Stories About Consumer Insights
Found 656 stories. Page 2 of 33.
Drink Even More Responsibly: Bonterra Wines Are Farmed Like the World Depends on It
THE NEXT ECONOMY - The certified B Corp winery has achieved climate neutrality, zero waste and Regenerative Organic Certification — setting a new standard for future-friendly wines.
Localism: A New Opportunity for Brands to Build Trust, Authenticity and Customer Loyalty
MARKETING AND COMMS - Localism is here to stay; and brands will increasingly be expected to understand what that means, so that they can make positive contributions to communities everywhere.
PUMA Engaging ‘Voices of a Re:Generation’ to Help Shape Its Sustainability Strategy
COLLABORATION - The year-long partnership with four young influencers will explore actionable ways to implement feedback within PUMA’s business and sustainability strategies, while using the voices’ platforms to communicate PUMA’s efforts transparently and authentically.
Bittersweet: New Developments in the Ongoing Quest for Sustainable Chocolate
SUPPLY CHAIN - While the 4th edition of the Chocolate Scorecard examines over 70 chocolate companies on their social and environmental performance, WNWN Food Labs’ ‘Wegg’ offers a look at a truly sustainable alternative.
Trending: Retailers Embrace Reuse, Credits in Ongoing Fight Against Plastic Waste
CHEMISTRY, MATERIALS & PACKAGING - rePurpose Global helps Thrive Market achieve plastic neutrality for its own-brand products, while The Body Shop expands its refillable offerings in the US.
How ChatGPT Can Help Propel Brand Sustainability Strategies
PRODUCT, SERVICE & DESIGN INNOVATION - With applications that go beyond messaging and data analysis, the suddenly ubiquitous technology could give sustainability-driven brands several advantages.
5 Ways to Recession-Proof Your Brand with Purpose
WALKING THE TALK - Research shows that companies that succeed in uncertain times are those attuned to stakeholder needs and that focus on what matters most; those that go into survival mode and pull back from investing in their business flounder in a recession.
Markets Will Reward Brands That Are De-Risking Their Supply Chains
SUPPLY CHAIN - While the volatility of economic change around us can be distracting, one thing remains clear: A new generation of expectations is shifting business for good.
The Problem with Recycling, Part 3: Reducing Confusion and Boosting Consumer Confidence
WASTE NOT - This is the third in a three-part series covering key opportunities to turn ‘the plastic-recycling problem’ into a sustainable, circular plastic economy. In parts one and two, we reported how the plastic-recycling system is broken and how to improve it; and how to increase the use of recycled plastic materials in new products.
Bayer Pledges to Help Tackle Global Water Crisis, End Malnutrition
PRODUCT, SERVICE & DESIGN INNOVATION - The pharmaceutical and biotech giant is throwing its might behind two of our most pressing challenges by improving access to clean water and reducing water use in agriculture and its operations; and expanding its Nutrient Gap Initiative to include both food and supplements.
New Study Uses Norway as Test Case for Achieving Circularity, Net Zero by 2040
THE NEXT ECONOMY - Norway is the first country to scrutinize such a comprehensive scope of plastic sectors, making this study one of the most holistic views of a national plastic system ever presented.
Klarna Conscious Badges Offer World’s First Assessment of Electronics Brands' Environmental Achievements
MARKETING AND COMMS - Badges build on Klarna’s commitment to providing its 150M users with the insights and tools they need to make more informed purchasing decisions and enact positive environmental change.
Crate Uplevels Sustainable Packaging with World’s First Label-Less Wines
CHEMISTRY, MATERIALS & PACKAGING - Crate aims to shake up the industry — where most of the sustainability discussion is about the impact of plastic in packaging, but little acknowledgement that paper labels are also part of the problem.
Unilever Study Reveals Influence of Influencers in Sustainable Behavior Change
BEHAVIOR CHANGE - Dove, Hellmann’s and a team of behavioral scientists examined how brands can leverage and maximize the power of social media influencers to positively impact consumer behavior.
New Guide Details Tangible Solutions for Retailers to Move ‘Beyond the Bag’
PRODUCT, SERVICE & DESIGN INNOVATION - Playbook highlights solutions from the Consortium to Reinvent the Retail Bag that drive near-term, positive environmental impact and cost savings from eliminating single-use plastic bags.
Recenter and Accelerate: Japanese Brands Discuss Future-Proofing the Country’s Economy
THE NEXT ECONOMY - “How is the world transforming itself, and how is that going to be linked to corporate activities? We need to achieve symbiosis with that.” — Akihiro Inatsugi, Bridgestone
The Problem with Recycling, Part 2: Increasing Recycled Content in New Products
WASTE NOT - This is the second in a three-part series covering key opportunities to turn “the plastic recycling problem” into a circular economy for plastics.
For Climate Solutions to Cross the Chasm, Start with Customers Ready for Change
MARKETING AND COMMS - To avoid the worst climate impacts, we must prioritize the deployment of emerging climate solutions without delay. To do that, companies must overcome a common marketing challenge.
More Conscious Travelers, Climate Concerns Impacting Accommodation Design
PRODUCT, SERVICE & DESIGN INNOVATION - Embodied carbon, clean energy, resource efficiency, and supporting local communities and biodiversity are among the many critical factors in making tourism fit to flourish in a climate-challenged future.
Tractor Beverage Co Furthers Commitment to Transparency with Organic Impact Tracker
SUPPLY CHAIN - Tractor becomes the first beverage brand to track and disclose impact data about its ingredients — as 7 in 10 consumers express interest in how their beverage choices impact the planet.
