Stories About Consumer Insights

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Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands

BEHAVIOR CHANGE - On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live in.

‘2030 Forecast’ Aims to Promote Climate Literacy, Empower Consumers to Shape Their Climate Future
‘2030 Forecast’ Aims to Promote Climate Literacy, Empower Consumers to Shape Their Climate Future

MARKETING AND COMMS - Weekly emissions data from Sweden’s energy, industry, road transportation and domestic aviation — used to track Sweden’s path towards 2030 emissions-reduction goals — are being displayed on digital billboards throughout Stockholm.

Groupe Rossignol CEO Offers Measured Hope About the Future of Winter Sports
Groupe Rossignol CEO Offers Measured Hope About the Future of Winter Sports

THE NEXT ECONOMY - The leading ski and snowboard maker is a case study in outdoor economy resilience amid several unknowns — including climate change. CEO Vincent Wauters is committed to working with competitors for the greater good.

Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains
Collaboration, Communication Key to Scaling Sustainable Forestry in Supply Chains

SUPPLY CHAIN - In a recent webinar, FSC, Procter & Gamble and Stok discussed how companies can fulfill their role in the responsible sourcing and manufacturing of products derived from forests.

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Recycle Your Plastics, Not Your Visuals: A Modern Marketer’s Guide to Sustainability
Recycle Your Plastics, Not Your Visuals: A Modern Marketer’s Guide to Sustainability

MARKETING AND COMMS - By refreshing these assets, matching consumer sentiment and upleveling authentic storytelling, brands can better reflect the increasingly conscious world around them and create stronger connections to audiences yearning to make a difference.

Clearing the Air: Nicorette’s Multi-Faceted Approach to Smoking Cessation
Clearing the Air: Nicorette’s Multi-Faceted Approach to Smoking Cessation

OUR HEALTHY LIVES MISSION - Ahead of World No Tobacco Day (May 31), Johnson & Johnson Consumer Health’s Carlton Lawson shares how Nicorette is fulfilling its commitment to free both its internal and external stakeholders from tobacco and nicotine.

Mocktail Club Raises the Bar for Sophisticated, Sustainable, Socially Conscious (Non)Spirits
Mocktail Club Raises the Bar for Sophisticated, Sustainable, Socially Conscious (Non)Spirits

PRODUCT, SERVICE & DESIGN INNOVATION - Founder Pauline Idogho and her diverse team of BIPOC women have created a line of globally inspired, ready-to-drink, organic, non-alcoholic cocktails that support environmental sustainability and social health and inclusion around the world.

Rhum J.M Offers How-to for Fellow Distillers Seeking Sustainability
Rhum J.M Offers How-to for Fellow Distillers Seeking Sustainability

WALKING THE TALK - The EDDEN Project highlights the Martinique distillery’s circular and sustainable efforts to date and its roadmap for improvement, as well as advocating for similar commitments from distilleries around the world.

Why Pushing Doesn’t Work … and a Better Way to Change Minds
Why Pushing Doesn’t Work … and a Better Way to Change Minds

BEHAVIOR CHANGE - Sometimes change doesn’t require more horsepower. Sometimes we just need to unlock the parking brake. This book is about finding the parking brakes — discovering the hidden barriers preventing change that are thwarting action and learning how to mitigate them.

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eBay Releases Methodology for Calculating Environmental, Financial Benefits of Recommerce
eBay Releases Methodology for Calculating Environmental, Financial Benefits of Recommerce

THE NEXT ECONOMY - The resale giant says the information allows consumers to make meaningful decisions about what used or refurbished products to purchase, by understanding how the positive environmental impact from purchases are calculated.

Meet StoreDot: The Startup That Used Neuroscience to Revolutionize EV Batteries
Meet StoreDot: The Startup That Used Neuroscience to Revolutionize EV Batteries

CLEANTECH - Thanks to a unique, interdisciplinary approach to addressing ‘range anxiety’ due to limited battery life, the Israeli startup has reinvented the EV battery with a breakthrough that could finally leapfrog EVs into the mainstream.

How Stayfree and UNICEF Have Helped 1.7M Indian Girls Break Taboos Around Feminine Health
How Stayfree and UNICEF Have Helped 1.7M Indian Girls Break Taboos Around Feminine Health

OUR HEALTHY LIVES MISSION - Cultural taboos, and lack of information and access to sanitary napkins, mean that menstruation still limits the lives of women and girls in many places. Stayfree and UNICEF developed a series of social and behavior-change initiatives to improve resources and understanding among girls, families and society.

Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies
Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies

PRODUCT, SERVICE & DESIGN INNOVATION - Focusing resources beyond popular attractions, and a personal sense of pride and care for a place and its people, creates the conditions for well-supported communities. Because of this, regionally focused travel companies are uniquely situated to ensure tourism creates positive ripple effects where they operate.

Sustainability Is Not Enough: Moving from Earth-Neutral to Earth-Positive
Sustainability Is Not Enough: Moving from Earth-Neutral to Earth-Positive

THE NEXT ECONOMY - To create real change and avert a climate crisis, we must move beyond earth-neutral and embrace earth-positive — and that starts with your narrative. Here are three ways to ensure that your business, your brand and your ethos are all earth-positive.

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Why More Brands Should Get Grief-Smart This Mother's Day, and Every Day
Why More Brands Should Get Grief-Smart This Mother's Day, and Every Day

MARKETING AND COMMS - Sometimes, Mother’s Day — and any number of other marketing holidays celebrating relationships — can hurt. When brands go beyond sales pitches to show their humanity around these occasions, they can set themselves apart and create the more authentic connections customers seek.

Google, UN Partner to Fight Misinformation on Climate Change
Google, UN Partner to Fight Misinformation on Climate Change

MARKETING AND COMMS - For Google, the search features are part of a larger push to build products and tools that empower people to better understand and limit their personal environmental impact — and highlights verified sources of climate data in 12 languages.

eBay UK’s ‘Imperfects’ Marketplace Gives Flawed Fashion Items a Second Chance
eBay UK’s ‘Imperfects’ Marketplace Gives Flawed Fashion Items a Second Chance

THE NEXT ECONOMY - The platform features items from over 100 high-street and high-end designers at up to 60% off. All items are considered new, but feature minor defects that would prevent brands from selling them in stores at full retail prices.

How Digital Technology Is Supporting a Circular Future for eCommerce
How Digital Technology Is Supporting a Circular Future for eCommerce

THE NEXT ECONOMY - More and more ecommerce companies are considering how a circular approach, with the support of digital technology, can reduce their footprint and help consumers do the same.

US Consumers Looking to Brands, Ecolabels to Help Guide Better Purchasing Habits
US Consumers Looking to Brands, Ecolabels to Help Guide Better Purchasing Habits

BEHAVIOR CHANGE - New research from Sustainable Brands™ and Ipsos highlights post-pandemic consumer behaviors and priorities, and how product labeling influences purchasing decisions.

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Thought-Provoking Campaigns Urge Consumers to Take More Conscious Approach to Shopping
Thought-Provoking Campaigns Urge Consumers to Take More Conscious Approach to Shopping

MARKETING AND COMMS - This week, Sendle and Allbirds launched creative for Earth Week that remind consumers of the vast environmental costs of our addiction to instant-gratification retail and shipping.

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