BEHAVIOR CHANGE - By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change.
ORGANIZATIONAL CHANGE - From ‘quiet quitting’ to conscious quitting: Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with own values.
CHEMISTRY, MATERIALS & PACKAGING - Pangaia and Filippa K are the latest to unveil collaborations with circular textile innovators — fueling progress toward closing the loop on fabric waste.
FINANCE & INVESTMENT - Investment portfolio emissions make up the lion’s share of an asset owner’s footprint. The Net-Zero Asset Owner Alliance’s newest Protocol aims to fight inertia in pro-climate financing and get investor portfolios in line with science by 2050.
FINANCE & INVESTMENT - For brands that pulled out of Russia after the invasion of Ukraine, the cost was in the billions. But Russia is a tiny economy compared to China; and the costs of inaction on ESG issues could be multitudes of magnitude bigger.
PRODUCT, SERVICE & DESIGN INNOVATION - As our population grows, we must keep innovating to provide ample, healthy food sources. The result? A more sustainable food system thanks to animals that are resilient to climate change and disease, and can produce healthy protein for our ever-growing planet.
SUPPLY CHAIN - When it comes to forest products, Bio Pappel, HP, Melissa & Doug, REI and Amazon are all leaders in responsible sourcing. What does this commitment look like in practice?
MARKETING AND COMMS - Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench.
CLEANTECH - Study by Burton, New Balance, Patagonia, REI, Gore and the Outdoor Industry Association reveal major CO2, cost and energy savings with decarbonized heating processes.
CHEMISTRY, MATERIALS & PACKAGING - By controlling and replicating natural processes, Brilliant Planet’s technology can permanently sequester CO2 from the air while also deacidifying the ocean.
MARKETING AND COMMS - Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans.
BEHAVIOR CHANGE - Every beverage container recycled through gamified reverse vending machines will give fans an instant prize and qualify them to win NFL season tickets.
PRODUCT, SERVICE & DESIGN INNOVATION - I hope every entrepreneur and business leader takes a moment to see if Mother Nature has already created what they're trying to create or achieve in the marketplace.
MARKETING AND COMMS - With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands.
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - We recently gathered leaders from McKinsey, Unilever and Colgate-Palmolive to ponder what consumer products and their packaging will look like in 2035 and beyond.
ORGANIZATIONAL CHANGE - Industry leaders provide guidance for prioritizing changes to your organization’s real estate and workplace strategy to maximize employee productivity, retention and wellbeing.
CHEMISTRY, MATERIALS & PACKAGING - The airline quickly hit a roadblock in the unrecyclability of paper cups with an integrated plastic lining necessary for beverage service.
WALKING THE TALK - The 7.8-magnitude quake is the strongest to hit the region since 1939. A growing number of brands have been quick to offer various forms of relief support for the area.
MARKETING AND COMMS - Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action.
MARKETING AND COMMS - The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty.