Stories About Meaningful Connections

Found 409 stories. Page 3 of 21.

Google, UN Partner to Fight Misinformation on Climate Change
Google, UN Partner to Fight Misinformation on Climate Change

MARKETING AND COMMS - For Google, the search features are part of a larger push to build products and tools that empower people to better understand and limit their personal environmental impact — and highlights verified sources of climate data in 12 languages.

US Consumers Looking to Brands, Ecolabels to Help Guide Better Purchasing Habits
US Consumers Looking to Brands, Ecolabels to Help Guide Better Purchasing Habits

BEHAVIOR CHANGE - New research from Sustainable Brands™ and Ipsos highlights post-pandemic consumer behaviors and priorities, and how product labeling influences purchasing decisions.

New Research Shows ‘Urban-Rural Divide’ Bridged by Interest in Sustainable Lifestyles
New Research Shows ‘Urban-Rural Divide’ Bridged by Interest in Sustainable Lifestyles

BEHAVIOR CHANGE - A recent survey found that 77% of US adults believe the pandemic has driven people in the country apart. But we’ve also seen how people’s behaviors and interests have changed in ways that demonstrate shared cultural values, regardless of where they live.

Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose

MARKETING AND COMMS - While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means in your organization to gain its greatest benefits. Here is an up-to-date glossary for responsible business professionals.

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Logitech, Nestlé, PepsiCo Among Founding Members of Design for Good Alliance
Logitech, Nestlé, PepsiCo Among Founding Members of Design for Good Alliance

COLLABORATION - The non-profit global alliance features nine organizations committed to dedicating the power of their design communities to addressing the UN SDGs — beginning with SDG 6: clean water and sanitation.

8 Rules for Leaders to Break to Combat Social, Economic and Racial Injustices
8 Rules for Leaders to Break to Combat Social, Economic and Racial Injustices

LEADERSHIP - To truly help individuals and ourselves, we need to bust up the system, swim upstream and avoid the herd mentality. We need to take a step back and truly understand our own roles in society — and by doing so, to let go of outdated notions.

GAF Project Aims to Increase Quality of Life, Climate Resilience in Urban Communities
GAF Project Aims to Increase Quality of Life, Climate Resilience in Urban Communities

PRODUCT, SERVICE & DESIGN INNOVATION - The GAF Cool Community Project will assess and mitigate the impacts of the urban heat island effect in landlocked and underserved cities — beginning with the Los Angeles neighborhood of Pacoima.

‘Kaizen’: How Sipsmith Is Fulfilling Its Mission to Create the Best Gin for the World
‘Kaizen’: How Sipsmith Is Fulfilling Its Mission to Create the Best Gin for the World

WALKING THE TALK - Despite having been acquired by a global spirits conglomerate, the founders of Sipsmith have been able to redefine their mission and vision for the company — as well as influence others within the global group to join them on the journey.

40 Acre Co-Op Sowing Seeds for Financially Sustainable Future for Black Farmers
40 Acre Co-Op Sowing Seeds for Financially Sustainable Future for Black Farmers

FINANCE & INVESTMENT - The first national Black farmer co-op since the Reconstruction era is on a mission to revive and support Black farmers — which have dwindled to a mere 1.4% of farmers in the US — and cultivate a national network of growers of regeneratively farmed hemp.

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In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact
In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact

THE NEXT ECONOMY - Many mainstream travel agents still emphasize low prices and profit, treating both travelers and destinations as commodities; but Kind Traveler challenges the viability of such a model within an industry increasingly shaped by more conscious travelers.

Unilever’s New Sustainability Director Wants Competitors to Close the Gap on ESG Performance
Unilever’s New Sustainability Director Wants Competitors to Close the Gap on ESG Performance

LEADERSHIP - “We need to keep that competitive advantage and continue to innovate so that we can really make sustainable living commonplace. It’s constant innovation; and we want others to come along on the journey with us.” — Niki King

Are Sustainable Brand Messages Targeting the Wrong People?
Are Sustainable Brand Messages Targeting the Wrong People?

MARKETING AND COMMS - By focusing on a handful of easy target demographics, brands exclude swaths of people — the people who most need to be included in the narrative. The next time you brief your agency or write a brand plan, I hope you’ll rethink assumptions of who the sustainable consumer could be.

Blue Apron, Too Good to Go Show Achieving Climate Goals Can Be a Piece of Cake
Blue Apron, Too Good to Go Show Achieving Climate Goals Can Be a Piece of Cake

WASTE NOT - Well, maybe not exactly ... But this week, the two food-delivery services detailed how they’re eliminating their operational impacts and continuing to engage consumers in climate-friendlier food practices.

Curbing Ocean Plastic Waste: Is Your Brand Missing the Boat?
Curbing Ocean Plastic Waste: Is Your Brand Missing the Boat?

WASTE NOT - Reducing plastic waste is a winning issue for consumers. With so many examples of early success and ROI, there’s no better time to join the movement by committing to reduce plastic pollution and limiting the need for virgin plastic.

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The Purpose Gloves Are Off: How to Not End Up on the Ropes
The Purpose Gloves Are Off: How to Not End Up on the Ropes

ORGANIZATIONAL CHANGE - The United Way Social Purpose Institute offers a free tool to help companies assess and rate the degree to which their purpose is fully embedded across the company and in its relationships. These are the new techniques that purpose players are expected to demonstrate to stay in the ring …

Behavior Change Research Shows How to Spur Consumer Recycling, Reduce Contamination
Behavior Change Research Shows How to Spur Consumer Recycling, Reduce Contamination

BEHAVIOR CHANGE - Even when effective collection, messages and messenger are skillfully deployed, there are still factors that complicate consumer recycling behavior.

More Companies Are Stating a Social Purpose; But Are They Implementing It?
More Companies Are Stating a Social Purpose; But Are They Implementing It?

WALKING THE TALK - Corporate Knights has developed the world’s first rating system to assess companies’ implementation of their social purpose commitments. Its research finds that the gap between ‘say’ and ‘do’ varies from one company to the next.

Profit, Performance and Impact: The Success Criteria of a Whole Brand
Profit, Performance and Impact: The Success Criteria of a Whole Brand

WALKING THE TALK - The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in.

Tomorrow's Brands Are Reimagining Product Formats, Reshaping Industries
Tomorrow's Brands Are Reimagining Product Formats, Reshaping Industries

PRODUCT, SERVICE & DESIGN INNOVATION - Bite has reimagined the way consumers can and should use routine personal-care products. It has disrupted the linear approach to a stale industry with a fresh, waste-free format that offers a successful, premium model of circularity.

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It’s a Marathon, Not a Sprint: How to Avoid Burnout in Social Impact Careers
It’s a Marathon, Not a Sprint: How to Avoid Burnout in Social Impact Careers

WALKING THE TALK - Here, Roshan Paul and Ilaina Rabbat, co-founders of the Amani Institute, provide a dashboard for both aspiring and established changemakers to reflect on their motivation, their limitations and their overall fortitude for life in a social impact career.

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