” tour of Clif’s Emeryville headquarters: “In any given year, we incent ourselves and say we have to deliver on all of them — if you deliver on Business, but you don’t deliver on the rest, that isn’t delivering shareholder value.”

'Summit of Conscience' Presents Climate Change Action as Moral Imperative
'Summit of Conscience' Presents Climate Change Action as Moral Imperative

COLLABORATION - The world’s first “summit of conscience” for the climate was held Tuesday in Paris, gathering UN officials, religious leaders and prominent global figures to urge action on climate change ahead of the COP21 meeting in December.Arnold Schwarzenegger was among those in attendance. The former California governor and actor spoke of the real threats posed by climate change.

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Adventure for Good: Cotopaxi's New CIO on Truly Integrated, Effective Philanthropy
Adventure for Good: Cotopaxi's New CIO on Truly Integrated, Effective Philanthropy

PRODUCT, SERVICE & DESIGN INNOVATION - Last month I did a feature interview with Davis Smith, CEO of outdoor gear and apparel company Cotopaxi, and was impressed with the way the brand had managed to build sustainability and social responsibility into its business model.

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