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3 Psychological Concepts That Can Propel Your Sustainability Efforts
3 Psychological Concepts That Can Propel Your Sustainability Efforts

MARKETING AND COMMS - These three concepts highlight how understanding human thought processes can influence the adoption of sustainable behaviors and promote corporate sustainability. Think about the messages you’re giving as a business, and how these can be tweaked to empower your stakeholders.

AT&T, Connected Nation Provide 35K Hotspots and Free Internet to Help Vulnerable Students
AT&T, Connected Nation Provide 35K Hotspots and Free Internet to Help Vulnerable Students

WALKING THE TALK - AT&T committed $10M to respond to the need for increased at-home connectivity for students during the pandemic, and worked with Connected Nation to make it happen. The 124 awardees in the program represent 81 schools and 43 nonprofits spanning 26 states.

New Amazon Programs Aim to Curtail Rampant eCommerce Return Waste
New Amazon Programs Aim to Curtail Rampant eCommerce Return Waste

WASTE NOT - With its size and scale and proper follow-through, Amazon has the potential to make a significant dent in global product waste and offer models for other retailers to follow.

Too Good to Go Releases First Impact Report, Commits to Climate Positivity
Too Good to Go Releases First Impact Report, Commits to Climate Positivity

WASTE NOT - The world’s leading anti-food-waste app releases first Impact Report and commits to going beyond its carbon-neutral achievement to continue to fight climate change.

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Circular Solutions Edging Us Closer to a Zero-Waste Future for Convenience Food
Circular Solutions Edging Us Closer to a Zero-Waste Future for Convenience Food

PRODUCT, SERVICE & DESIGN INNOVATION - Since day one, we have had a vision of eliminating all single-use packaging from the meal kit experience. We’ve heard time and time again about how individuals need to do more; but the reality is, businesses need to innovate to enable the solutions that consumers are increasingly demanding.

How Can We End the Blame Game in Waste Diversion?
How Can We End the Blame Game in Waste Diversion?

THE NEXT ECONOMY - Global recycling rates are at a discouragingly low 13.5%. But who, or what, is to blame? Finger-pointing won’t help: Policy, consumer demand and companies must work in tandem to close the loop in a still-lacking US recycling system.

New Rulebook Helps Companies Validate Their Sustainability Claims
New Rulebook Helps Companies Validate Their Sustainability Claims

MARKETING AND COMMS - The Provenance Framework debuts as the UK government cracks down on greenwashing, and competition regulators find that up to 40% of firms’ environmental claims could be misleading.

Startup Aiming to Redesign Food Industry, One Plant-Based ‘Suppa’ at a Time
Startup Aiming to Redesign Food Industry, One Plant-Based ‘Suppa’ at a Time

PRODUCT, SERVICE & DESIGN INNOVATION - Future Fit Foods’ line of nutritious, sustainably sourced, freeze-dried soups is the company’s first step in its mission to reinvent food from ingredients to packaging — and truly democratize sustainable nutrition.

Flight-Shaming Movement Evolves Into Flight-Free Travel Trend
Flight-Shaming Movement Evolves Into Flight-Free Travel Trend

THE NEXT ECONOMY - It may have taken COVID-19 to put a hard and fast stop on flight travel; but during the pandemic pause, a more mindful approach to tourism has taken shape — as seen in a growing wave of flight-free offerings, specifically intended to keep people out of the sky.

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Consumers Are Hungry for Regenerative Food Brands
Consumers Are Hungry for Regenerative Food Brands

THE NEXT ECONOMY - With shifting food habits, supply chains and levels of access to new information, today’s consumers recognize the urgent need to change how they eat. In order to meet the urgency of this moment, the new BBMG/GlobeScan report, “Radically Better Food,” outlines four imperatives for regenerative food brands.

ChaRM: The Nonprofit on a Mission to Keep Hazardous Household Materials Out of the Environment
ChaRM: The Nonprofit on a Mission to Keep Hazardous Household Materials Out of the Environment

WASTE NOT - The Center for Hard to Recycle Materials (CHaRM), run by Atlanta-based nonprofit Live Thrive, not only helps to safely divert a wide array of hazardous household materials from local landfills, it educates residents on the critical role of recycling in creating jobs and stimulating our economy.

Rethinking How Brands Engage Pride, Worldwide
Rethinking How Brands Engage Pride, Worldwide

WALKING THE TALK - As we exit Pride month and look to WorldPride in August, it’s apparent that we’re at an inflection point for purpose — one that requires consistent corporate action that positively impacts LGBTQIA+ people no matter where they are in one’s workforce or world.

The Impact of the Coronavirus Pandemic on People’s Needs, Expectations in the Office
The Impact of the Coronavirus Pandemic on People’s Needs, Expectations in the Office

PRODUCT, SERVICE & DESIGN INNOVATION - The ongoing pandemic has changed fundamental patterns in our lives, accelerating existing trends and revealing new unmet needs. Since the onset of COVID, Steelcase has conducted ongoing research to help organizations understand its impact on their people and business.

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Report: Circular Apparel Market Projected to Reach $77B by 2026
Report: Circular Apparel Market Projected to Reach $77B by 2026

WASTE NOT - thredUP’s 2021 Resale Report estimates that the secondhand clothing market will double in the next 5 years, reaching $77 billion. Policy incentives to end fast fashion production and disposal would fuel the movement.

Forget Selling Products. Change Lives Instead.
Forget Selling Products. Change Lives Instead.

MARKETING AND COMMS - The happiness of buying new shoes is a short-lived dopamine kick, whereas finding better ways of living in balance with yourself adds lifelong value. It’s time to create a new offering: Who can you help people become?

Digital Payment Giants Join Forces to Nudge 1B Users into Climate Action
Digital Payment Giants Join Forces to Nudge 1B Users into Climate Action

BEHAVIOR CHANGE - Mastercard, BBVA and Ant Group are among 12 global firms aiming to steer consumers toward behaviors that help support climate action and restore biodiversity around the world.

Disposables to Reusables: Food-Service Businesses Can Save $5B a Year, Avoid Countless Environmental Impacts
Disposables to Reusables: Food-Service Businesses Can Save $5B a Year, Avoid Countless Environmental Impacts

BUSINESS CASE - Any product designed to be used for a matter of minutes and then thrown away is not a sustainable option, regardless of whether it’s made from plastic, paper, metal or plants. Businesses and the environment will reap undeniable benefits as the new reuse economy for food service gains steam.

Best Intentions: Surviving a Sustainability Story Setback with Transparency and Truth
Best Intentions: Surviving a Sustainability Story Setback with Transparency and Truth

WALKING THE TALK - When Kevin Murphy announced that all of its packaging would be made from “plastic pulled from the ocean,” it had every intention of delivering that. While the claim was doomed from the start, the company quickly communicated its mistake with tact, transparency and a plan to make it right.

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Johnson & Johnson Consumer Health Advances Field of Skincare for Cancer Patients
Johnson & Johnson Consumer Health Advances Field of Skincare for Cancer Patients

OUR HEALTHY LIVES MISSION - During oncology treatment, patients’ skin requires special care. Products such as Aveeno® Restorative Skin Therapy can help patients of all skin types avoid severe cutaneous adverse reactions, so they can focus on life-saving therapies.

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