Stories About Consumer Insights

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ShippingEasy Pilots Carbon-Neutral Shipping for Ecommerce Merchants During the Holiday Season
ShippingEasy Pilots Carbon-Neutral Shipping for Ecommerce Merchants During the Holiday Season

PRODUCT, SERVICE & DESIGN INNOVATION - The Texas-based small-business shipper, in partnership with South Pole, will offset merchants’ shipping emissions by funding a renewable energy project in Oklahoma.

New Menswear Brand Out to Remind Industry That Nature Is the Ultimate Luxury
New Menswear Brand Out to Remind Industry That Nature Is the Ultimate Luxury

CHEMISTRY, MATERIALS & PACKAGING - Men’s apparel startup HyperNatural is aiming to subvert the industry’s reliance on synthetic materials with its unique fabric made from a blend of recycled and organic waste streams. While it’s still ironing out circularity kinks, the brand is determined to not make perfection the enemy of progress.

Campaigns from Fridays for Future, Universal Music Group Aim to Usher Young Voters to the Polls
Campaigns from Fridays for Future, Universal Music Group Aim to Usher Young Voters to the Polls

MARKETING AND COMMS - Fridays for Future reminds US voters about the real existential threat to our planetary health, while UMG launches new installments of its ‘Use Your Voice’ and ‘Pull Up to the Polls’ initiatives to support voter education and to help get young people to the polls this week.

New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts
New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts

NEW METRICS - One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable a flourishing future for all.

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Recycling Isn’t Enough: Our Goal Should Be ‘Uncycling’
Recycling Isn’t Enough: Our Goal Should Be ‘Uncycling’

WASTE NOT - On a practical level, we simply cannot recycle our way out of the damage that plastic waste is doing to our world, our environment and ourselves. That’s why it's time to consider uncycling — or reducing our use of single-use plastics down to zero.

2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet
2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet

BEHAVIOR CHANGE - 68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions remains wide in all countries.

‘If I Knew, I Would’: Why Brands Must Partner for Change at Scale
‘If I Knew, I Would’: Why Brands Must Partner for Change at Scale

BEHAVIOR CHANGE - COVID reshaped our capacity for collaborative change. We saw that, when people had the right information, they would act accordingly. We must help people understand how to participate in the sustainable economy and what their impact can be. Even more, we must change social norms so that people feel compelled to opt in.

McCain Foods Enters the Metaverse with Regen Fries, Showing Potential of ‘Farms of the Future’
McCain Foods Enters the Metaverse with Regen Fries, Showing Potential of ‘Farms of the Future’

MARKETING AND COMMS - Through collaborations with Roblox and the first NFT-themed restaurant, Bored & Hungry, McCain is providing a fun way to help younger audiences understand the problems with conventional farming and the benefits of regenerative practices.

Consortium of Venue Groups Launches Sustainability Platform for Large Arenas, Halls, Convention Centers
Consortium of Venue Groups Launches Sustainability Platform for Large Arenas, Halls, Convention Centers

ORGANIZATIONAL CHANGE - The GOAL platform aims to standardize sustainability reporting and processes across some of the US’s largest public gathering spaces — and entice the rest to come aboard.

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We Must Be Able to Read the Label: The Imperative of Ingredient Transparency
We Must Be Able to Read the Label: The Imperative of Ingredient Transparency

MARKETING AND COMMS - We believe that increasing the accessibility of information and transparency of ingredients is critical to transforming the cleaning products industry. Tapping into consumer demands for sustainable and trustworthy cleaning supplies will also drive the clarity needed by manufacturers to better understand what is in their products.

Accelerating Circularity Requires Creating a Viable Marketplace for Advanced Recycling
Accelerating Circularity Requires Creating a Viable Marketplace for Advanced Recycling

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - A circular plastics supply chain is still in its infancy. So, how do we work together to create a viable marketplace for advanced recycling to thrive? Here are a few strategies and approaches that show early promise.

Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing

MARKETING AND COMMS - For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR discussed how they are shifting their marketing strategies to accelerate social purpose.

Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials
Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials

MARKETING AND COMMS - Climate action is increasingly important to incorporate into a brand’s value proposition to customers and consumers. These four steps will enable brand managers to take clear and meaningful actions — which, in turn, can connect with consumers and differentiate products in the market.

Mycelium Materials Poised to Leave Conventional Leather Industry Hanging by a Thread
Mycelium Materials Poised to Leave Conventional Leather Industry Hanging by a Thread

CHEMISTRY, MATERIALS & PACKAGING - Biotech startups Bolt Threads, Ecovative and Zvnder have discovered how to make the most of mycelium — creating high-quality, sustainable versions of ubiquitous materials such as leather.

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‘WhatIF’ More Foods Were Made This Way? Meet the Company Feeding Both People and Soil
‘WhatIF’ More Foods Were Made This Way? Meet the Company Feeding Both People and Soil

PRODUCT, SERVICE & DESIGN INNOVATION - By creating supply chains around nutritionally dense, easy-to-grow but mostly overlooked ingredients that help restore soil health, WhatIF Foods envisions a more just, beneficial food system tailored to meet the needs of various regions.

Influencing the Influencers: How to Unlock Mass Adoption of Sustainable Products
Influencing the Influencers: How to Unlock Mass Adoption of Sustainable Products

MARKETING AND COMMS - We must not only create products that address environmental impact without compromising consumer experience, but also help consumers understand that they don’t compromise when they embrace more sustainable products. How? By influencing our industry’s influencers.

3rd Annual Fairtrade Mural Campaign Reminds Us All to Prioritize a Fair Deal for Farmers
3rd Annual Fairtrade Mural Campaign Reminds Us All to Prioritize a Fair Deal for Farmers

MARKETING AND COMMS - By celebrating the growers behind popular chocolate and tea brands, the murals remind the public to ‘Choose the world you want’ by supporting products and brands that help give farmers a sustainable livelihood.

Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility
Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility

SUPPLY CHAIN - By enabling raw material traceability at scale, Avery Dennison’s atma.io helps brands account for varying environmental footprints through more granular supply chain data, and empowers consumers to hold brands accountable to their sustainability promises.

E-Waste No More: Fairphone and Framework Show a Better Way Forward for Personal Electronics
E-Waste No More: Fairphone and Framework Show a Better Way Forward for Personal Electronics

WASTE NOT - Recycling, circular industry partnerships and marketplaces for refurbished devices are growing in popularity, but they won’t be a match for the tech industry’s throwaway approach anytime soon. But some smaller, more intrepid brands are proving the validity and demand for longer-lasting, easy-to-repair electronics.

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Innovation and Data Driving Sustainability in US Cotton Industry
Innovation and Data Driving Sustainability in US Cotton Industry

SUPPLY CHAIN - As pressures mount to make fashion more sustainable, brands, retailers, policymakers and industry leaders are all seeking assistance and assurances that global supply chains are using verified data and technology to improve the industry's footprint.

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