BEHAVIOR CHANGE -
The mayo brand is once again aiming to inspire game-day partiers to reimagine
mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.
MARKETING AND COMMS -
The names that resonate with consumers and shop optimism in an industry hoping
to fix a host of complicated, global problems will help form a foundation for
many years of success.
MARKETING AND COMMS -
As sustainability claims are more widely scrutinized, companies may be tempted
to stop talking about their efforts altogether. But the risk of avoiding the
topic to protect your brand has much farther-reaching implications than you may
think.
MARKETING AND COMMS -
“This puts the onus firmly on brands to properly educate consumers so that
awareness and understanding of major climate-related terms are increased across
the board.” — Paul Flatters, founder/CEO, Trajectory
WALKING THE TALK -
In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red
Nose Day in School program; while it brings its LEGO Replay brick take-back
program to the UK.
BEHAVIOR CHANGE -
Building a culture of sustainable living can only be achieved when brands and
consumers align their efforts and take action together on the most impactful
behaviors.
SUPPLY CHAIN -
Abalobi's easily scalable app enables traceability previously unseen in small-scale fisheries and connects fishers directly with buyers — reducing dependency on middlemen, resulting in fairer prices and ethical produce for consumers.
THE NEXT ECONOMY -
Food investors and entrepreneurs would do well to mark the major focus on
plant-based protein innovation happening for our neighbors to the South.
CHEMISTRY, MATERIALS & PACKAGING -
Assessing how products resonate with consumers and using those insights to
refine them is a critical part of product development — and just one way that
strategic insights add value for brands.
PRODUCT, SERVICE & DESIGN INNOVATION -
2 new studies examine the potential of edible insects and mycelium to boost both
human and planetary health, and the barriers and systemic issues that must be
overcome to realize that potential.
MARKETING AND COMMS -
'The Road to Circularity' takes a frank look at the problems facing the fashion industry and
the mindset shifts required to pioneer circular solutions for the future.
THE NEXT ECONOMY -
How reuse models in Latin America have succeeded, and what the Global North can
learn from them.
BEHAVIOR CHANGE -
Starting January 3, 2024, customers will be able to use their own clean,
personal cup at all company-operated stores and participating
licensed stores in the US and Canada.
MARKETING AND COMMS -
Ad-tech platform Good-Loop is helping advertisers connect with the public and
overcome people’s desire to block ads by combining consumer engagement with
charitable brand donations.
WASTE NOT -
Addressing the fate of returned items — and the larger issue of 'wrap, return,
repeat' consumer culture — requires adoption of smart technologies to offset
losses and improve retail’s environmental impact during the holiday season and
beyond.
CHEMISTRY, MATERIALS & PACKAGING -
Improved automation is a major driver behind several of the biggest trends that will impact packaging sustainability in 2024.
COLLABORATION -
A unique partnership between a Japanese pizza chef and a CEO dedicated to regional revitalization created a ‘cook’s sanctuary,’ where cooks and the public can connect and learn about the importance of food sustainability.
MARKETING AND COMMS -
New campaign from Public Inc. and PERIOD. is here to #DeckTheStalls across the US and Canada this holiday season.
MARKETING AND COMMS -
We ranked 1K companies on transparency, leadership and connectivity in conveying their sustainability narrative. Here are 4 insights into how global companies are successfully communicating their ESG efforts.
THE NEXT ECONOMY -
As our North American operations continue to grow rapidly, we have witnessed in
microcosm the sustainability benefits of marrying together US innovation and
efficiency with European standards.